# Page 3 | Sprinklr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Sprinklr the right Social Media Analytics Tools solution for you? Explore 90 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131274/Sprinklr-Platform/reviews --- Sprinklr 4.3 (90) [View alternatives](https://www.capterra.com/p/131274/Sprinklr-Platform/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Sprinklr ## Showing most helpful reviews Showing 51-75 of 90 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Sales and Customer Manager Music Used the software for: 1-2 years ### "Sprinklr" April 30, 2021 3.0 When used for social listening purposes, it's a good tool. Social media management, not the ideal one. Pros I like the research and insight features. It helps me understand my audience and come up easily with solutions. Cons Don't really like the social media manager interface, it's not intuitive. Customer service is also veeeery slow. Review Source VR Verified Reviewer Digital Marketing Analyst Religious Institutions Used the software for: Less than 6 months ### "Expensive, but worth it" April 22, 2021 5.0 The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr. Pros Sprinklr has been an absolute game changer for us. We literally have hundreds of different social media accounts and it was an absolute nightmare to try and track them all and get analytics on them before we got Sprinklr. Sprinklr was definitely one of, if not the most expensive products we looked at, but it also was definitely the best option for us. Cons It is pricey, but it is because it can do things that no other product can, so even this con makes it still worth it. Review Source Celexsy A. Event Marcom and audience engagement Marketing and Advertising Used the software for: 1-2 years ### "Sprinkler helps push marketing" October 23, 2019 5.0 It has been used friendly and awesome. Saved me lots of time! Pros The ease and ability to schedule or draft social media posts for certain business channels is quite amazing. Cons No qualms with this software. It is very user friendly. Reporting is great, too. We can search with filters. Review Source Felix Daniel G. CEO Internet Used the software for: I used a free trial ### "An efficient and powerful digital solution" July 28, 2023 5.0 One of the aspects that I liked the most is the ability to centralize all my activities in social networks in a single platform. This has saved me time and effort. Pros His approach and his ability to simplify our activities on social networks is great, providing me with all the necessary tools to manage my accounts Cons It would be beneficial to have a more detailed guide or interactive tutorials to facilitate my familiarization with the platform. Review Source VR Verified Reviewer Owner Information Services Used the software for: 6-12 months ### "Love sprinklr" January 28, 2019 5.0 My employer has started using this platform in the last 6 months. I can say that it has changed the way we work in the social media department. We are more productive and able to help our customers who reach out on social media alot faster. Pros I love being able to access all of the social media platforms my company uses in one place. Cons I did not like the fact you had so many messages to respond to as once. Review Source EY Enes Y. Information Technology Information Technology and Services Used the software for: Less than 6 months ### "sprinklr" June 11, 2022 4.0 Pros Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. Cons There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field. Review Source Hamza E. Founder Furniture Used the software for: 6-12 months ### "Good but expensive" August 9, 2019 4.0 Pros Before I start to work here in my current job, I had an online flower store. At that time I've used Sprinkle for managing my social media channels and it helped me so much. The ability to showing audience profile valuable. With this feature you're being able to see your customers diversity. The other features are really helpful and easy to use as well but my favorite is audience profile. Cons After I've used Sprinklr a couple of month, the price started to get not affordable for me. This is also related with the economic crisis in my country but it's pretty expensive by comparison with other tools though. Review Source VR Verified Reviewer Training Consultant Used the software for: 6-12 months ### "It's incredible how much Sprinklr can do." April 7, 2018 5.0 Pros Mostly easy to use, incredibly in depth analytics and reporting, robust feature set across all social networks. Cons It does so much it can get overwhelming. It does require some training to really become an advanced user. Review Source VR Verified Reviewer Senior Associate Acquisition Marketing, Strategy and Planning Oil & Energy Used the software for: Less than 6 months ### "Sprinklr Review" December 4, 2018 4.0 As a team we've been able to respond to social media inquiries with ease. It's great to have our social content consolidated into one space. The social listening tools are probably the aspect my team enjoys the most. Using Sprinklr has definitely given us the opportunity for more robust reporting. Pros Great customer service! And a very easy product to integrate into your social channel management. It's easy to upload content and use the tool as a means of approving and getting content live. Cons We occasionally ran into bugs, but the service team was able to address our issues right away. Review Source Edd U. Vice President, Social Media Marketing Banking Used the software for: 6-12 months ### "Great actionable insight" January 25, 2019 5.0 Pros Vast amounts of data, but packaged in a way that insight become usable. Cons Setup can be tricky, but staff always available to help Review Source VR Verified Reviewer Media Director Marketing and Advertising Used the software for: 6-12 months ### "Sprinklr Review for Advertising Agency" July 31, 2019 4.0 Pros The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign. It also allows for seamless collaboration between us as a media agency, our creative agency, and the clients. Cons The biggest challenge with this software is the learning curve for onboarding, as well as the challenges around determining what party is responsible for each aspect of the campaign. However, most of these issues have been resolved over time. Review Source VR Verified Reviewer Booking Manager E-Learning Used the software for: Less than 6 months ### "Evaluación del software Sprinklr: Una solución integral para la gestión de experiencias de marca" February 13, 2023 4.0 Pros Sprinklr es una herramienta de gestión de redes sociales útil para los profesionales de la industria. Me ha gustado especialmente la amplia variedad de funcionalidades que ofrece el software para gestionar y analizar sus cuentas de redes sociales, lo que le permite a las marcas optimizar sus estrategias de marketing y aumentar la visibilidad de la marca. Además, Sprinklr ofrece una excelente integración con otras plataformas, como Facebook, Twitter y Instagram, lo que facilita la sincronización de contenido entre diferentes plataformas. Cons \-no ofrece la posibilidad de personalizar los informes generados-a veces puede ser un poco complicado de configurar Review Source Tana C. Advertising Strategist Retail Used the software for: 6-12 months ### "Efficiency at its finest" May 5, 2020 5.0 I enjoyed using Sprinklr and recommend it to my friends. Pros I think this software's purpose is amazing and I think being able to schedule things multiple times is a game changer. If you want the same organic post about maybe an influencer program to be posted every quarter, you can do it in here no problem. Cons I think that there are other platforms that are a little more sophisticated with their offering and have additional features that Sprinklr is behind on. Review Source DM Daniel M. Marketing Rep Retail Used the software for: 1-2 years ### "Social Monitoring Made Easy" July 23, 2020 5.0 This is great for multiple stores and responding to reviews Pros I login to this program daily to respond to all social media Monitoring. This program makes life so easy to respond to user reviews. Cons Sometimes this platform can be hard to navigate at times but once you learn it it’s very simplistic l. Review Source WL Will L. Business Analyst Used the software for: 1-2 years ### "A social deck that works!" August 15, 2017 5.0 Pros I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads. Cons Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers. Review Source VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 6-12 months ### "Client Requested" November 7, 2018 3.0 Pros My client requested Sprinklr to manage their social media. I liked that we could give clients limited access to the social accounts without giving them access to the actual social platform Cons I didn’t like that the platform couldn’t do much more than we could do in the platform Review Source Sayantan B. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Not a very good tool for MSMEs" September 15, 2020 1.0 Pros I liked the user interface but the modules are pretty expensive. Cons Too expensive and bugs take a lot of time to solve. Review Source VR Verified Reviewer Art Director Marketing and Advertising Used the software for: Less than 6 months ### "Need for some improvements" July 26, 2020 3.0 The Sprinkler is very useful for companies and brands to allow Community Managers to control their social networks safely, but it has limitations and depending on the social network in, it can be even more complicated. Despite this, he is able to report good reports and also has a support interested in bringing improvements to the tool. Pros What I like most about Sprinkler, is that it allows the control of all social media accounts, of a company or brand, in the same software. It has options to include tags in the contents, to generate reports with practicality. Cons It is a complex tool with a high learning curve. It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental. Depending on the social network it is even more limited, as in the case of Linkedin. It's easier when you need it for simpler actions like posts, comments and sharing. In addition, it does not have translations into other languages, which is also a limiting factor. Review Source Courtney C. Staff Writer, TheBoot.com Entertainment Used the software for: Less than 6 months ### "Great Options, Takes Time to Understand " December 3, 2019 4.0 My overall experience has been good. When I do get confused with implementation I’m able to find answers online or ask for help through their support. Pros I like that this program allows you to create different captions based on what platform you are going to use. Unlike with other platforms for scheduling, I do not need to copy and paste. Instead, I can customize each caption while posting. Cons I found this platform a little harder to grasp at first. It has a lot of functionality, however, that functionality is a little overwhelming when first implementing the software. Review Source JR Jennifer R. Moderation specialist Broadcast Media Used the software for: 6-12 months ### "Stable platform" July 6, 2019 5.0 I love that I'm able to work 99% of my accounts from one program that stays stable. Pros It's ease of use! The ability to use tabs to separate different pages I need to moderate. Cons Hotkeys would be nice to have when using for moderation. Review Source JT John T. Owner Marketing and Advertising Used the software for: 2+ years ### "Great for Enterprise, May Not Be Best For Small Business" October 11, 2022 5.0 All in all, this is a great tool for enterprise size teams. I would hesitate to recommend Sprinklr for a small business given the price. Also, the analytics reporting emails could look better. If you are sending these to a client, it would be beneficial to add explanations as the reports are definitely geared towards someone who understands social media analytics. Pros Full of features Monthly reporting tool Scheduler Cons Expensive Analytics Reporting Emails Could Look Better Review Source FL Florence L. Social strategy manager Marketing and Advertising Used the software for: 1-2 years ### "Complex UI, reoccurring reporting glitches " March 16, 2019 3.0 Pros Sprinklr houses a lot of features. Engineers respond to new products offered on platforms like Facebook very quickly by replicating that on Sprinklr. Cons Reporting dashboards are always broken. Unreliable numbers forces media planners to use the actual ads platform instead of the Sprinklr tool we pay for. Review Source Roxana C. Social Media Professional Non-Profit Organization Management Used the software for: Less than 6 months ### "Complete view of all your social media" March 25, 2020 5.0 It's great. You can create all sorts of different reports, even if you just want to search the metrics of a hashtag used. Pros It keeps track of all the engagement. It's not just reporting on your own social media analytics and metrics but is also able to track when other people are talking about you which is priceless. Cons It can be a little difficult to use at first, there could be better training provided to give to new team members. Review Source VR Verified Reviewer Account Director Marketing and Advertising Used the software for: I used a free trial ### "Continuously Innovative" March 27, 2019 4.0 Pros Sprinklr has continued to innovate as the social media industry has changed, which is something we have found really valuable. The software changes to meet the needs of our clients. Cons You have to be working with a certain amounts of accounts/clients to really make the investment worth it, as an agency. Review Source RN Rakesh N. Moderation Associat3e Education Management Used the software for: 1-2 years ### "Easy and simple all in one social media platform" September 9, 2019 4.0 Pros Easy to integrate all the social media platform in one application and pull out data through out. Cons It takes time to pull in lot of data or old data. Review Source Similar Products Featured