--- title: "Brevo Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Brevo the right Email Marketing solution for you? Explore 3528 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/132996/brevo/reviews/" page_type: "reviews" language: "en" publication_date: "2026-11-09" --- Brevo 4.6 (3529) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated November 9th, 2026 # Reviews of Brevo Ease of use 4.6 Customer Service 4.5 ## Pros and Cons in Reviews GM Geet M FounderLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: Less than 6 months. “Some other very useful features include finding out about invalid contacts, being able to look at emails that bounced, scheduling the emails in advance and the option to add an unsubscribe link.“ June 11, 2026 SK Samuel K Creative and Technical DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks some of the visual polish and ultra-smooth UI found elsewhere.“ June 11, 2026 GL Gabriel L OwnerEntertainment, Self-employedUsed the software for: More than 2 years. “First, the breadth on one platform: email, SMS and WhatsApp, with a genuinely usable API and a data model flexible enough to run a real first-party CRM — custom attributes, segmentation, automations, native double opt-in forms with CAPTCHA, an authenticated sending domain, and a doubleOptinConfirmation endpoint that let me wire my own website forms straight into a compliant subscription flow.“ July 13, 2026 LB Leen B MarketeerComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “The newsletter layout interface is a bit complicated, for example the whole margins settings that can be convoluted because you can set them at so many levels in blocks.“ May 28, 2026 IH Imre H Software EngineerAutomotive, 51 - 200 employeesUsed the software for: Less than 6 months. “The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues.“ May 15, 2026 IH Imre H Software EngineerAutomotive, 51 - 200 employeesUsed the software for: Less than 6 months. “Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually explained the issue clearly.“ May 15, 2026 TS Tobi Joshua S Software LeadComputer Software, 2 - 10 employeesUsed the software for: I used a free trial. “So far, the account setup and domain authentication process have gone well, and the customer support team was responsive and professional throughout the verification process. Although we have only recently completed the setup and are still in the early stages of using the platform in production, our initial experience has been positive.“ July 20, 2026 GL Gabriel L OwnerEntertainment, Self-employedUsed the software for: More than 2 years. “The account-protection process, while ultimately fair, is abrupt for a first-time sender. Because Brevo runs on shared IPs, a single early campaign to a poorly-validated list can trigger a suspension fast.“ July 13, 2026 ## Showing most helpful reviews Showing 1-25 of 3529 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Pratibha Palai ### "Easy-to-Navigate CRM with Effective Email Marketing—Automation Needs Work" November 6, 2026 3.5 I use Brevo’s email marketing in my CRM for promotional emails and follow-ups. It helps me respond to customers in my niche and bring better clients on board, and its menus are easy to find and within reach while I work. Pros I like Brevo’s menu navigation because it’s easy to find what I need, and the menus are within reach while I’m working on the screen. I like its email marketing platform in the CRM best. It helps me with accurate responses for my customers’ niche, and it works well for promotional emails and follow-ups. It has helped me bring better clients on board for my business. Most of its features are helpful for my business niche, and it’s easy to use now. Cons I sometimes find the automation follow-ups inaccurate when a subscriber wants to cancel. I’d like Brevo to update them with AI sentiment. Review Source Accounting Manager Used the software for: 3-5 years ### "Finally, client invoice reminders that send themselves on time." November 4, 2026 5.0 For a small accounting outfit like ours, Brevo earns its keep just on the reminder emails and monthly statement notices alone. When I had a billing question, support got back to me within a day, no runaround. I’d definitely tell any other small firm tired of manually tracking who owes what to give it a look. Pros I don't usually bother writing reviews, but after spending years manually chasing down late-paying clients, setting up automated reminders in Brevo has been a lifesaver. It’s seriously cut down on all those awkward follow-up calls I used to have to make. The interface is simple enough that no one on my small team even needed training to figure it out. Cons We hardly ever use the sales and marketing automation features. We really only need basic email reminders, so I feel like I'm paying for modules a two-person finance shop like ours will never touch. I just wish the invoice templates were easier to find without having to dig through those campaign menus. Review Source Attorney Used the software for: 3-5 years ### "Finally, an email platform that our small firm can actually afford." November 2, 2026 4.0 I don’t usually leave reviews, but honestly, ditching Outlook for this has saved us hours of work every single week. Our paralegal handles the contact lists now, and I can check open rates before sending out case updates. It’s also reasonably priced for a small practice like ours. I’d renew again in a heartbeat. Pros I manage most of our client correspondence and the monthly newsletter myself, and Brevo lets me set up intake follow-up sequences without having to pester our only IT guy. The pricing worked out better for our four-attorney budget than anything else I looked into, and I was actually able to reach support when I had a deliverability question right before a court deadline week. Cons The template editor gets a bit clunky whenever I try to match our firm's letterhead fonts exactly, so I end up having to fix things twice. It hasn't cost us a client or anything, just a small headache during our busy filing periods. Review Source Technical Support Specialist Used the software for: 3-5 years ### "We finally have ticket acknowledgments going out automatically, so nobody has to sit there babysitting the queue anymore." October 26, 2026 5.0 Before Brevo we were juggling ticket replies in Outlook and half the time customers didn't even know we'd received their issue. Now every inbound request triggers an automatic confirmation with our SLA timeframe, and I can see exactly who opened what. Worth every shilling for a support desk that actually needs to prove we're responsive. Pros I set up a new workflow last Tuesday to send out confirmation emails as soon as a ticket hits from our rural network customers. Honestly, it’s a relief, no more missing acknowledgments just because someone on the team forgot to hit send. The template builder made it easy to drop in ticket numbers and account details without needing any code at all. Cons The contact import screen doesn't always catch duplicate phone numbers when customers submit tickets from different email addresses. I've had to manually merge a handful of profiles where the same person ended up listed twice because they used their work email one day and personal the next. Review Source Senior Marketing Coordinator Used the software for: 1-3 years ### "Automating Newsletter Sends After Campaign Launch" October 12, 2026 5.0 I love how Brevo's automated email sequences let me set up a follow-up chain after every webinar, so I never miss a touchpoint; I just drop a trigger, pick a template, and the system sends the next email when attendees click a link, keeping engagement high without extra effort. Pros I love the drag‑and‑drop email builder; it lets me assemble templates in minutes without touching code. The real win is the built‑in A/B testing that shows which subject line gets more opens. It’s helped us bump our click‑through rates by a few points. Cons The documentation could be clearer; I spent a week hunting for how to set up transactional email triggers. And the support response time could be quicker, especially when I hit a bug in the API. It’s not a huge deal, but it slows us down. Review Source Melisa L. General Manager Used the software for: 1-3 years ### "Brevo is great value and easy enough!" October 12, 2026 4.0 I enjoy using Brevo. It's relatively easy to use (there's always a few learning curves with platforms like this) and keeps my customer list's organized. Pros Brevo is consolidated and affordable. I can access my customer list, create segments, send out enough emails for my small business and do it all for better than anyone else is charging. The interface is easy enough to use. Cons Creating segments or downloading users (specifically with information about their subscribed/unsubscribed status) is a bit of a to-do. I've had to do this a few times now and still couldn't tell you how. Switched from [Weebly](https://www.capterra.com/p/246168/Weebly/) We migrated our website and lost access to our CRM. Alternatives considered [Intuit Mailchimp Email Marketing](https://www.capterra.com/p/10059087/Intuit-Mailchimp-Email-Marketing/) Reasons for choosing Brevo Affordability and features. Brevo was the best for our needs across the board. Review Source Owner Used the software for: 3-5 years ### "We’re actually getting mining clients to open our email campaigns now." September 30, 2026 5.0 Thought this would be overkill for a small mining operation, but the time I save on client outreach pays for itself. Our monthly newsletters to construction companies now go out on schedule instead of whenever I remember. For the price and what you get, it works better than I expected it would. Pros I expected another complicated marketing platform I'd never use. The automation builder actually surprised me, though, I set up a campaign for quarry operators in about twenty minutes with no tutorial needed. Delivery rates to our industrial contacts are noticeably better than what we had before, too. Cons The template library clearly wasn't designed for industrial businesses—had to build our own from scratch. Would be helpful if the mobile app let you approve campaigns when you're out at the quarry site instead of needing a laptop. Review Source Marketing coordinator Used the software for: Less than 1 year ### "Great free version available " September 30, 2026 3.0 Brevo is a great platform for beginners and easy to use. The Free tier works well however you have to pay to remove branding. Pros Brevo has a good free tier available and is beginner friendly and easy to use. It lets you store lots of contacts too! Cons Brevo free version is great however you have to pay to remove the Brevo branding on emails which makes it more unprofessional. Review Source CEO Used the software for: 3-5 years ### "Easy and Useful for Managing Email Campaigns" September 27, 2026 5.0 Overall, my experience with Brevo has been positive. I mainly use it for organizational communication and email campaigns. It helps me manage contacts, send updates and newsletters, and track how people are engaging with our emails. Pros I like how easy it is to create and send email campaigns to a large audience. Managing contacts, designing emails, and checking campaign performance can all be done from one place. Cons Some of the more advanced features take a little time to understand, especially when setting up automations. The interface can also feel slightly crowded in some sections. Review Source Senior Digital Marketing Manager Used the software for: Less than 1 year ### "Great Automation, Slight Reporting Issues" September 21, 2026 5.0 I have been using Brevo for a couple of years, and the email automation builder has made my campaigns a breeze. Dragging templates, setting up conditional content, and seeing real-time performance stats in the dashboard keeps my workflow tight and saves me hours each month. Pros The email automation workflow is intuitive, letting us set triggers from form submissions; the drag-and-drop editor feels pretty solid, and the Zapier integration saves time. Cons The reporting dashboard is a bit congested, data export options are limited, and support sometimes takes longer than expected to resolve issues. Review Source Co-Founder Used the software for: 1-3 years 4.5 November 10, 2026 AI summary based on a full review Brevo provides a cost-effective solution for managing email loads, making it suitable for various transactional communications. However, the user interface and experience could benefit from enhancements to improve efficiency. Log in to unlock the full review, detailed ratings, and pros & cons Secretary Used the software for: Less than 1 year 5.0 November 4, 2026 AI summary based on a full review Brevo excels in delivering website inquiries reliably, making it a dependable choice for ensuring that emails reach their intended recipients. The only minor drawback is that the dashboard is more focused on marketing, which may make transactional settings less visible. Log in to unlock the full review, detailed ratings, and pros & cons Development Strategist Used the software for: Less than 1 year ### "Persist through the learning period, it's (mostly) worth it" August 13, 2026 4.0 frustrating to learn, but easy once you know your way around and can craft your own way past certain obstacles you'll inevitably face Pros The email designer is generally very intuitive and user friendly. It's very easy to build beautiful campaigns with relatively no effort. Scheduling emails and differentiating types of emails also makes it great. Cons There's several things it has that are advertised as easy that I would not classify as even remotely that. Getting Brevo to talk to other apps is practically a nightmare depending on the other apps you use, and contact attributes are not very easy to cross over. This could just be that I am unlucky and use the few apps that Brevo doesnt talk to very well (blackbaud, shelterluv, and gogophoto to name a few), but even connections through zapier can be quite difficult. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) not sure, I was not here when the switch was made. But I do know Brevo is significantly cheaper. Review Source Fundraiser Used the software for: 1-3 years ### "General experiences after a year of using Brevo" February 23, 2026 3.0 Brevo allows me to do my most important part of work - be in a constant contact with the donors of my organisation. Automations, campaigns, transactional messages - these are my most important tools. It's free, that's why I decided to use it. Sometimes, when I need to send more e-mails at once, I buy extra plan. Pros Free plan for unlimited contacts with not so small amount of e-mails per day (300). In the past also custom variables were very useful for personalise my e-mails, but last time it disappeared. The customer support is very good - my experience with your support-persons is also very good ( \[sensitive content hidden\]). Marketing campaigns allow me to send my most important messages for the donors of my organisation. Cons I'm not familiar with spam filtering, so I cannot say anything about it. Drag-and-drop e-mails creator is also quite problematic - aspecially auto-refreshing/saving hinders the work. There's not a possibility to save blocks - I need to create a section to save them. Review Source PB Prajwal B. Consultant Used the software for: Less than 1 year ### "Easy to use with responsive customer support" July 27, 2026 5.0 Overall, my experience with Brevo has been positive. I have been using it for email campaigns and contact management, and the platform has worked well for my requirements. The email editor is simple to use, campaign reports are useful, and email delivery has been reliable. Pros Brevo is quite easy to use, even for someone who is setting up email campaigns for the first time. The interface is clean and most features are easy to find. I liked the email campaign builder, contact management, and reporting dashboard. The pricing is also reasonable compared to many other email marketing tools, especially for small businesses and startups. One thing I really appreciated was their customer support. I recently had an issue related to an automatic plan upgrade, and the support team, especially \[sensitive content hidden\] handled it professionally. My issue was resolved quickly, and the communication throughout the process was clear and helpful. Cons The contact limits on some plans can be restrictive if you are working with a large database. Also, a few automation features are not very intuitive and take some time to understand. It would be helpful if there were more ready-to-use templates and better guidance while creating advanced workflows. Switched from [GTM Workspace - Powered by ZoomInfo](https://www.capterra.com/p/168264/ZoomInfo-sales/) We switched from ZoomInfo to Brevo because I needed an affordable platform for email marketing and campaign automation. Brevo offers the features I need to manage contacts, send campaigns, and track performance in one place Review Source Volunteer Used the software for: 1-3 years ### "Works great for email needs" September 1, 2026 5.0 Used it for years and found it works. Once in awhile I needed some help and found that also. Using the videos is a fast way to get to the needed information Pros Integrates well with Formidable Forms. Log of sent emails is very helpful along with the statistics provided that help a lot. The tools and templates are great when creating emails. Cons Lot of documentation and sometimes a bit difficult to find exactly what I wanted. The videos are what I usually watch and then do a document seach if needed Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) their customer service was horrible and their prices astronomical Reasons for choosing Brevo easy to use and good price, good templates Review Source Brand Strategy Lead Used the software for: Less than 1 year ### "Simple, Reliable, and Affordable Email Marketing Platform" August 11, 2026 5.0 Overall, Brevo has been a reliable, user‑friendly platform that handles day‑to‑day email marketing needs extremely well. It’s approachable for beginners yet still capable enough for more complex automations. For the price point, the value is excellent, and it’s a strong choice for small to mid‑sized teams looking for an all‑in‑one communication tool. Pros Brevo makes it incredibly easy to manage email campaigns and automations without feeling overwhelming. The interface is clean, the workflow builder is intuitive, and the platform strikes a great balance between power and simplicity. Deliverability has been solid, and the built‑in CRM features add real value without requiring extra tools. Cons Some advanced customization options feel limited compared to higher‑end marketing platforms. The template editor can be a bit rigid at times, and certain analytics views require extra clicks to get the full picture. Support is helpful but occasionally slow during peak hours. Review Source Sales Director Used the software for: 3-5 years ### "It’s a solid platform for managing our B2B outreach." August 13, 2026 5.0 Does what we need it to do for the price point. I've used pricier platforms at previous companies and honestly, for a mid-sized operation like ours, Brevo covers the essentials. Not fancy, but it handles our dealer communications and tracks engagement well enough that I can make smarter sales decisions. Worth considering if you're not a massive enterprise. Pros We send out our product catalogs and seasonal promos to retail partners all over Southeast Asia. The email builder gets the job done, and the automation is a real time-saver for keeping track of follow-ups with distributors. I use the campaign reports to see who’s actually opening our emails, which is a big help when I’m deciding which accounts to call first. Plus, the CRM lets me segment our dealer network myself, so I don't have to bother IT every time I need something. Cons The landing page builder feels half-baked compared to the email side. Had some frustrating moments with their support team during our initial setup, took three days to get clarity on API limits. The mobile app is pretty basic, which is annoying when I'm traveling between trade shows and need to check campaign performance quickly. Review Source Marketing Manager Used the software for: 1-3 years ### "User-Friendly and Effective Email Marketing Platform" September 7, 2026 4.0 Overall, my experience with Brevo has been positive. The platform is user-friendly and makes it easy to create and manage email campaigns, import contacts, use HTML templates, and personalize emails. The campaign reports and analytics are useful for tracking performance. While there is some room for improvement in pricing, payment processing, and support response times, overall Brevo is a reliable and effective platform for email marketing. Pros What I liked most about Brevo is its user-friendly interface, easy contact management, flexible email campaign features, HTML template support, and personalization options. The campaign reporting and analytics are also helpful for tracking performance and engagement. Cons The pricing can be a little high for higher email volumes, and some advanced features and settings could be made more straightforward. The platform is generally easy to use, but there is still room for improvement in payment processing and customer support response times. Review Source Digital Marketing Manager Used the software for: 1-3 years ### "Great Campaigns, But Learning Curve" September 14, 2026 5.0 The automated email workflow builder in Brevo has been a game changer for my team; I can drag and drop triggers, set up personalized sequences, and instantly see real‑time stats. It saved us hours each month, letting us focus on creative copy instead of manual tagging. Pros I appreciate how Brevo's drag-and-drop email builder lets me create responsive campaigns in minutes, and the real-time preview keeps me from sending broken layouts. The built-in segmentation tool automatically tags contacts by recent clicks, saving me hours of manual sorting. Integration with Zapier to push new leads into our CRM is a real win. Cons Documentation jumps around and some API references are outdated, so I had to search forums for a few things. Pricing tiers feel steep for small teams, and support can take a couple of days, which is kind of annoying when you’re on a deadline. But the learning curve for advanced automation is a bit steep. Review Source Mark B. Systems Architect - Chief Developer Used the software for: Less than 1 year ### "Best Rust based Marketing/Transactional Email Platform out there!" June 4, 2026 5.0 Overall, the platform has been a gem. I've wanted to be an ALL Rust programmer, and Brevo has helped me keep that pledge for my entire backend. The API and debugging with logs helped alleviate headaches and wasted time that I've encountered with many other platforms. Pros As a "Rust First" developer, I have found the documentation and ease of integration with my complex Rust E-Comm system second to none! The support has been next level and I have high praise for the API, the reasonable cost to utilize for small customers and everything has been so smooth; I couldn't have asked for a more complementary platform to recommend to all my customers. Cons Can't think of any, right now. I haven't utilized campaigns or automation yet, but I plan to implement in the next month or so. Switched from [Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) I wanted a more agile system that was built in Rust and the cost was a huge factor and flexibility for my customers smaller size is perfect. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reasons for choosing Brevo Rust based (main driver), Easy of integration, Developer first approach. Cost and flexability. Review Source Mark P. Founder Used the software for: 3-5 years ### "Reliable platform, excellent support" June 9, 2026 5.0 Pros I switched to Brevo for both transactional and campaign emails about two years ago. I'm glad I did. The platform is excellent, paired with genuinely helpful customer service. I recently contacted Brevo support about a transactional email delivery issue that was not straightforward to diagnose. Before raising the ticket, I had already used Brevo’s portal to inspect the delivery logs, which were detailed and easy to follow. The support response was excellent. Brevo replied within a couple of hours, investigated the specific recipient mail routing at the time of delivery and explained exactly where the rejection came from. The level of detail went well beyond a generic support response or a link to a help article. The combination of traceable transactional email logs and support that was willing to properly investigate the case gives me a lot of confidence in the platform. Deliverability issues can be messy, but this experience made me feel that Brevo has our back when something does not behave as expected. Cons I do not have any major cons to raise. Overall, I am a happy customer and appreciate Brevo's dependability and excellent customer service. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) Transactional email traceability. Value for money. Review Source Co-founder Used the software for: Less than 1 year ### "Practical and Easy to Use" January 21, 2026 4.0 I am using Brevo for my company, Genius. I haven’t explored all of the platform’s features yet, but so far I’ve really liked how practical and easy to use the tool is for day-to-day operations. Pros What I liked most about Brevo is the balance between simplicity and functionality. The platform makes it easy to create email campaigns and basic automations without a steep learning curve, which is great for small teams and growing businesses. The pricing is also very attractive compared to other tools with similar features, and the email editor is intuitive and fast to use. Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication. Cons What I liked least about Brevo is that some advanced automation and segmentation features feel limited compared to more robust platforms. Although the base price is low, unlocking relatively simple features often requires paying for additional tools, which can increase the overall cost. For more complex customer journeys, workarounds or external integrations may be necessary, adding complexity as the business grows. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[RD Station](https://www.capterra.com/p/180098/RD-Station/) Reasons for choosing Brevo We chose Brevo mainly for its cost-effectiveness and ease of use. Compared to other platforms, it offered the essential email marketing and automation features we needed at a more accessible price, with a simpler setup and faster onboarding for our team. Review Source Owner Used the software for: Less than 1 year ### "Brevo has the Best Support Staff" May 20, 2026 5.0 I learned a lot about getting a TFN number. It is not for the faint of heart, however that said,, Support through BREVO was intricate in this process to get the number I needed for my Members. I can't say enough good things about the Brevo Team. Pros Attention to detail, and what was needed next in the process of getting a TFN Number. This process was very stringent which is a good thing. \[sensitive content hidden\] helped me get across the finish line. Cons There were no cons. They were always in touch with me throughout the whole process. I need to thank \[sensitive content hidden\] for their due diligence and staying with me throughout the whole process. Alternatives considered [ClickSend](https://www.capterra.com/p/175783/ClickSend/) Reasons for choosing Brevo I appreciate the Customer Support that is provided by this company. There interface (Web Browser) is set up and is top notch. Review Source IT Engineer Used the software for: 3-5 years ### "Reliable and Professional Email Platform with Excellent Support" November 25, 2025 5.0 My overall experience with Brevo has been excellent. The platform is reliable, easy to integrate, and performs consistently well for both transactional emails and newsletters. I also want to highlight their outstanding technical support — my account was once suspended due to bot abuse, but after implementing Turnstile to secure my forms, the team reviewed the case and reactivated my account very quickly. Their responsiveness and professionalism really make a difference. Pros I really like how reliable and easy to use Brevo is. I’ve used it as an SMTP server for several websites’ contact forms, and it has worked flawlessly. I’ve also helped a client set up mailing lists and manage newsletters through their Brevo subscription — both the form integration and the user management tools work smoothly. The platform feels stable, intuitive, and professional, which makes it a great choice for both developers and clients. Cons Honestly, there’s not much to dislike about Brevo. If anything, the interface can feel a bit slow at times when switching between sections, especially on accounts with a lot of contacts. But overall, it’s a minor issue compared to how well the platform performs. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) Sendgrid was expensive for me, that's why we did the switch Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.