# Page 2 | Sprinklr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Sprinklr the right Social Media Analytics Tools solution for you? Explore 90 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131274/Sprinklr-Platform/reviews --- Sprinklr 4.3 (90) [View alternatives](https://www.capterra.com/p/131274/Sprinklr-Platform/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Sprinklr ## Showing most helpful reviews Showing 26-50 of 90 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SA Soby A. sales rep Computer & Network Security Used the software for: 6-12 months ### "gets job done" May 13, 2025 4.0 Overall Sprinklr gets the job done and connects well with the organization's programs. Pros Easy to use and intuitive programthat helps us with our media and social posting Cons the interface is lacking and could be better. It could be set up like more modern apps and programs. Review Source Hannah O. Communications intern Entertainment Used the software for: 6-12 months ### "Reliable and Accurate " September 2, 2024 5.0 I would continue to use this over other software because of scheduling alone and the fact that it is reliable. Pros I like the I can plan ahead with content through using the scheduling feature and can use the analytics to better prepare future strategy. Cons The analytics could be broken down to be more specific. Review Source pJ pankaj J. Quality Auditor Consumer Services Used the software for: 1-2 years ### "Sprinklr The Good Social Media Management Tool " June 18, 2024 4.0 work on customer support and development, which will not take more time to export the data. Pros Exceptional customer service: Despite some limitations, Sprinklr's customer service is quick to respond and helpful in resolving any problems, with outstanding response times. and Sprinklr provides comprehensive reporting Cons Some users have reported that the customer support team is not always helpful, and some times it takes a lot of time to export the data or any reports, and its interface is a little bit complicated to understand the features. Review Source VR Verified Reviewer Global Social Media Manager Hospitality Used the software for: 2+ years ### "Sprinklr is best for big brands" May 5, 2022 5.0 Pros This is the best SMMS product that I know of on the market, I have been in social professional for nearly 9 years. It's great for social listening insights, community management, reporting, and publishing. Cons I wish there was an Airtable integration for those not in the Sprinklr environment. Because of the cost we can't have everyone in it . Review Source VR Verified Reviewer Field Marketing Specialist Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Sprinklr helps with engagement, listening, and reporting (to name a few)" March 25, 2022 4.0 Thanks to this platform, it's easier for us to maintain track of our social media communications. There are other accounts and teams we can keep tabs on thanks to this tool. At the corporate level, this kind of high visibility is beneficial. The messages that work and those that can’t now be identified. Identifying which messages are effective and which are not is beneficial to our research. Using tools that help us analyze how people utilize our channels, we've been able to adjust our messaging strategy to better meet their needs. Pros The Editorial Calendar comes in handy when I'm in charge of a large company's Twitter account. Using it, I'm able to plan outposts for the entire month. Because of the rapid pace of life, it's simple to predict how your day, week, or month will unfold. In addition, Sprinklr makes it simple to monitor your data. The cloning and sharing of posts across several platforms are a big plus for me. I've built up a dashboard to keep track of accounts that might be relevant to my industry. I can quickly plan retweets and respond to posts from this dashboard. Many other aspects about them appeal to me: Your images and videos will be organized in a way that will make it easy to find them when you need them. To reach your specific goals, you can create your boards. Cons The user interface is a bit disorganized. There could be room for improvement in the menu's organization, in my opinion. This was even though I'd previously used other similar sites. This one was very difficult for me to get used to. It's not as user-friendly as Hootsuite, for example. Having a search function available would be a great convenience for users, in my opinion. The process of discovering new features and tools takes a long time for me. Review Source VR Verified Reviewer Digital Marketing Manager Apparel & Fashion Used the software for: 2+ years ### "Streamlining Your Marketing Plan" February 21, 2022 5.0 As a result, the program's original concerns about rigorous reporting requirements and multi-channel marketing campaign analytics have been alleviated by the experience. Campaign attribution and return on investment analysis have been made much easier thanks to the tool's ease of use for myself and my colleagues. Pros Social media and marketing management are the primary functions of Sprinklr in our communications department. However, we do use it to communicate relevant information with other divisions of our organization. It includes a wide range of reporting options. Planning and rearranging our daily, weekly, and monthly routines have become automatic for us. Customer service is quick to answer our questions and aid us in solving any problems that may arise. Cons Platform APIs do not support some features, such as Instagram story videos. You may have to give up Sprinklr and use native apps in some cases because of this lack of support. It's not cheap to use Sprinklr if you're a big brand that needs to run a lot of listening queries. Review Source MG Mentor G. Operatore Sociale Non-Profit Organization Management Used the software for: Less than 6 months ### "Ottimo software " December 11, 2023 4.0 Ottima esperienza da parte mia. La consiglio vivamente Pros La sua facilita' nel gestire le varie campagne programmate dall'azienda Cons per il momento credo che mi piaccia. vediamo in futuro Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) curiosita' nel trovare un software all-in-one Review Source VR Verified Reviewer Senior Social Media Manager Human Resources Used the software for: 1-2 years ### "Fantastic Social Media Management Software " September 17, 2020 5.0 I really liked Sprinklr and it's a software that I always tell people to check out. It's on the upper end of price for social media software so be aware of that. If you're just starting out in social or have a small business, this may not be the software for you. But if youre a mid size company and above, Sprinklr is awesome. Pros The part of Sprinklr that I loved the most was their reporting. Not only was it easier to run reports but it was super easy to pass these reports on to senior managment. Sprinklr also has a depth of reporting that you don't see in other social media tools. I never had to have anything extra to help track our social media engagements. Cons The social listening feature on Sprinklr is ok. Their listening software does as pretty good job or tracking mentions on social but if you want to track the whole internet, you're going to need some extra help. Review Source VR Verified Reviewer marketing automation specialist Information Technology and Services Used the software for: 1-2 years ### "Recommended tool for social marketing engagement" June 14, 2021 4.0 The experience as a whole has been really positive as it has helped solved initial program issues related to robust reporting needs and multi channel marketing campaign analytics. The tool has been very easy for myself and my team members to get a grasp of from a holistic standpoint and has played a key role in helping with campaign attribution and return on investment analysis. Pros I have most enjoyed the ability to build, visualize and analyze results of digital advertising and social media marketing campaigns. It has been very helpful to view and reference historical campaign data directly in the front end interface of the platform. Cons There was initially a challenge involving the integration of the platform with our customer relationship management tool, which was a key to helping our team get set up with full scale and customer life cycle campaign reporting and analysis. It was not a simple process of locating all the necessary resources to efficiently implement and maintain the program integration. Review Source VR Verified Reviewer Manager, paid media & social media strategy Real Estate Used the software for: 2+ years ### "Soup-to-nuts social CMS tool" May 24, 2019 5.0 We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it. Pros Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company. Cons Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start. Review Source MK Muhammad K. Senior Team Lead Information Technology and Services Used the software for: 1-2 years ### "A great product with poor customer support" May 20, 2022 4.0 Pros Sprinklr can fetch real time comments, messages, posts from social media channels into dashboards which help advisors to reply to customer queries and/or concerns. It has extensive reporting and does social listening as well across social media channels where you can fetch posts using particular keywords. Cons Sprinklr can do almost everything but there are sometime few misses. It misses to fetch comments or the numbers in the reporting are sometimes different from actual channel analytics. Their support is a major miss. If something needs extensive troubleshooting, the support will always try to brush it under the carpet and push back. Review Source AR Ana R. Social Media Manager Marketing and Advertising Used the software for: 2+ years ### "Great product" April 22, 2022 4.0 Pros I have been using Sprinklr for years and it is a great tool to use if you have multiple accounts to manage. I also really enjoy the analytics part of this software. Cons Sometimes this software is hard to navigate. Review Source VR Verified Reviewer Senior Account Executive Marketing and Advertising Used the software for: 1-2 years ### "super scheduler" January 4, 2019 5.0 Pros i really like all of the features offered by sprinklr. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine best performing content and analytics aspect is very helpful. Platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually. Cons creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you're golden and ready to dive into your performance. Review Source Marina C. President Internet Used the software for: I used a free trial ### "The essential tool to successfully manage my company's social networks" July 28, 2023 5.0 I can schedule and post my content efficiently, monitor interactions with my followers, and respond to their comments and messages in real time. Pros What I liked the most is its ability to provide an exhaustive analysis of my social networks and the digital channels of my company. Cons I think it would be very beneficial to have better guidance and training to be able to take full advantage of all the features. Review Source RH Rosanna H. Sr Mgr Digital Strategy Consumer Goods Used the software for: 1-2 years ### "Could be better" June 24, 2022 4.0 Pros Sprinklr is a great tool for publishing and monitoring social content, easy to schedule, create dashboards for analytics and use for multiple brands Cons There are some gaps in the platform that aren't available as social platforms updated, we cannot access Reels data or scheduling due to API issues, it is the most critical part of our business now that we moved to this medium Review Source Adam M. Chief executive officer Import and Export Used the software for: Less than 6 months ### "Reliable tool to have control all over the social media " October 25, 2020 5.0 We a company that runs a bunch of social media pages, to have this power of controlling all-in-one page it's an extremely powerful tool. Sprinklr just makes your workflow easier with their service, never thought I will find something like this software. A huge thanks for making everything simple and clean. Pros No more struggling on running different social media pages TWITTER + FACEBOOK + INSTAGRAM it combines all of them in one Content scheduling for the full month it's a big plus for the companies that run multiple platform and pages. The tracking dashboard made easy. Sharing contents across different platforms + Social listening Boards creator for storing photos, videos, and so on. Cons A small lag problem. Would be better if the lag gets fixed a little but it still works perfectly for me Review Source Mary Grace S. Sr. Strategist Marketing and Advertising Used the software for: 6-12 months ### "Extremely Useful...When it Works" April 14, 2022 3.0 We rely on our tools for so heavily at our agency, that work stops when a tool isn't working properly. So most of the time, when it's working, it does what we need it to do. It has many of the insights we need and connects to the platforms we need to engage on. Pros This tool has so many layers to it that I don't have to look anywhere else when searching for engagement analytics. Cons The amount of times in our chat that I see "Sprinklr is down" does not give an excellent credit to the tool. It also doesn't keep up to date very well with changing platform features (no Reels insights). Review Source Rono K. Web Developer Computer Software Used the software for: I used a free trial ### "My social media audience and clients get the right content, Sprinklr has really improved my traffic." July 21, 2023 5.0 My brand has grown exponentially! I'd be selfish not to appreciate Sprinklr. Pros I love how the Sprinklr team were intentional in their user interface design, it is intuitive and quite easy to use. Cons Sprinklr sometimes fail to provide timely support for ticket issues, they should improve in this. Review Source DH Daniel H. Brand Marketing Retail Used the software for: 1-2 years ### "Awesome social automation platform. Insane amount of features, and plenty of customizable options." June 13, 2017 4.0 Pros Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team. Cons The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers. Review Source VR Verified Reviewer Correspondence Retail Used the software for: 1-2 years ### "Customer Care use is easy to use" June 20, 2018 4.0 It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data. Pros They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use. Cons You would really need to pay the top dollar to get what will work best on both marketing and customer care ends. Review Source Ksenia B. HR manager Used the software for: 1-2 years ### "My experience with Sprinklr" March 11, 2018 5.0 We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us. Pros How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns. Cons Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved. Review Source catherine C. Marketing Communication Manager Used the software for: 1-2 years ### "a wonderful and powerful tool" March 14, 2018 5.0 Pros the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful. Cons maybe it takes a lot of time to get your bearings within the tool. but once you get used to using the software the benefits and the use you can give it is incredibly good! Review Source VR Verified Reviewer Social Media Strategist Used the software for: 1-2 years ### " Powerful tool once you understand how to use it." November 17, 2017 4.0 In-depth and actionable social listening. Ease of use with multiple community managers. Pros I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms. Cons It's tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category. Review Source Pamela S. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "A must for any social media/account manager " December 16, 2018 5.0 Pros I use Sprinklr to schedule social media posts for work and I love it. It's very easy to store and organize assets, track performance and monitor daily activity. I'd honestly be lost without Sprinklr - it makes things so much easier. Cons In terms of analytics, they're not always up to date. In a perfect world, they would be - but I understand that loading that information takes time. Usually within a week (sometimes less), the numbers are completely accurate. Review Source Danielle B. social media manager Marketing and Advertising Used the software for: 6-12 months ### "Robust features - but hard to navigate on your own " April 8, 2019 4.0 Overall Sprinklr is a powerful tool if you can learn how to squeeze all you can out of the software, but for that, it requires a lot of training and implementation time Pros Features are robust, you can schedule content as well as manage to advertise directly through Sprinklr itself without having to manage content within each platform. 1 stop shop for all your social and advertising needs. Cons Expensive requires a lot of implementation time, need to have a representative fly out to train your team. Review Source Similar Products Featured