# Ortto Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Ortto the right Email Marketing solution for you? Explore 112 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131879/Autopilot/reviews --- Ortto 4.6 (112) [View alternatives](https://www.capterra.com/p/131879/Autopilot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Ortto Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews CW Cameron W Communications ManagerPublic Policy, 11 - 50 employeesUsed the software for: Less than 6 months. “The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud.“ November 13, 2024 DB David B Growth Marketing ManagerWireless, 11 - 50 employeesUsed the software for: Less than 6 months. “Only thing is that the footers are not too customizable, they have those happy or sad faces which are terrible for emails, but I mean, it's small.“ October 7, 2022 AE Alaa E Technical Outsourcing SpecialistInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “To me, Ortto's most appealing feature is the fact that it brings together a wide range of marketing tools into one platform where I can analyze and report on all of these elements at once. When it comes to reworking the subject lines, a copywriting helper can be an excellent solution to overcome writer's block.“ May 27, 2022 BL Bianca L Marketing Automation SpecialistInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc).“ December 12, 2021 AE Alaa E Technical Outsourcing SpecialistInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “In addition to the Ortto analytics that indicate how many customers reply and interact with messages, I love the ready-made templates that allow me to design campaigns and send them to lists of contacts. When it comes to reporting to management, the reporting system and dashboard are quite efficient.“ May 27, 2022 LN Leni N CEOInternet, Self-employedUsed the software for: More than 2 years. “The email "allowance" is low, and you will end up paying extra every month.“ November 17, 2022 CW Cameron W Communications ManagerPublic Policy, 11 - 50 employeesUsed the software for: Less than 6 months. “They system strikes the perfect balance between being powerful AND easy to use.“ November 13, 2024 LN Leni N CEOInternet, Self-employedUsed the software for: More than 2 years. “Also think the new limits are too low.“ November 17, 2022 ## Showing most helpful reviews Showing 1-25 of 112 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Adrien W. Leader Acquisition Marketing Marketing and Advertising Used the software for: 1-2 years ### "Good tool but some things to improve" May 19, 2020 3.0 Autopilot has been a good tool to use but we had too many issues with the tool. There were a lot of disconnections with Pipedrive. The e-mail features are not that great. Pros I like the simplicity and the design of the tool. It's very easy to understand and to set up. There a lot of connections with other platforms such ad Google Ads Facebook and CRMs. Cons I do not like the price model, it's quite expansive. Be careful. And the connectivity with Pipedrive is not very good. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Ortto We had already a CRM so we did not see the value of purchasing ActiveCampaign. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We needed more features. Review Source CW Cameron W. Communications Manager Public Policy Used the software for: Less than 6 months ### "Do yourself a favour and use Ortto!" November 13, 2024 5.0 Our experience has been fantastic. Especially the onboarding process. Their support team is very knowledgeable and responsive. Pros They system strikes the perfect balance between being powerful AND easy to use. It's almost magical! The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud. Cons Any cons are relatively small things. There are some odd menu behaviours and other very small things, and some of their documentation and settings can be a bit confusing to understand. But none of these things are major issues once you understand how it all works. Alternatives considered [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Reason for choosing Ortto Ortto's integration with Salesforce was a native feature rather than an external add-on and it looked better, Ortto's team was more knowledgeable and the user interface was easier to use. Review Source Aleksandr S. Principal Software Engineer Computer Software Used the software for: 2+ years ### "Does not worth it's money" April 25, 2021 3.0 Overall, Autopilot seems to lag behind of Intercom in a term of features, developer support, documentation, and adoption. There are much less how to's, and it is rarely discussed on the internet. In my opinion, it is poorly priced in a terms of proce-features. I'd keep an eye on it as it may be able to make a leap and offer full-fledged solution. It is not there yet. Pros I can not withstand the temptation to compare Autopilot to Intercom. So.. 2 rewievs in 1? It is somehow more stable than Intercom and overall offers a bit smoother experience. API server are bit more stable, less 500. Dashboard is ... standard. I mean at some point Autopilot and Intercom dashboards become prety much the same having the main differences in namings. Autopilot have journeys which are the same as Intercoms lifecycles (onboardings), there are the same chats, same integrations, same conversation channels. API recently got a long awaited updated and email is no longer the sole unique key - the thing that drove a number of customers including me away, because sometimes it is required to have different customers with a same email or without email at all. Well, now it is fixed. Cons Autopilot offers no client libs except for JavaScript. You want to use it - you write your own client library, this is something you better keep in mind if your scenario includes server side events. It's API is somewhat cumbersome to understand. The technical support is a bit better that Intercoms, but I can not say it was of a much help. Probably the biggest issue we faced with autopilot is constant feeling that product developers would prefer not to meet client's need, they are living in a world where clients solve their problems on their own. Ivory tower one could say, huh? Alternatives considered [Customer.io](https://www.capterra.com/p/174023/Customer-io/)[Intercom](https://www.capterra.com/p/134347/Intercom/) Reason for choosing Ortto It looked cheaper and more robust at the time the decision was made. Review Source DM Dale M. Head of Product Computer Software Used the software for: 2+ years ### "Modern Marketing Automation" September 11, 2023 5.0 It's been great to implement and continue to build operations on top of. Pros As a new product, it shows, there is no clunky interface or technical debt. Everything is laid out well and works together. The new Talk feature is amazing and the AI-suggested replies are always on point. Cons Very little to dislike, a small criticism is the flexibility of the Chargebee integration however this is only minor. Switched from [Intercom](https://www.capterra.com/p/134347/Intercom/) Much better in terms of usability and flexibility than Intercom Review Source KJ Kate J. Growth Manager Computer Software Used the software for: Less than 6 months ### "A great tool, with great visual cues, powerful automation and integrations" February 26, 2020 5.0 Great platform, easy to learn and use, engaging for the team, awesome customer support, truly helpful content. No regrets. It's perfect for teams that are just starting out. Pros Because of the visual workflow (or journeys, as they appropriately call them) builder, this is an easy platform to catch on to. Getting the team to dive in and build our or edit journeys is quick and simple and doesn't require two days of reading documentation and tutorials to understand. Autopilot has done an amazing job of making the building of the workflows collaborative as well. Being able to annotate, comment, add images etc helps not only the team understand the goals, but is killer for reminding you why you built something the way you did a month later. The email, CRM, Slack integrations are all easy to set up and use as well. Cons I believe they are working on it since there have been a lot of updates recently, but the email manager could use a bit more love - it just doesn't stand out as well against the rest of the platform. Building and editing an individual email is simple enough, but managing the full list can be tricky. The reporting on the messaging bot is also lacking - but that feature is easy to use and helpful. It's easy to trust that they will continue to improve this. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Ortto The visual designer and the confidence that I could get up and running fast enough. Review Source Garrett G. Marketing Manager - Technology Computer Software Used the software for: I used a free trial ### "A Great Alternative to Full-Fledged Automation Software" October 13, 2018 5.0 Autopilot is a great solution if you're looking for something to automate a sequence of emails. I wouldn't consider it a replacement for full-fledged marketing automation software... yet, but it's a fantastic tool for email automation. Just keep in mind that there are a few hiccups that you'll potentially need to navigate such as email SpamAssassin errors (always use mail-tester.com to check your emails) and CRM sync issues. Pros It seems to me that Autopilot does only one thing - but it does that one thing REALLY well. I tested Autopilot briefly for a few weeks as an alternative to the drip program functionality in our Marketing Automation software. I was extremely impressed with how easy it is to build a drip program (called a "Journey" within Autopilot), as well as with the breadth of logic and functionality offered. Autopilot really sets itself apart with some amazing - seriously amazing - integrations and functionality that our Automation platform doesn't offer, such as sending SMS text messages or physical postcards. I really like that Autopilot offers in-app chat support, and that you generally don't need to wait longer than 5 minutes to get someone to help you out. Cons During the few weeks I tested Autopilot, I found a few issues that prevented me from really continuing to use the software for my use-case. The integration with Salesforce was clunky and un-intuitive, and most concerningly, it seemed that when the platform saw leads that already existed in Salesforce, it would stop them from progressing through the drip program. This was a real frustration, and I ended up just disconnecting Autopilot from the CRM in order to finish my test. Another concern we had was that after testing the emails I had configured using mail-tester.com, there was an error identified that could only be resolved by getting a dedicated IP address - something which adds a significant additional monthly cost to the cost of the program. Review Source Jeffrey W. Co-Founder & CTO Computer Software Used the software for: 1-2 years ### "Incredible Value. Make use of the templates. Explore the possibilities." March 22, 2016 5.0 As a founder of a software startup, our team needed a solution to routinely engage our users/customers with information to help them with their on-boarding experience. Autopilot was the perfect fit! We had a lot of fun building the journeys and experimenting with what worked (and didn't work) for our team. Their templates gave us some great starting points, and helped us to open up our minds with ways to engage with our users in ways that we hadn't thought of. Of course, those same principals could easily be applied to outbound marketing campaigns with complex engagement logic, which we haven't started to implement as this time. Overall, we are very satisfied with Autopilot! Pros \- Slack Integration - Segment Integration - Easy to build complex logic, visually - Dashboard to keep track of latest events - Many journey and email templates to get you started - Built-in email open/link tracking is helpful to find your engaged users - Good support - Great blog with ideas of how others use Autopilot - They are continuing to develop cool new features - User idea voting for features not yet developed Cons \- Ability to access email / Slack templates seems inefficient (need to dig into the journey to find them) - With all of the capabilities that Autopilot offers, you can easily have your custom contact lists get out of hand - remember to KISS so that others on your team can pick up where you left off Review Source Richard H. Founder Marketing and Advertising Used the software for: 6-12 months ### "Great for automating Marketing requirements " April 17, 2019 5.0 Very good. Customer service is incredible, so I feel like any issues or objectives I want to hit are fully supported by the team. I hope this only improves as they grow and doesn't become watered down. Pros You can plan multiple campaigns visually and then share the boards (completed with annotations) with the client. This means everyone is on the same page and understands how the campaign will proceed. The customer support is also second to none - really good. It's also very visual - as someone who gets easily distracted and bored easily, being able to visualise campaigns in a physical way really helps. Cons The reporting in the email side of things could be better. Mailchimp, for example, provides decent reporting with easy actions (like automatic re-send to non-openers' - AP requires you do smart segmenting (which is actually better in the long term), but the mental journey to sort this out would be impossible without the customer support (so it isn't an issue). Review Source Francois Pascal N. Service provider Internet Used the software for: 6-12 months ### "Ortto is the most effective marketing analysis tool I use." July 19, 2023 5.0 Pros It's comprehensive enough to measure, analyze and take precise action to improve our marketing and customer awareness. Cons Quite a complete tool, I haven't found any difficulties with it so far. Review Source Leonardo M. CMO Legal Services Used the software for: 2+ years ### "Solid tool" August 22, 2022 4.0 Pros I love the email automation and how "complex" it can get if you want it to! The support is great. Cons Still waiting to get transferred from the old version they had with the new one - to be done by end of year I hope. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) We needed more functionality. Review Source AE Alaa E. Technical Outsourcing Specialist Information Technology and Services Used the software for: 2+ years ### "Quality automation that organizes and attracts new customers" May 27, 2022 5.0 As a result of Ortto's automation, we've been able to build advertising campaigns and develop our customer base with ease, and we've always been thinking about increasing our database and targeting new customers. Our ability to respond quickly to changes is bolstered by the quality of the reports we get. Pros Ortto offers a wide range of tools and templates to help you design a workflow and keep track of every aspect of it. In addition to the Ortto analytics that indicate how many customers reply and interact with messages, I love the ready-made templates that allow me to design campaigns and send them to lists of contacts. When it comes to reporting to management, the reporting system and dashboard are quite efficient. It's also great to have Ortto's automated functionality for adding new consumers and iteratively replicating prior campaigns while also updating target lists. Using automation, we can arrange our email sending dates so that we may target clients with our messages at specific times and dates. To me, Ortto's most appealing feature is the fact that it brings together a wide range of marketing tools into one platform where I can analyze and report on all of these elements at once. When it comes to reworking the subject lines, a copywriting helper can be an excellent solution to overcome writer's block. In addition, I greatly appreciate the Ortto team's responsiveness to clients' needs, since they are always ready to reply to any questions or requests. Cons Because Ortto is so user-friendly and has so many resources for learning how everything works, there aren't any drawbacks worth mentioning. Additionally, the system's ease of use makes it easy for new employees to learn how the system works and to integrate it with other systems that the business uses. Review Source LT Lina T. Principal engineer Information Technology and Services Used the software for: 1-2 years ### "Great for automated communication" February 29, 2024 5.0 Pros Ortto works great for automated communication. It integrates well with our software and other tools like segment. Cons Lack of flexibility when it comes to import, export and cloning existing templates Reason for choosing Ortto It suited our needs and integrated well with our stack Review Source VR Verified Reviewer Digital Marketing Manager Oil & Energy Used the software for: 1-2 years ### "Great Tool For Those Looking For Ultimate Flexibility" February 5, 2019 4.0 We have integrated every data point from our site to custom Autoplit fields and then uses custom segments and journeys to automate our email sequences, Google ad Audiences, and Hubspot lead assignment. The price is great for small companies looking for flexibility without having to dish out the money for Pardot etc.. Pros If your creative and are or have access to developers you can make Autopilot handle just about anything you want. Unlike Pardot, Marketo and other marketing automation systems, Autopilot has allowed me to create, send, and sync customer data across platforms. If it exists you can connect and send data to it - just maybe not right out of the box. Cons Where Autopilot excels at creating amazing journeys and automation, its reporting and contact management isn't quite as robust. Review Source VR Verified Reviewer Product Marketing Manager Computer Software Used the software for: 1-2 years ### "One of the best marketing automation tools" December 12, 2018 5.0 We are using Autopilot for marketing automations to onboard our new trial users. It has worked pretty well for our use case. Pros Its a very easy to use solution and has a robust feature set. Their journey creator is flawless and even a non-techinical person can use it with ease. The have very robust APIs and you can confirgure autopilot pretty easily with their APIs. Cons It would be great we can use our custom mail server to send the mails, like Mailgun or SendGrid. Review Source Response from Ortto December 23, 2018 Thanks! We are so happy to have you on board. Great to see that you are having fun with Autopilot. Ronnie V. Creative Project Manager Non-Profit Organization Management Used the software for: 6-12 months ### "Automate your Customer journeys like never before!" December 6, 2016 5.0 Just in the short time of implementing Auotpilot on our website and various places our capturing of customer's information has more than tripled. This has allowed us to track where they are, where they've been and helps us figure out and track where we want them to go. If you want to take your tracking of customers to the next level be sure to check out Autopilot. It's been a game changer. Pros Automation, of everything you can imagine for where your customers/clients are in the journey of your organization. Cons Cost is a little inhibiting for smaller orginizations. Review Source AT Alba T. Ingénieur Animation Used the software for: 6-12 months ### "Best ways to automate email to get more customers." February 4, 2023 5.0 Excellent, I was able to convert the vast majority of prospect into customers and customers into buyer. Pros This software is one of a kind, fascinating. Through this software,I manage to shuffle my email and send time. this software has allowed me to convert customers and increase my sales. Cons Since I use ortto, I don't find any problem. we would say that , it has more advantages than disadvantages. Review Source AK Alex K. CEO Media Production Used the software for: 2+ years ### "Good in theory but not a solid longterm solution" November 24, 2019 3.0 We used Autopilot for two+ years and now we're looking to move it off. Pros Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel. Cons The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support. Review Source BW Brandon W. Head of Content Marketing Marketing and Advertising Used the software for: 2+ years ### "Lead Nurturing Finally More Visual with Autopilot" July 26, 2018 4.0 Pros I really like the canvas that you can lay out the shapes and organize and plan lead nurture sequences. In my experience with lead nurture campaigns in other software, it is usually complicated with drop-down menus, hard to find email templates, etc. With Autopilot and the canvas structure, it is much easier for me to see what sequence I have set up and the timing of it all. Cons The biggest issue I have with Autopilot is that it doesn't have an RSS feed that we can tie into our company blog. We have had issues with MailChimp at times and wish Autopilot offered an RSS feed feature we could use as an alternative. Review Source VR Verified Reviewer CMO Computer Software Used the software for: 1-2 years ### "We've Increased Email Engagement almost 4x" October 10, 2017 4.0 Pros The overall click rates increased by almost 4x. The open rates on lead generation emails were as high as 75% and our reply rates jumped from 1% to 21% for similar campaigns. Cons We like the tool, but it gets significantly slower with more complex and advanced scenarios, whenever the system is filled with data. Review Source VR Verified Reviewer Marketing Analyst (Growth) Telecommunications Used the software for: 6-12 months ### "Easy to use, flexible tool, great customer support" December 7, 2018 5.0 Pros Extremely easy product to set up and collaborate within my team. The tool is flexible and scalable to accommodate for personalized user journeys. Support has been top-notch from day one, super helpful and responsive whenever an issue arises. Cons UI can be difficult to navigate between journeys. Statistics page is nice, but also difficult to get the whole picture when running multiple journeys. Difficult to measure a A/B split. Review Source WO Willy O. CEO Used the software for: 6-12 months ### "Easy to set up, powerful software" August 29, 2017 5.0 Well worth the money Pros Thanks to the integration with Segment, Autopilot was very easy to integrate using our existing triggers. Set up was also smooth and out of all of the marketing automation tools, Autopilot has the best onboarding and set up experience. Their unique ui/ux make it very easy to set up campaigns that not only include email and SMS triggers, but unique integrations with companies such as Lob that let you programmatically send postcards. Cons There is room for improvement with people/user tracking. Currently we're using GoSquared to fill in the gaps. Review Source Dale S. Senior Sales Engineer Internet Used the software for: Less than 6 months ### "Great first experience with AutoPilot HQ" March 20, 2016 5.0 Hadley did a good job of walking me through this. We don't use Salesforce integration so that part isn't applicable to us. Extremely easy to start and implement. This week, we sent email blast to over 1000 prospects; within 8 minutes we had a sale! Even with just journeys and email info, this is very helpful. Only wish there were integrations with other than Salesforce - would make it easier for small business people. Overall, great value, nice support, intuitive and I like the offering! Pros Ease of use. Great support. Affordable Cons Exclusive integration with Salesforce - prevents further use of system without Salesforce. Wish there was an easier way to quickly see who had visited specific pages (website/buy) as a sorting capability, but maybe I just haven't found that yet. Review Source Kevin D. Growth Internet Used the software for: 6-12 months ### "Awesome Scaling Tools" June 21, 2017 5.0 Pros It's very easy to use, data oriented and support team are here to help :) In fact, a very complete tools Cons Should create more journey template to earn time with configuring and inspiring / add a javascript API for a better custom / and a connection with more than only saleforce :) Review Source Dr. Michael G. CMO E-Learning Used the software for: Less than 6 months ### "Genuinely simple, brilliantly clever!" December 26, 2018 5.0 Absolutely fabulous tool! Runs rings around GetResponse, Aweber, Infusionsoft and Active Campaign. Pros The software does not need a team of consultants to help you set it up or run it! Cons Needs a high-level visual tool that shows all the databases and campaigns to be seen that are in play. Review Source JP Jody P. Founder & Chief Operations Officer Executive Office Used the software for: 6-12 months ### "Strong marketing automation platform" February 23, 2017 4.0 AutopilotHQ provides a comprehensive suite of marketing automation tools that have greatly enhanced our firm's inbound marketing strategy. Pros Offers email marketing & marketing automation. The application has an easy to use workflow tool that allows you to define customer journeys to define the actions that will happen at each interaction following a visitor subscribing to your mailing list. It also provides visitor tracking on your website and a capture widget to place on your site. Cons It does not have a form builder and you must use a third party form provider with it. 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