# Page 4 | Xola Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Xola the right Tour Operator solution for you? Explore 572 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/reviews --- Xola 4.7 (572) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Xola ## Showing most helpful reviews Showing 76-100 of 572 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AP Amber P. Manager Recreational Facilities and Services Used the software for: 2+ years ### "Manager" December 11, 2019 4.0 We enjoy using XOLA wish it was a little cleaner and simpler sometimes but overall we are satisfied. Pros Flexible to switch experiences, ease of booking on back and front in, Cons Gift Certificates: not able to purchase multiple certificates for different experiences, one person can't buy multiple gift certificates for different people in same transaction Back office: can't override booking capacity, can't book one group with different experiences have to book separately Accounting: would be nice if you could be compatible with Quick-books, daily transactions are confusing and not clean cut Reason for choosing Xola XOLA was the only software at the time that had multiple packages and the inventory would drop the count in each package when someone would book. Review Source Response from Xola December 16, 2019 Hi Amber, Thanks so much for your feedback on gifts. Jessica reached out and can help solve some of the issues you mention. We're always looking to improve our product and software so your feedback is super helpful! Thanks, Sophie CS Carley S. General Manager Entertainment Used the software for: 6-12 months ### "An easy to use, easy to work with booking software" September 30, 2019 5.0 I really don't have any problems with Xola. Every interaction I have had with a CSR has been extremely helpful and positive. I was having issues with the app and they fixed it, and I generally feel like they go out of their way for their customers. Since my business can have unique demands they have been open to changes to benefit us, and if they don't know they answer they will find out and get back to you asap. Overall they have made my life as a manager much easier with their software, and I am happy to be using them. Pros When my company first started using Xola it was and is still easy to use. They have an easy to use app, a very easily navigated website, but what I appreciate most of all is their customer service. Cons One thing I don't like is I am not able to see as much information about my customers who book on the app as I am the website, but I am not a master a design myself so I'm just grateful for it in general. One other thing that is slightly annoying is I have to refresh the page or close then open the app to get it to refresh to see if there are any other bookings. Review Source Response from Xola October 1, 2019 Carley, thank you so much for your kind and thoughtful feedback! We're glad you are please with our product and service and we'll be looking to upgrade our mobile app soon! Stay tuned. Cheers, Sophie JD Josh D. Owner / Escape Specialist & Seriously Cool Guy Entertainment Used the software for: 1-2 years ### "Best in class" September 10, 2019 5.0 Saves a tremendous amount of time with this easy and simple user interface. Saving time equals more time for more important stuff. Pros Xola is the simplest booking software out there. I have tried several, and this is hands-down the best there is! Easy to understand and a breeze to navigate through. One of the strongest points is how easy it is to train your staff on. Cons I wish there was a way to customize things a little bit more than what is available. Alternatives considered [Reservio](https://www.capterra.com/p/130471/Reservio/)[Bookeo](https://www.capterra.com/p/117299/Bookeo/)[FareHarbor](https://www.capterra.com/p/135106/FareHarbor/) Reason for choosing Xola Because the others really really really suck! Especially the customer service. Switched from [FareHarbor](https://www.capterra.com/p/135106/FareHarbor/) They both suck! Review Source Response from Xola September 13, 2019 Thanks Josh! We appreciate you taking the time to leave your feedback and I'm excited to let you know we'll be adding more options to customize elements of Xola over the coming months! -Sophie SC Scott C. Owner Recreational Facilities and Services Used the software for: 2+ years ### "Big promises, moderate delivery" October 26, 2018 3.0 Xola courted us to bring our business to their system. From the first point of contact we outlined the essential need for a module that allows for the use of discount coupons that are not inside XOLA. i.e. Groupon. They swore up and down that they were working on it and it would be handled shortly. Thats was over two years ago and still it is not in place. All we get are vague promises that it's coming soon. Pros The overall structure of the back-end and UI is exceptional. Cons Xola promised a feature to handle varying degree of taxes that come with using discount vouchers like Groupon... That was 2 years ago.. Still haven't seen it and they fail to acknowledge that without it, my company must eat a percentage of the taxes. total fail. Review Source Response from Xola October 30, 2018 Thank you for your feedback! We have introduced the voucher workflow for our customers using Groupon. Happy to have our Customer Success Manager reach out to you to discuss any other concerns you have. Please be looking for an email very soon. We appreciate your business and we hope to keep growing and improving to meet your needs. -Jessica Joe K. Captain Entertainment Used the software for: 2+ years ### "Very easy to learn and teach to new employees" February 8, 2018 4.0 Ease of use and extremely easy to train employees on. Pros Im a huge fan of the new features that will be coming soon. The scheduling and upgraded analytics will help with our daily operations Cons The mobile app needs a little work so booking people mobile is easier. If some of the features from the desktop could come over to mobile, i would be excited. Review Source Response from Xola April 17, 2018 Hi Joe- Glad to hear you are excited about new features and that Xola helps improve your operations. We're always looking to improve and that includes our mobile app! I'll pass your feedback along to our Product Team. Cheers, Sophie Craig W. General Manager Used the software for: 1-2 years ### "I love Xola and would recommend it to anyone! Xola is by far the best booking platform!" February 1, 2018 4.0 Pros I love how great the software looks! Xola is very user friendly and easy to customize. I love that it is able to link up with other interfaces to create a more seamless experience. Cons Sometimes the software can run a little slow and can make it hard to give our guests the best possible experience. I am not sure if it is because of how many users we have but that is my only concern with the software and it isn't the biggest issue. Review Source Response from Xola February 20, 2018 Hi Craig, Thanks for the review! Happy that you are finding the software to be user friendly. Sorry you have seen some issues with performance. We would love to know more about this. Please email us at support@xola.com if this continues and we would love to look into this for you. - Kris VR Verified Reviewer Co-Owner Used the software for: 2+ years ### "Excellent customer service!" May 4, 2018 5.0 automated bookings over the internet Pros Flawless execution; never had to deal with any major issues. Their customer support team is top notch - if you have a question they will ALWAYS respond immediately Cons They need to add functionality (worker scheduling & automated pre-trip texting and emailing). For what the software is though, it's excellent. Review Source Response from Xola August 29, 2018 Thank you for the review! We are so happy to hear all the kind words. Thank you for bragging on our customer support team! They are amazing! We are coming out with new features, and we hope you are enjoying them! Erik S. CEO Sports Used the software for: 2+ years ### "Xola for Tour Companys is the Best choice" July 16, 2019 5.0 This software has allowed me to track bookings back and forth in time and make my business more efficient. Pros Customer service is responisive 24/7 and understands quickly what the issue is when describing the problem. They have had almost zero downtime in the 5 years I have used this software Cons I use this software everyday and do not have compliants Reason for choosing Xola They have better customer service, which is what you want if something goes bad. They have zero downtime Review Source Response from Xola September 5, 2019 Thank you for the review! We appreciate your feedback and your business! MW Mike W. Owner Recreational Facilities and Services Used the software for: 1-2 years ### "Outriders Northwest" March 30, 2020 4.0 I like the software, just not happy with the new pricing structure. Pros Ease of use for updates to listings and schedules. Cons I do not like the updated pricing structure of 3%. I do not like the idea of "passing" this costs along to my guests, so I am stuck with this large cost increase. Alternatives considered [Peek Pro](https://www.capterra.com/p/142459/Peek-PRO-Tour-Operator-Software/) Reason for choosing Xola cost Switched from [FareHarbor](https://www.capterra.com/p/135106/FareHarbor/) Ease of use and month rates (now changed) Review Source Response from Xola March 31, 2020 Hi Mike, Thanks for taking the time to leave a review and I'm glad you find Xola easy to use. Our pricing change was made in order to make all features available to all customers at no cost and after extensive research on the impact of consumer fees on conversion. We're happy to talk more about ways you could configure your account to not absorb this cost without impacting your conversions. Best, Team Xola LY Len Y. General Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Recent Price Increase is a lot" January 4, 2020 4.0 Its an easy system to use that has good functionality for a day tour operator. I fully appreciate they are adding functionality and that perhaps some of it is a good thing to adopt and use but some of it also doesn't make sense for us. My issue is they are making you pay for all of the functionality instead of just paying for what you use. Pros Anyone new can learn the basics of entering an order. Its a very simple system that in a lot of cases is also intuitive. Cons It took a bit of time last summer to have some issues resolved. Also the recent price increases to pay for all of the functionality that you might not use is very expensive. Reason for choosing Xola We purchased the business with the software already in place. Review Source Response from Xola February 19, 2020 Hi Len, We changed our prices such that Xola is free to use and all functionality can be available to all customers. We are committed to being a enterprise level solution for businesses of all sizes that is, as you've mentioned, intuitive and easy to adopt. Best, Team Xola Jason T. Owner Used the software for: 1-2 years ### "We needed a booking software that could handle a heavy load and had lots of bells and whistles." May 7, 2018 5.0 Very easy to book for both my customers and my staff. very customizable. Pros The abandoned booking rescue. The ability to schedule my staff on certain days to cover events. The picture of the event in the actual booking is quite nice, alot of them are text only and that is very boring. Cons Honestly every time we contact the company with a feature request, we've been lucky and most of them have been added! now its just minor things like i wish the calendar was monday through sunday instead of sunday through saturday. Review Source Response from Xola August 26, 2018 We appreciate the feedback! We are also glad to see that we have addressed your needs. Keep giving us the feedback and Xola will keep improving! AC Anita C. Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "Fantastic booking system" September 26, 2022 5.0 Overall I really love xola!! I know it well and if I don't I have customer service right at my finger tips. Pros The love customer support and the I really like how easy it is to learn new features. Cons I have had difficulty with the phone app. My employees have a hard time getting to to work. Review Source Response from Xola December 6, 2022 Hello Anita! You'll be happy to know that we've done a great amount of updates to the phone app to make sure it's easy to use for boots-on-the-ground staff. Glad our 24/7 Support is helping as well! MR Mike R. Owner Entertainment Used the software for: 2+ years ### "Easy booking, polished design, simple for staff to use. Great customer service & support if required" August 20, 2017 5.0 Pros XOLA provides a polished experience for our clients. It's simple to book - online, over the phone, and in store. Everything is customizable to our brand, and the straightforward dashboard makes operations easy for our staff. Additional features such as coupon codes, online gifts, and comprehensive analytics also ad value. Amazing customer service, we've been with XOLA from the start and they've listened to our concerns when we've had them and made improvements based on our feedback. Cons XOLA doesn't provide the option to have multiple locations on a single account, which makes it expensive as a business starts to grow. Review Source Response from Xola October 12, 2017 Hi Mike, Happy o see that you finding the software to be easy to use. Thank you for the feedback in regards to pricing on multiple locations. We will certainly keep you informed of any changes that may come to this. - Kris Lawson SL Shelby L. Administrator Used the software for: 6-12 months ### "It was incredibly bittersweet to leave Xola's platform due to functionality -- we LOVED the support!" November 10, 2017 5.0 Xola's customer support helped to get our data and information compiled thoroughly. It was sad that ultimately their system just was not built to handle our complexity and that we had to move on from them. Bottomline, duration-based pricing was needed. Pros The customer support was fabulous. Felt like we were communicating with family. Xola went above and beyond in customer service and did their utmost best to provide us with what we needed in a reservation system. Cons Most unfortunately, it was determined that Xola did not ultimately work for our offerings, primarily because it did not have duration based pricing for our bike rentals and lodging. This resulted in bikes (50% of our bookings) and lodging not being available to reserve online and to be somewhat complicated to reserve on the backend, including multiple emails being sent out for just one reservation (e.g. if a family rented four bikes, they received four emails). Review Source Response from Xola February 5, 2018 Hi Shelby, Thank you for sharing your review with us even though you have left. We are sad to see you go as well. Duration based pricing is something we have been working hard to find a solution for. Continue to check back with us and hopefully we will have a solution for this in the future. Cheers! - Kris Lawson Trey G. Operations Manager Used the software for: 2+ years ### "Great price/value and mobile app" March 28, 2018 4.0 Cost savings and on-the-go convenience Pros Xola is the most cost effective booking system on the market. It charges a reasonable monthly fee instead of taking a percentage of sales, and doesn't charge booking fees to customers. The mobile app has also been much improved over the past few years, allowing guides to do much more on the go. Cons The reporting system is pretty bare bones. Despite all the information Xola is collecting on each customer (including questionnaires), there is no way to run reports on anything besides very basic information. This makes it difficult to build profiles on customers and better market services to them in the future. Review Source Response from Xola April 17, 2018 Hi Trey- Thank you for taking the time to leave us a review. Good news about reporting - we've got an update coming soon. Stay tuned! Thanks for using Xola, Sophie PU Pelin U. Complex General Manager Hospitality Used the software for: 6-12 months ### "Xola is great for tour and activity management" November 26, 2020 5.0 Xola is useful for us to collect and manage all bookings from a single platform with really low commision rates. So far we enjoy it a lot. Pros It is great to manage all our events at one place and accept bookings from all online distribution channels that we are present. Google Analytics integration is extremely useful to follow the success metrics directly from Google Analytics panel. Cons Xola works definitely perfect for us, so far we haven't experienced any problem that deserves to be noted here. We are extremely satisfied with our experience with Xola Online booking System so far. Alternatives considered [Bookeo](https://www.capterra.com/p/117299/Bookeo/)[FareHarbor](https://www.capterra.com/p/135106/FareHarbor/) Reason for choosing Xola Online booking platfrom coverage of Xola was better then the others. Switched from [ResNexus](https://www.capterra.com/p/129392/Reservation-Nexus/) ResNexus was a better alternative in terms of the number of integrated booking platforms. Review Source RL Ryan L. co-owner Events Services Used the software for: 2+ years ### "Xola Fan, make that a Super Fan" July 20, 2017 5.0 it makes running our tour business so much easier Pros I love Xola for so many reasons; The mobile view from the customer pov is so clean compared to other options i looked at, this is important for conversions. Cart abandonment emails, have a crazy high response rate, and we knock down so many deals. Reservationsist can tag bookings, so we can pay them commission Past customer data is all saved to expedite repeat bookings Really easy to charge balance day off tour. Software is flexible to change an customize specific day schedule. Add ons can be hidden from customer view so we can Most of all the Xola staff (particularly Delamon and Kelsey) is so cool, responsive, and they really get tour businesses, they are open to new features Cons I wish it had two way sync with google cal intergration, we use this for driver view of schedule plus a few other things Review Source Response from Xola July 20, 2017 Ryan¿ thank you so much for the great review! It's been fantastic working with you and your team and we are so happy you have chosen to partner with Xola these past few years. Cheers! DD Donna D. Owner Events Services Used the software for: 2+ years ### "Xola simplified my business" March 1, 2019 5.0 Overall, we've been incredibly satisfied with Xola. The level of functionality fits the business well and the cost is very reasonable for both the system and the credit card processing. I strongly recommend Xola. Pros It does just what we need for online bookings. It's a great fit for a small business. My business doesn't need tons of customization or integration, but we do need a dependable, streamlined and affordable booking system and Xola fits the bill perfectly. Cons We do a lot of different unique events (vs. the same few listings offered many times per day or week.) It would be great to be able to copy an existing listing to jump-start the creation of a new listing. Review Source Response from Xola March 11, 2019 Thank you for the review! We are happy to see Xola has aided in simplifying your business! I am going to put in your copying existing listing as a feature request. Please feel free to reach out support any time with your feedback. PT Phil T. Fun Scheduler Recreational Facilities and Services Used the software for: 1-2 years ### "Xola is quick, easy to navigate, and their customer service is top notch when issues arise." March 27, 2018 4.0 Pros Use of pictures for listings, timeline views, and short quick steps help in booking a reservation. Managing listings is intuitive and easy to access. Adding booking features to our website is accessible through their custom booking buttons which produces copy/paste codes. With 24 hr customer service we can access their chat line at some of the most inconvenient hours and solve most problems. Cons We are a unique company with high volume so managing listings and availability is controlled through a schedule setting. We have worked closely to roll out package features which we look forward to fully integrating this into our system. All that to say, schedules can become laborious with our high quantity of listings. As with all software, there are always wonky items that arise, but all in all it hasn't been anything too much to handle or that they do not address immediately. Review Source Response from Xola April 17, 2018 Hi Phil- We appreciate you taking the time to share your feedback about Xola. With a job title like, "Fun Scheduler" I can see how scheduling could get a bit burdensome. I'll be sure to pass along your feedback to our Product Manager. We're always looking to improve and customer feedback is a huge component of this process! Best, Sophie DW Doyle W. Owner Used the software for: 2+ years ### "Y'all should have given me the option for leaving more than 5 stars for Xola. " March 27, 2018 5.0 Pros Staff's support and interest in "my" software needs. Put this way, I'm constantly hounded by other company's booking software guys to "look" at their software and I keep telling them..."Nope, I'm using Xola and they serve my needs just fine!" For whoever reads this review, I want them to know that I have used Xola for several years and I really appreciate how they have constantly kept up with my growth needs and seek to improve the software to help me grow. As we all know, what works today is outdated tomorrow! THANK YOU XOLA! Cons Really? After what I wrote above, do you really think I have any "cons"? For the record, ever since I first started using Xola I have received excellent support and anytime that I needed to "personalize" the software to meet my need, Xola was there to help me. Review Source Response from Xola April 17, 2018 Hi Doyle- Thank you so much for such a glowing review. We are constantly looking to improve and better meet the needs of the businesses we serve, so I am very happy to hear that this matches your experience! Thanks for using Xola, Sophie VR Verified Reviewer Data & Analytics Manager Entertainment Used the software for: 1-2 years ### "Great reports and customer service, convenient API, but some room for improvement." March 27, 2018 4.0 Pros Xola's reports and API are very convenient for us. The customer service is also great; my questions are answered quickly and professionally. Cons Xola does not let us easily navigate between multiple stores. When we need to access booking data for a different location, we have to log out, and then log back in to select a different store. Review Source Response from Xola April 17, 2018 Thanks for taking the time to review Xola. I'm glad to see you have had an overall positive experience. It looks like you'd like an easier way to manage multiple business locations. I'm going to make a note of this and be sure to discuss it with our Product Team. Thanks for using Xola, Sophie RG Rachel G. Director of Marketing Hospitality Used the software for: 1-2 years ### "Easy to use for our business and for customers with responsive and helpful support." March 27, 2018 5.0 Easy online booking for tours. Integrations with Viator, Expedia, Google Analytics and Facebook Pixel. Customer database management. Organizational tools. Pros Xola makes it easy for us to list and sell our tours. They've thought of every part of the booking process to ensure that our customers have no trouble booking, are reminded if they leave the process, and get a follow up after their tour. When we've needed help with processes or integrations, the Xola team has been quick to help. They've even listened to us and worked directly with our team to implement our suggestions into their system. When we expanded to a new market, there was no hesitation signing up for another Xola account to manage tour bookings. Cons There are some things that need to be changed by Xola support instead of on my own. While this isn't ideal, every time I've needed changes, they were quickly resolved by the support staff. Review Source Response from Xola April 17, 2018 Hi Rachel- I'm glad you have found Xola to be a good solution for your business needs and our Customer Support team as exceptional. We're always looking to roll out new features and there is at least one coming soon that will give you more control without contacting Support. In the meantime, we're here 24/7 for anything you need. Best, Sophie MP Marc P. CEO Leisure, Travel & Tourism Used the software for: 1-2 years ### "Perfect solution for our touring company " December 6, 2019 5.0 After checking out many other options we gave Xola a go. Within 2 weeks they made all our listings, copied our agenda and Pros \* tech support chat 24/7. We do most of our business in the weekend! \* great resource and guide management. We plan our boats and skippers without stress \* integrated Stripe payment \* great reporting to excel \* very easy integration in our WordPress site Cons \- app not 100% on all Android phones. IOS is great. - no integration with our IZettle credit card readers Reason for choosing Xola We needed - multiple guides per event - lead-out time - specified address per event - both shared and private tours Switched from [Rezdy](https://www.capterra.com/p/122690/Rezdy/) Bad support Review Source Response from Xola December 9, 2019 Hi Marc, So glad you are enjoying Xola and it has simplified your operations. We're constantly looking to improve so your feedback on our mobile apps is much appreciated! Best, Sophie LTE La Tanya E. Owner Wine and Spirits Used the software for: 1-2 years ### "Wine Tasting Tour Company - Self-Serve Booking" March 13, 2019 5.0 Xola's online booking software saves time by allowing us to easily update, add, or delete tour description and offerings. The majority of our customers do not need to phone our office because the ease of booking is very intuitive. This self-serve booking system allows us to focus on running our tours. Also, the reporting is great showing everything from revenue generated to customer counts and other customer reporting you may need. And all with a few keystrokes. Customer service is available 24/7. Pros We are a wine tasting tour company and our customers can easily navigate through the booking site launched from our website. They can choose the tour date and time, make their lunch selections, indicate their wine preferences, and comments. Cons Unable to show photos of items we sell such as items with our logo, T-shirts, caps, etc. Review Source Response from Xola March 19, 2019 Thank you for the feedback! We are glad to see that Xola is helping your business and your customers! I am going to add your feedback to our feature request about wanting to add pictures for your add ons. If you think of anything else please feel free to reach out to our support team. Kai K. Co-founder & Managing Partner Leisure, Travel & Tourism Used the software for: 2+ years ### "Goldilocks Booking Software" December 4, 2018 5.0 After using a half dozen alternatives, I settled on Xola because they offer the features I need at an affordable, flat monthly price. Hence, Goldilocks. They haven't succumbed to the money-grab of taking a percentage of operators sales like other companies. Overall, my experience with Xola for the past four years have been excellent. I highly recommend them for tours and activities businesses. Pros \-Reasonable fixed pricing per location rather than pass-through costs to customer -Responsive support -New features regularly -Great back end functionality and ease of use Cons \-Still missing some features specific to my industry (robust resource management and better guide assignment) Review Source Talk to a Capterra advisor for free and get results within 15 minutes.