# Page 3 | CDK Global Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is CDK Global the right Auto Dealer solution for you? Explore 207 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/122988/CDK-Global/reviews --- CDK Global 4.1 (207) [View alternatives](https://www.capterra.com/p/122988/CDK-Global/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of CDK Global ## Showing most helpful reviews Showing 51-75 of 207 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DW DAVID W. FINANCE MANAGER Automotive Used the software for: 2+ years ### "TERRIBLE CUSTOMER SERVICE" November 5, 2019 2.0 TERRIBLE, THERE CUSTOMER SERVICE IS THE WORST. THEY DON'T CARE ABOUT ANY CLIENTS AS THEY HAVE TOO MANY AND CHARGE WAY TO MUCH FOR THERE SERVICES AND WITH THE HIGH COSTS YOU STILL GET THE WORST SERVICE. THERE ATTENTION TO THERE CUSTOMERS ABILITY TO CONDUCT BUSINESS DAILY (WHICH ALLOWS REVENUE TO PAY THERE HIGH BILLS) THE CARE IS A 0 OUT OF 100 THEY WILL NOT DO ANYTHING TO HELP AND COULD CARE LESS AOBUT YOUR ABILITY TO RUN YOUR BUSINESS DAILY. I RECOMMEND GOING ELSEWHERE AND IF WE COULD GET ALL DEALERS TO MAKE A SWITCH ( UNFORTUNATELY THEY FORCE YOU TO LOCK IN A MULIT YEAR CONTRACT) WE COULD MAKE A DIFFERENCE AND FORCE THEM TO ACUTALLY FOCUS AND CARE ABOUT THERE CLIENTS Pros FAIRLY EASY TO USE, HOWEVER OTHERS ARE JUST AS EASY Cons VERY DATED, NEVER SEEMS TO CHANGE WITH NEWER TIMES, SYSTEM IS SAME AS 20 YEARS AGO WITH A FEW MINOR CHANGES Review Source Response from CDK Global August 16, 2021 Thanks for the review and comment. To deliver the highest level of support, we're making it easier to contact us. You can reach us instantly by phone at (866) 668-5394 Automotive & Heavy Truck Support Hours are Monday through Friday, 7:00 a.m. 10:00 p.m. ET, Saturday, 7:00 a.m. - 8:30 p.m. ET, and Sunday, 10:30 a.m. 7:30 p.m. ET. VR Verified Reviewer Vice President of Account Services Marketing and Advertising Used the software for: 2+ years ### "I would recommend Eleads over DealerSocket or VinSolutions" February 15, 2019 4.0 Pros I have used many automotive CRMS and like Eleads the best. It is easy to use, has good reporting and I find that their support is better then others. Cons They do have some less integrations then other suites of services but do take feeds and import/export data well. Review Source Response from CDK Global February 19, 2019 Thank you so much for taking the time to review ELEAD CRM. We are very happy to hear that you prefer us over other options currently available. Don't forget, we do offer resources and training opportunities if you or your team would like to navigate the reporting options more efficiently and you can always request to speak with your dedicated account rep more frequently. JW Jason W. E-Commerce Director Automotive Used the software for: 2+ years ### "ELead is a top tier system" April 8, 2021 5.0 Overall they are still one of the best CRM's out there. Pros Easy to use and find customer information. Also makes it easy to create marketing list. Almost everything you need to track and communicate with customers is easy to get to. Cons Eleads has been great for a long time. Recently they where purchased by another company. Support has declined since the takeover. Switched from [IDMS](https://www.capterra.com/p/173877/iDMS/) Value Review Source Response from CDK Global April 14, 2021 Hi Jason, Thank you for taking the time to provide feedback with your experience with Elead. We are glad to see your experience overall has been positive. We will have a support person connect with you ensure all of your CRM needs have been met, as we want to never leave your business without proper support. Please let us know the best way to reach you. Thank you! Elead BW Brent W. Business Development Manager Automotive Used the software for: 6-12 months ### "Work in Progress" January 31, 2017 3.0 Although I am not privy to the actual cost for this service, I can only provide the info of what we experience and what we deal with. Although nothing is perfect, everything has areas for improvement. At times, I feel that there are gremlins in the system as the workflow and some settings seem to change all by itself when assigning the appropriate personnel or task. When it does not assign it right, customer service is always ready to look at the issue and figure out what went wrong. I believe it would be beneficial for ELEAD to offer some kind of training meeting to attend to fully watch or learn about the system. There does seem to be a ton of unnecessary reports....and there has been a couple of times some reports don't produce the right number when looking at another similar report. After talking with customer service representative, he was able to produce some recommended reports to use in the meantime. Also, it would really be beneficial with the texting feature for that to count as a form of contact with the customer. I know that there is a report that shows the number of texts sent but that does not transmit to Subaru. Customer service representative can work through the issues that we have! Pros For me, it is pretty simple to use...... Cons Hard to say as I was not the one who originally set up the workflows......I am always having to fix something once it happens. Review Source Response from CDK Global February 3, 2017 Hi Brent. Thank you for taking the time to share your feedback with us. We are working to streamline the reports that are available and we¿ve got some great graphic changes in the works. We¿ll share the feedback about texting with our product team. As always, if there is anything we can do to support you, please don¿t hesitate to reach out. SG STEVE G. General Sales Manager Automotive Used the software for: 2+ years ### "Two years with Eleads" June 9, 2021 4.0 It took time to learn but once you learn it it is easy to work with. Pros Elead has been a lot easier to use than our previous CRM and we have been on it now for years without any real problems. Cons I always hate to learn a new system. The training was not the best. Reason for choosing CDK Global We changed DMS and it was part of the package. Review Source Response from CDK Global June 11, 2021 Hi Steve, Thank you for taking the time to provide feedback with your experience with Elead. We are glad to see your experience overall has been positive. As always, if you need anything our support team is available to you. Thank you! Elead VR Verified Reviewer Logistics Transportation/Trucking/Railroad Used the software for: 2+ years ### "Old system needs updates" November 8, 2022 2.0 Pros It can work for making POs and other accounting managements Cons Outdated system and not easy to use. It also is buggy on computer and if you hit one wrong key it can make a bigger task than originally Review Source Response from CDK Global November 11, 2022 We're sorry to hear about your troubles using our systems. CDK Global has invested $500M in recent years to update our technology and workflows to meet the high expectations of our customers and we continue to invest in these areas to make it easier to do business every day. Please reach out to our customer support team for assistance at https://www.cdkglobal.com/support-service-connect-top-level-support or call 866.668.5394 BK Bradley K. Business Owner Retail Used the software for: 2+ years ### "Support" January 15, 2019 2.0 Reported problems or errors can take you an hour to 7 days to report. After CDK admits and recognizes software error it will take 4 months to eternity to have it corrected Pros The picture they painted when selling it to me Cons Extremely poor slow support, continued to change and make it harder and harder to contact and the level of support when downhill Did not meet promises made when software was purchased, such as price books for canadian suppliers. That drug on for 5 years until they finally said they were not doing it. If I did not have so much already spent on this software I would switch in a heart beat Review Source Response from CDK Global August 16, 2021 Thanks for the review and comment. To deliver the highest level of support, we're making it easier to contact us. You can reach us instantly by phone at (866) 668-5394 Automotive & Heavy Truck Support Hours are Monday through Friday, 7:00 a.m. 10:00 p.m. ET, Saturday, 7:00 a.m. - 8:30 p.m. ET, and Sunday, 10:30 a.m. 7:30 p.m. ET. HG Heather G. Digital Director Automotive Used the software for: 2+ years ### "Effective CRM" July 28, 2021 5.0 Eleads is the best CRM I've used and I've used many. Pros Eleads is a very efficient and useful CRM. Has all the necessary features like desking, templates, eblasts, VBDC option, phone call monitoring, reporting and much more. Often updates, has gotten much better over the years. Cons Do not have any complaints at this time - Reason for choosing CDK Global Efficiency and most experienced sales people have used it at some point in their career. Review Source Response from CDK Global August 10, 2021 Hi Heather, Thank you for taking the time to provide feedback with your experience with Elead. We are glad to see your experience overall has been positive. As always our support team is available if any questions or concerns arise in the future. Thank you! Elead GK George K. Project Manager/Business Development Machinery Used the software for: 2+ years ### "Industry Fit" August 22, 2018 4.0 We couldn't handle a dealership with daily activities this large without a program like CDK/PFW. When we last upgraded the software and added additional branches we compared to the industry competitor in our brand, and this was over less expensive over the coming 5 years. Pros The CDK/PFW software is rather good for the Agricultural/Turf dealer. We're using it SAS and uptime is usually pretty good. They have spent time integrating to our OEM manufacturer. That helps. There are many module/features that help monitor and run the dealership, and there are others that while they exist we are not taking advantage of. Cons Their support staff seldom have worked in a dealership and don't understand that day to day frustrations and time constraints we work with. While they are upgrading the software they have chosen to upgrade the user interface screens and our people in all locations don't like the new interface. The functionality is still there, but just not as easy to get to things we're used to, and that takes up more time. Review Source Jessica F. BDM Automotive Used the software for: 2+ years ### "CDK-No Thank You" July 2, 2019 1.0 Pros Uploading videos to the website is easy once I figured out the steps. Cons The website looks horrible compared to others. Using it for service is a nightmare. A lot of random codes needed and just overall not user friendly what so ever. Review Source Response from CDK Global August 16, 2021 Thanks for the review and comment. At CDK we are always striving to improve the user experience. We will take these comments to help us understand and make improvements to our platforms and services. Halston S. Internet Sales Manager Used the software for: 2+ years ### "Have most everything but limited in innovation" July 14, 2018 3.0 it does the job just not as well as I'd always like Pros Can be a one stop shop when it comes to everything you might need for dealer software and hardware. Cons They seem to have grown to a size due to their partnership with GM that innovation and quality service is no longer the number one priority. It can be difficult to customize programs and seamlessly move through each step of your processes. Review Source VR Verified Reviewer Digital Marketing Manager | Business Development Manager Automotive Used the software for: 1-2 years ### "Switched from Reynolds" November 20, 2018 3.0 Not bad but there are growing pains because of the fast growth. Customer support can lag behind a bit Pros We looked for a Reynolds alternative and saved money without loss of function Cons The texting platform needs some work. Now they are bought up by CDK so we will see if there are changes Review Source Response from CDK Global December 29, 2018 Thanks for sharing your experience with us. We're sorry to hear that you've encountered some issues with our texting platform, but your honest feedback helps as as we work to improve. As always, please let us know what we can do to provide better support or if you have ideas for how our products and service can be improved. VR Verified Reviewer Marketing Coordinator Automotive Used the software for: 1-2 years ### "Helpful Performance Managers" July 31, 2018 4.0 Pros Once you are trained, it is easy to navigate. If we ever need help, our performance manager is available and will go beyond what we asked for. Cons Some reports are not accurate if you've been using it for a while. There are recommended ones marked but it can sometimes be confusing. It would be good to clean out the ones we should not use. Review Source Response from CDK Global September 6, 2018 Thank you for taking the time to provide your feedback. We are pleased that you have a good relationship with your performance manager. Our support staff are always available to assist with anything you need. DS David S. Regional IT Director Automotive Used the software for: 2+ years ### "DSharp review" January 25, 2022 5.0 Pros The range of eleadcrm is incredible. There are some many metrics we can get and forecast through this tool. All the while we can hold different departments accountable and achieve goals per department and store and platform under one tool. Cons The ability to create self reports - customizations Review Source Response from CDK Global January 31, 2022 Hi David, Thanks for taking the time to review Elead. Custom reporting and self-service workflows is a feature enhancement coming soon this summer which should let users create their own workflows and custom reports for even more efficiency. We hope this new feature will help you and your dealership work better and faster. Thank you! Elead AA Aisha A. Internet director Automotive Used the software for: 2+ years ### "Great CRM" February 15, 2022 5.0 Pros Very easy to use and navigate. Can keep track of calls and messages in one place. Cons Sometimes the CRM can lag or take longer then usual to load. Alternatives considered [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) Review Source Response from CDK Global March 10, 2022 Hi Aisha, Thanks for taking the time to review Elead, we're glad to hear you are finding Elead easy to use and navigate. Thanks! Elead Shane W. Service Manager Automotive Used the software for: 2+ years ### "Easy to use" May 16, 2018 5.0 East to multi task and has great report generator. Pros I love that you can switch easily from task to task. When constantly multitasking it makes it easy to move from one item to another. Cons The only concern is you have to pay for any kind of changes that you have to make to forms. It just seems like every little thing is an extra charge. Review Source TW Trevor W. Sales Manager Automotive Used the software for: 2+ years ### "eLead CRM works well" June 22, 2021 4.0 Pros Great ease of use that keeps us focused and on top of our customer’s Cons It can go down too many times for my liking Review Source Response from CDK Global June 24, 2021 Hi Trevor, Thank you for taking the time to provide feedback with your experience with Elead. We are glad to see your experience overall has been positive. As always, if you need anything our support team is available to you. Thank you! Elead JT Joe T. Director of Training Automotive Used the software for: 2+ years ### "A CRM that Sales professionals will actually use" February 18, 2020 5.0 Sales followup and management of the sales cycle have been greatly facilitated by eLead. Pros ELead has provided excellent customer support with staff familiar with our industry, including onsite support. Flexible configuration enables the CRM tool to facilitate and to measure specific and changing management goals. Custom work flow tasks and ease of use means our front-line sales staff actually use the tool. Cons No major concerns or deficiencies have been experienced with this software. Review Source Response from CDK Global February 20, 2020 Hello Joe. We appreciate you taking the time to provide such valuable feedback to us. We're very happy that you've had such a positive experience. As always, if you need anything our support team is available to you. JV Jackie V. Internet Manager Automotive Used the software for: 1-2 years ### "Some minor issues, but good response times from their customer service and tech support " January 25, 2022 4.0 This is the 3rd CRM I've worked with in the last 10 years and not the best but not the worst. Pros I like that it is linked to Ford's OEM vehicle info and customer database. Cons I don't feel like I have enough control over what I can see and do on it. I feel like I have to ask "permission" to customize it to work best for our particular dealership and even then, I have to get tech support to do everything for me one event at a time. Review Source Response from CDK Global January 31, 2022 Hi Jackie, Thanks for taking the time to review Elead. Custom reporting and self-service workflows is a feature enhancement coming soon this summer which should let users create their own workflows and custom reports for even more efficiency. We hope this new feature will help you and your dealership work better and faster. Thank you! Elead EA Edward A. Learning Innovation Manager Automotive Used the software for: 2+ years ### "eLead does what we need it to do" June 26, 2019 4.0 Our main use of eLead is through our sales teams at our different stores. We also have Conversica interact with customers through eLead. The way we are using eLead works pretty well for what we recognize we need out of a CRM. Pros What I like most about eLead is the support when I need something. The rep who is my Performance Manager bends over backward to do whatever he can when we need questions answered and challenges solved. Our trainer has also been very accommodating and happy to create learning accountability assessments tools with me which have had a very positive effect. Cons Some areas of eLead are not very intuitive. Our support gets us what we need when this is the case and improvements happen on a regular basis that often improve the CRMs usability. Reason for choosing CDK Global My CEO and your owner met at some point, and she has been entrusting your CRM based on that relationship for a few years now. Review Source Response from CDK Global July 2, 2019 Thank you for your feedback, Edward. We're so happy that you're experience with us and our support team has been so positive. We do have some training videos available on YouTube if you have not already reviewed those. VR Verified Reviewer Communications Coordinator Automotive Used the software for: 1-2 years ### "A powerful tool that performs well and does as it is supposed to do. Can feel antiquated at times." June 5, 2018 4.0 A great tool to organize and track our customer base, that also lets us reach out to them with efficient tools that tracks interactions and responses very well. Also provides great reporting tools that helps show what is really going on in the business. Pros Robust, powerful tool that does what it is meant to do, and does it well. Is an excellent tool for all departments within the company and is an integral part of or business. Cons The layout feels antiquated and it can be difficult to find something that you don't usually do. A few features feel like they have a very precise way they need to be done, and if you stray off that path, things will go wrong. Review Source Response from CDK Global June 11, 2018 Thank you for taking the time to review ELEAD1ONE! We certainly appreciate your time and feedback. Our support team is available to work with you directly if you ever have any questions or would like to schedule any walkthroughs regarding features and tools. VR Verified Reviewer Regional Sales Director Automotive Used the software for: 2+ years ### "Easy to use CRM but outdated mobile app and equity tool. " April 18, 2018 2.0 Pros Easy to use CRM. 7 day support line. Relatively cheap and they will waive all upfront and trainer costs with a contract. Cons Equity tool does not pull accurate balance to maturities or payoffs. It is light years behind competitors. phone support is a joke, they give you a ticket # and never call you back. Being a company located in Georgia, it seems their sense of urgency in resolving issues is next to zero. Review Source Response from CDK Global April 20, 2018 Thanks for sharing your experience with us. We're sorry to hear that you've encountered some issues, but your honest feedback helps as as we work to improve. As always, please let us know if we can offer you support or if you have ideas for how our products can be better. BG Brady G. GM Automotive Used the software for: 2+ years ### ".." February 1, 2022 3.0 We like \[SENSITIVE CONTENT\] our local rep... otherwise we would be shopping. We will be looking at NADA this year. Pros Familiarity, I am yet to see a crm that is easy to use including eleads...but in today's market, about half have used eleads in some capacity somewhere else. Cons its very old...reports suck................................... Reason for choosing CDK Global \[SENSITIVE CONTENT\], and the salesman, \[SENSITIVE CONTENT\] who now works for drive centric Review Source Response from CDK Global March 14, 2022 Hi Brady, Thank you for taking the time to provide feedback with your experience with Elead, and suggestions on what can be improved. -Elead VR Verified Reviewer Director of Internet Sales Automotive Used the software for: 2+ years ### "Very Awesome" August 3, 2018 5.0 Pros Friendly and user efficient system. i love them Cons sometimes the system can be sticky and goes down quite often Review Source Response from CDK Global September 11, 2018 Thank you for taking the time to provide your feedback. We are happy to hear your overall experience has been positive. However, our support team is always available to assist you should you ever need it. CB Charisma B. Service coordinator Automotive Used the software for: 2+ years ### "Cdk " August 13, 2022 4.0 Pros It is efficient and very simple to use. Cons Smith can lag occasionally but usually corrects itself quickly Review Source Response from CDK Global August 18, 2022 Hi Charisma, Thank you for taking the time to review CDK Drive. We're so glad to hear your experience has been overall positive. Thank you! CDK Global Similar Products Featured