# Page 7 | Xola Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Xola the right Tour Operator solution for you? Explore 572 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/reviews --- Xola 4.7 (572) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 7 - Reviews of Xola ## Showing most helpful reviews Showing 151-175 of 572 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JS Jesse S. Owner Leisure, Travel & Tourism Used the software for: 6-12 months ### "This made my life so much easier" December 11, 2019 5.0 Speed of money flow and updated accounting is a breeze. The ability to adjust hops with minimal key strokes and everything automatically adjusts to our website is a life saver. And overall, the customer service is top notch. Pros The customization to suit the variety of needs for our little company. Once everything is plugged it only minimal administration is needed to keep everything flowing. Cons The inability to not be able to make a tour private and only accessible via a password for guests. Switched from [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) the wealth of increased options available with xola Review Source Response from Xola December 16, 2019 Jesse, we are so glad Xola has been useful for your business. Thank you for the feedback on private tours. We're always seeking to improve our product and service so your feedback is super useful! CB Christopher B. Owner Leisure, Travel & Tourism Used the software for: 1-2 years ### "Xola Review" September 23, 2022 5.0 Very good customer service. Relatively high customer service fees. Pros Reservations and customer contact information. Cons Deposit time posting, Other than that no real concerns. Reason for choosing Xola Referral. Review Source Response from Xola December 6, 2022 Hello Christopher. Thank you very much for the feedback. Glad to hear overall things are going great for you and Xola's usage! SN Shelby N. Sales Non-Profit Organization Management Used the software for: 1-2 years ### "Great for what we do! Could be better!" March 8, 2019 4.0 Overall, I think our organization is really happy with Xola and what we've been able to accomplish with it! Pros I love the usability features for our guests and the emails and design features are pretty cutting edge. Cons I wish it was more customizable as far as reporting and booking. For instance, we would love the questionnaire to be filled out prior to processing cards. We find the new report functionality less helpful than expected, but hope it'll eventually be more useful. Review Source Response from Xola March 14, 2019 Thank you for the feedback! Glad we are able to help your business with Xola. I have brought your feedback up with our team regrading the questionnaire and reporting. We appreciate the feedback at anytime, so if you think of more please reach out to our support staff via chat, phone or email. JY Jeff Y. General Manager Entertainment Used the software for: 1-2 years ### "Reporting Issues" October 20, 2018 3.0 Overall the software's reporting functions were inadequate and the additional work this created offset any of its good features. Customer service was helpful and timely but that cannot overcome the limitations of the program itself and it ended up not being a good fit for our business. Pros Fairly easy to use. Clean, professional looking layout. Easy to make changes to orders and update patrons. Cons Terrible reporting and lack of customization for reports made bookkeeping a nightmare. Adding buttons and show listings online was not as intuitive as it could be. Simple features like having event rosters be in alphabetical order are absent. Review Source Response from Xola October 24, 2018 Thank you for your candid feedback! I want to reach out and talk to you more about our new Custom Reporting Beta we have come out with. We are excited to start offering this to our customers and we believe it will help with better reporting for your business. Also, I would love to hear more on how we could make things better for your business. I will be reaching out very soon.- Jessica SA Shelly A. Owner/Operator Recreational Facilities and Services Used the software for: 1-2 years ### "Customers increased 400%" June 18, 2020 5.0 The booking software is customer friendly. Adding items is easier than previous softwares. Pros The ease of use for customers... not a lot of things to muddle through before the transaction is complete... that increases sales. The backend use is easy once you learn everything. Learning how everything works was not as hard as other booking software that I had previously used. Cons Financial reports need to be easier to read. Needs to be easier to glance at to tell what totals are with or without sales tax and sales tax totals. That part needs some work. Reason for choosing Xola Ease of use, honesty, no constant hounding. Review Source AP Amy P. Owner Used the software for: 1-2 years ### "Been with them for 2 years now and like the improvements being made" May 3, 2018 4.0 Pros Invoicing, checkout ease for customers, clean look, customer support is wonderful, and I appreciate the new option for opening up the booking window when a group has already booked. Cons Would like to be able to fully delete a game on a day or time and not have to zero it out and still see it on the back end, multiple room invoicing so we don't have to create a million multiple game listing option, and the gift certificate option needs to be customized to not show the blue presents on top. Review Source Response from Xola September 4, 2018 We appreciate your business and your review! I see that some of the items you mentioned are feature request. I am going to add you to these and reach out to you soon. It is customers like you that help us grow here at Xola. -Jessica CR Christine R. Leisure, Travel & Tourism Used the software for: Less than 6 months ### "More than 5 stars?" February 6, 2017 5.0 If we could give more than 5 stars, we would. Customer service is amazing and has always been very attentive to any issues that arise. As we've learned with our experiences with multiple reservation systems, none of them have absolutely 100% of what you need, but the willingness to listen to your wants/needs and implement them is beyond a doubt one of our favorite things about Xola. Xola's pricing system also allows us to make more money! Let me explain. With Xola, you are charged a flat rate per month. That's it. You are given a low credit card processing rate, lower than we could negotiate with a processor. With other booking systems, you are charged a LOW monthly fee, but they charge each of your customers a percentage of the sale. That money goes directly to them. With Xola, we are able to charge a small ticket fee that pays for the service and most months we make more than the monthly fee! And as a bonus, our customers are paying less for our tours. Our customers are showing up to our tours on-time and in the right place which is our number 1 goal with having any reservation system. They send automatic emails to our customers, allowing us to spend more time on program development. And let us just mention that the integrations with SmartWaiver, Trip Advisor, and Distribution Channels are awesome and a great addition to our business. Pros Customer Service Fees Listings options Cons Changing things like individual trips, customers, and fees can be a challenge. Review Source Response from Xola February 6, 2017 Hey Christine, thanks so much for your review. When it comes to listening to your wants and needs, that's really the only way we know how to improve. Keep sending your ideas over, you're helping us grow our company and product every day! -Bri BR Brennan R. Publisher/Owner Media Production Used the software for: 2+ years ### "I love Xola; I use it just as my credit card merchant. Xola's rates are better than other options." September 14, 2017 5.0 I would rather process my clients' credit cards through Xola than any other merchant. Also, I'd rather give the small slice of flesh (percentage) to Xola than any other firm. Pros Xola's quick and easy to use for processing credit cards. Also, I have had great experiences with the support team on the rare occasion that something doesn't work as planned or when I have a question. They are very helpful and always prompt. I love Xola! Also, one of the customer's representatives is the coolest, smartest, hardest-working, totally most absolutely rad guy on Earth :) Cons The statements and receipts are a bit confusing to my customers sometimes. I wish there could be a way for it to show up on their credit card statement without saying "booking" (I sell print newspaper ads, not tour bookings), same with the receipts. However, I don't use the software necessarily as intended, so that's more on my end. Still, it would be nice to be able to change the way the statements and receipts appear to my clients. Review Source Response from Xola October 13, 2017 Hi Brennan, Thank you for the review! Happy you have found Xola quick and easy to use. - Kris Lawson BS Brandon S. Recreation Manager Recreational Facilities and Services Used the software for: 1-2 years ### "Easy to use reservation system that makes it easy to accept online bookings!" May 5, 2018 4.0 Online Bookings, paperless driving directions. Pros Xola made it easy for us to take online reservations and send professional confirmations. Easily share information with our guides and guests. Tracks reservations that still owe a balance. Use of coupons codes is a nice feature. As well as the rescue emails to people that abandon their cart. Xola was a nice step up for our business to add some professionalism to our reservations. Cons Our company takes a broad range of reservations. It doesn't work well for an activity that has slight changes to locations for a given activities. When it comes to shuttle reservations that typically have variations it's hard to make it work in the system . Review Source Response from Xola August 26, 2018 Thank you for the review! I would love to get some more insight into your company and what would make Xola better for you. I am going to be reaching out soon to hear more. Look forward to connecting! -Jessica TN Tammi N. General Manager Entertainment Used the software for: 1-2 years ### "Great if you use it right the first time" January 4, 2019 4.0 It's been good but I definitely had to learn to work around some limitations. Pros I like the look. It's clean and modern with an intuitive feel. Cons I dislike that actions aren't tracked enough. Anyone is able to modify events and there is no record or accountability. Review Source Response from Xola January 7, 2019 Thanks for the feedback! We are glad to see you like the look of Xola. We do have the timeline tracking on the bookings detail page that helps keep track who modified a booking. On the event level, we can always ask our team for an audit of your account if you are looking for information, you will just need to reach out to support via phone, chat or email (support@xola.com) anytime to request this. I would be happy to discuss this more with you. I will be reaching out soon to get more information. - Jessica Linden S. Director/ Founder Used the software for: 2+ years ### "Wonderful with extremely fast customer service." April 7, 2018 5.0 Pros Product is intuitive and easy to use. It also embeds easily with my website. Customer service is quick and responsive. Cons As a tour operator we have multiple items to sell that are similar. Not being able to copy listings or create a template is very time consuming. Review Source Response from Xola April 17, 2018 Hi Linden- Thank you for taking the time to leave a review and we are so glad you have been enjoying Xola! Additionally thank you for your feedback about listing creation - I will be sure to share this with out product team! Sophie RD Randi D. Regional Director Entertainment Used the software for: 2+ years ### "Satisfied" December 6, 2019 5.0 Pros It is easy to use, easy to teach to staff, and I enjoy most features. Cons I haven't found anything I don't like thus far. Alternatives considered [Bookeo](https://www.capterra.com/p/117299/Bookeo/) Reason for choosing Xola I liked the rep that I spoke with, and found the Software to be user friendly Review Source Response from Xola December 9, 2019 Hi Randi- So glad you find Xola easy to use. Thanks for taking the time to write a review! Best, Sophie Rafael R. Asesor Educativo Leisure, Travel & Tourism Used the software for: 6-12 months ### "A route to the top " July 23, 2018 5.0 Since I learned (very quickly, by the way) to use the Xola Software, I'm in total control of my bookings, because I can see the picture of my client, and also know important details with the "notes" tool, besides, he know my name and phone number, as well, can contact me in case necessary. Even I'm saving paper and don't need to take anotations over and over again in every new tour, thanks to the data collected and available in the Xola Dashboard. Pros I'm a local guide in Mexico City and use Xola to get notifications about a booking and send my invoices at the end of the month for recieve the payment for my services. The software is clear and good designed, easy to use, almost intuitive and have a system for check it out the data send. Even have a sophisticated sense of humor during the load of the home page. Cons Once I tried to use it in my ipad have problem to see it properly. I recommend to use it in laptop or desk computer to enjoy all the features. Review Source Response from Xola August 12, 2018 Thank you for the feedback! We are so happy to see that you are loving Xola and the benefits it has given you.We are adding new features to the IPad app all the time. I am going to reach out and get some more information about what you are wanting to see on the app. Look forward to chatting with you. -Jessica BM Bianca M. Booking assistant Consumer Services Used the software for: 1-2 years ### "Tour operator review " June 6, 2022 5.0 Pros Easy to set up multiple tours with multiple timeslots. User friendly with minimum questions from clients. Cons We would have loved if there was a way to setup an automated email to send out to our tour groups after their tour. Almost like the reminders the syst sends out before the tour. Review Source Response from Xola July 25, 2022 Hi Bianca! Thank you for the review. Glad you find Xola easy to use! I would love to dive into you wanting post-event emails. Please feel free to reach out directly to me via my email. TG Taylor G. Operations Manager Entertainment Used the software for: 1-2 years ### "Does the job, would love some additional features " September 17, 2019 4.0 Decent experience, more features would make it a great one Pros Accessible for multiple users in the field and in the office Cons Some features that could be considered basic or standard are not present, such as notifying an assigned guide that their timeslot has been booked. Feature requests never seem to make an impact. Switched from [Bookeo](https://www.capterra.com/p/117299/Bookeo/) cost and features Review Source Response from Xola September 18, 2019 Hi Taylor, Thank you so much for taking the time to provide this feedback. We're always looking to approve and appreciate your input! Cheers, Sophie KS Keith S. Senior dive instructor Sports Used the software for: 2+ years ### "I'm mobile on the road most of the day. I can look each reservation at any time. " August 10, 2017 4.0 Being mobile Pros Keeps me updated with any changes that might happen during the day. It also gives me all information I might need. Like name, age, height, if they booked any add one and any special notes I might need to make the clients happy. Cons Mobile app I can not see if they signed a waiver. My computer I can see if they signed a waiver. When I'm not in cell range I can not get updates. When day goes by it is hard to find information on past bookings. Like email adress. Review Source Response from Xola August 17, 2017 Hey Keith! Thanks for your comments! It's been a pleasure working with you and your team these past few years. My colleague Chris has just reached out to you directly to get more info about waivers and see how we can help. -Alex EW Eryn W. Assistant Site Manager Entertainment Used the software for: 6-12 months ### "As a user on the back and front ends of Xola, there are certain things I find frustrating." May 8, 2018 4.0 Pros I like the ease of ordering products and how they are laid out in the calendar format. I like that I can check information about individual customers and see their purchase history through the "customers" search engine. Cons I do not like some of the limitations of searches (having to click over to "customers" before searching a name in order to find it anywhere besides upcoming bookings), I do not like the number of "click throughs" I have to go through in order to get to certain information (i.e. having to click on the settings of a booking after searching, and then clicking on the customer's name to pull up their information, rather than just being able to directly click their name and get their information). Review Source Response from Xola August 26, 2018 Thank you for the review! We have come out with some new features, in which I believe will be useful to helping you find the customers information easier. I am going to reach out and make sure I am understanding exactly what you are wanting and see if I can help make things better for you. Look forward to connecting! -Jessica JB Jake B. Owner Recreational Facilities and Services Used the software for: 2+ years ### "Very professional looking booking software and very easy to navigate. Highly recommend this product" August 8, 2017 4.0 More customers and a more professional website. Pros It's very customizable and easy to teach to employees. It has a very nice, clean look on the front end and easy for my customers to navigate. Cons The app needs some more features. I would like to be able to do more to each reservation with the app. Sometimes you're away from your computer and need to make adjustments to your tour. The app isn't too capable of handling all the needs. Review Source Response from Xola August 17, 2017 Thanks Jake! Really happy that you've been able to get employees ramped with Xola quickly. We'd love to hear more about your thoughts on the mobile app. I've passed your comments along to our Customer Success Team and they will be reaching out to hear more about what you'd like to see. Thanks! -Alex Matt S. Growth Hacker Used the software for: 6-12 months ### "Has been a great booking service for our Paint Blast Escape the Room company!" May 3, 2018 5.0 Pros Flexibility and ease of use. The pace in which new features are being added and the amount of interaction we as customers can have with the business. Cons Does not have a robust CRM or outbound data connection. Having this would allow better targeting and follow-ups to existing and return customers. Review Source Response from Xola September 4, 2018 Thank you for your feedback! We appreciate the candid review, this helps us grow Xola, and better serve you! KM Kelly M. Owner Sports Used the software for: 2+ years ### "Amazing platform and fantastic customer service!" December 20, 2019 5.0 Pros It’s user friendly... my staff can quickly learn how to use it. It’s customizable... I can easily adapt it to the needs of our business. It’s constantly evolving... it seems as we identify a feature that would be useful it’s released or they confirm they’re already working on it! Cons There is the off glitch but the team are quick to address it! Review Source Response from Xola January 6, 2020 Hi Kelly, Thanks so much for leaving a rave review! We are so glad you find Xola user friendly and it meets your needs! Cheers, Sophie JG Julian G. Owner Recreational Facilities and Services Used the software for: 1-2 years ### "Would be nowhere without Xola" October 5, 2016 5.0 Xola software takes the job of an administrator and booking agent and allows me the time and energy to focusing on growing the business. It's real automation for my business and makes me more hands off. They are always improving and are always at the click of a button to answer my queries. Thanks Xola! Julian, owner of Toronto Island SUP Pros Always improving! I like the automation and ease of use. The layout is beautiful and seamless. Cons Because it caters to a range of different types of businesses, it's hard to get some more specific functions that are specific to my needs. I'd like to see more functions dedicated to easy reviews in follow up emails and more sophisticated controls for my needs. The OTA functions are good but it would be nice if they actually functioned seamlessly with the Xola software. Review Source Response from Xola October 5, 2016 Hi Julian, Thanks so much for your great feedback on Xola's booking system. VR Verified Reviewer Director Of Operations Hospitality Used the software for: 6-12 months ### "XOLA" October 19, 2018 4.0 Pros Simplicity of plugging in the software to our current site. Cons Platform can be more user friendly for day to day tasks as well as editing/creating listings. Review Source Response from Xola October 23, 2018 Thank you for your feedback! We are happy to hear that integrating Xola to your site was simple for you! If you need any help with editing or creating your listings our support team is available 24/7. Just chat, email or call in and someone will be happy to assist you. -Jessica WL Will L. Owner Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "Great Customer Support. The various support teams were very responsive.!" May 10, 2017 5.0 Increased Sales, Secure Information Storing, Organized Information, Easy Staff assignment of Tours, It has it all. Pros The platform can adapt to and optimize any sales generated business. I noticed the platform on a similar tour based website and it had everything I wanted. Then I seen the back end program and I was blown away. It captures all the info I need plus some. The abandoned booking feature saves the day when a customer walks away from a booking or decides the price isn't right for them. The Customer support is amazing, from the Sales team, to the Setup team, and then general support team that follows you while you operate in business just in case you have question. I haven't had to wait for an answer more than a few business hours while I was setting up. Just operating a few days I realized I needed to make a big change in by booking strategy and a new option was created in a just a day to capture the sales I was losing. Cons great value for most large volume customers but when you just begin it can be pricey. I wish there was an option based on sales numbers. I have a seasonal tour company and I'm also billed in the off season, that could be come costly for a small operator. Review Source Response from Xola May 11, 2017 Thank you so much for your review Will! We love seeing feedback about Xola's design and functionality. We appreciate your support! -Alex LC Lizzie C. Director of Customer Support, Sales and Marketing Entertainment Used the software for: 6-12 months ### "Wonderful!" August 8, 2017 5.0 Pros Both the customer facing checkout AND the backend are easy to use and look nice. I love that each reservation has a timeline of actions so you can see who made a change and when. The Google Analytics tracking is super helpful and very easy to set up. Also, Xola regularly releases new features and upgrades existing ones that are actually useful! The customer support at Xola is really the best feature of all. It is easy to reach someone via chat at almost any time. You can easily access help articles from the dashboard. The people that work there are so helpful and can almost always help you find a good solution to whatever issue you may have. Cons I wish Xola integrated with Google Adwords and not just analytics (perhaps this is already in the works as they recently updated their analytics integration). Review Source Response from Xola September 23, 2018 Thank you for the review! Glad to see you are enjoying Xola. We hope that our features that we have released have helped in the integration process you desire. RB Rick B. Operations manager Consumer Services Used the software for: 2+ years ### "Maybe just me. " October 19, 2018 4.0 It must work for the guests. We get daily bookings. I never have looked at it from a guest booking view. Pros I check daily bookings. I normally don’t look for much else. Cons It’s difficult to see and use on my iPhone. Sometimes when pulling down the days overlap. Log in comes up very small on iPhone. Log out isn’t easy to navigate too because it has to be enlarged to close. To many features that are not needed for my purpose. Review Source Response from Xola October 23, 2018 Hi Rick! Thanks for the review! I would love to know if you are using the app for your iPhone or just the browser. Our app may make this a little easier for you to use when on your phone. I will be reaching out soon to check in and see if you have any questions on our mobile app! -Jessica Talk to a Capterra advisor for free and get results within 15 minutes.