# ActiveTrail Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ActiveTrail Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/135244/ActiveTrail --- # ActiveTrail Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveTrail ## What is ActiveTrail? ActiveTrail is a comprehensive email marketing solution that lets you quickly and easily create and send personalized campaigns. With our data marketing platform, segment your contacts and target emails based on customer behaviors and preferences. Automate complex workflows to follow the customer journey and maximize conversions. Real-time analytics and responsive support via phone, chat, and email allow you to monitor and optimize every campaign for maximum impact on engagement and loyalty. ## What is ActiveTrail used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Top alternative Featured Overall rating Based on 28 user reviews Reviews sentiment Positive 93% Neutral 0% Negative 7% Starting price $8 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveTrail?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.activetrail.com/&name=ActiveTrail) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveTrail 4.4 (28) VS. [4.6 (3,414)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $8 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (27) Ease Of Use 4.6 (3,402) Value For Money 4.4 (25) Value For Money 4.5 (2,982) Customer Service 4.6 (27) Customer Service 4.5 (2,982) ## ActiveTrail alternatives [4.5 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,580)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110228/MailChimp/) Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,348)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202338/Gmail/) [View all alternatives](https://www.capterra.com/p/135244/ActiveTrail/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Analytics 4.5 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics CAN-SPAM Compliance 4.5 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act List Management 4.5 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Contact Management 4.4 (7) 71.43% of 7 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Campaign Scheduling 5.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Customizable Fields 4.2 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases ActiveTrail 75 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Application programming interface that allows for integration with other systems/databases Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Communicate using direct chat or messages within the system Track the amount of clicks on individual products to measure campaign results Track and manage adherence to policies for any service, product, process, or supplier Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Predefined actions automatically performed on the occurance of specific events Adds a customizable form to the landing page, usually for the purposes of lead generation Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Engage with a lead throughout the sales process by actively providing information Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Personalize text messages using templates and custom fields Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Adjust communications based on previous interactions or personal preferences Streamlining repetitive tasks and activities through automated and predefined workflows Preview and make real-time changes in the web content Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Web design that automatically adjusts to look good on different screen sizes Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Plan daily routes to optimize employee scheduling and provide directions Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Control system access and/or deliverability for applications and email addresses Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.2 (25) 4.2 Based on 25 reviews ## Pricing Value for money 4.4 (25) Free Trial [View pricing plan details](https://www.capterra.com/p/135244/ActiveTrail/pricing/) Basic $8.00 Flat Rate,Per Month It includes: - 1 User - A/B Testing - Automations - Chat & Email Support - Dynamic & Personalized Content - Full API Integration - Landing Pages - Professional Looking Templates - Reporting and Analytics - Segmentation - Dynamic Groups - Sign up Forms & Popups - Surveys - Unlimited Email Sending - Zapier Integration Plus $11.00 Flat Rate,Per Month It includes: - 10 Users - A/B Testing - Activecommerce Img - AI Driven Predictive Delivery - Automations - Chat & Email Support - Dynamic & Personalized Content - Enhanced Security - Full API Integration - Landing Pages - Mobile APP - Professional Looking Templates - Reporting and Analytics - Scheduled FTP Imports - Segmentation - Dynamic Groups - Sign up Forms & Popups - Slow Sending - Smart on-Site Pixel - Social Integration - Surveys - Unlimited Email Sending - Webhooks - Zapier Integration Premium $298.00 Flat Rate,Per Month It includes: - A/B Testing - Activecommerce Img - AI Driven Predictive Delivery - Automations - Chat & Email Support - Dedicated Account Manager - Dynamic & Personalized Content - Enhanced Security - Full API Integration - Landing Pages - Migration and Onboarding - Mobile APP - Monthly Report and Review - On Demand Training for Team - Priority Support - Professional Looking Templates - Reporting and Analytics - Scheduled FTP Imports - Segmentation - Dynamic Groups - Setup - Sign up Forms & Popups - Slow Sending - Smart on-Site Pixel - Social Integration - Surveys - Unlimited Email Sending - Unlimited Users - Webhooks - Zapier Integration SMS package $344.00 One Time Value for money 4.4 (25) 4.4 Based on 25 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (27) 4.6 Based on 27 reviews ## User reviews Overall rating 4.4 Based on 28 reviews Filter by rating 5(16) 4(10) 3(0) 2(0) 1(2) Mentioned topic Sorted by most recent CM Caroline M. Assistante de Direction Management Consulting ### "Plateforme simple d'utilisation mais doit s'améliorer" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 6, 2026 J'utilise au quotidien Active Trail pour l'envoi d'emailing au vu de mon activité (gestion évènements) Pros J'apprécie la simplicité d'utilisation de cette plateforme, malgré un design à revoir, un peu obsolète Cons l'ergonomie, un peu "vieillote" au niveau des menus, en comparaison avec d'autres plateformes plus dynamiques.... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 7, 2026 Bonjour, Merci beaucoup pour votre retour ! C'est un réel plaisir de vous accompagner dans vos événements depuis 2012. Une fidélité exceptionnelle :) Nous prenons note de votre remarque sur l'ergonomie : nous travaillons constamment à moderniser notre interface pour la rendre plus dynamique, tout en gardant la simplicité qui vous est utile au quotidien. Merci de votre confiance! L'équipe ActiveTrail SS Sophie S. Commerciale International Trade and Development ### "Je recommande!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 2, 2024 Je suis satisfaite de ce logiciel que je recommande. Il répond parfaitement à mes besoins car il est très simple d'utilisation et au cas ou le support technique est très réactif et sympathique, à la fois joignable par téléphone, mail ou tchat, il cherche à répondre aux différentes questions en trouvant des solutions adaptées. Pros Support très simple d'utilisation et service technique chaleureux et joignable très rapidement si besoin. Cons Je ne trouve pas d'inconvénients à redire. Switched from [Rea](https://www.capterra.com/p/205385/Rea/) Car l'ancien n'est pas très simple d'utilisation. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CG Christophe g. Formateur Professional Training & Coaching ### "Très bon Outils Email Marketing pour entrepreneur" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 18, 2024 Pros J'utilise ActiveTrail depuis plusieurs années. IL a toujours répondu à tous mes besoins. Et simple d'application. Cons Je n'utilise pas tout, car je n'ai pas le forfait adéquate, mais s'il y avait quelques à améliorer se serait pour les API, qui sont très technique et difficile à prendre en main pour un novice. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LL Leonard L. Direction Real Estate ### "Tres bon outil" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 20, 2024 Un outil découvert par hasard et qui est devenu central dans notre communication Pros La facilité de prise en main et la réactivité du support Cons La fonctionnalité de gestion des suppressions de masse. L’éditeur de texte qui a changé récemment Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Impossible de leur expliquer notre besoin. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ND nathalie d. responsable administrative et commercial Real Estate ### "avis client" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 19, 2024 Expérience satisfaisante avec des retours positifs sur la prospection Pros Gain de temps et optimisation de la prospection Cons pas d'historique de toutes les campagnes Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 26, 2024 Bonjour Nathalie, Merci pour votre commentaire precieux. Concernant l'historique des campagnes, s'il y a un historique de campagnes de 3 ans, il faut juste cliquer sur le bouton "filtre" pour gérer l'historique d'affichage. N'hésitez pas à contacter notre support si vous avez des questions :) IL ISABELLE L. Coordinatrice de parcours Hospital & Health Care ### "Au top !!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 19, 2024 Très bonne expérience, outils très pratique qui permet de bien suivre les envois et d'adapter ses campagnes. Pros Une assistance très réactive et toujours sympathique. Un service sérieux et professionnel. Cons Pas toujours très facile pour un débutant mais cependant largement compensé par des supports d'aide simple et une assistance technique au top et très formatrice. Switched from [AssoConnect](https://www.capterra.com/p/194611/AssoConnect/) Reasons for choosing ActiveTrail Simplicité et accessibilité. Une assistance en ligne performante et bienveillante. Des fonctionnalités qui répondes à nos besoins. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FP florence p. directrice Retail ### "tres positif" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 18, 2024 Pros c'est la facilité d'utilisation et intuitif Cons Parfois les modif ne sont pas enregistrées Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RR Remi R. Fondateur Retail ### "Un bon support au quotidien" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 18, 2024 Pros 15mns pour réaliser une campagne 15 mns pour communiquer avec nos clients et prospects Et si ca bloque : un coup de fil et on traite immédiatement le pb Cons peut être le fait de suggérer de temps en temps une approche nouvelle à partir de ce que nous faisons au quotidien Programmer des dates de relances de campagne Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OF Or F. CEO Alternative Medicine ### "Great email marketing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 June 6, 2024 Pros Amazing job, good UI, love the simplicity Cons The q/a and the help section need improvement Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better system, easier to use, simple a/b test Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MD Maurice D. Comptable Accounting ### "Active Trail in meilleur logiciel pour l'email de marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 29, 2023 Pros Active Trail in logiciel de prise et d'utilisation facile , très spécialisé dans pour l'email de marketing . Cons Pas assez d'inconvénients au cours de l'utilisation de logiciel , ce que les entreprises doivent utiliser pour les redressement en email de marketing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/135244/ActiveTrail/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)