# Direct Mail Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Direct Mail the right Email Marketing solution for you? Explore 161 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/128355/Direct-Mail/reviews --- Direct Mail 4.8 (161) [View alternatives](https://www.capterra.com/p/128355/Direct-Mail/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Direct Mail Ease of use 4.8 Customer Service 4.7 ## Pros and Cons in Reviews TS Thea S FreelancerNon-Profit Organization Management, 11 - 50 employeesUsed the software for: More than 2 years. “Increasing our email engagement aims at utilizing the customer data we already have to build a hyper-targeted segments to them tailored to their individual interests.“ May 22, 2024 DJ Doug J Principal, Author, PublisherPublishing, Self-employedUsed the software for: More than 2 years. “Only about 66% of my recipients actually do open the mail and I suspect that's because they're the message on cheri smartphones and delete without fully opening the email.“ August 23, 2024 AB Andrei B Branch ManagerAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “Automation for you campaigns saves you a lot of time and is a great feature that all email marketing apps should have.“ April 30, 2024 DJ Doug J Principal, Author, PublisherPublishing, Self-employedUsed the software for: More than 2 years. “Organizing addresses can be cumbersome, copying from a previous list to a new one.“ August 23, 2024 FR Franco R PresidentNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “This makes DirectMail an excellent service for mass mailing“ May 22, 2025 AM Andy M ownerInformation Technology and Services, Self-employedUsed the software for: Less than 6 months. “Nothing really jumps out as being difficult or hard to work out, in fact I cannot think of a single thing they could do to improve it!“ July 16, 2025 AB Andrei B Branch ManagerAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “Optimizing the emails for mobile view is a must nowadays and Direct Mail does this without any troubles.“ April 30, 2024 RH Robert H OwnerNewspapers, 2 - 10 employeesUsed the software for: Less than 6 months. “After switching my platforms on other operating systems I couldn\`t use it anymore.“ February 16, 2024 ## Showing most helpful reviews Showing 1-25 of 161 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Edgar G. Director Marketing and Advertising Used the software for: 2+ years ### "Amazing email marketing platform" April 5, 2024 5.0 A great alternative for email marketing Pros Friendly user interface, analytics, templates, email customization. Cons You have to start again if mailing stops. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Direct Mail Mac friendly, purchase cost and alternatives and templates. Review Source JH Jason H. REALTOR Real Estate Used the software for: Less than 6 months ### "Easy, Professional, Reliable Email Marketing System" September 10, 2025 5.0 I've just gotten started with email marketing in general and with Direct Mail, specifically. I'm blown away. I've been able to create drip email campaigns and a monthly email newsletter with no problem. And it's great being able to see who's opening and clicking links. If you're starting out with a small mailing list, like me, there's a free plan and a 'pay-per-email' plan, which can save money over paying monthly to some web-based systems, regardless of how large your list is. And it's nice having a native Mac app that's intuitive and I can use anywhere, even without an internet connection. Overall, just a great app. Pros \- Easy to use - Clean, intuitive interface - Detailed reporting with nice features like heatmaps to show where subscribers clicked - Easy contact management - Syncs with things like Google Sheets and my built in Mac Contacts - Good help documents - Native Mac app Cons \- A bit of a learning curve if you're new to email marketing, like me. But that seems to be the case with any email marketing system. - Limited templates, though nearly unlimited customization. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Direct Mail I chose Direct Mail because of the native app, lower pricing and intuitive interface. Review Source JB Jeni B. Director of Marketing and Communications Higher Education Used the software for: 2+ years ### "Customer Service Just Stopped Communicating with Me 2 1/2 Months Ago! " January 23, 2021 3.0 It worked fine until there was an issue. They made an initial response and never followed up to my subsequent questions or requests. I have been sending them the same request for 2 1/2 months and zero response by email or the online chat. Pros My predecessor used it and it was easy to continue to use. Cons Customer Service when you have a problem. Review Source MH Michael H. CEO Entertainment Used the software for: 2+ years ### "Semi-experienced user writes..." July 3, 2025 4.0 Comfortable, but tough on our budget (see above). Its very straightforward to use once you get the hang of it Pros Comprehensive coverage of all our needs, with easy layout. Excellent customer services, on the few occasions I've needed them. Cons It's a bit pricey. Tricky for smaller operators like ourselves, so do look out for better offers elsewhere. Would appreciate more lower-end pricing options which don't disadvantage smaller businesses. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Direct Mail Because my colleague did. So had to keep the same one. Review Source FR Franco R. President Non-Profit Organization Management Used the software for: 2+ years ### "My overall impression is very positive" May 22, 2025 5.0 I have a very positive impression of Directmail. It is efficient, has an elegant editing interface and clear reporting, Scheduling is a good thing as well Pros easy, elegant and reliable. Support is efficient and updates come regularly. This makes DirectMail an excellent service for mass mailing Cons expensive compared to other services using Amazon SES that cost a fraction. It remains very competitive with MailChimp Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) efficiency, user friendliness, competitive price Review Source Response from e3 Software May 23, 2025 Thank you for the review, Franco! DJ Doug J. Principal, Author, Publisher Publishing Used the software for: 2+ years ### "Directmail for Marketing Books" August 23, 2024 5.0 Positive. Allows me to do broadcasts to wide audience and get seen idea of how it is race red at recipients end. Only about 66% of my recipients actually do open the mail and I suspect that's because they're the message on cheri smartphones and delete without fully opening the email. Pros Fairly easy to compose messages. Adding attachments and pictures is fairly straight-forward (once you have the hang of it. Help people proved very helpful a few years back when I was trying to install my smtp Account. Cons Organizing addresses can be cumbersome, copying from a previous list to a new one. I've never figured out how to produce smart lists, but I don't think that's Directmail's fault! Alternatives considered [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing Direct Mail Of course, Survey Monkey. But then SM bought Directmail for Mac. Mac based. Survey Monkey was not as obviously Mc compatible. Review Source JR John R. admin Wireless Used the software for: 2+ years ### "Support is EXCELLENT" October 24, 2025 5.0 Outstanding Creating new templates with my own design. I don't use Canva. Pros I love the support I get from \[sensitive content hidden\] , everytime I need help. He knows his stuff. Cons Creating new templates with my own design. I don't use Canva. Review Source LG Luc G. Creative industry initiator Arts and Crafts Used the software for: 2+ years ### "Awesome and hasslefree professional email bulk send application!" August 30, 2025 5.0 Pros Simple and straightforward, great UI, awesome and hasslefree software! Simple and straightforward, great UI, awesome and hasslefree software! Cons Uhm, hard to say, not much more to improve... Oh maybe the custom font size could be one click more directly accessible. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Desktop accessibility is often really handy. Review Source TC Terry C. Producer Director Marketing and Advertising Used the software for: 1-2 years ### "Liking it to the Point of LOVING It!" August 13, 2025 4.0 I don't use it as much as I should. However, that's going to be changing, I'll be sending Email 2x / month. Pros I'm constantly learning more every time I use it. It has some newer features that help me fumble through it. I'ver never sat down to become intimately familiar with it. It suits my needs and beyond. Cons The earlier version; about a year ago. Review Source AM Andy M. owner Information Technology and Services Used the software for: Less than 6 months ### "A great user experience" July 16, 2025 5.0 A great experience and they reply to you if you have any questions! It was like someone had turned on the lights after using MailChimp for quite a while Pros Ease of use, good tracking. I moved from MailChimp a few months ago and have never looked back. Easy to create a mail from scratch. Cons Nothing really jumps out as being difficult or hard to work out, in fact I cannot think of a single thing they could do to improve it! I will let them know if I find something! Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was very frustrated by how clunky it was Review Source MF Michael F. Cinematographer and Career Coach Entertainment Used the software for: 6-12 months ### "Much easier than most other services." March 13, 2024 5.0 I struggled with another popular email service. I had to get an email campaign out and kept procrastinating because the tech was confusing on another service. Thankfully I found Direct Mail. I recommend it all the time. If you just want to get an email campaign out and the complexity is stopping you. Pros I'm new to email marketing so I love how easy it was to get started and send out my first email blast. The tech was not complicated, and on my computer instead of online. Also, amazing customer service. If I didn't understand how to do something I got quick answers from a human on chat! Unlike other services. Cons Nothing comes to mind. I have to struggle to come up with something. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I couldn't figure Mailchimp out and I'm pretty tech savvy. Review Source ASR Arne Sigurd R. CEO Professional Training & Coaching Used the software for: 2+ years ### "Direct Mail because it's easy to use" May 27, 2021 5.0 I use Direct Mail heavily with DM campaigns for services and products, weekly and monthly newsletters both for my business, my local Rotary Club, and for my Rotary District. Pros What I like most with Direct Mail is how easy it is to use - especially for newsletters. Easy to design own templates and administer the address databases and opt-in functionality. It is also a good thing that you only pay for what you use by "digital stamps". Cons I would probably want a more visual way to make "workflows" and the possibility to make more tailor-made opt-in and landing pages for campaigns. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Direct Mail is easier to use and costs less. Saving me both time and money. Review Source JM Joe M. ELA Instructional Coach Primary/Secondary Education Used the software for: 2+ years ### "Direct Mail - The Best App For Writing Weekly Newsletters! " August 9, 2021 5.0 My overall experience in using Direct Mail has been very pleasant. It's efficient, easy to use, and makes writing a weekly newsletter fun. Pros There is much to love about Direct Mail. I love the mail-merge features. A personalized newsletter is much more powerful and attention getting. I enjoy the ease of use and the powerful preview features. I truly appreciate how easy it is to layout the newsletter and fine tune the design. The user interface is very intuitive. Cons I would be nice to have a word-art type of feature. Switched from [CoffeeCup](https://www.capterra.com/p/217519/CoffeeCup/) I didn't like the constant fight with the app to get my layout look the way I wanted. The subscription model became very pricy! Review Source YH Yon H. CEO Computer Games Used the software for: 2+ years ### "Longtime Love Interest" October 24, 2019 5.0 My overall experience has been wonderful. This is a pro-level tool that every small, indie, business should make great use of. It is light on the wallet and there every time you need it. Pros What I like most about this software is that it is there just when I want it. There is no needling "missing you" emails, no fees for when I have a busy time and just can't get to it and no fuss on telling me how to make my emails better. It is an all around pleasure. Cons What I like least about this software is that it has such a tight complaint algorithm. I, totally, understand why and the reasoning for this. I am aware the industry is traditionally squirley about spam reporting. Not saying any company has handled it better than this software. However, as a business who tries hard to deliver information with lots of paths for people to opt-out, it always amazes me when people simply forget they opted-in ;) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The Mailchimp monthly fees were far to expensive for a small business like mine. I have a large community, but we try not to ask a lot of money from them. So, the Mailchimo monthly requirement to pay for members just does not pencil out. Review Source BS Ben S. Writer Writing and Editing Used the software for: 2+ years ### "I'd be lost without it" August 12, 2021 5.0 I've created and maintained a list of people who want to hear about my books. Without Direct Mail for the Mac, I'd be stuck with Numbers/Excel spreadsheets. Pros Direct Mail for the Mac makes it easy to track and target my followers with news about my books. Cons Templates are great but I'd like more, if possible. Alternatives considered [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing Direct Mail First, it's designed for the Mac -- I'm a 40+ year Mac user. Second, it's easy. Third, it works. Review Source DC Debi C. Director Utilities Used the software for: 2+ years ### "Highly Recommended" July 23, 2024 5.0 Pros Pay as you go instead of monthly subscription. We do so few it's nice not to pay for a software we don't use all the itme Cons Can't think of anything I don't like in Direct Mail Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: 1-2 years ### "Send all your mails without being worried about that." February 5, 2023 4.0 Nice experience. Pros Direct Mail is a popular bulk email marketing software that allows businesses to manage and send large email campaigns. Some of the key features and benefits of Direct Mail include:- Easy to use and intuitive interface: Direct Mail's drag-and-drop editor and user-friendly interface makes it simple for users to create and send email campaigns without prior technical knowledge.- Integrations: Direct Mail integrates with popular CRM and e-commerce platforms, making it easy to manage email campaigns alongside other customer interactions.- Automation: Direct Mail offers advanced automation features, such as autoresponders and targeted campaigns, that can help businesses streamline their email marketing efforts and improve engagement with customers.- In-depth reporting and analysis: Direct Mail provides detailed reports on the performance of email campaigns, making it easy to see which campaigns are working and which need improvement. Cons Some of the challenges or limitations that Direct Mail users may encounter include:Cost: Direct Mail can be more expensive than other email marketing software.Limited features: Direct Mail focuses on bulk email, so some advanced features like list segmentation or deep personalization may not be available or be limited.Limited integrations: Direct Mail only integrates with a limited number of CRM and e-commerce platforms, so some users may find they need to use additional tools to cover their integration needs.Technical requirements: Although Direct Mail has a user-friendly interface, it may be necessary to have technical knowledge to set up and use some of its advanced features. Review Source MS Mena S. PR & Procurement Supervisor Education Management Used the software for: 2+ years ### "Great tool for email campaigns and management." February 1, 2022 4.0 We are happy to work this software, and the people behind it. Subscriptions models are expensive, and we wish that a change will occur in the future, on that aspect. We feel that this software has more unrealized potential, like a better and more comprehensive design (similar to Big Sur+). Pros We can customize the email templates through the html code. Whatever we build it will work with every device out there. Email list management is one of our favourite features. Honest analytics is critical and we love them. Cons We cannot fully customize the forms, therefore we are not utilize them, so we are loosing a lot of the software's capacities. It's a shame. Review Source IM Ian M. Director Hospitality Used the software for: 2+ years ### "Effective, low cost direct marketing" August 10, 2021 5.0 What I like most about Direct Mail for the Mac is that, having used it for several years, it is just there and reliable. I know that if I go a couple of months without using it that it will still meet my requirements. Sometimes, it can take a while to get back up to speed but the effort is always worth it. Pros This is a straightforward and easy to learn piece of software that is packed full of functionality. It has certainly made our marketing more focused and effective over a number of years, first with our management consulting business and latterly with our bed and breakfast business. Cons Probably the most challenging aspect is getting to be familiar with the newsletter layout and making adjustments. Once you get to know this it seems you don't need to be a graphics designer or creative to produce a passable newsletter that looks good. Reason for choosing Direct Mail There were a lot of options and it was a long time ago. All I can remember is that this offered a wide range of functionality that Mac users would appreciate most. We have operated a Mac network since 1993, so we know what good Mac software is all about. Review Source LH Luiza H. Owner Newspapers Used the software for: 1-2 years ### "Send them all" March 26, 2024 5.0 It was a great time for my email marketing campaigns. Had to switch to another OS unfortunate, more than one PC was not an option. Pros A well optimized app for email marketing. Being made for MacOS works flawless, well optimized mobile templates and reporting. Automation and collaboration are great features. Cons Switched to another OS platform and couldn't use it anymore. Review Source Caryn C. Web Development Coordinator, Student Services Higher Education Used the software for: 2+ years ### "Best emailer software I've ever used" February 15, 2018 5.0 Does what we want, when we want, and we know exactly what the client will see, which is essential in complicated multiple-option emails. Pros Easy to customize, easy to make the final look good AND easy to check every email to make sure imported exactly as you wanted. Cons No metrics server in Canada. (A legal requirement for our usage if we want to get stats.) Otherwise, we'd be using it every day to contact our students and prospective students. Review Source VR Verified Reviewer partner Marketing and Advertising Used the software for: 2+ years ### "Great for basic emailing and if don't need modern automation, ecommerce, etc. needs" April 27, 2021 4.0 Overall, is a super great tool to manage regular advertising emailing campaigns and periodically newsletters, but will find trouble if need integration with ecommerce or automation tools. Pros Mac native and works offline. Graphic and html easy switching and simple to use to achieve great looking emails. Free and affordable subscription or pay per mail plans. Detailed tracking system. Integration with own domains for SMTP. Cons Lacks of modern marketing automation tools. My sensation is like other sender get lower bounce rate. Full features are unlocked by paying and subscribing. Alternatives considered [Doppler](https://www.capterra.com/p/199491/Doppler/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source IA Imtiaz A. Executive Chairman Sports Used the software for: 2+ years ### "In Love with Software" August 9, 2021 5.0 Awesome, reliable, and easy to use. Pros In containing and distributing updated content and news to our members is critical on time and knowing that the email is getting to them. Email addresses verification is also important together with usable templates. This is what makes Direct Mail so critical for us as an organization. It is user friendly reliable and quick. Cons Bundles should be more affordable and more templates for sports should be included together with a feature to include the collection of funds from the email management. Also, consider including a database add on. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) A better option for us Review Source SS Steve S. Designer Design Used the software for: 2+ years ### "Best in class" August 9, 2021 4.0 Very positive. I recommend them highly. Pros I love that this is an app on my Mac and not a one size fits all web app. The templates are good and easy to modify. Tracking can be on or off. And the support is excellent. Cons Rarely I wish I could access the app from my iPhone or iPad. I suppose I could get into the Mac remotely and handle a client issue that way… Review Source Yamkela B M. QA Tester Information Technology and Services Used the software for: 6-12 months ### "A good way to advertise is through direct mail" June 23, 2022 5.0 I like it, I can easily advertise to a group of emails with just a few clicks. Pros Grouping and automating of emails for certain addresses is easy and fast. Cons Some of the features are hidden but I eventually found what I was looking for Review Source Similar Products Featured