--- title: "Sprinklr Social Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Sprinklr Social Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more." source_url: "https://www.capterra.com/p/131274/Sprinklr-Platform/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Sprinklr Social Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Sprinklr Social ## What is Sprinklr Social? Best for: Large companies with 200+ employees Sprinklr is the only enterprise-grade social media management solution trusted by 90% of the world’s top 100 brands. Sprinklr helps brands build relationships and track ROI across 35+ channels from a single unified platform—ensuring more efficient collaboration between social media accounts spanning multiple regions and sub-brands. Leave point solution chaos behind with Sprinklr, the world’s first and only Unified-CXM platform. ## What is Sprinklr Social used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Top alternative Featured Overall rating Based on 93 user reviews Reviews sentiment Positive 84% Neutral 13% Negative 3% Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sprinklr Social?[Manage this product listing](https://www.g2.com/products/sprinklr-social/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sprinklr Social 4.2 (94) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (91) Ease Of Use 4.5 (5,200) Value For Money 3.9 (63) Value For Money 4.3 (3,644) Customer Service 4.1 (69) Customer Service 4.4 (3,673) ## Sprinklr Social alternatives [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/131274/Sprinklr-Platform/alternatives/) ## FAQs about Sprinklr Social Overview ### What problems does Sprinklr solve? Sprinklr solves fragmented social media operations by consolidating publishing, asset approvals, paid campaign management, community messages, and customer inquiries across channels. It helps social media managers, customer care teams, agencies, and enterprise communications teams schedule content, route high-volume conversations, monitor brand sentiment, and turn campaign and audience data into reporting and messaging decisions. Answer based on 49 reviews Overview ### Which roles and teams benefit most from Sprinklr? Sprinklr is most used by social media managers, digital marketing teams, and communication strategists who plan campaigns, publish content, monitor conversations, and measure channel performance. Digital analysts use reporting to assess engagement and audience trends, while sales leaders, account executives, and executives track customer interactions and campaign results for planning and oversight. Answer based on 92 reviews Overview ### What company size and industries is Sprinklr built for? Sprinklr serves enterprise and global brands, though small businesses make up 45% of reviewers and Marketing and Advertising represents 30%. Its target audience also includes commercial, large, and very large enterprises. Enterprise users account for 33% of reviewers, midsize businesses 22%, with Retail at 7% and Consumer Goods at 6%. Answer based on 94 reviews Features and Usability ### What are the key features of Sprinklr? Sprinklr includes core social media management features for multi-channel publishing, post scheduling, editorial calendars, and content approvals. Its differentiators include social listening, sentiment analysis, conversation management with routing and queues, and customizable reporting dashboards. AI Copilot, tagging, and integrations support campaign analysis and customer response workflows. Answer based on 49 reviews Integrations ### Which third-party tools and platforms does Sprinklr integrate with? Sprinklr integrates with over 50 integrations, including Instagram, Twitter/X, Facebook, Adobe Analytics, Adobe Experience Manager, Google Analytics 360, Freshdesk, Freshsales, Bynder, and Bazaarvoice. Its connections cover social media publishing and listening, analytics, customer service, CRM, digital asset management, and commerce-related workflows. Answer based on 20 reviews Getting Started and Support ### How easy is it to onboard and train a team on Sprinklr? Sprinklr offers in-person and live online training, webinars, documentation, and videos. Reviewers report that new team members can quickly handle routine posting and work independently, while admins and advanced users need more time for setup, campaign ownership, and the platform's many modules. Thorough onboarding is important to use its full feature set. Answer based on 18 reviews Getting Started and Support ### What customer support options does Sprinklr offer, and how do users rate the experience? Sprinklr offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representative assistance, and chat. Users report helpful, attentive staff and often fast responses, but experiences vary: some cite slow ticket handling, delayed technical fixes, and representatives who struggle with complex issues. The platform’s learning curve can increase support reliance. Answer based on 26 reviews Features ### What features does Sprinklr offer for social media management? Sprinklr offers a broad set of social media management features, including content scheduling, post tagging, analytics, reporting, social listening, and audience insights. Enterprise marketing teams value its extensive modules and platform coverage, while newer users may find the interface and range of options difficult to learn without training. Answer based on 19 reviews ## Features AI summary Based on 2,231 Social Media Management reviews Capterra data shows that buyers of Social Media Analytics Tools rank the following features as their top priorities: - **Calendar Management** (**52%** of reviewers rated this feature as critical) - **Social Media Integration** (**55%**) - **Content Management** (**43%**) Sprinklr supports all three features that reviewers rate most important: **Calendar Management**, **Social Media Integration**, and **Content Management**. Together, these capabilities help businesses plan publishing schedules, connect activity across social channels, and manage content in one place, allowing teams to stay organized, maintain consistency, and respond faster to campaign needs. Social Media Integration 4.6 (11) 90.91% of 11 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Content Management 4.4 (9) 77.78% of 9 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Post Scheduling 4.5 (13) 84.62% of 13 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Reporting/Analytics 4.3 (18) 66.67% of 18 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Engagement Tracking 4.5 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Multi-Account Management 4.5 (11) 81.82% of 11 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Sprinklr Social 121 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Routing: Tickets are automatically assigned to specific agents based on predefined rules - Behavior Analytics: Track and analyze user behavior within a system or network - Benchmarking: Compare key metrics for the business against prominent players in the industry - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Configurable Workflow: Configure existing workflows to meet your organization's needs - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Contextual Guidance: Interprets what a user is doing based on context and helps guide them through the process. - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Support: Provide online support for your customers through live chat or help desk functionality - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Employee Advocacy: Enables employees to promote their company by supplying them with materials, tools, and reward programs - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For iPad Devices: Operate/access software on iPad Devices - Gamification: Games or game-like elements to track progress and reward accomplishments - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Inbox Management: Organize, prioritize, and manage incoming communications - Interaction Tracking: Track interaction history by documenting conversations for contacts - IVR: Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support - Language Detection: Identify different languages - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Natural Language Processing: Process and analyze human language in text or audio form - Negative Feedback Management: Identify, track, and respond to negative feedback - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Proactive Chat: Copy on the page or chat window encouraging the user to engage with the chat option - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Service Level Agreement (SLA) Management: Set and monitor service level agreements to ensure timely response and resolution - Single Sign On: Allow users to access multiple services after entering their login credentials once - SMS Messaging: Send messages via SMS - Social Advertising: Create and manage advertising campaigns on social media networks - Social Listening: Monitor social media sites for specific keywords - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Mentions Tracking: Track social media posts that reference a specific brand, business, name, etc. - Social Promotion: Market event via social media tools - Support Ticket Management: Allow customers/users to submit support queries and service requests - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Ticket Management: Track, manage, or resolve user requests and IT incidents/issues - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Version Control: Track revisions and updates made to files and navigate between different versions - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (91) 4.3 Based on 91 reviews ## Pricing Value for money 3.9 (63) [View pricing plan details](https://www.capterra.com/p/131274/Sprinklr-Platform/pricing/) Sprinklr Service - (Customer Service Solution) Custom, quote-based pricing It includes: - Customer Care - AI Chatbot - Omnichannel Inbox - Knowledge Base - Skill-Based Routing - CSAT Surveys - Canned Responses - APIs - Access to premium training resources - Access to premium product implementation and onboarding Sprinklr Social - (Social Media Management Solution) Custom, quote-based pricing It includes: - Built-In AI Content Creation - Approval Workflows - Deep Insights - Quick Actions - AI-Powered Customer Engagement - Benchmark Analytics - Reporting and Analytics - Brand Monitoring - Social publishing and engagement with Sprinklr Social - Social Media Monitoring - Editorial Calendar - User-Generated Content - Apps & Integrations - Omnichannel Inbox Sprinklr Marketing - Marketing & Advertising Custom, quote-based pricing It includes: - Apps & Integrations - Persona-specific dashboards - Knowledge Base - Advanced campaign planning and content marketing with Sprinklr Marketing - Built-In AI Content Creation - Approval Workflows - Deep Insights - Quick Actions - Competitive Benchmarking - Custom Metrics Sprinklr Insights - Custom Consumer Intelligence Solution Custom, quote based pricing It includes: - Competitive Benchmarking - Social Media Monitoring - Granular Analytics - Access to premium product implementation and onboarding - Access to premium training resources - Dedicated Customer Success Manager - Social publishing and engagement with Sprinklr Social - Advanced campaign planning and content marketing with Sprinklr Marketing Value for money 3.9 (63) 3.9 Based on 63 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Stripe Payments](https://www.capterra.com/p/123889/Stripe/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (69) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (69) 4.1 Based on 69 reviews ## User reviews Overall rating 4.2 Based on 93 reviews Filter by rating Counts reflect reviews available in this feed. 5(43) 4(35) 3(12) 2(1) 1(2) Mentioned topic Recent reviews first, then most helpful AM Advertising Manager Advertising Manager Used the software for: 1-3 years ### "Pros and Cons" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 October 5, 2026 You need to put in a lot of pre-work to set up your account (ie settings, functions, reports) and keep an eye on your native platforms to ensure the metrics match. Also you need to have knowledge of the native platform changes/updates to ensure your Spinklr campaigns run. Sometimes your campaign can be published but some components/placements do not run as the specifications do not match the updated native platform specs. It does provide a lot of flexibility and customisation and functions for sharing with team members who do not have access to the native platforms. Dashboards are an excellent feature and the ease of managing users is useful. It is expensive especially once you have a high number of users but if you are using it for organic, paid and reporting function the value for money can be justified. Pros It integrates with most social media platforms making it easier to have an oversight of campaigns, analysis, reach, reactions, spend and other metrics in a single view/report. The live reporting features enable internal and external team members to keep across results and download as required. The Sprinklr support team are generally quick to respond and solve issues. Cons It is not user-friendly and requires a steep learning curve. Because of the complexities and nuances of the individual platforms Sprinklr set-up (especially the Advertising) is very complicated, convoluted and does not always represent the functions of the platforms. For eg Sprinklr permits time of day scheduling for LinkedIn and although they claim that despite LinkedIn not having this as a function it can support it - however once you set it up the campaign has errors and you need to remove the time of day scheduling in order for the campaign to run. CS Customer service rep Customer service rep Used the software for: Less than 1 year ### "Sprinklr2112" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 27, 2026 Sprinklr is one of the most powerful customer experience and social media management platforms available, with exceptional analytics and omnichannel capabilities. Pros Highly customizable dashboards and reporting tools. Excellent social listening, analytics, scheduling, Cons Steep learning curve due to the platform's complexity and extensive feature set. Lengthy implementation and setup process. TA Talent Acquisition Officer Talent Acquisition Officer Used the software for: 3-5 years ### "Sprinklr- The best scheduling tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 14, 2026 My overall experience was very good with Sprinklr as I was using it for posting and scheduling social media posts on Facebook and Instagram. Pros Sprinklr offers strong value for money by bringing social media management, publishing, engagement, and analytics into one platform. Its centralized dashboard helps users manage multiple social channels efficiently, although the learning curve may be higher for beginners. The post-scheduling tools make it easy to plan, organize, and publish content across different platforms. Detailed engagement insights, flexible subscription options, and convenient payment arrangements help businesses track performance and manage their marketing activities effectively. Cons Sprinklr is expensive for small businesses, and its wide range of features feel complicated for new users. The platform also has a steep learning curve, while some advanced tools and integrations require extra setup or technical support. MA Manager Manager Used the software for: 3-5 years ### "Sprinklr is amazing! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 Working in management and having so many different ideas and schedules going on, Sprinklr makes my life easier by sharing within the team/franchise post ideas that I can easily upload, share and download to a select audience. Pros Sprinklr is a great platform to plan, share and schedule marketing posts through different social medias! Cons Sprinklr does sometimes not load properly and downloading stalls a bit. Otherwise, it’s great! Highly recommend. DP Data Processor Data Processor Used the software for: Less than 1 year ### "Sprinkler Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 December 24, 2025 Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations. Pros Integrates social media management, engagement, listening, analytics, publishing, customer service, and AI-powered features . Cons Setup can be complex and time-consuming; mixed reviews on support responsiveness. May be overkill (and too costly/complex) for small or mid-sized businesses. ME Mechanical Engineer Mechanical Engineer Used the software for: Less than 1 year ### "Powerful Tools, Slight Learning Curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 19, 2025 Overall, Sprinklr was powerful and insightful, though sometimes complex, but it effectively supported content and engagement management. Pros I liked Sprinklr’s powerful analytics and unified dashboard, which made managing content and tracking engagement really efficient. Cons Some features felt overly complex, and the interface could be cleaner, making certain tasks slower than they needed to be DC Digital Community and Content Manager Digital Community and Content Manager Used the software for: 3-5 years ### "Top of the class, cost to match" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 14, 2025 Overall, it's been a great experience with Sprinklr. We have found it to be incredibly useful to schedule, track, and impact. Customer support has been wonderful, onboarding was heavy for a small team but not impossible Pros Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master" The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale. Visual listening identifies posts using logos or other assets which makes proactive outreach simple. Cons Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools. There is definitely a learning curve, but not one that is strong enough to deter me. I would say there is so much, almost too much at times. It's wonderful to have so many tools in one place, but I often find myself underutilizing pieces. Gabriel S. Senior Digital Strategist Used the software for: 3-5 years ### "Amazing customer marketing platoform but super expensive!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 22, 2024 Amazing brand management and digital/social marketing platform. Great support. But super expensive. Pros Excellent data inputs, ability to organize and analyze, while also provide rich insights over time. Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content. Cons Price. Way too expensive. Otherwise not much to complain about. DA Digital Analyst Digital Analyst Used the software for: 1-3 years ### "Sprinklr is game - All in one social media platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2022 It was an amazing experience using Sprinklr and i personally recommend it to have it if not yet in 2022 Pros It is fast, accurate & effcient. It understands the current marketing needs Cons Granular permissions level. You have to go through a lot of process if you want to turn on a small option/feature CE CEO CEO Used the software for: 1-3 years ### "the world's best enterprise customer experience management solutions." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 August 15, 2022 Sprinklr allows me to create and manage my advertisements in my company, and to finally generate the turnover. Pros With the Sprinklr app, we can manage our social, marketing, advertising, research, commerce, and healthcare functions right from your phone. in addition it is easy to use Cons Sometimes the app bugs and does not support all carousel images. the integration process with the application was easy [View all Reviews](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Instagram vs Sprinklr Social](https://www.capterra.com/compare/131274-210721/Sprinklr-Platform-vs-Instagram)[Hootsuite vs Sprinklr Social](https://www.capterra.com/compare/121701-131274/HootSuite-vs-Sprinklr-Platform) [Sprout Social vs Sprinklr Social](https://www.capterra.com/compare/121447-131274/Sprout-Social-vs-Sprinklr-Platform)