--- title: "Zoho Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Zoho Analytics the right Embedded Analytics solution for you? Explore 361 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/129749/Zoho-Analytics/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- Zoho Analytics 4.4 (359) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Reviews of Zoho Analytics Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews SA Srinivasulu A Data Analytics ConsultantAutomotive, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with just drag and drop.“ March 24, 2025 IW Isla W Marketing ManagerMusic, 501 - 1,000 employeesUsed the software for: More than 2 years. “It can feel a bit overwhelming at first, not a huge deal once you get going but it’s a barrier.“ June 27, 2026 JD Joy D Sales SpecialistPharmaceuticals, 10,001+ employeesUsed the software for: 1-2 years. “Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing sales processes.“ May 18, 2025 AS Amit S DirectorArchitecture & Planning, 11 - 50 employeesUsed the software for: I used a free trial. “Some Features are missing and not able to handle large data.“ February 11, 2025 NP Nachiket P Zoho DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs.“ March 27, 2025 AP Adam P ERP specialistsTransportation/Trucking/Railroad, 501 - 1,000 employeesUsed the software for: Less than 6 months. “Not being able to put mine users into groups“ May 2, 2025 SR Soph R Franchise Development ManagerRetail, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements“ May 2, 2025 JL James L Support OfficerComputer Software, 2 - 10 employeesUsed the software for: I used a free trial. “An average product, not great but not poor either.“ January 17, 2026 ## Showing most helpful reviews Showing 1-25 of 359 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Marketing Manager Used the software for: 3-5 years ### "Powerful Data Insights, Needs Patience to Master" July 1, 2026 5.0 Pros Its ability to pull data from various sources like Google Ads and our CRM, then blend it for custom marketing dashboards, is super helpful. We can track campaign performance and see trends much clearer than before. The range of visualisations available is pretty solid. Cons Honestly, for someone without a strong analytics background, the initial setup and learning curve for some of the more advanced features, like custom SQL queries, took a bit to figure out. It can feel a bit overwhelming at first, not a huge deal once you get going but it’s a barrier. Review Source JL James L. Support Officer Used the software for: I used a free trial ### "Zoho is Average" January 19, 2026 3.0 An average product, not great but not poor either. Works OK but there are better solutions available with better value for money Pros Average data reporting and Google analytics is a better product with deeper data analysis. Security was an issue I felt could be better. No bugs and issues so that was good. Cons Found the reporting not up to my expectations and Google analytics is a better product with deeper data analysis Review Source Other Used the software for: Less than 1 year ### "Zoho Analytics" January 13, 2026 3.0 Pros Building reports in Zoho analytics is a pretty easy process to select metrics and add filters on the data. Cons Connecting new data or fields that are required from another system seems to another step that I require someone with experience. Review Source Digital Marketing Executive Used the software for: 1-3 years ### "Zoho Analytics with a Learning Curve" April 9, 2025 5.0 My overall experience with Zoho Analytics has been positive. It offers powerful data visualization and sharing features Pros I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards. The ability to embed reports and schedule updates makes collaboration easy and efficient." Cons Zoho Analytics has a bit of a learning curve, and some advanced customizations could be more user-friendly. Large datasets can also take time to load. Review Source Sophia R. Franchise Development Manager Used the software for: 3-5 years ### "Zoho Analytics Review" May 7, 2025 5.0 Excellent tool to break down and compare multiple data sets. Easy to set up dashboards for different areas of the business for quick reference tools Pros The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements Cons It can be difficult to learn the coding at first but once you have guidance or complete a tutorial, it becomes easier to navigate Switched from [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) It was already set up when I joined the company but it wasn’t being used to its full capacity Review Source KW Kamal W. Business Analyst Used the software for: 3-5 years ### "Zoho Analytics - The Feauture" May 7, 2025 5.0 Pros Ease of use and expanding functionality. Lots of connectors that are ever expanding Cons Modular dashboard layouts. Coming from powerbi have less control on the overall design Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Integration with other Zoho products and ease of use and data prep Review Source FS Farhan S. Zoho developer Used the software for: Less than 1 year ### "Perfect then another " April 9, 2025 5.0 My honesh experience with Zoho analytics is perfect, good , excellent Pros It is more Insightfull then any other tool of market Cons Thing I least line aboute Zoho analytics is it's Query limitations Switched from Due to limitation that is Every strength of Zoho analytics Review Source Joy D. Sales Specialist Used the software for: 1-3 years ### "High Performance Achieving " May 19, 2025 5.0 We always works professional with real-time data,from multiple sources and perfect simplified customer's journey as well accurate sales forecasting. Pros Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing sales processes. Cons If we close one eye on learning curve,the performance is unquestionable. Review Source AD Alex D. IT Services Manager Used the software for: 3-5 years ### "Powerful Data Analytics Platform" April 29, 2025 5.0 I have used Zoho Analytics for many years to gather and report on data from multiple sources. Analytics gives us and our team the ability to view and filter data according to our needs. Pros Zoho Analytics gives us the ability to gather data from multiple sources, including other Zoho Apps and external databases. We also use the API provided by Zoho to do complex reporting for our clients. Cons Some visual customisation, which looks like it will be addressed in future updates. Review Source Zoho Developer Used the software for: Less than 1 year ### "Powerful and User-Friendly Analytics with Room for Improvement." April 8, 2025 5.0 Zoho Analytics provides a seamless and intuitive experience with powerful data visualization, automation, and AI-driven insights. While it excels in integration and ease of use, handling large datasets and advanced customizations can sometimes be challenging. Pros That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs. Cons Zoho Analytics can have performance issues with large datasets and limited advanced customization options. Review Source Data Analysts Used the software for: Less than 1 year ### "“Zoho Analytics: A Versatile Tool with Room for Improvement”" September 10, 2024 4.0 Zoho Analytics is a user-friendly and versatile data analytics tool with strong visualization and integration capabilities. It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for advanced features. It provides good value but may not cover all specialized needs. Pros 1\. Ease of use 2.Comprehensive data integration 3.Customisation dashboard and reports 4.Collaboration and sharing 5.AI & ML Capabilities 6.Data Security 7.Great visualisation option Cons 1.Limitation in SQL query length 2.Limited charts 3.Complex query 4.Sub query limitation 5.Performance issue with large data set 6.UI is less attractive 7.Limited offline capabilities Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) In previous company power BI is used in current company zoho analytics is used Review Source Team leader Used the software for: 1-3 years ### "team leader" April 9, 2025 5.0 User-Friendly Interface: Drag-and-drop features make it easy to create reports and dashboards. ✅ Wide Integration Options: Connects with various data sources like Zoho apps, Google Analytics, Excel, SQL databases, and third-party apps. ✅ AI & Automation: Pros i like zoho analytics very much Zoho Analytics Cons pivort view i like least about Zoho Analytics Review Source Quality and process engineer Used the software for: 1-3 years ### "process developer" April 9, 2025 4.0 i use zoho Analytics as a views are past years Pros i like dashboard and chart view so much IN ZOHO Analytics Cons need to develop calendar years data we have only Financial year Review Source BI developer Used the software for: Less than 1 year ### "User friendly interface" April 9, 2025 4.0 Pros The user friendly interface and the connectivity features available for integration Cons Would say their customer support response time Review Source Marketing Manager Used the software for: Less than 1 year ### "Best CRM tools for marketing data analysis " April 9, 2025 4.0 It is very good CRM for data analysis and analytics Pros I like the features of data import, data merging and create a graph Cons Data pipeline feature, data merging and formula Review Source DATA ANALYST Used the software for: Less than 1 year ### "The All-in-One Solution for Your Business" January 7, 2025 5.0 Pros Zoho Analytics is a very easy tool to use and administer. The dashboard is user-friendly and intuitive, and the pricing is excellent. You should definitely give it a shot! Cons Zoho Analytics is that it can be difficult to combine several data sets into a single report, particularly when working with complicated data sources. Review Source Web Developer Used the software for: Less than 1 year ### "Good product experience" December 18, 2024 4.0 Overall good experience we just needed to adjust from another Analytics software. Pros Implementation is easy. Admin/user interface is feature packed. Cons Needs a bit of learning curve. It required a more technical knowledge implementing analytics to our website. Review Source Firas H. Manager information systems Used the software for: Less than 1 year ### "Zoho Analytics for CRM data" August 16, 2021 4.0 It can fulfill all Excel-similar requirements with better customization and management of access rights and data sources. Pros The software is easy to use, customizable, reasonably priced, and fully integrated within other Zohom modules with the ability to connect to other data sources. Cons Some advanced features that are available in other competitors' products Reasons for choosing Zoho Analytics Zoho Analytics is embedded within Zoho CRM yet providing most of the required features while introducing another software will require more administration, maintenance, and updates. Review Source alejandro M. Helpdesk Operations Supervisor Used the software for: 3-5 years ### "Data analysis made easy with Zoho Analytics" June 5, 2023 5.0 As technical support to customers via telephone is essential to analyze all those metrics with which we can determine the current status of the operation and each of the consultants who operate in it, indicators such as average operating time, level of service, level of attention, incoming calls, answered and abandoned calls are examples of the many metrics that we can analyze with Zoho Analytics and which in a single dashboard is possible to view in order to determine the direction or adjustments to be made by the administrative staff, this tool provides details and accurate predictions of your business unit. Pros There are many tools to analyze data but when looking at the features provided by Zoho Analytics I can highlight its wide and diverse ability to import data through its connectors, these data are analyzed with its powerful BI processes also based on ZIA (Artificial Intelligence) providing details and highly accurate forecasts; All of the above is complemented with an impeccable and detailed visualization, in addition to this, with a perfectly organized dashboard and strategically located KPIs, this allows the work group or external staff that addresses such reports to see the most concrete details in order to make future operational decisions. Cons On a monthly basis we analyze the historical traffic of incoming, answered and abandoned calls in our operation, this data is imported in csv format and generally exceeds 250 thousand records; we have detected at the moment of importing this information a notorious slowdown of the tool and even being blocked for several seconds although after visualizing the information already in the tool this behaves with total normality, we make use of it to make the traffic forecast for the next month and thus to dimension the personnel and the schedules to achieve the greater attention of calls in some ranges of hours. Review Source JS John S. General Manager Used the software for: 1-3 years ### "Easily the best choice if you're already using Zoho tools. " December 29, 2023 5.0 We're very happy with Zoho Analytics as our data & reporting tool. We're already using a Zoho environment so it was relatively easier to set up, and didn't cost a whole lot extra. We use it company-wide for stuff like quality reporting, stock reports, and monitoring sales activities. It works well 95% of the time, and when there are issues, these are usually pretty easy to fix. All in all, it's a great tool to have for anyone who relies on data Pros It easily has all the features of much bigger BI tools like Power BI or Tableau, but for a fraction of the cost. The embedded reports, in particular, are very helpful. We've used these to integrate data into our workspaces to have access to real-tme data without having to check manually. Cons We run into issues with data connections every now and then, where charts stop working because of a minor change with one of the sources, and we have to then fix it manually. It'd be good if there were auto-fixes for these as they're very straightforward issues most of the time. Review Source Head of Training Used the software for: 3-5 years ### "Good tool to see insights" September 10, 2024 4.0 It provides various options to see the insight of data provided, however, AI could be used strategically to enhance reports and for upfront suggestions. Pros You can create reports and give them access to your team members via a link. Moreover, you will get a variety of reports to choose from. Cons Zoho Analytics is a bit complex when it comes to designing a report. Review Source Head of Digital Transformation Used the software for: 1-3 years ### "Zoho Analytics - user review" September 10, 2024 4.0 overall good to use for business cases, but needs improvements on mobile view side and application side. Pros simplicity of the solution, it is easy for self learners Cons drill down chart views... which is required the most, currently we are unable to make it quickly, mobile view still not upto market standard. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) Because of the cost we switched form tableau Review Source Abhishek S. Associate consultant Used the software for: Less than 1 year ### "Effective analytical software for your business data!!" December 22, 2022 4.0 Overall, it's a great software. Customized dashboard feature is really effective and helpful for data analytics. Even its deep analytics helps in auto-generating reports & insights out of the data, which is very handy! Pros The best thing about this software is its integration part. One can easily integrate it with any application, besides it allows one to integrate it with famous software like HubSpot, Salesforce, Google Analytics, etc. Data can be easily imported from multiple sources along with the blending and merging data option which is super helpful when handling large data sets. One can also build Pivot tables in this which provides the similar features as Excel. Cons It is comparatively expensive and seems extravagant! Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source CS Connor S. Brokerage Operations Associate Used the software for: 1-3 years ### "Great for tracking your numbers" November 6, 2024 4.0 Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers. Pros As Zoho users, we like how it pulls data in directly from our Zoho CRM and other Zoho applications. Cons We wish that Analytics was just built right into the CRM so it would be easier to setup. Review Source Analytics Manager Used the software for: Less than 1 year ### "Zoho: Advanced Analytics on a Budget" October 13, 2019 5.0 Zoho Analytics is a great product; non-profits often don't have large budgets for analytical tools.. so Zoho was able to provide premium insights at very respectable prices. Additionally, Zoho has a great support team that allows for timely resolution of issues and questions. Zoho is relatively new product, so features & updates are being released somewhat regularly. Pros Excellent Software: - Has many/most of the features tableau / DOMO have (charts, graphs, connectors, filters, app availability). - Very easy to teach non-analytical users how to use. - Extremely inexpensive (I think something like 15-25% of the cost of top-of-the line industry products). Cons There's some areas that could be a little more developed: - Drill down in charts could better - Communication / collaboration isn't available within the app - Additional options for dashboard layout / design (to make creative better looking analytics). Switched from [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Limit of features in Google Data Studio. Alternatives considered [Sisense](https://www.capterra.com/p/86955/Sisense/)[Domo](https://www.capterra.com/p/119119/Domo/)[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.