# LineLeader by ChildcareCRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is LineLeader by ChildcareCRM the right Daycare solution for you? Explore 63 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129630/Child-Care-CRM/reviews --- LineLeader by ChildcareCRM 4.7 (63) [View alternatives](https://www.capterra.com/p/129630/Child-Care-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of LineLeader by ChildcareCRM Ease of use 4.4 Customer Service 4.7 ## Pros and Cons in Reviews SH Sarah H Accounting AssociateChild Day Care Services, 51 - 200 employeesUsed the software for: More than 2 years. “The whole process to bring a family in and track all of the tasks needed through the process to start the family is great.“ August 23, 2024 HW Hannah W DirectorChild Day Care Services, 11 - 50 employeesUsed the software for: More than 2 years. “I am not a fan of the new interface and I don't use the new features that have been developed.“ June 6, 2024 HW Hannah W DirectorChild Day Care Services, 11 - 50 employeesUsed the software for: More than 2 years. “This was a great system to help us keep track of our leads. “ June 6, 2024 SP Samantha P DirectorEducation Management, 11 - 50 employeesUsed the software for: Less than 6 months. “The software was supposed (and advertised) to be compatible with the parent communication app we used - but unfortunately, the flaws in the system made it impossible to connect the two.“ September 6, 2022 AM Ashley M DirectorEducation Management, 11 - 50 employeesUsed the software for: 1-2 years. “I love that this software takes our extensive waitlist and makes it manageable to keep up with correspondence and questions so that those on the waitlist feel like we forgot about them or lost their information.“ November 17, 2020 SP Samantha P DirectorEducation Management, 11 - 50 employeesUsed the software for: Less than 6 months. “They difficulty and clutter of the tasks and different explanations of stages made it extremely hard to navigate.“ September 6, 2022 DC Daria C DirectorEducation Management, 11 - 50 employeesUsed the software for: More than 2 years. “I am able to track my communication with families as well as stay on top of future start dates and tasks.“ November 10, 2020 SJ Sarah J Director of Marketing OperationsEducation Management, 11 - 50 employeesUsed the software for: 1-2 years. “Customer support through the website isn't always super responsive, occasionally takes a significant amount of time or escalation from our account manager before receiving an adequate answer.“ November 7, 2020 ## Showing most helpful reviews Showing 1-25 of 63 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Julien M. Owner Fine Art Used the software for: 2+ years ### "Run my business through it! " August 15, 2018 5.0 Run my business from it and we've been growing 60% every year! Pros What I like most about childcareCRM is the price for what I do. I've tried Infusion soft before and others. They are great but it would have costed me an arm and a leg to have it customized for my business. Some of the reasons I chose childcareCRM over others was 1. price, 2. how customized it is to my business, 3. they customer service. Cons What I like least about childcareCRM. It is not the easiest to have someone trained in. I think the UX could be improved. Nevertheless I still give it a 10/10. Review Source Response from ChildcareCRM March 11, 2019 We are putting a priority on enhancinig the user interface during 2019 among other suggestions from our customers. AM Ashley M. Director Education Management Used the software for: 1-2 years ### "Childcare CRM to track leads" November 17, 2020 5.0 Overall, I have had excellent experiences with the professionals that work in the customer service department and check to make sure that I am continuing to do well while operating the software. Pros I love that this software takes our extensive waitlist and makes it manageable to keep up with correspondence and questions so that those on the waitlist feel like we forgot about them or lost their information. The templates speed up the email process and with it being automated I don't really have to think about it. Cons I have had a few struggles with the app connection when trying to use the Childcare CRM app on my phone/iPad. I have had some difficulty with bringing up my to-do list for follow up while working remotely. I can easily remedy this by logging into the full website though. Reason for choosing LineLeader by ChildcareCRM The reviews for Childcare CRM drew us in to investigate but the demos at conference were what really sealed the deal for us. It met all our needs and even prioritized our waitlist to accommodate our siblings, parishioners, and then general applicants. Switched from [School CRM](https://www.capterra.com/p/136081/School-CRM/) The School CRM program made it harder for us to get up and going. There was a lot of groundwork to get the templates set up and programmed. The program was a little hard to get to fit our waitlist needs. Review Source SJ Sarah J. Director of Marketing Operations Education Management Used the software for: 1-2 years ### "Could be More User Friendly" November 7, 2020 3.0 We are using ChildCareCRM as our place to manage all incoming leads across our sites. We have been able to integrate with our website which has been good and important. However doesn't necessarily integrate that well or easily with out system that we use to manage families once they are enrolled and attending our schools. Also doesn't display information from our application that well. Overall my experience with ChildCareCRM has been quite good and met most of our needs but I definitely think that it could be better and with more customizations would be able to better meet our needs. Pros The organization of leads is good and the layout in which the lead information is provided is simple and straight forward with a clean look. Really like to ability to schedule reports have them come automatically to my email as well as be available once I log in to my account. Also like the ability to conveniently manage and access multiple locations; for someone who is an administrator but sometimes a user at specific locations this is important. Like the bar graph view to get a quick overall look of where each location is at with their leads. Cons Don't like that you don't have the ability to add or remove status names/titles, would be better if we were able to customize this to meet our needs. Also don't like that you don't have the ability to manage notifications on a more specific/detailed level versus just on or off. The drip campaign feature is somewhat difficult to figure out and use even after watching the videos provided on the CRM support page. Customer support through the website isn't always super responsive, occasionally takes a significant amount of time or escalation from our account manager before receiving an adequate answer. Also was let down by the actual capabilities of ChildCareFORMS versus what we were told it was going to be able to do. And the implementation process took significantly longer than expected. Merge and duplicate functionality doesn't always work that well or seamlessly especially if its a merge/duplicate across multiple locations. Review Source JH J.D. H. President Education Management Used the software for: 1-2 years ### "Fantastic Software Choice for Child Care Proviers" May 24, 2019 5.0 The experience has been good. Pros This software helped us finally get our arms around the incoming funnel of potential new clients. The systematic process of moving the leads through the process has helped us better structure our marketing and enrollment process. Cons The software has almost too many options. Beginners beware, this software is not for the non-tech savvy user. You must have some sort of technical ability to navigate through the different screens. Some of the features are buried in menus which are not intuitive. They are not difficult to find once you know where they are located, but the features are not where you might think they would naturally fit. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing LineLeader by ChildcareCRM This is the standard that seems to be used in the child care industry Review Source Jody M. Business Manager Education Management Used the software for: 2+ years ### "Keep your school full! " December 10, 2018 5.0 So far, my experience has been great! Pros I like that you can continue to make contact with families who hit our website- we can keep sending them little notes about our program hoping to entice them. Even after a tour, it is nice to be able to follow up with families. Cons There are a lot of steps to it and it does require getting into it everyday to fully manage it. Review Source SP Samantha P. Director Education Management Used the software for: Less than 6 months ### "Childcare Software for Waitlist" September 6, 2022 3.0 Although I was very excited to have this software - my google spreadsheets seemed easier to use. They difficulty and clutter of the tasks and different explanations of stages made it extremely hard to navigate. The software was supposed (and advertised) to be compatible with the parent communication app we used - but unfortunately, the flaws in the system made it impossible to connect the two. Pros The idea of the software is great and HIGHLY needed in Childcare settings. Cons The features are great on paper. Unfortunately, the execution of the features are flawed. It is too hard to move individuals from stage to stage in the enrollment process. Alternatives considered [Lillio](https://www.capterra.com/p/134048/HiMama-Preschool-Child-Care-App/)[brightwheel](https://www.capterra.com/p/144060/brightwheel/) Reason for choosing LineLeader by ChildcareCRM Because it was compatible with our parent communication app and it was advertised to be an easy integration. Review Source KS Karli S. Family Engagement Manager Education Management Used the software for: 2+ years ### "Exceptional Customer Service and Intuitive Software " May 21, 2019 5.0 This software has helped enormously with our school enrollment and specialty classes. I love that it is cloud based and I have access to it anywhere so I can respond to inquiries from home or while traveling. My lead information is organized in an easy to manage way. Team at Child Care CRM has been a tremendous help and is always ready to answer any questions I have. We have been extremely pleased with all the support we've received. Pros Easy to log and track information. Keeps all of my leads organized and allows for easy follow-up with families. Extremely fast customer service that responds to my questions with clear guidance and information. Cons I wish the tour and meeting schedule would communicate with my Google calendar Review Source RC Rebecca C. Marketing Manager Education Management Used the software for: 2+ years ### "Child Care CRM increases productivity, reporting and engagement" March 5, 2019 5.0 I was very happy with my use of Child Care CRM and the assistance of their team to make it successful. Pros The reporting capabilities for Child Care CRM are very detailed and may be run on many different criteria to analyze data for improved processes, company growth and increased revenue. Cons The system may be time consuming to use with data input, however, many fields may be integrated with the website or campaign for increased automation. Review Source JH Jenna H. Sr Director of Operations Executive Office Used the software for: 6-12 months ### "Robust CRM with a lot of great features" November 14, 2022 5.0 Pros The communication automations and ease of scheduling tours has dramatically impacted our business for the better-- our leads are being contacted without any staff involvement and overall the system works well for our business. Cons The mobile functionality could be improved, as of now it is all but non-existant. Alternatives considered [FranConnect](https://www.capterra.com/p/79205/FranConnect-Franchise-Software/) Review Source Stephanie N. Director Used the software for: 6-12 months ### "Complicated system in organizing how to boost your schools enrollment" December 19, 2017 3.0 It helps you come up with a email system of boosting enrollment for your school. Also helps you organize the inquiries that come into your school. Pros The software has great ways to email parents, soon to be parents and more, but it is a complicated system and takes awhile to learn how to use. Our school personally had so many technical issues which potentially lost us business instead of helping us with business. It does help organize things though. Cons There are too many technical issues and although the customer support tries to help, the issues costs us business and were extremely frustrating. Review Source AW Andrea W. Center Director Education Management Used the software for: 1-2 years ### "Great Tool for Customer Relations!" November 10, 2020 5.0 Pros ChildcareCRM is easy to use, and is a fantastic tool for tracking and engaging with new leads to your business! Cons I have no complaints with this software! Review Source TG Teresa G. Director Education Management Used the software for: 6-12 months ### "CNI 197" November 5, 2020 5.0 Pros The ease and being able to upload into procare. Cons That we can't back date or put as a lost opprotunity if they haven't put a child on their tour. It may have been tech issues that day. Review Source SS Sarah S. VP, Sales & Marketing Used the software for: ### "WAY better than Salesforce for child care industry!" October 7, 2015 5.0 Child Care CRM is an innovative and integral resource for the child care industry that enables timely, data-driven decisions. Developed by industry veterans, Child Care CRM harnesses comprehensive features important to the sales funnel and enrollment process. As a multi-site organization, we find it easy to use at all levels: from individual centers up through our centralized corporate sales team. Our previous database system, Salesforce, was clunky and industry agnostic. Salesforce was not easily understood by the center directors and it was difficult to customize. After the switch from Salesforce, we would never go back. In a survey of our users, 95% of our team said they liked the team as much, more than, or much more than Salesforce. It was an incredibly successful transition! Child Care CRM is always innovating. They genuinely listen to their customers and are responsive to the needs of individual businesses. Customer service is personalized and top-notch. The reporting is outstanding. We can now analyze our performance from multiple angles quickly and easily. The entire organization can enhance performance as a result of comprehensive data capture and analysis. Hands down, Child Care CRM is the best sales tool on the market for child care industry professionals. Review Source DT David T. Franchisee Education Management Used the software for: 1-2 years ### "Building Kidz " November 13, 2020 5.0 Pros It is very user friendly. I really like it. Cons Nothing about it that I didn’t like Review Source TC Tom C. Used the software for: ### "Stop Looking - This is the One!" January 8, 2016 5.0 I found these folks while researching a CRM system for a childcare client. The CRMs I had used in the past were just too bulky and required too much customization to be reasonable; so when I found Childcare CRM, I almost couldn't believe what I was looking at. They've thought of everything - and any little thing that may be "missing" is being developed. It's just fantastic. Our salesperson, Emily, has gone above and beyond - answering every little question and following up with center directors. The tech support is fantastic, as well. I've found that a lot of services such as this leave you feeling lost in the wind - I actually feel supported here. Again - fantastic product, great team, stop looking - this is the CRM you want if you're in education or childcare. Review Source LY Lauren Y. Director of Marketing and Communications Used the software for: ### "Software that has taken our business to the next level" October 7, 2015 5.0 CRM has been an invaluable asset to our company. We have so much more control over our leads which allows us to become more confident in growing our company. We are now able to track leads and control them from beginning to enrolled. The endless features allows us to have everything we need now in one place which can be access from anywhere. The people behind CRM are amazing! They are always willing to help and their response rate is within the hour. I feel very comfortable calling them up and asking them any questions I may have. They make the effort to get to know their clients personally and develop that close relationship. Review Source AH Alnita H. Owner/Director Used the software for: ### "Very affordable childcare marketing" October 7, 2015 5.0 Childcare CRM Software allows you to keep track of new leads and communication with future enrollments of families. Great tech support provided. Easy to review past communication with new parents. It has made a difference in the number of children enrolled in my center. You can easily review reports that will help you make decisions on how to increase enrollment in your childcare center. Review Source LF Lisa F. Director of Marketing & Admissions Used the software for: ### "Child Care CRM is necessary for growth! " October 7, 2015 5.0 The customer service at CRM is fabulous. We use CRM to send our weekly newsletters and also to specifically target our customers and leads who have shown interest in our program. Automated responders make contacting potential customers easy and with the new automated enhancements we are very pleased. Review Source DM Daniel M. Owner Used the software for: ### "Great CRM product" October 7, 2015 5.0 The CRM management is very good, keeping track of every lead with dates and tasks, so we don't miss a client! We suggest the team to keep buildng the system so we can in the future use only this system to manage everything in our child care. Review Source SA Sari A. Executive director Used the software for: ### "The software is easy to use, the customer service is amazing and the program has unlimited potential" January 7, 2016 5.0 The reports are very informative. You can pull a report on millions of categories. The program is completely customizable and keeps you on course with all your leads. Review Source JB Jessica B. Director Used the software for: ### "Awesome program" October 7, 2015 5.0 Great way to capture data for potential clients and keep up with these clients through the process of nailing down an enrollment. Review Source SH Sarah H. Accounting Associate Child Day Care Services Used the software for: 2+ years ### "Childcare CRM Review from childcare company with 50+ locations " August 23, 2024 4.0 We pride ourselves on utilizing the top systems in the industry and believe ChilcareCRM to be one of the best. Pros The system is so robust to ensure there is a complete touchpoint process for leads coming in. The whole process to bring a family in and track all of the tasks needed through the process to start the family is great. We use the communication tool as our main way to communicate with families. Cons We would like some more options to customize certain categories and a PCI compliance for data/forms. Review Source HW Hannah W. Director Child Day Care Services Used the software for: 2+ years ### "Good Basic CRM for Child Care" June 6, 2024 4.0 This was a great system to help us keep track of our leads. The company is growing in directions that we don't need. If we were a start-up, we might consider more of the new features. Pros Easy to set up with decent customer support. Cons I am not a fan of the new interface and I don't use the new features that have been developed. Reason for choosing LineLeader by ChildcareCRM At the time, this was the best available that did the job we needed. Review Source LM Loura M. Owner/Director Consumer Services Used the software for: 2+ years ### "Game Changer" November 5, 2020 5.0 Before we implemented ChildCare CRM, I was having to hunt down leads on pieces of paper and sticky notes. Teachers were forgetting to tell me about phone calls. Parents would forget their tour times and dates. Follow up was not even a thing! Now we have a link on our website that takes you straight to a form that goes into ChildCareCRM. That allows us to received leads even when we are closed! Drip campaigns handle our follow up! We can see who has received our communications and opened them. This software truly has been a game changer! Pros This program allows me to get rid of the endless sticky notes, staff having to remember who called and keeping straight which parent is which. We are able to put plenty of information in order to truly customize the experience for the family, as well as have great information to pass on to the teachers. Being able to track emails and communication is invaluable! Cons It does take some time to learn and remember all the different things. I struggled with drip campaigns and templates, BUT the customer service is great and able to walk you through anything you need help with! Review Source SH Sara H. Marketing Project Manager Education Management Used the software for: 2+ years ### "Drastically Increased Our Enrollment!" August 26, 2019 5.0 We have used CRM for over three years and are constantly learning new things and making changes and updates. I run monthly reports from CRM to show our schools progress in enrollment and their efficiency using the system. Their reports are incredibly easy to understand and can be modified to show you exactly what you want to see. I would never switch away from this system and have been recommending it to other owners in our franchise. If you are looking to increase your enrollment and see how well your marketing dollars are being spent you need to use ChildCare CRM. Pros My favorite feature about ChildCare CRM is that it is 100% customizable. We set up our CRM to follow best practices and made some tweaks, but our Directors have the ability to customize it even further. This system has made our sales process manageable and straight forward. Some of our Directors are not tech savvy and they are able to run this system smoothly. My favorite aspect is the email and text templates that make our Directors lives easier. Cons Because we have customized our schools so much, sometimes our Directors become overwhelmed but it has not been anything they cannot handle. We always have to remember that CRM was not just created for us and the things we may dislike about it could be another schools favorite aspect. Review Source Similar Products Featured