# Innkeeper's Advantage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Innkeeper's Advantage the right Reservations solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/129398/Innkeeper-s-Advantage/reviews --- Innkeeper's Advantage 4.9 (22) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Innkeeper's Advantage Ease of use 4.8 Customer Service 5.0 ## Pros and Cons in Reviews Elsa S General ManagerHospitality, 11 - 50 employeesUsed the software for: More than 2 years. “Integration was seamless, the interface is super easy to use once you get a training on it- not exactly intuitive but the customer support is quick and attentive and helps resolve issues promptly. “ October 19, 2020 Jason B OwnerHospitality, 2 - 10 employeesUsed the software for: 1-2 years. “Integration or reconciling cash was not really possible.“ March 9, 2021 JT Joseph T VPLeisure, Travel & Tourism, Self-employedUsed the software for: More than 2 years. “From the day they rolled out their systems, their one-on-one training got us operational in 24 hours.“ October 17, 2020 Elsa S General ManagerHospitality, 11 - 50 employeesUsed the software for: More than 2 years. “Its visually very appealing and the graphic design team has a great eye.“ October 19, 2020 ## Showing most helpful reviews Showing 1-22 of 22 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Paul M. Owner Hospitality Used the software for: 2+ years ### "The Best Small Hotel Reservation System There Is! - Prickly Pear Inn, Cave Creek, Arizona" September 29, 2025 5.0 We searched numerous hotel reservation systems before deciding on Innkeeper's Advantage and could not be happier with our decision. Highly recommend them to any small hotel looking for a hotel reservation management system that is easy to use and continues to get better. Pros Innkeeper's Advantage is very user friendly and reliable. Their customer service is amazing and always simply a phone call or email away. We opened our boutique hotel in 2017 and have never had an issue with a reservation. Innkeeper's Advantage continues to add additional services to the reservation system and the reports we are able to use to manage and increase bookings have been amazing. Cons No cons whatsoever. The only recommendation I would have would be for Innkeeper's Advantage to open up a user page where all users could post ideas and suggestions they are using that might help their fellow hoteliers better their respective operations. Alternatives considered [Little Hotelier](https://www.capterra.com/p/144307/Little-Hotelier/) Reason for choosing Innkeeper's Advantage We based our decision on online reviews and telephone discussions with each vendor. Review Source Response from Impactiv October 1, 2025 Paul and Cherie, Thank you for your wonderful review! We’re so glad Innkeeper’s Advantage has been reliable and easy to use for your boutique hotel and that our support team has been helpful whenever you’ve needed us. Thanks for the great suggestion. This is exactly the type of feedback that helps us continue to improve. We truly appreciate your recommendation and look forward to continuing to support your success. NS Nicole S. Innkeeper or General Manager Hospitality Used the software for: 2+ years ### "Tools and a Team You Can Count On" October 10, 2025 5.0 It can be intimidating how much Innkeeper's Advantage allows the user to do. From changing the appearance of the website, changing rates and seasons, and creating reports, sometimes my head could spin with all the amazing tools they offer. But when I do feel overwhelmed I usually reach out and have instant help and if they are busy at the moment at least an email letting me know they are going to get to me as soon as they can. Pros A member of staff is usually available to help you whenever you need assitance and if they are busy they get back to you in a timely manner. There are so many tools to use and help make the day to day much easier. Booking events at our inn is even easier with a spot on the calendar for the event space. Overall, you get a lot for your money and you can add other features on if you desire to. Cons Sometimes it is overwhelming how much I am able to do with Innkeeper's Advantage, but \[sensitive content hidden\] always make themselves available to explain things or walk me through it so next time it makes sense. Review Source Response from Impactiv October 15, 2025 Thank you so much for your thoughtful review! We’re delighted to hear that our tools and support team have helped make your daily operations smoother and that booking events has been easy to manage. We understand that Innkeeper’s Advantage offers a wide range of features, and it can sometimes feel like a lot to take in — but we’re always here to help whenever you need guidance. We’ve also recently introduced new documentation designed to make it even easier to find answers, learn about new features, and get step-by-step instructions at your own pace. You can access it anytime to help you make the most of everything Innkeeper’s Advantage offers. Thank you again for sharing your experience and for being part of the Innkeeper’s Advantage community! Jason B. Owner Hospitality Used the software for: 1-2 years ### "Great for B&B, not great for hotel" March 9, 2021 4.0 Pros They built our hotel website for us. I am pretty sure this is built using an opensource Drupal module. Cons It is really made for a B&B. Lists every room. Not possible to book a room type. Integration or reconciling cash was not really possible. Review Source Response from Impactiv March 11, 2021 Jason, Thank you for taking the time to review our product. Since you have not used our system for almost a year, I want to update you on how it currently works. Innkeeper's Advantage is still great for B&Bs, cottages & vacation rentals. as it has been since 2007. We now also have great functionality to support hotels. Now the system supports online booking by room types (King, Queen, Full, etc.). It automatically optimizes the calendar for the best stay configurations. We have also added a complete self-check-in suite comprised of remote lock connections, e-signing, and automated text messaging. Our extensive cash reports were designed to meet generally accepted accounting principles (GAAP) and support a full nightly reconciliation process and exports for accounting. Our hotel customers are enjoying these new features at a very competitive price. We hope you have a safe and successful 2021 travel season. Take Care! Cindy Bachmann Innkeeper's Advantage Katherine P. Steward and Yurt Proprietor Hospitality Used the software for: 1-2 years ### "When intuition pays off" September 26, 2018 5.0 Since our property is so unusual, we have had to work out guest misconceptions with OTA travelers and Innkeepers has been right there to help me avoid bad reviews/cancellations - OTA cancellations are down from 50% in the first year to less than 20%. That is good results. Every step from website setup to getting through our first year, Innkeepers was there when I needed them to pull me off the cliff and set me on a good path where our business is growing and we are getting really fabulous reviews, which we know will build business year by year. Their integrity is unquestionable and there is so much value-added support that I am getting more and more independent as time goes by. I completely trust the advice and marketing I get from every person at Innkeepers and the website gets great comments all the time from our guests. Pros Unbeatable price Value-added support for my startup BnB to help us avoid marketing that does not bear fruit Accessible when questions arise Well-thought out applications that are intuitive i.e., the calendar Yield management system will make future business management a snap Reports exportable Marketing/SEO knowledge Gorgeous Website, easy to use for guests on all platforms Extremely stable (no downtime) Cons \- It takes awhile to become fluent in the system since it is so robust. - Some guests struggle with the reservation system - it's maybe not so obvious that they have to start by entering the dates of stay to have the system work fluidly. - Every once in a while a guest will lose the last step in the reservation process - hard to tell if this is operator error or a loss of connection over a mobile phone or what. Typically they call me and a few minutes on the phone works it out - I've never had an instance where the reservation didn't book. Review Source Ryan M. Owner/Innkeeper Used the software for: 2+ years ### "Great product that they keep evolving and awesome customer support." March 29, 2018 5.0 Pros I love that the reservation system and the website are seamless, meaning the user never leaves my website. Innkeepers Advantage is constantly adding new functionality to the product while keeping the cost very reasonable. Their customer support is awesome and timely. Being a Software Engineer myself, I did quite a lot of due diligence when looking to replace my reservation system back in 2013. When I found Innkeepers Advantage, it was a no brainer! The other reservations systems cost more and did less. Yes, you can get cheaper reservation systems. But I guarantee none will have the functionality of Innkeepers Advantage or the level of Customer Support of Innkeepers Advantage. As with most software, you get what you pay for. Innkeepers Advantage is perfectly priced. And, with all the new features added, you can tell they are serious about making it the best product on the market. I highly recommend any accommodation looking for a new reservation system to give Innkeepers Advantage a serious look. Cons That I didn't develop it myself. When I am done with innkeeping, I hope they will consider allowing me to work for them! Yes, I'm serious about that! Review Source MD Maryann D. Innkeeper Hospitality Used the software for: 2+ years ### "Unrivaled ease of use with fantastic comprehensive tools" September 27, 2019 5.0 Due to circumstances beyond my control when I began managing the Inn there was no one available to teach or train me at the Inn itself. Innkeeper's Advantage answered all the questions I had and allowed me to learn how to manage the business thanks to the fantastic customer support and software itself working so well. I honestly could not have succeeded without them. Pros As the Innkeeper of a small boutique hotel I rely on using this software several times a day. Color codes and symbols help me very quickly keep track of payments, notes from guests and notes from staff to keep everything humming along no matter how chaotic life gets during high tourist season. The customer service at Innkeeper's Advantage is spectacular. Not only are any concerns addressed immediately, the tech support folks are patient and so often the issue was created by my ignorance and I never feel judged. Quite the opposite. Tutorials are offered at my convenience. The software creator listens and improves on the software often adding new features that create greater ease of use and for the little hotel I manage that leads to greater profits. I really am impressed with how well the software addresses the complexity of keeping track of reservations and payments. I love using the reports feature to help with book keeping. I honestly would be lost without this software. Cons Not really a con for Innkeeper's Advantage- with advanced features I need to make the time to have a phone tutorial with tech support. It is always more than worth the effort to make the time! Review Source Response from Impactiv October 3, 2019 Wow, Thanks Maryann. We really enjoy working with you too. Thanks for sharing your comments. Elsa S. General Manager Hospitality Used the software for: 2+ years ### "Great software for the price and support!" October 19, 2020 5.0 We love it! Pros Integration was seamless, the interface is super easy to use once you get a training on it- not exactly intuitive but the customer support is quick and attentive and helps resolve issues promptly. Its visually very appealing and the graphic design team has a great eye. Very affordable and there's even an option for a monthly marketing package where the team writes blogs and posts on your behalf to keep the website at the top of the google search bars! Cons My only complaint is that I would like to have more access to updating header images/ text but I think that might open up a can of worms so perhaps it's best to let the professionals make the bigger changes to the website so I don't mess it up. An App to use Innkeepers on a smart phone would be stellar ! Review Source Response from Impactiv October 22, 2020 Thanks so much for your comments Elsa, and you are right that the header of any website is a little more challenging to work on and keep it looking good. We are always happy to help you with that. Also, we do have a mobile administrative interface that is great for handling reservations when you are not in your office. You just need to log into your system from your phone to get started. We appreciate your business! Cindy Bachmann Innkeepers Advantage AH Al H. B&B Owner Hospitality Used the software for: 2+ years ### "The EXACT system for my needs (and yours)" June 7, 2017 5.0 Ease of use. Pros I've had the opportunity to work with the team at Innkeepers Advantage for quite some time. I wanted to find a company that was interested in helping make my B&B's a success story. I/A was exactly what I was looking for. I didn't want a clunky "pop-up" type reservation system that was designed to replicate my website. I wanted something that was integrated in my website by the same design team that developed my website. In the nearly 5 years of doing business with I/A, I have been able to substantially increase my revenue each year. They are keeping my web content current. The team at I/A does an amazing job of using current data to help my properties stay relevant. How you might ask? One example is their incorporation of AMP mobile. Other software companies have been leery of current data and how it applies to mobile users. I/A is one of the only companies successfully using AMP. My results: 42 mobile bookings in one month. As I check with other B&B owners, no one is achieving those results for their business. If you are serious about your B&B and looking to find a company that will help you increase your business, give your website a fresh look and functional presence, and incorporate a user friendly property management system that produces unbelievable results, and personal customer service: then Innkeepers Advantage is truly your total business solution. And guess what? Their services are affordable for your current budget. Review Source PW Philip W. Owner Leisure, Travel & Tourism Used the software for: 2+ years ### "18 yrs as a B&B - using many hosts/systems - 10 years ago we found I/A - been an amazing experience!" May 22, 2017 5.0 It has everything I have ever wanted or needed to run our Bed and Breakfast. Pros I can do absolutely anything I want to tweak my website and everything works the way it's supposed to work. Incredible people to work with - personal attention - always available - immediately take care of anything I have managed to mess up - their rates are well beyond reasonable - the software enables me to edit anything I want to edit - like seasonal date changes, rate changes, policies, whatever. I would be happy to chat with anyone considering Innkeepers Advantage as their web-host - web-designer - and online reservation system - it all works - never miss a booking - they have platforms available for all the Online Travel Agencies like Booking.com, Trip-Adviser, Expedia, Hotels.com, and makes a special Trivago connection available as well. Never a "double booking" by trying to find other ways to get reservations. It can all be channeled directly thru the software from Innkeepers Advantage. Rooms are immediately taken out of our online inventory. I can block rooms out, change rates, charge different rates for the weekend, apply multi-night discounts automatically, and their software computes all the math. They even have "coupons" I can set up to be applied in checkout for all the discounts that prospective guests feel they are entitled to. No more phone calls - they have everything they need to know right in front of them and book right online. Like I said - amazing!! Review Source JT Joseph T. VP Leisure, Travel & Tourism Used the software for: 2+ years ### "Gold Standard" October 17, 2020 5.0 Our overall experience with InnKeeper's Advantage was akin to a family, never like a business. We've grown and with our growth, so have they, and their product features just get better every year. Pros Ease of use, professional appearance, prompt call back for service concerns, secure banking platform and easy to operate and pull reports from. We started with Innkeeper's Advantage back in 2011 and never looked back. From the day they rolled out their systems, their one-on-one training got us operational in 24 hours. They've adapted over the years by continually updating their back-of-house menus and reports. They've increased our cash flow and have us using a virtual collection system that has helped stay very liquid. Their support is second to none and take ownership of your concern the moment they are contacted. This service is the gold standard of Bed and Breakfast websites. We could not have been as successful as we were without our InnKeeper's Advantage! Cons At first, blocking rooms or making mass updates was clunky but since last year, they've make that task very easy...so by now, I can't think of any dislikes. Review Source Response from Impactiv October 20, 2020 Joe and Elly, Thanks for your nice feedback and for being our customer for almost 10 years. It is a real ppleasure. JG Joe G. B&B owner Used the software for: 1-2 years ### "Truly an AMAZING product" June 1, 2017 5.0 Pros Pretty much everything. The rate\\yield management piece is incredible, as well as the interface to connected systems to allow you to make keep all your rates in synch with 3rd party systems. The graphical front end is a blessing and ease of use, so simple to utilize all the cool features in this software. It changes minimum nights for you automatically if it detects a gap in the availability calendar which is so cool. It allows you to create coupons to discount rooms, provides online gift certificates, a gift shop, and so many features which sets this software apart from all the rest. I've been in the B&B business for 14 years and have changed booking software so many times. So many products out there dont live up to all the hype they initially sell you to get you on board. IA without a doubt fulfills all the needs you could possibly want in a booking engine. They also built my front end website, which was superior to what i had previously built by a website design company. I cant say enough good things about the product. It truly is a total business solution for the Bed & Breakfast industry. Lastly, the support you get is top of the line. Many other products I've used get you started and then you're kind of on your own to figure it out. Cindy and the support staff ALWAYS make time for their customers. She has spent countless hours with me going over existing functionality as well as teaching me new features. Always there when you need their help. Great job guys. Review Source SH Susie H. owner/manager Hospitality Used the software for: 2+ years ### "An amazing experience for the inexperienced" January 7, 2021 5.0 Pros When I started, I knew nothing and was totally intimidated by the mountain of learning I needed to get started in this business. The training was so thorough, that I was armed with the basics and ready to go very quickly. This is so complete and user friendly. Everything I knew I needed plus everything I didn't know I needed that has made my job smooth, and efficient. I love that everything is monitored for me and kept safe. I love that the details of tracking the details, of reports such as sales, occupancies of each room and house , taxes, gift shop and gift certificates etc. are there at a click of a button. My favorite is the reservation process and calendar that never lets me down. Cons There are times that I couldn't figure out how to reverse mistakes of my own user errors, but the support is fabulous and always gets me up and going Review Source Response from Impactiv January 13, 2021 Susie, Thanks for taking the time to review our Innkeepers Advantage product. We enjoy working with you and appreciate your business. ML Martha L. Reservations Manager Hospitality Used the software for: 2+ years ### "Ideal for small hotels and B&Bs" September 17, 2019 4.0 Our overall experience has been very positive. Their customer service is very responsive and helpful. They return calls quickly and work hard to resolve any issues. We feel like they are really interested in helping us to be successful. Pros The ease of making a reservation either via website, OTA, by phone. The ability to follow through with guests using follow-up letters and text messaging. Navigation using the control panel. The report generator is very helpful with budget management and planning. Cons Setting rates is a bit complicated. The learning curve is pretty steep. Reason for choosing Innkeeper's Advantage All of the reasons listed above Review Source Response from Impactiv September 18, 2019 Thanks Martha, We appreciate your feedback. I am so happy that you like the software. We would be happy to schedule some time to go over rate management if you need help. SH Susan H. Owner Used the software for: 2+ years ### "We've found this to be our favorite overall reservation calendar for doing our B&B business." April 13, 2018 5.0 Pros It's taken us several years to find a property management system as efficient and cost effective as Innkeepers Advantage. It allows both us as property owners and the managers behind the screen so to speak the ability to control every aspect of their property. We can manage reservations, rate plans, reporting, emails, even taxes and more all from one place. Most recently we've been able to easily check-in and check-out guests with texting and by using our intuitive dashboard. We can even manage reservations with our drag-and-drop calendar. This kind of reporting allows us to get an overview of our property while also giving us the ability to dive into the details. Cons Living in Hawaii the 6 hours time difference is sometimes frustrating but other than that most problems are cheerfully resolved by the next day. Review Source Response from Impactiv April 16, 2018 Thanks Susan for the nice review. We will keep your time difference in mind. PF Pam F. Innkeeper Used the software for: 2+ years ### "Top notch company to work with!" March 28, 2018 5.0 Pros It is easy for our guests to make their reservation online. The availibilty is shown in real time and there is no chance of double booking a room. Guests may add on many packages to their reservation. The system sends out customized confirmation, reminder and thank you emails, with the ability to send more if needed. Our site and booking engine link directly with OTA's, seamlessly. There is an option to create coupon codes for special discounts. Customer service is incredible! Our mobile AMP site is the bomb! Team are on the cutting edge of technology and are always striving to impliment new features that are of the utmost importance to their clients. Cons I can find no cons to using this software. Always addresses any concerns I have immediately. Review Source DJ Donelle J. Owner/Manager Hospitality Used the software for: 1-2 years ### "Beautiful Website, Excellent Customer Service, Great Bounce Rate " June 10, 2020 5.0 Pros The product is easy for our guests to navigate. We have a high google response rate. The website looks fantastic and inviting. The customer service we receive is excellent. I feel very good about choosing Innkeeper's Advantage as our reservation and hospitality property management software and would highly recommend it to anyone. Cons I really cannot think of a con or an improvement. Reason for choosing Innkeeper's Advantage Innkeeper's Advantage has the texting software and customer service we were looking for. Review Source Response from Impactiv June 14, 2020 Thanks Donelle, It is a pleasure having you as our customer. HC Holly C. Owner Leisure, Travel & Tourism Used the software for: Less than 6 months ### "Always there!" January 23, 2022 5.0 We are so fortunate to have found Innkeeper's Advantage as we were setting up a new B&B business. \[SENSITIVE CONTENT\] and her team bring together the right array of skills with in-depth knowledge of the field. Not only were they able to create our system as well as our website, they offered advice gained through their vast experience. Any questions or user error are met with immediate solutions, not matter when we call on them for help. Our business success is directly related to the work of Innkeeper's Advantage. Pros The reservation system is intuitive, easy to use, accurate. Everything I need from reservations, guest info, reports and payment to the website created for us is quickly and easily accessible. Cons The program is complete, providing everything we need to smoothly run a B&B. And customer service cannot be beat by anyone, anywhere! Review Source Response from Impactiv January 31, 2022 Thank You Holly, We appreciate your great comments and that you took the time to let others know about your experience with Innkeeper's Advantage. It is a real pleasure working with you. BL Brad L. Owner/President/staff Used the software for: 1-2 years ### "This is the best and most rewarding result I could ever imagine from a company, superb!" January 30, 2018 5.0 Pros Our site is the now TOPS within the hospitality site offerings. It is user friendly and possibly the best designed site for owners to handle, manage and to add new elements and to grow as needed. The support and maintenance of your site, or to grow by developing additions to your site are easy for the basic user and explained and supported to anyone. I cannot give enough praise this company and it's staff. Review Source Response from Impactiv February 14, 2018 Thanks Brad, Its our pleasure to work with you! PJ Peg J. Owner Used the software for: 6-12 months ### "Amazingly easy to use. Highly recommend!" August 31, 2017 5.0 Pros The Innkeepers Advantage team is amazing. With their help the reservation software was put to use in no time. The software has gone beyond my expectations on what it provides. OTA's can be channeled through the software. Fantastic!! The program allows you to be in control of changing the rates, blocking out rooms, offering coupons, apply discounts, run occupancy rate reports, tax reports and so much more. What a time saver this software has been. Thank you for making this transition easier than I could have imagined. Review Source JM June M. Owner Hospitality Used the software for: Less than 6 months ### "Outstanding Support!" July 9, 2019 5.0 I switched from another program where they were not willing to work with me and Innkeeper's Advantage made it very easy to get set up and started. I can call them at anytime and they have been there to help me. It is important to solve a problem immediately when it arises. Thanks so much. Pros The rep made it so easy for me to start using the Innkeeper's program. If I had any questions - no matter how off - she helped me through the problem. Cons The thing I like least I believe is having to pay for using gift certificates. Review Source Response from Impactiv July 17, 2019 June, Thanks so much for your review. It is always a pleasure for us to help our customers be more successful. LC Linda C. Owner Used the software for: Less than 6 months ### "The system was easy to understand and use. The support team was very patient, kind and knowledgeabl" June 15, 2017 5.0 All the benefits of integrating different booking engines. Pros Ease in using. The way it integrates with our other partners and it is understandable. The navigation from section to section. Cons The smallness of the + you have to click on. As a 67 year old business owner, it is hard for me to see small print, even with my glasses. Review Source KH Katy H. General Manager Hospitality Used the software for: Less than 6 months ### "I called for help with our website" April 10, 2018 5.0 Pros Very functional and user friendly I haven't been using this software for very long but can say that from what I have done with the software up to this point has been very self explanatory and pretty easy. I am not totally illiterate when it comes to computer software but this has been a little bit of a learning curve for me. Everyone has been so helpful and willing to take the time explaining my questions. Cons I really no not have any cons as of yet. I just started using this software about 4 months ago. I look forward to learning as I go. Review Source Response from Impactiv April 12, 2018 Thanks for your nice comments Katy. We are happy to help you. Talk to a Capterra advisor for free and get results within 15 minutes.