---
title: "Influitive Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Influitive Software - reviews, pricing plans, popular comparisons to other Brand Management products and more."
source_url: "https://www.capterra.com/p/136258/AdvocateHub/"
page_type: "product"
language: "en"
publication_date: "2026-10-19"
---

# 

 Influitive Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 19, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Influitive

## What is Influitive?

Influitive is the market-leading advocacy, community, and engagement platform of choice for the world’s most customer-obsessed brands. Leverage the advanced segmentation and gamification engine to drive continuous engagement and guide customer journeys.

## What is Influitive used for?

[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 247 user reviews

Reviews sentiment

Positive

98%

Neutral

2%

Negative

0%

Starting price

$1499

Usage Based, Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

-   Community / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Influitive?[Manage this product listing](https://www.g2.com/products/jigsaw-interactive-influitive/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Influitive

4.7 (247)

VS.

[4.9 (268)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting Price

$1499

Usage Based, Per Month

Starting Price

$79

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (196)

Ease Of Use

4.7 (268)

Value For Money

4.5 (156)

Value For Money

4.6 (254)

Customer Service

4.8 (178)

Customer Service

4.9 (264)

## Influitive alternatives

[4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[4.3 (7,010)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.4 (4,116)](https://www.capterra.com/p/164283/Zendesk/reviews/)

Starting price

$115.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/136258/AdvocateHub/alternatives/)

## FAQs about Influitive

Overview

### What problems does Influitive solve?

Influitive solves the problem of managing customer advocacy through email, spreadsheets, and one-off requests by organizing targeted, gamified challenges for reviews, referrals, references, testimonials, social sharing, and beta feedback. It helps customer marketing, sales, product, and customer success teams identify willing advocates, gather input quickly, match customers to opportunities, and track engagement and outcomes.

Answer based on 207 reviews

Overview

### Which roles and teams benefit most from Influitive?

Influitive is most used by customer advocacy, customer marketing, and community teams that recruit advocates, manage engagement programs, and collect references, reviews, and referrals. Marketing managers and coordinators use it to run campaigns and track participation, while product marketing and customer success teams gather customer feedback, stories, and product insights.

Answer based on 196 reviews

Overview

### What company size and industries is Influitive built for?

Influitive serves growing B2B companies, with Computer Software representing 46% of reviewers and Information Technology and Services 20%. Its users span company sizes evenly: small businesses and enterprises each account for 35%, while midsize businesses represent 30%. Telecommunications accounts for 5% of reviewers.

Answer based on 247 reviews

Features and Usability

### What are the key features of Influitive?

Influitive includes core Customer Advocacy and Advocate Management features for organizing advocates and running targeted Challenges. Gamification, Badge Management, and Rewards Management encourage participation, while Referral Tracking, Feedback Management, and Reporting/Analytics help teams collect referrals, customer feedback, references, reviews, and campaign results. CRM integrations support advocate data and workflow coordination.

Answer based on 149 reviews

Overview

### How does Influitive support customer advocacy programs?

Influitive helps customer marketing teams build and run advocate communities through gamified challenges, rewards, and targeted outreach. Teams use it to collect referrals, reviews, references, product feedback, and customer stories while keeping participants engaged. It also supports cross-functional advocacy work, although effective programs require thoughtful onboarding, fresh activities, and internal ownership.

Answer based on 149 reviews

Integrations

### Which third-party tools and platforms does Influitive integrate with?

Influitive integrates with more than 20 third-party tools, including reviewer-confirmed Marketo Engage and Salesforce Sales Cloud. Its catalog also includes HubSpot Marketing Hub, Oracle Eloqua Marketing Automation, Salesforce Marketing Cloud, Gainsight CS, Segment, Docebo, and Tray.io, covering marketing automation, CRM, customer success, education, and workflow connectivity.

Answer based on 34 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Influitive?

Influitive offers in-person and live online training, webinars, documentation, and videos. Reviewers report that advocates and nontechnical users learn the straightforward interface quickly, often with little guidance. Admins can self-serve through support resources, but may need more time to plan advocacy workflows, configure challenges, and manage a customized hub.

Answer based on 18 reviews

Getting Started and Support

### What customer support options does Influitive offer, and how do users rate the experience?

Influitive offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users commonly describe support, customer success managers, and coaches as responsive, helpful, and knowledgeable, particularly during onboarding and integrations. Some reviewers report slower technical resolutions, unclear documentation, and inconsistent follow-through on bug reports.

Answer based on 81 reviews

Features and Usability

### How easy is Influitive to use?

Influitive provides an accessible advocate hub for administrators and participants, with training, support resources, and a straightforward challenge experience. Marketing teams often find daily program management easy after setup. However, new administrators may need time to learn back-end navigation, reporting, badges, groups, and the full range of configuration options.

Answer based on 57 reviews

## Features

AI summary

Based on 2,438 Brand Management reviews

Capterra data shows that buyers of brand management software rank the following features as their top priorities:

-   **Customizable Templates** (**53%** of reviewers rated this feature as critical)
-   **Content Management** (**45%**)
-   **Customizable Branding** (**51%**)

Influitive supports all three features that reviewers rate most highly: **Customizable Templates**, **Content Management**, and **Customizable Branding**. Together, these capabilities help businesses keep brand assets organized, tailor materials to different campaigns, and maintain a consistent brand identity across channels, allowing teams to work more efficiently and present a unified brand experience.

Content Management

4.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Reporting/Analytics

4.5 (30)

76.67% of 30 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Social Media Integration

4.3 (20)

75.00% of 20 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Referral Tracking

3.5 (16)

75.00% of 16 reviewers that rated this feature as important or highly important

Log and store the source of contacts/leads

Segmentation

4.7 (16)

87.50% of 16 reviewers that rated this feature as important or highly important

Group leads or contacts based on their specific characteristics

Negative Feedback Management

3.9 (8)

50.00% of 8 reviewers that rated this feature as important or highly important

Identify, track, and respond to negative feedback

Influitive 128 features

### All Features
- @mentions: An @mention is a way to tag or notify a specific person about a message/post
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Advocate Management: Track and manage advocate communication, engagement, and performance
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Attendance Management: Manage attendance for classes, shifts, meetings, or events
- Attendee Management: Process of managing, tracking, and communicating with individuals who are registered to attend an event
- Badge Management: Create, manage, and print wearable badges
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Segmentation: Group campaigns by project, client, or campaign for better management.
- Chat/Messaging: Communicate using direct chat or messages within the system
- Churn Management: Identify customers at risk of migration and activate strategies to retain them
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Community Management: Enable students, customers or employees to engage with each other in a particular space online or offline
- Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc.
- Contact Management: Manage, organize, and store contact information
- Content Creation: The ability to create unique content
- Content Library: Centralized repository to store content and assets
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Customer Accounts: Record customer information, purchase history, and other notes
- Customer Activity Tracking: A report showing what actions customers perform
- Customer Advocacy: Encourage your customers to promote your company by providing materials, tools, and reward programs
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content
- Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
- Customer History: Access previous interactions or concerns to maintain customer relationships
- Customer Profiles: Record customer information, purchase history, and other notes
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customer Surveys: Tool to send questionnaires to customers to gauge feedback
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Import/Export: Import and export data to and from software applications
- Data Visualization: Graphical representation of data
- Discussions/Forums: Online forums/groups where users can ask questions, share ideas, best practices, etc.
- Document Storage: Store and organize documents in a centralized system
- Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Reminders: Reminders sent via email
- Email Templates: Pre-made examples and templates for emails
- Employee Advocacy: Enables employees to promote their company by supplying them with materials, tools, and reward programs
- Employee Referral Management: Manage and track employee referrals for open job positions
- Employee Reward Programs: Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Calendar: A list of events with their respective dates
- Event Management: Schedule and manage the logistics of activities and other gatherings
- Event Scheduling: Plan an event's time and location
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
- Filtering: Find & retrieve relevant data or documents
- For Customer Referrals: For customer referral programs / referral marketing products
- For Employee Referrals: Products that allow employees to make referrals for open job positions
- Forms Management: Store, manage and track all forms in a centralized location
- Gamification: Games or game-like elements to track progress and reward accomplishments
- Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus
- Group Management: Organize and edit a group of people's policy and members
- Ideation: The creation, development, and sharing of potentially innovative new ideas
- Incentive Management: Manages incentive programs such as profit sharing, stock awards, and individual bonus plans
- Interactive Content: Allow the audience to interact or engage with the content
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Live Chat: Ability to chat online in real time
- Live Streaming: Live stream to multiple devices simultaneously
- Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Member Portal: Online gateway through which members can access/update personal information
- Membership Management: Database of members to track personal information of individuals and families
- Mobile Access: Access software remotely via mobile devices
- Moderation: Controls/tools to moderate the session
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Data Collection: Collect information from multiple sources
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multi-Language: Manage and support multiple languages
- Negative Feedback Management: Identify, track, and respond to negative feedback
- Nonprofit Advocacy: Enable advocates to promote nonprofit, charitable, and/or political organizations and causes
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Personalization: Adjust communications based on previous interactions or personal preferences
- Progress Tracking: Reporting on how each user, task or process has advanced since its initiation
- Promotions Management: Design, communicate, and distribute incentives to perform a specific action
- Purchasing & Receiving: Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity
- Ratings/Reviews: Ratings/Reviews
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Chat: Engage in direct, instant messaging with customers, users, etc.
- Real-Time Data: Receive data and information in real time
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-Time Reporting: Active reporting of data and metrics
- Real-Time Updates: Receive system updates as soon as any changes are made
- Recording: Record live video calls to play later
- Referral Templates: Customizable templates for referral documents, emails, and sharable links
- Referral Tracking: Log and store the source of contacts/leads
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Review Monitoring: Automatically monitor and receive alerts for any new online reviews
- Rewards Management: Strategize and implement rewards for returning customers, employees and other members
- Rewards Program: Point or incentive based programs loyalty programs designed to increase customer engagement
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Segmentation: Group leads or contacts based on their specific characteristics
- Single Sign On: Allow users to access multiple services after entering their login credentials once
- Social Engagement: Process of communicating with an online community and measuring the effectiveness of activity
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc.
- Social Promotion: Market event via social media tools
- Social Sharing: Allows businesses to share their videos on social media.
- SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
- Survey/Poll Management: Create and administer polls and surveys
- Surveys & Feedback: Gauge satisfaction and receive information for improvement and success
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
- Video Streaming: Allows users to view videos without downloading media files
- Virtual Lobby: Virtual waiting area for attendees
- Visitor Registration: Make a list and register visitors
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools

---

Get Advice

We can help you find the software with the features you need.

Features

4.5 (151)

4.5

Based on 151 reviews

## Pricing

Value for money

4.5 (156)

Basic

$1,499

Usage Based,Per Month

Value for money

4.5 (156)

4.5

Based on 156 reviews

## Integrations

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Twitter/X](https://www.capterra.com/p/214056/Twitter/)[

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Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (178)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (178)

4.8

Based on 178 reviews

## User reviews

Overall rating

4.7

Based on 247 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(178)

4(64)

3(4)

2(1)

1(0)

Mentioned topic

Recent reviews first, then most helpful

Jessica M.

Customer Advocacy Program Manager

Used the software for: 3-5 years

### "Amazing Platform to Build a Customer Community & an Advocate Marketing Program "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 4, 2020

Pros

Influitive helps us communicate with our customers in a meaningful way at scale and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our product but we can drive measurable results by utilizing advocates to help with every aspect of the business including sales, customer success, editorial, marketing and product development. It's a great way to create a community amongst our customers and we can get feedback on various initiatives quickly. What I love about the advocate hub is it's intuitive, easy to use and is adaptable. I like to think of it as a ball of clay - you can adapt it to what works for your team, audience and business. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies. Influitive is committed to ensuring their customers are successful. The company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.

Cons

There's not much that I would recommend in terms of room for improvement. Influitive is awesome!

Sue R.

Senior Manager of Customer Marketing and Advocacy

Used the software for: 3-5 years

### "A proven partner for over seven years"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

December 5, 2023

For over 7 years, we have had a positive experience with Influitive. Our community of educators continues to grow each year as does our member engagement. We've had good connections with our CSMs and generally have a quick response to reported issues. Before we renewed our contract this year, we did evaluate other companies and systems and still believe Influitive meets our needs the best in regards to customer experience.

Pros

We have worked with Influitive for over 7 years with our customer advocacy community of educators. The platform is relatively easy to use and the reporting provides us with key data points to share within our organization. Our members enjoy the quick consumable content and earning points towards classroom supplies, books, gift cards, and company swag.

Cons

As with any new software platform, we've had a few bugs and issues in the last few months. We're working with the support and product teams to resolve our issues. We wish the content library of campaigns were more robust and updated consistently to take some of the extra work off of our plates.

DM

Developer Marketing

Developer Marketing

Used the software for: 3-5 years

### "Buggy, Unreliable Software. Support is Non-existant"

2.0

Overall Rating

2.0

2.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

November 20, 2019

While we have had positive results with Influitive, we have faced numerous challenges. The team is almost impossible to work with (a far cry from the past where they were absolutely exceptional). There is a lack of caring about the customer and in expertise (even of their own software). My first few weeks with Influitive went like this: sales member left items out of the contract and rushed us to sign it (we did, realized our mistake, and accepted it). The company forgot to actually setup our hub (we had to email them to get them to give us what we purchased). The next thing I know I'm receiving crude calls from someone claiming to be their legal team telling me I'm being sued for someone else's account (yes they messed that up). Later, when we tried to purchase the item that was left out of the contract, they tried a bait and switch and tried again to sell us something we didn't want in place of what we specifically asked for. It's gotten to the point where we file a ticket knowing support will tell us to ignore it, and every senior person we've reached out to at the company is leaving or moving positions and unable to help us (redirecting us to other people who we never hear from).

Pros

I've used Influitive for several years. It can drive results if implemented correctly and with dedicated resources. The platform offers a nice balance for users with challenges, rewards, a messaging center, and a new focus on a forum (although if you already have a forum you cannot turn this off and they will force you to use it).

Cons

The company has changed directions pushing the forum over the challenges (the initial reason Influitive was created). The software is often unreliable, with our team finding bugs and issues almost daily. These issues range from targeting (advocates not receiving challenges), inaccurate counts, data disappearing, and blatant issues in production such as when they broke the rewards page or the challenge forms. We have numerous complaints from our users, and people complaining that it doesn't work. In less than a year we have filed probably over 20 bugs - most of which support ignores. The most common response we get is "it will fix itself eventually." While they have an API, it's very random and not well designed. For example, there is a groups endpoint, but the only way to get the group ID is to go back into the admin, go into reports, dig into the report, pivot and filter, and then eventually you'll find a hidden ID that doesn't match the group ID used throughout the system. The forum likewise is extremely buggy - although they've made vast improvements. Now posts and responses at least show up in order, although moderation and editing capabilities are a far cry from any other available forum solution (in most cases limited or non-existent). If users need to be able to copy/ paste code examples - you can forget it (this feature, while available doesn't work and is as you guessed it, extremely buggy). Unfortunately, this is the tip of the iceberg.

PM

Product Marketing

Product Marketing

Used the software for: Less than 1 year

### "Producing Great Results!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 31, 2016

The idea of customer advocacy and customer marketing is a new way of thinking within B2B business. I feel fortunate that we have chosen a partnership with Influitive, who in my mind, is the leader in this particular space. Our implementation was quite easy and even with my competing priority of creating an online user community at the same time. Their customer support is quite incredible. They are timely, polite, and sure to close the loop. The knowledge base articles are great and usually show walk-throughs and how-to's on nearly everything. I also appreciate their willingness to continue to foster partnership through ongoing coaching with advocacy experts every two weeks. They have even gone so far as to add me to a great SLACK group with Awesome Advocate Marketers from around the world to learn and grow. As a result of our coaching, execution, and leveraging the software within the first 30 days we have had 12 new software reviews, 9 referral leads, and 10+ users raising their hand to be references. I have been blown away with our results and so have my executives. We are going to continue to build on our early success and leverage this tool at an upcoming event - specifically with Influitive's great mobile app. Another thing I appreciate about Influitive is they are constantly learning, growing and trying new things. Their own VIP AdvocateHub is a great place to learn about the company, what's coming around the corner, and also great advice to incorporate into your own hub. We are really looking forward to continuing our success with our Hub and ultimately mobilizing our advocates to spread the footprint of our brand and services via word of mouth, social, and reviews while having fun at the same time!

Pros

You truly get out what you put in. The time spent building campaigns and targeted challenges are directly related to what results you're able to yield thereafter. Their customer support is incredible. Their coaching is very helpful and they are all about building value for your Hub. If you are the sponsor, rest assured you will have plenty of benchmarking and metrics to present to your executive teams.

Cons

No real cons to speak of at this time. Like any other B2B company, they are interested in appending add-on solutions such as API links to Marketo, Salesforce, SSO etc. These do cost money and are typically not included in a base contract.

Mostafa F.

Manager

Used the software for: 1-3 years

### "amazing "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 19, 2023

I wanted to share with you how impressed I am with this amazing tool. It's incredibly practical and has been a huge help to me. I highly recommend giving it a try.

Pros

I find myself using it on a regular basis and it's definitely worth continuing to use.

Cons

I'm always hopeful for more advancements like this.

Genevieve G.

Sr. Manager, Customer Marketing

Used the software for: 1-3 years

### "Great Engagement Tool"

4.0

July 17, 2015

We've been using Influitive for a few years now, and I started using it as an admin over a year ago. I didn't go through any hands-on training as the previous admin had already left our company when I joined, and I was able to learn the tool on my own fairly quickly. I leveraged not only the articles in their Community, but also asked lots of questions to our customer success manager and support team. They're always very responsive and helpful, whether it's a strategic initiative or a technical question.

Pros

The gamification piece is really stellar. Our customers are not always the most active on social media or other forums outside their industry, but our advocates have been consistently engaged with our advocate hub and it is continuing to grow in size and engagement. We use it as an additional marketing channel and work closely with our customer success organization to come up with not only educational challenges that will help with user adoption, but also for special programs like getting more reviews on our affiliate sites, creating awareness around our events via Experiences, and for industry thought leadership.

Cons

My only wish would be that there was better segmentation functionality in regards to finding very specific customers in the hub for the purpose of a marketing or sales reference. For instance, we would love to have more customizeable info captured on the advocate's profile so that we could target very specific use cases to align with our different marketing and sales needs. Today we would need to create a survey with the data we'd like to collect, and then from those responses, create filters and groups to target for individual challenges. That means we won't necessarily have this info automatically for all our advocates, just the ones who respond to the survey. It would be great to pull in more data like this automatically from our Salesforce instance.

Blake W.

Customer Advocacy Coordinator

Used the software for: 1-3 years

### "Growing your program with Influitive..."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 30, 2017

Pros

It gamifies advocate engagement to the point where it's not too "cheesy" on their end. Participation feels organic and can be as serious or fun as you want it to be. I feel this was something other vendors attempted but could never do as well. The AdvocateHub provides detailed metrics so that we can accurately present our success to other departments. Plenty of reports are at our fingertips and can be pulled quickly or sent automatically on a week-week, month-month basis. We needed that to be there and done well, it was selling point for the AdvocateHub. Customer advocates in our AdvocateHub are encouraged to engage daily and Influitive does a great job to coach us on how to do just that. You're never left in the dark or left alone to fend for yourself and your customers. Influitive is there with you to coach you through the process and truly cares about getting the most out of your new AdvocateHub. "You're their only customer" is the feeling you get from them.

Cons

It's a growing vendor so there can still be a few dents in the software here and there. Targeting and uploading content can sometimes take a bit of time at certain points in the day but nothing that has hindered us so far.

MS

Marketing Specialist

Marketing Specialist

Used the software for: 1-3 years

### "Great Product = Great Results"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 19, 2017

Pros

The AdvocateHub is a great product that many companies could make use of. Customer marketing and customer advocacy go hand in hand and it's on the rise. Before Influitive, I had no idea this was such a thing in marketing. With great effort comes great results which is what I've seen over the past 2 years. We have got feedback rather quickly from our advocates on their hub experience as well as product feedback which is great and beneficial. We have also been able to drive a ton of reviews, referrals, reference calls as well. Tons of quotes and testimonials that we share via Social Media have came from our hub. I believe if you utilize it in every opportunity that you get then you are definitely getting way more than your money's worth for this amazing product. The discussion forum is also a great place for our advocates to discuss our product as well as other things.

Cons

Over the past few months, Influitive has been buggy at times as well as e-mail digests going out slower than usual due to lag times (Tuesday mornings on the West Coast) There's been maintenance issues during the day.

Dérick S.

Marketing Coordinator

Used the software for: 3-5 years

### "Top of the line advocacy platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 19, 2020

Influitive offers the most advanced advocacy platform. Although it's expensive, it's the best option for marketers that want to start an advocacy community. The learning curves is long, but easy. Once you understand how to use the hub it gets easier. I would suggest giving it a try, meet with their team (they have amazing support), and talk with other users.

Pros

Influitive's platform makes creating a community a breeze. It helps for planning, creating content, gathering people, and much more. Instead of losing time to create your own community, use Influitive Hub and start creating. It's fun to work with and it's fun for advocates (users/customers).

Cons

The platform isn't intuitive... You need to spend time with the tool for a while before understanding it better. There are bugs here and there, but nothing too major.

Monika G.

PMO IT Operations Management

Used the software for: 3-5 years

### "All you need isn't love. It's Influitive AdvocateHub!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 11, 2017

Pros

The platform is very user-friendly but what I most like is the team behind it. They are always ready to help and provide you with resources and best-practice advice. The support team is going up and beyond to resolve any issues you might have really quickly. I can honestly say that Influitive have spoiled me and I expect to get the same customer support from others. I'm even surprised when that doesn't happen! The platform helps us keep our customers and partners engaged with our products on a more informal level. We significantly improved our footprint and positioning on a third party review sites, we accelerated the quantity and the quality of customer references and boosted our company social amplification.

Cons

The only thing that I don't like is that email notifications sent from the hub land in spam folders. We managed to find a workaround but still, it's a bit more work.

[View all Reviews](https://www.capterra.com/p/136258/AdvocateHub/reviews/)

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