# Sprinklr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Sprinklr the right Social Media Analytics Tools solution for you? Explore 90 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/131274/Sprinklr-Platform/reviews --- Sprinklr 4.3 (90) [View alternatives](https://www.capterra.com/p/131274/Sprinklr-Platform/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Sprinklr Ease of use 3.8 Customer Service 4.0 ## Pros and Cons in Reviews JT Junior T Data ProcessorAccounting, 51 - 200 employeesUsed the software for: Less than 6 months. “Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations.“ December 23, 2025 CH Chris H Digital Community and Content ManagerPrinting, 51 - 200 employeesUsed the software for: More than 2 years. “Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools.“ November 13, 2025 CH Chris H Digital Community and Content ManagerPrinting, 51 - 200 employeesUsed the software for: More than 2 years. “Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master"“ November 13, 2025 pj pankaj j Quality AuditorConsumer Services, 501 - 1,000 employeesUsed the software for: 1-2 years. “Some users have reported that the customer support team is not always helpful, and some times it takes a lot of time to export the data or any reports, and its interface is a little bit complicated to understand the features.“ June 18, 2024 DM Dana M Client Support ManagerRetail, 10,001+ employeesUsed the software for: 1-2 years. “It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data.“ May 20, 2025 Nathan C Solutions ManagerNon-Profit Organization Management, 10,001+ employeesUsed the software for: 6-12 months. “Lots of reaching out to tech support which is slow.“ October 19, 2023 DM Dana M Client Support ManagerRetail, 10,001+ employeesUsed the software for: 1-2 years. “Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction.“ May 20, 2025 Mercedes S Global Social Media ManagerHospitality, 501 - 1,000 employeesUsed the software for: More than 2 years. “I wish there was an Airtable integration for those not in the Sprinklr environment. Because of the cost we can't have everyone in it .“ May 5, 2022 ## Showing most helpful reviews Showing 1-25 of 90 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Amazing customer marketing platoform but super expensive!" October 21, 2024 5.0 Amazing brand management and digital/social marketing platform. Great support. But super expensive. Pros Excellent data inputs, ability to organize and analyze, while also provide rich insights over time. Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content. Cons Price. Way too expensive. Otherwise not much to complain about. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprinklr Depth of service and support to cover extensive major global and national brand clients Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Needed additional support and depth of analysis to cover larger more complex brands Review Source CH Chris H. Digital Community and Content Manager Printing Used the software for: 2+ years ### "Top of the class, cost to match" November 13, 2025 5.0 Overall, it's been a great experience with Sprinklr. We have found it to be incredibly useful to schedule, track, and impact. Customer support has been wonderful, onboarding was heavy for a small team but not impossible Pros Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master" The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale. Visual listening identifies posts using logos or other assets which makes proactive outreach simple. Cons Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools. There is definitely a learning curve, but not one that is strong enough to deter me. I would say there is so much, almost too much at times. It's wonderful to have so many tools in one place, but I often find myself underutilizing pieces. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprinklr Robust global use case, detailed and very powerful listening and analytics, strong scheduling Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Needed a better fit for the global teams using the tool Review Source VR Verified Reviewer Solutions Manager Non-Profit Organization Management Used the software for: 6-12 months ### "Better than Most But Plenty of Pain" October 19, 2023 3.0 Love the promise. Optimistic about the future, but current quality and support are frustrating. Pros The channel breadth is amazing. A UI that allows business users instead of technical users to manage journeys is exciting. Cons It never quite works the way you'd expect it to. Lots of reaching out to tech support which is slow. Alternatives considered [Sinch](https://www.capterra.com/p/233798/Sinch/) Reason for choosing Sprinklr Existence of a UI for non-tech people to manage. Review Source JT Junior T. Data Processor Accounting Used the software for: Less than 6 months ### "Sprinkler Review" December 23, 2025 4.0 Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations. Pros Integrates social media management, engagement, listening, analytics, publishing, customer service, and AI-powered features . Cons Setup can be complex and time-consuming; mixed reviews on support responsiveness. May be overkill (and too costly/complex) for small or mid-sized businesses. Review Source VR Verified Reviewer Digital Analyst Marketing and Advertising Used the software for: 1-2 years ### "Sprinklr is game - All in one social media platform" February 5, 2022 5.0 It was an amazing experience using Sprinklr and i personally recommend it to have it if not yet in 2022 Pros It is fast, accurate & effcient. It understands the current marketing needs Cons Granular permissions level. You have to go through a lot of process if you want to turn on a small option/feature Switched from [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Sprinklr is a unified platform which covers every aspect. It is modern and is unique Review Source VR Verified Reviewer CEO Computer Networking Used the software for: 1-2 years ### "the world's best enterprise customer experience management solutions." August 12, 2022 4.0 Sprinklr allows me to create and manage my advertisements in my company, and to finally generate the turnover. Pros With the Sprinklr app, we can manage our social, marketing, advertising, research, commerce, and healthcare functions right from your phone. in addition it is easy to use Cons Sometimes the app bugs and does not support all carousel images. the integration process with the application was easy Alternatives considered [Plai](https://www.capterra.com/p/195454/Plai/) Reason for choosing Sprinklr I chose Sprinklr because it contains several marketing options, and it is secure and reliable. Review Source VR Verified Reviewer senior copywriter Marketing and Advertising Used the software for: 6-12 months ### "I don't like it" June 22, 2020 2.0 I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need. Pros The only thing I like is that I can see all social media account from the company I work for in the same software. Cons I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard. Switched from [X Pro](https://www.capterra.com/p/144330/TweetDeck/) That's the software the company I work for chose to use (it's not my choice). Review Source DM Dana M. Client Support Manager Retail Used the software for: 1-2 years ### "The Best Unified Customer Experience Management Platform." May 20, 2025 5.0 Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction. Its generative AI empowers our teams to create content and responses more efficiently, helping us understand our customers' real-time perception of our brand. Pros Sprinklr's artificial intelligence is key. It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data. This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents. Cons This platform has been completely satisfactory for me; I can't find any negative aspects to mention. Review Source VR Verified Reviewer Managing Director Marketing and Advertising Used the software for: 2+ years ### "The absolute tool for Social Media Management for megabrands & agencies" October 1, 2024 5.0 Sprinklr has been cornerstone to our success in some of the most complicated projects of our company but has also been making our life easier in our day-to-day routine. Pros Sprinklr is the best one-stop solution when it comes to social media management. Cons Although it has endless possibilities, it is very difficult to use if you don't receive proper training and/or onboarding. Review Source VR Verified Reviewer Mechanical Engineer Animation Used the software for: 6-12 months ### "Powerful Tools, Slight Learning Curve" November 18, 2025 5.0 Overall, Sprinklr was powerful and insightful, though sometimes complex, but it effectively supported content and engagement management. Pros I liked Sprinklr’s powerful analytics and unified dashboard, which made managing content and tracking engagement really efficient. Cons Some features felt overly complex, and the interface could be cleaner, making certain tasks slower than they needed to be Review Source JC James C. Social Media Specialist Marketing and Advertising Used the software for: 6-12 months ### "good social platform" November 18, 2024 4.0 it's one of many social media marketing options but it's a good one Pros good platform for community management and social media scheduling Cons it's a useful platform but some of the more advanced components can take some getting used to Review Source PE PAIGE E. Social Media Analyst Marketing and Advertising Used the software for: 1-2 years ### "Sprinklr makes my life easier!" September 30, 2020 5.0 I really like Sprinklr. I use it for work, but I'd love to be able to use it in a personal sense too on my own social handles. It makes life so easy when you can preschedule social posts and replies/responses on social media. Overall, the tool has a lot of great functions and the more you play around with it, the easier it is to navigate. I've been using it for almost 2 years now and I've never had any major issues with it. Pros I use Sprinklr every single day and it definitely has a lot of pros. For me, the biggest pro is being able to schedule all of your content in advance. I run a Twitter handle for a big company, so it's great to use the Editorial Calendar and plan out posts for the full month. I can move things around easily and it's really convenient to see how your day/week/month will break down. I also love that you can track your metrics easily within Sprinklr. We use their tagging system and it makes it helpful for tracking how we performed on social for events or launches. I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well. I've created a dashboard that follows any and all accounts that might be relevant to my handle. From this dashboard, I can easily schedule retweets and engage with posts, while also being able to track metrics on how those retweets/quote retweets/replies perform on social. I also LOVE the asset boards. You can create boards for your needs and it's such an easy way to store photos, videos, and social posts that you can leverage and find when you need them. Cons I don't love how many emails it sends. I get an email every time a post goes live and I don't really look at them. I move them to a folder that I never open. The mobile app isn't as user friendly as the web browser, which makes things difficult especially if you're covering social media at an in person event. It would be nice if the mobile app was more user friendly so you could easily upload posts in real time. Even if the ability is currently in the mobile app, it's not easy to execute, so I don't use it. Instead, I carry my computer around with me and hope that I have enough battery/space to whip it out and use Sprinklr for my posts. The other thing I would really love to see improved is on the Social Listening boards you can create. They only go back 10 days, so if you're looking at a social account and want a post from 11+ days, you won't be able to find it to retweet/share. Review Source VR Verified Reviewer Marketing Services Consultant Management Consulting Used the software for: 2+ years ### "Everything A Big Business Needs" August 8, 2018 4.0 If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money. Pros You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing. Cons It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months. Review Source VR Verified Reviewer Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Great software" December 19, 2018 4.0 I'd use Sprinklr again for other clients. I hope in the future their tech support becomes a bit more developed. Pros This software is easy to use and easy to customize. Our team was able to develop rules in the rule engine to make our community management processes as streamlined​ as possible. We also established in-depth​ labels for outbound content which aided in reporting. Cons The customer service / technical support team could be hard to work with at times. Sometimes they did not understand our issue and others they took a very long time to return a response. Review Source VR Verified Reviewer Owner / Manager Marketing and Advertising Used the software for: 2+ years ### "Great platform, okay customer service " March 27, 2019 5.0 Great software. We use for many clients. If CS approved, it'd be great. Pros This tool is easy to use. New members of our team are easily onboarded on to the software and can work autonomously. Cons The customer service team is not very good. Should you run into a technical error, it will take a long time to fix. Review Source VR Verified Reviewer Account Supervisor Marketing and Advertising Used the software for: 1-2 years ### "Strong social publishing tool" January 4, 2019 4.0 Pros The analytics capabilities are stronger than competing products in terms of exporting data and organizing dashboards. After a training session, it's not that hard to use. Cons Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible. I usually end up figuring out the solution for them. Review Source TD Taylor D. Copywriter Marketing and Advertising Used the software for: 6-12 months ### "Great tool for analytics & publishing!" December 4, 2019 5.0 Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive. Pros I love how organized the interface is. Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy. The software is becoming increasingly intuitive, which makes it even easier to study the data presented and respond as appropriate. Cons Customer service can sometimes be lacking unless you have a truly dedicated representative at your disposal. Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time. Review Source VR Verified Reviewer Digital Manager Design Used the software for: 1-2 years ### "Sprinklr is trying to be too many things at the same time. " November 9, 2017 3.0 Pros It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available. Cons Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best. Review Source CC Claire C. Senior Social Media Strategist Marketing and Advertising Used the software for: 1-2 years ### "Better options out there" April 28, 2022 3.0 Overall we have found the user experience to simply not be as pleasant as competitors. However, since we only use for publishing, it's possible the other functionality is great! Pros The interface is pretty sleek and you can view what posts might look like pretty easily. Cons We mostly use this software for publishing and I wish there was an approval process. Review Source VR Verified Reviewer Product Marketing Manager Computer Hardware Used the software for: 1-2 years ### "Pretty easy to use once you get the hang of it" May 31, 2020 5.0 Good and pretty simple Pros I found this platform very easy to use once I got the hang of it to understand how to push it out to our various social channels Cons I did not find it very intuitive, once I learned it then it worked fine but the initial set up was hard. Review Source NP Nichole P. Claims Mgr. Insurance Used the software for: 6-12 months ### "Spinklr" December 11, 2019 5.0 I am on a project at work and have been using Sprinklr for this project. It has been a great tool to store documents and have discussions. Pros I like how you can have a team discussion and it also saves the discussions and documents to use later. Cons I don't like how you have to actually have the software up to get the messages. They get emailed, but not for sometime later. Review Source VR Verified Reviewer Creative Director Consumer Goods Used the software for: 2+ years ### "Incredibly robust and customizable platform -- and a great support staff (which you'll need)" November 1, 2017 5.0 Pros I've used Sprinklr on the enterprise level. This platform has more features and functionality than any other social platform I've ever used. Its post tagging, reporting, and social listening functions are incredibly powerful. Cons Because Sprinklr is SO robust and deep with its functionality, it's not incredibly easy to just jump in and use. Power users can absolutely get everything they need, but more casual users will need to lean heavily on the support staff for questions and implementing new functions. The sales rep/support rep I've worked with is incredibly attentive and thorough though, which solved any problems or questions I've had immediately. Review Source HP Hannah P. Clinician Used the software for: 6-12 months ### "hard to navigate" June 18, 2018 4.0 Pros I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration. Cons The learning curve is extremely steep and while customer service offers support, it can be very difficult to master. Review Source KD Kaylee D. Editorial Associate Consumer Goods Used the software for: Less than 6 months ### "Using Sprinklr to Publish to Social Media" January 27, 2019 4.0 Pros Sprinklr has great metrics and allows you to monitor engagements on posts through categorized groups. You are able to organize how you see this engagement in a variety of ways, making it possible to easily get through responses to commenters and raise problems. Cons Getting set up on Sprinklr can take a bit of time. It is not as clearly intuitive as some of the other publishing platforms I have used. In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag. Review Source WP Wynne P. Communications Coordinator Hospital & Health Care Used the software for: Less than 6 months ### "Not the best " September 6, 2018 3.0 Pros It’s easy to use and it’s got a clean design Cons The take a tour video to learn about it only a minute long and if you want to do more training to learn about it, you have to pay. You can only post one picture at a time, not several which is annoying. Review Source Similar Products Featured