--- title: "Brandfolder Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Brandfolder the right Digital Asset Management solution for you? Explore 454 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/133103/Brandfolder/reviews/" page_type: "reviews" language: "en" publication_date: "2026-11-09" --- Brandfolder 4.7 (457) [View alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated November 9th, 2026 # Reviews of Brandfolder Ease of use 4.5 Customer Service 4.7 ## Pros and Cons in Reviews VT Vani T PresidentStaffing and Recruiting, 201 - 500 employeesUsed the software for: 1-2 years. “With Brandfolder we're able to house all of these graphics within a central location so that multiple marketing departments across various branches are able to access and use approved graphics without needing to bother me.“ May 17, 2026 MH Midori H Creative Operations ManagerFood & Beverages, 51 - 200 employeesUsed the software for: 1-2 years. “Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it.“ April 20, 2026 VT Vani T PresidentStaffing and Recruiting, 201 - 500 employeesUsed the software for: 1-2 years. “You are also able to create your own custom portal link and email those links to outside contractors and vendors saving me from having to send huge email attachments on a daily basis.“ May 17, 2026 JK Jenna K OwnerMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “From their patterns, it seems as if they preferred to benefit themselves more than provide a good service.“ May 29, 2025 EA Estrella A Software EngineerComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “Security is top notch, website and page creation is faster, and the low learning curve outweighs occasional bugs and issues.“ August 17, 2026 SW Stephen W ManagerHospital & Health Care, 501 - 1,000 employeesUsed the software for: 1-2 years. “Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher learning curve associated with that.“ November 1, 2023 EA Estrella A Software EngineerComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “High security standards, short learning curve, and solid value for money streamline website and page creation.“ August 17, 2026 Ben G Director of Video ProductionNon-Profit Organization Management, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “No one was using it because it was so hard to use.“ September 16, 2024 ## Showing most helpful reviews Showing 1-25 of 457 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use mohit S. Engineer, Technology Infrastructure ### "Handy central place for approved brand assets" November 4, 2026 4.0 At XPO I used it to find, download and share approved logos, templates and presentation assets for internal docs and decks. It kept those files in one place, so I could grab the right version without asking around. I was a light, occasional user rather than an admin. Pros Search and tags made it easy to find the approved version of a logo or template quickly. Having one central place meant I didn't have to hunt through shared drives or old emails. The share links were also convenient when I needed to send assets to someone for a doc or deck. Cons Search sometimes returned too many similar versions of the same asset, so I still had to double-check which one was current. Access and permission requests could also be slow. Some features felt aimed more at marketing teams than at IT users like me. Review Source Jonathan K. Chief Marketing Officer Used the software for: Less than 1 year ### "Great Tool for Organizing and Managing Brand Assets" October 26, 2026 5.0 My overall experience with Brandfolder has been very positive. It makes managing and sharing digital assets much easier, and having everything organized in one place saves time. The security features and search tools are helpful, and the platform is fairly easy to use. Pricing is the main downside, but overall, it’s a strong solution for keeping brand assets organized. Pros I like how Brandfolder keeps all digital assets organized in one central location, making it easy to find, share, and manage files. The search tools and access controls are especially helpful, and it makes maintaining consistent branding across teams much easier. Cons The pricing can be a bit high, especially for smaller teams that may not need all the advanced features. Some of the customization options could also be more intuitive, and it can take time to get everything organized the way you want when first setting up the platform. Review Source Data Analyst Used the software for: Less than 1 year ### "Smart search makes finding media pretty quick!" October 5, 2026 4.0 Pros I'm a big fan of the smart search and tagging. My team can quickly get videos and marketing media without knowing the file names. Cons When files are larger, we've noticed that getting previews to load takes far longer than similar applications that we've used. Review Source Estrella A. Software Engineer Used the software for: 1-3 years ### "Brandfolder simplifies digital asset management with reliable API access and CDN links" August 18, 2026 4.0 Over 1 year, Brandfolder modernized our digital asset management and asset management. Security is top notch, website and page creation is faster, and the low learning curve outweighs occasional bugs and issues. Pros Robust API and native CDN links simplify digital asset management and asset management across web applications. High security standards, short learning curve, and solid value for money streamline website and page creation. Cons CDN caching delays can cause minor bugs and issues during rapid UI updates. High enterprise tiering affects value for money, while asset management sync delays occasionally slow down website and page creation tasks. Review Source Founder Used the software for: Less than 1 year ### "A dependable and user-friendly solution for digital asset management" August 9, 2026 4.0 On the whole, my experience with Brandfolder has been a positive one. It has brought real structure and efficiency to how we handle digital assets, and the time we used to spend searching for the right files has been significantly reduced. There is certainly room for improvement in terms of usability and customization, but it's a reliable platform that I would recommend to teams looking for a solid asset management solution. Pros What impressed me most is how easy Brandfolder is to use. Getting assets organized, finding what you need, and sharing files across teams takes very little effort. I particularly appreciate the clean interface, the responsive search functionality, and having everything stored in one centralized location that multiple teams can rely on. Cons There are a few areas where the platform requires some patience. Managing a large number of assets or setting up more advanced workflows comes with a learning curve, and certain features aren't as intuitive as they could be. I also think some parts of the interface could be more flexible to accommodate different ways of working. Review Source Director of Community Based Initiatives Used the software for: Less than 1 year ### "So easy to use!" July 7, 2026 4.0 I love it! I keep it bookmarked because I use it constantly for all my branding needs (which is a lot). It just makes my life way easier. Pros Ease of use! Brandfolder is a great way to access our digital assets. If you're still digging through messy cloud files and shared drives, you're doing it wrong. Cons Not much to hate here. It does what it’s supposed to do without giving me a headache. I guess the price could be free? Review Source Michael O. Communications Manager Used the software for: 3-5 years ### "Excellent Solution Digital Assets" June 11, 2026 5.0 My overall experience with Brandfolder has been very positive. It has streamlined the way we manage and distribute digital assets, saving time and reducing the frustration of tracking down files. Pros Brandfolder makes it easy to organize,and manage digital assets across our team. The search functionality is excellent, assets are easy to find, and the platform provides a clean, intuitive experience Cons I haven't encountered any significant drawbacks in my use of Brandfolder. It has consistently met our needs and performed as expected. It only becomes difficult to use if you don't put in the time to organize your assets effectively. Review Source President Used the software for: 1-3 years ### "We are able to store thousands of images without them disappearing" May 20, 2026 5.0 With Brandfolder we're able to house all of these graphics within a central location so that multiple marketing departments across various branches are able to access and use approved graphics without needing to bother me. Pros Brandfolder has somehow managed to upload all of our thousands of photos into their photo library without loosing those photos. (The surprise) the AI Facial Recognition was also fairly effective in finding specific student models when I thought it would be a total failure. You are also able to create your own custom portal link and email those links to outside contractors and vendors saving me from having to send huge email attachments on a daily basis. They do allow you to save/download images in a variety of pre-defined aspect ratio formats as well. They do have a Canva Integration, I suppose that is ok. Cons Every time I close an image from a search, the whole page refreshes and returns me to the top of the image library. The amount of times I've wanted to toss my computer monitor out the window because of it. Thumbnails take way longer than normal to load. Each time they show us some new features during webinars they put them behind another wall for legacy accounts which is really frustrating. Review Source Midori H. Creative Operations Manager Used the software for: 1-3 years ### "BrandFolder Review" April 21, 2026 4.0 Overall, BrandFolder has been fine for my team - the learning curve is just trickier than we had expected. Pros BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive. I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset. It's made our team be more strategic about how we organize. You can be a lot more specific when trying to find particular assets. Cons I still miss some of the simplicity and features of Google Drive, such as flexible folder structures. BrandFolder has its own version of this, called sections, but it's technically more rigid. With BrandFolder you have to be more strategic in how to set up overall structures, but it's not always obvious or intuitive on how to do that right away when your previous asset management tools were completely different. Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it. Switched from We kept running out of space and creating new shared drives. Plus, its search capabilities felt too simplistic at times. Review Source Marketing Coordinator Used the software for: Less than 1 year ### "Better asset management makes my job easier" April 15, 2026 5.0 Pros The organisation and search functionality is really what stands out. It’s so much easier to find assets now, especially since we’ve got a massive library. Tagging is pretty straightforward and the version control works well for us. It keeps everything tidy. Cons The pricing model feels a little steep for smaller teams, and sometimes the bulk upload process can be a bit clunky, it takes a bit longer than I'd expect. Getting support on a specific issue also took longer than ideal a few months back. Review Source Associate QC Engineer 4.5 November 10, 2026 AI summary based on a full review Having all necessary tools in one place significantly improves productivity and effectiveness in work processes. On the downside, the constant surveys about products not utilized can be a distraction. Log in to unlock the full review, detailed ratings, and pros & cons Social Media Marketing Co-Ordinator Used the software for: 3-5 years 5.0 November 4, 2026 AI summary based on a full review This tool offers a practical solution for maintaining a searchable database of photographic assets, which is beneficial for organization. However, the interface could be improved, and the auto-tagging feature may not always perform accurately. Log in to unlock the full review, detailed ratings, and pros & cons Rebecca A. Digital Strategy Manager Used the software for: 1-3 years ### "A Modern Interface with an Excellent Pricing Model" August 7, 2020 5.0 The have great customer support, the setup was pretty quick and it's easy to make mass edits. Pros I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making. Cons I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales. Alternatives considered [Seismic](https://www.capterra.com/p/140225/Seismic/)[Marcom Portal](https://www.capterra.com/p/115729/MarcomCentral-Enterprise/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reasons for choosing Brandfolder Pricing Model, Interface and the Templating features. Review Source Scott H. Owner Used the software for: Less than 1 year ### "Not your grandfather's file cabinet baby" October 15, 2022 4.0 Brandfolder has taken our business to new heights and continues to be an ever beneficial and integral part of our day-to-day operations. The rewards reaped from Brandfolder speak for themselves in multitudes and deserves our highest regard, and recommendation. Pros I believe that the expanse of the in depth detail pertaining to all digital assets is invaluable. The ease of reference and marketing possiblity far surpasses anything we could have hoped for in beneficial, all around cloud based digital asset management. Cons I feel perhaps there could be a little bit more pizzazz or fireworks, and I mean by that is the extravagant marketing approach, I mean why not when the software is completely capable. I don't want this to come across as a negative aspect, per say, more of just a humble recommendation. Switched from We decided to switch from Google Drive simply for the fact that brandfolder is so much more of a broader scope and higher level of a platform that we desired in terms of digital asset management. Reasons for choosing Brandfolder Ultimately, this platform had so much more to offer that could be and has been so beneficial to our business that it was a choice to just had to be made. We have always primarily kept with Google products and still do, but this is one area that brandfolder was a more upscale and higher level of quality and service that we required. Review Source Zakary S. CEO Used the software for: 1-3 years ### "Stole nearly $13k from my company - Worst experience with a service provider in 24 years - STAY AWAY" June 16, 2023 1.0 I'm appalled that a company like this can still be in business. The product is terribly outdated and overly complicated for what it is. A glorified cloud storage - there are several other better options including google drive which is also not a great software but it's not a complete waste. Pros There is not one redeeming quality of this company or their products Cons The sales team lies about functionality and then spends months telling you that you need to upgrade to get what you paid for. Now a year later, the company refuses to refund for a software we didn't use. Switched from They promised that this would be useful for an agency to share folders with our clients and also help pull content into those folders saving us hundreds of hours of work. Also they had an API that we could connect to our app. THIS DIDN'T HAPPEN AFTER THEY STOLE OUR MONEY. Reasons for choosing Brandfolder Seemed to have the most functionality - this proved to be false Review Source RW Robin W. Senior Graphic Designer Used the software for: 3-5 years ### "Review from the pizza industry " April 22, 2021 5.0 My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder. Pros This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software. Cons Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material. Switched from [Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/) We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves. Reasons for choosing Brandfolder We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves. Review Source LW Liza W. Marketing and Communications Manager Used the software for: Less than 1 year ### "Brandfolder has changed the way our organization works" August 30, 2019 5.0 Brandfolder has helped us unify our global brand across 30+ markets. It has made sharing resources and updated materials seamless, whereas before rolling out these changes to nearly 500 staff across the world required extensive communication. It has saved my team, our central marketing team, a huge amount of work. Pros Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things. Cons I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves. Switched from [Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/) We needed a way to centrally manage all of our global brand assets and seamlessly share updates and information without sending files each time. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reasons for choosing Brandfolder We ultimately chose Brandfolder over Bynder for a few reasons. They are pretty similar products, and both seemed they would fit our needs equally well. We were happier with the pricing on Brandfolder, and the customer service we experienced was much better than Bynder, giving us confidence that we would have a seamless transition, which for the most part we did. We also liked that Brandfolder was still looking to grow and improve based on user feedback. Additionally, we liked Brandfolder's interface slightly better. Review Source Dustin P. Director of Brand & Creative Used the software for: Less than 1 year ### "Brandfolder has been a game-changer in forwarding our goal of brand alignment." August 30, 2019 5.0 As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential. Pros First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered. Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear. Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide. Cons There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet. I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team. Alternatives considered [Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)[Bynder](https://www.capterra.com/p/122257/Bynder/)[Webdam](https://www.capterra.com/p/81755/Webdam/) Reasons for choosing Brandfolder The biggest reason was customer service. Our sales rep at Brandfolder was incredibly attentive and showed they were committed to our success. Also, Brandfolder offered the best sandbox environment for us to really dive in and familiarize ourselves with the platform. The other platforms we tested had very limited hands-on testing and relied mostly on demoing the software. Demos are great, but it's hard to make such a significant decision without properly testing a product. Review Source Director of Video Production Used the software for: 3-5 years ### "An amazing and feature rich DAM solution" September 18, 2024 5.0 We switched our DAM solution that felt very out of date, slow, and the design was basically a file manager in the cloud. No one was using it because it was so hard to use. Now we have thousands of assets in Brandfolder. We use the templating tool so much and we use share assets daily. Pros I love the design and function of Brandfolder as a DAM. It makes it so easy to find assets through search, filtering, or even visually. The way that we can easily upload, sort, find, and share our assets makes our work faster and more efficient. Cons I wish there were options for smaller companies and orgs. Alot of places need a great DAM solution but there are not options for small scale DAM options with less features and a lower price. Switched from [Canto](https://www.capterra.com/p/140500/Canto/) Canto was out of date and the UX/UI was old and not visual which made finding, and using assets really hard. Review Source Creative Operations Manager Used the software for: Less than 1 year ### "Brandfolder Review" September 7, 2020 4.0 My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier. Pros I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location. Cons I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement. Switched from [Airtable](https://www.capterra.com/p/146652/Airtable/) We made the switch to make organizing and keeping up with assets easier across our Creative Team. We wanted all of our assets in one centralized location. Reasons for choosing Brandfolder We chose Brandfolder because we felt like this was the best fit for our department and overall company. We felt like Brandfolder fit the criteria we were looking for in a DAM. Review Source Jean-Paul W. Senior Product Marketing Manager Used the software for: Less than 1 year ### "Exactly What My Team & Company Needed" August 13, 2020 5.0 Having a single-source of truth has quickly made an impact on our team's productivity. Having all types of content that our Sales team can access and locate has improved their productivity as well. Pros We needed a digital asset management tool that was easy to deploy, could be integrated into our workflow with ease, grow with us, and was intuitive to use as we would open it up to all internal employees...Brandfolder checked all these boxes. Cons Brandfolder does integrate into many of the most popular tools like Slack and Salesforce which was one of the reasons we went them. However, some aspects of the integration into Slack could be developed further (which I think is on their roadmap). Alternatives considered [PhotoShelter for Brands](https://www.capterra.com/p/143701/Libris/) Reasons for choosing Brandfolder UI seemed better aligned with what we were looking for. Brandfolder also seemed like the leader in the space. Review Source Chiara G. Marketing and communication manager Used the software for: 1-3 years ### "Ease of use" April 17, 2025 5.0 Pros Works really well, easy to use and simple Cons Maybe it's not super clear what the format of the picture is, or better it's not clear what the extension of the asset is. Sometimes i cannot understand at first weather it's a .tif or .jpg etc. Review Source Carly C. Marketing Manager Used the software for: Less than 1 year ### "Perfect Platform for Brand Portal" February 19, 2021 5.0 The overall experience with Brandfodler was great from start to finish. It met the needs that we had and our employees use it very often. Pros Brandfolder is a very easy-to-use and customizable platform that was perfect for creating our company's brand portal. Following the merger and re-brand of our company, we wanted to create a brand portal is to centralize all digital assets, and having an efficient system to manage them is paramount to maximize productivity. As all digital assets are controlled in one place, we can be confident that off-brand or out-of-date assets are no longer available to employees. After reviewing other platforms, we decided to choose Brandfolder as our digital asset hub given the customization, security, and permission levels. The onboarding team and support were super helpful every step of the way and ensured that we were ready to have a successful launch for our employees. The program is very intuitive and our employees were able to set up their account and use the platform without and training. Features we liked the most: Super customizable to the brand (logos, colors, fonts, etc.) Brand guidelines (set up in the system which links from the Collection) User rights (different teams can see different assets) Vanity URL (custom to our brand) Insights & analytics (easy reporting, can see which assets are being viewed/downloaded the most) Cons The brand guidelines were one of our favorite features, however, it was not the easiest to design. While there are templates to use and plug and play, we wanted ours to be highly designed to match our brand. To do so, CSS coding is needed. The support team was great in sharing some code ideas from other brand guidelines they have seen. The coding was fairly easy to learn and we were very happy with the end product. Review Source Kevin D. Owner Used the software for: 1-3 years ### "Brandfolder Saves Time" May 20, 2021 5.0 It has been fantastic. No issues. If there is one the support team takes care of it. Pros We produce a lot of creative collateral for our client and they use all types of media. So the ability to have one place where you can change the formate and send. Saves A LOT of time. Cons Honestly there isn't anything we dislike about the software. If I had to pick one, the ability to integrate with more software is always beneficial. Review Source Manager Used the software for: 1-3 years ### "Brandfolder has made digital asset management 10 times easier for me and my colleagues" November 2, 2023 5.0 Starting about a year ago, we decided to contract out our digital assets management to another company. It was disastrous, so we quickly pivoted and looked to handle this ourselves. I'm very glad we did, as we chose Brandfolder to make our lives easier. So far, it's absolutely delivered and given us an effective solution for management of our own digital assets. Pros Having a centralized repository for storing our company's digital assets is a huge hurdle, but Brandfolder seemingly made it possible in a no-fuss manner. I highly value being able to categorize and add metadata to our assets, which makes it much simpler to understand how to later access what we own and can leverage. This allows us to distribute our digital assets more effectively. Cons Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher learning curve associated with that. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.