# Zoho Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoho Analytics the right Data Analysis solution for you? Explore 360 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129749/Zoho-Analytics/reviews --- Zoho Analytics 4.4 (360) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 2nd, 2026 # Reviews of Zoho Analytics Ease of use 4.2 Customer Service 4.1 ## Pros and Cons in Reviews JD Joy D Sales SpecialistPharmaceuticals, 10,001+ employeesUsed the software for: 1-2 years. “Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing sales processes.“ May 18, 2025 AP Adam P ERP specialistsTransportation/Trucking/Railroad, 501 - 1,000 employeesUsed the software for: Less than 6 months. “Not being able to put mine users into groups“ May 2, 2025 SR Soph R Franchise Development ManagerRetail, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements“ May 2, 2025 RK Rejoyce K MarketerMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “At times it lags when it is loaded with big types of files.“ May 17, 2024 CW Chanchala W Business AnalystsInsurance, 51 - 200 employeesUsed the software for: Less than 6 months. “Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features.“ May 1, 2025 AS Amit S DirectorArchitecture & Planning, 11 - 50 employeesUsed the software for: I used a free trial. “Some Features are missing and not able to handle large data.“ February 11, 2025 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and tapping new opportunities and plugging the gaps by taking actions resulting in business growth.“ September 3, 2024 PP Parikshit P Vice-ChairmanConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Difficult to integrate multiple data sets in a single report“ September 3, 2024 ## Showing most helpful reviews Showing 1-25 of 360 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Deepika S. Digital Marketing Executive Information Technology and Services Used the software for: 1-2 years ### "Zoho Analytics with a Learning Curve" March 24, 2025 5.0 My overall experience with Zoho Analytics has been positive. It offers powerful data visualization and sharing features Pros I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards. The ability to embed reports and schedule updates makes collaboration easy and efficient." Cons Zoho Analytics has a bit of a learning curve, and some advanced customizations could be more user-friendly. Large datasets can also take time to load. Review Source SR Soph R. Franchise Development Manager Retail Used the software for: 2+ years ### "Zoho Analytics Review" May 2, 2025 5.0 Excellent tool to break down and compare multiple data sets. Easy to set up dashboards for different areas of the business for quick reference tools Pros The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements Cons It can be difficult to learn the coding at first but once you have guidance or complete a tutorial, it becomes easier to navigate Switched from [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) It was already set up when I joined the company but it wasn’t being used to its full capacity Review Source Craig M. Other Insurance Used the software for: Less than 6 months ### "Zoho Analytics" January 13, 2026 3.0 Pros Building reports in Zoho analytics is a pretty easy process to select metrics and add filters on the data. Cons Connecting new data or fields that are required from another system seems to another step that I require someone with experience. Review Source KW Kamal W. Business Analyst Logistics and Supply Chain Used the software for: 2+ years ### "Zoho Analytics - The Feauture" May 2, 2025 5.0 Pros Ease of use and expanding functionality. Lots of connectors that are ever expanding Cons Modular dashboard layouts. Coming from powerbi have less control on the overall design Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Integration with other Zoho products and ease of use and data prep Review Source FS Farhan S. Zoho developer Information Technology and Services Used the software for: 6-12 months ### "Perfect then another " March 26, 2025 5.0 My honesh experience with Zoho analytics is perfect, good , excellent Pros It is more Insightfull then any other tool of market Cons Thing I least line aboute Zoho analytics is it's Query limitations Review Source RS Rob S. Sales and Marketing Director Wholesale Used the software for: 6-12 months ### "Flexible and Meaningful results" April 30, 2025 5.0 Good respsive team and good after sales contact available Pros Clean and flexible interface which is easy to navigate Cons Can be intimitation to create the elements you want as there is so much flexibility, lucky that they offer templates to assit Alternatives considered [MYOB Business](https://www.capterra.com/p/183867/MYOB-Business/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Zoho Analytics Price features ease of use flexibility and capability Review Source GH Gary H. Manager Information Technology and Services Used the software for: 6-12 months ### "No proper Customer Support and difficult to setup." January 15, 2025 5.0 overall cost wise its a good tool but no customer support Pros It's a Budget friendly Data Visualization tool Cons No proper Customer Support and difficult to setup. Switched from [ClickUp](https://www.capterra.com/p/158833/ClickUp/) Nothing like this, i like its a communication. Review Source SA Saket A. Co Founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Life Changing Data Analytics Tool - Fast and Easy - Unlimited Features" September 3, 2024 5.0 Its been quite a breeze to learn, picked annual subscription straightaway, added users on the go and it was quite handy for them to pick up. It has enhanced productivity many times for routine tasks but also starting guiding and discovering interesting trends, getting missed out. So a Huge plus for automation and growth hacks, alike. Pros Quite a few interesting features, highlighting top 3 a. Auto fetch of data, after setting up just once b. Huge count of connectors, including from say an excel file on Google Drive, from complex to most basic ones, and its missed in most c. Aggregate functions and formulas give lots of power in projections, comparisons and does away with manually adding it every time, so it kind of stays in the report Cons So far nothing!! Infact everytime, missed a feature, wrote to support, only to realise it already exists! Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Zoho Analytics All analysis at single place, multiple source connection, fast, easy to learn, auto data update (big one) Review Source SP Simoney P. Marketplace Manager Consumer Goods Used the software for: Less than 6 months ### "Ready to use Analytics for everything " July 6, 2025 5.0 As mentioned, once the program is understood, it really is worth the effort of working through the bumps in the road to have a personalised system tailored for your needs. Pros Once you understand it, the process of setting up a personalised system is as easy as one two three. Cons That you need someone to explain some things and it's not always straightforward. I wish more was taught at the Zoho events Review Source JL James L. Support Officer Computer Software Used the software for: I used a free trial ### "Zoho is Average" January 17, 2026 3.0 An average product, not great but not poor either. Works OK but there are better solutions available with better value for money Pros Average data reporting and Google analytics is a better product with deeper data analysis. Security was an issue I felt could be better. No bugs and issues so that was good. Cons Found the reporting not up to my expectations and Google analytics is a better product with deeper data analysis Review Source PG Pratik G. Data Analysts Financial Services Used the software for: Less than 6 months ### "“Zoho Analytics: A Versatile Tool with Room for Improvement”" September 3, 2024 4.0 Zoho Analytics is a user-friendly and versatile data analytics tool with strong visualization and integration capabilities. It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for advanced features. It provides good value but may not cover all specialized needs. Pros 1\. Ease of use 2.Comprehensive data integration 3.Customisation dashboard and reports 4.Collaboration and sharing 5.AI & ML Capabilities 6.Data Security 7.Great visualisation option Cons 1.Limitation in SQL query length 2.Limited charts 3.Complex query 4.Sub query limitation 5.Performance issue with large data set 6.UI is less attractive 7.Limited offline capabilities Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) In previous company power BI is used in current company zoho analytics is used Review Source GP Georgiana P. Owner Business Supplies and Equipment Used the software for: 1-2 years ### "Why select Zoho Analytics" May 29, 2023 5.0 My overall experience using this app is excellent. It has the intelligence software that my business needs. Pros I love the data connectors that helped me to start up my business. When using the Zoho app it can be connected to a different range of sources. The dashboard is very vital. I love that it's also very effective in organing my reports into a single page. It's amazing is search for my past information and did a deep sweep in collecting and organizing my information which provided me with great information. Cons The only thing is the subscription cost not for a group. But other than that I like it. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I make the switch because I fall in love with Zoho when seeing other colleges using it. Review Source JF Juan F. Chief Transformation officer Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Cto" December 7, 2021 5.0 Simply, we have transform the routines of our organization, report for board and department, share information with suppliers and customer, etc. Analytics is the in the core of the company Pros It is easy the deployment in one complex organization. Easy integration between several apps (Salesforce, projects, excel tables, automatic alert and report, etc. Cons We should integrate easily with SAP IMprove the order of the report, pivot, and dash board. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Zoho Analytics Price, Easy to implement, great Support Switched from [Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/) Due Qlilk it is expensive to depliy in complete organization also, it is very complicated to progrma. Excesive depdency of the consultant program Review Source KM Kesavaraj M. Quality and process engineer Design Used the software for: 1-2 years ### "process developer" March 25, 2025 4.0 i use zoho Analytics as a views are past years Pros i like dashboard and chart view so much IN ZOHO Analytics Cons need to develop calendar years data we have only Financial year Review Source BC Benjamin C. General Manager Automotive Used the software for: 2+ years ### "Good analytics and reporting product, even on free platform. " March 9, 2025 4.0 Pros Worked well with Zoho CRM and other suite of products Cons Not aesthetically pleasing to use and a little too "stuffy". Only works really well if you have other Zoho products Review Source AM Ajay M. Head of Training Information Technology and Services Used the software for: 2+ years ### "Good tool to see insights" September 3, 2024 4.0 It provides various options to see the insight of data provided, however, AI could be used strategically to enhance reports and for upfront suggestions. Pros You can create reports and give them access to your team members via a link. Moreover, you will get a variety of reports to choose from. Cons Zoho Analytics is a bit complex when it comes to designing a report. Review Source AV Amit V. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Best CRM tools for marketing data analysis " March 26, 2025 4.0 It is very good CRM for data analysis and analytics Pros I like the features of data import, data merging and create a graph Cons Data pipeline feature, data merging and formula Review Source AP Adam P. ERP specialists Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "zoho Analytics review " May 2, 2025 4.0 Pros Simple layout that is easy to navigate.. Cons Not being able to put mine users into groups Review Source AN Ashish N. Senior Manager Financial Services Used the software for: 2+ years ### "good website" September 3, 2024 5.0 great, I have been satisfied from the experience Pros Zoho Insights are the best, it helps in analysis Cons Limitations of pivot i can't add more rows Review Source RG Rohan G. Product Analyst Information Services Used the software for: 6-12 months ### "Review for Zoho Analytics " September 3, 2024 5.0 Pros Automation for Data update and emails. SQL for Data Processing Cons No way to automate data export, the filter, lookup values and the table columns are very rigid and show the wrong values. Review Source VSG Vani S G. Director Accounting Used the software for: Less than 6 months ### "Zoho Analytics" September 3, 2024 5.0 Overall a big thumbsup for giving an analytics tool that has all of the advantages with AI capabilities Pros Ease of use, integration with multiple Softwares, Data sharing options Cons Graphs are not sharp - like Power BI, some graph templates are missing (Waterfall), Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Publishing and sharing data was difficult Review Source PK Pavel K. CTO Medical Practice Used the software for: Less than 6 months ### "I like my Zoho" September 3, 2024 5.0 Processing millions of rows of data very quickly Pros Working with data every day so easy and very quickly Cons The price of Extra rows is very expensive Review Source Jhon V. Master in information Technology Telecommunications Used the software for: 2+ years ### "Zoho Analytics enables you to make sound operational decisions" May 31, 2023 5.0 Data are vital for organizations because they represent the behavior of the operation, with tools like Zoho Analytics is possible to analyze in detail any set of data and display them in a simple, organized and visually aesthetic way; this for any group that needs to make decisions quickly and effectively is very useful because the tool focuses on details that at first glance is complex to detect, however, Zoho Analytics with its powerful algorithm and supported by AI represents them visually, that is why we rely on Zoho Analytics in making future decisions. Pros Zoho Analytics has remarkable capabilities in terms of data acquisition from multiple sources and in turn different types of formats (csv, json, xml, etc), this makes it possible to import data from our internal applications in order to perform the analysis that may be necessary; The tool is very intuitive in its GUI and allows us to design panels with all the information displayed in an aesthetically appealing way, but at the same time allows the reader to understand; also with the inclusion of widgets allows us to adapt the KPI based on our specific metrics in order to show the behavior of the operation in the desired period of study, that facilitates us to make decisions month by month with remarkable accuracy. Cons Frequently we import large amounts of data where date and time formats are involved, in some cases when data from different sources are combined the tool does not interpret the time formats in an equitable manner, for this it is necessary to debug and go to some manual adjustments of the data to avoid errors in the final analysis of such information, of course, having the data debugged without such details the tool offers all its analytical and visual capabilities that are very useful. Review Source Dheeraj U. Business Development Manager Staffing and Recruiting Used the software for: 2+ years ### "Strong Business Analytics Platform with Outstanding Features" February 14, 2023 5.0 Because of the system's extensive capability and great affordability, I have liked every element of it and heartily recommend it. It aids me in resolving KPI display problems. I can also use it to build client dashboards. This technology allows us to evaluate data from any source. The dashboards and charts are stunning, and with a little creativity, you can create some pretty unique dashboards to show practically any data. Pros Zoho Analytics is highly powerful since it allows you to build a variety of reports using data from virtually anywhere. Zoho Analytics can handle your needs for basic website statistics, PPC ad data, or data from a distant database. Additionally, I adore how lovely the reports are. It is also quite flexible. Data may be automatically retrieved from all sources. Creating reports, tables, and charts is equally simple for us. It offers versatility in data management and analysis. The support staff is really helpful, and the interface is fairly nice. Cons The learning curve is steep for novices. When all the apps are running, it occasionally slows. It might be a bit challenging to incorporate anything that isn't a widely used service. Zoho Analytics may be connected to nearly anything, however, certain more complex activities may require some programming experience. Even though it's a fantastic tool, I was a bit let down that it only pushes dashboards to the main account and not to additional Zoho Helpdesks that are associated with the same account. Review Source Ankush B. Manager- Finance Information Technology and Services Used the software for: 2+ years ### "Zoho Analytics: Perform Analytics on the go!" July 26, 2022 5.0 \- Zoho Analytics is gamechanger for budding organizations. - Zoho Analytics is very easy to integrate with accounting tools - Value for money product and highly recommended Pros Zoho Analytics is a powerful tool and have following features: - Great customer support and help - Helpful in creating quick reports for analysis - Very easy to integrate data with Accounting softwares Cons Although Zoho Analytics is great tool but have following limitations: - Some of the settings are difficult to understand - Data massaging is little cumbersome - Sometimes need technical knowledge (Coding) to develop reports Review Source Talk to a Capterra advisor for free and get results within 15 minutes.