# Bynder Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Bynder the right Digital Asset Management solution for you? Explore 224 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/122257/Bynder/reviews

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Bynder

4.5 (224)

[View alternatives](https://www.capterra.com/p/122257/Bynder/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 15th, 2026

# Reviews of Bynder

Ease of use

4.4

Customer Service

4.5

## Pros and Cons in Reviews

MC

Mallory C

Graphic DesignerElectrical/Electronic Manufacturing, 51 - 200 employeesUsed the software for: 6-12 months.

“It offers great organization through tagging and categorizing, allowing for easy searching without the over-complication of folders and sub-folders.“

May 1, 2025

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“Also, when I search for something specific (ie- a red backpack) the AI option is absolutely terrible.“

March 14, 2026

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“I can link multiple languages of pdfs together, therefore I will never lose the french version in the folder system.“

March 14, 2026

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries.“

January 2, 2025

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.“

January 2, 2025

Otilde R

Product DesignerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“It should be noted that in the asset comparison tool, there is no ability to view two files side by side.“

September 30, 2024

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“It just takes less stress out of my workday.“

March 14, 2026

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve.“

January 2, 2025

## Showing most helpful reviews

Showing 1-25 of 224 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Otilde R.  
Product Designer  
Information Technology and Services  
Used the software for: 1-2 years

### "Your Asset Management Solution"

September 30, 2024

4.0

Feature to define custom metadata fields fits our needs most appropriately. Elevate our digital asset management game with Bynder. Harness the power of its advanced features and experience the difference it makes for our organization.​

Pros

Safeguard the important digital resources with the help of the highly effective security system offered by Bynder. Rely on Bynder to safeguard your assets and offer an assurance that your valuable content is safe with us.

Cons

It should be noted that in the asset comparison tool, there is no ability to view two files side by side. Here there is a drawback of video editing: it is rather restrictive, and where major changes have to be made, they have to be done outside the platform.

Switched from

[Templafy](https://www.capterra.com/p/154533/Templafy/)

This transition came about to beef up the files for those who work remotely as well as increase clarity of the different versions. In the past, we had not employed the right kind of features that are now required today in a working environment with employees who work remotely.

Review Source

MC

Mallory C.  
Graphic Designer  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Great Asset Management"

May 1, 2025

5.0

A very clean organizational space for asset management that integrates well with our content management systems.

Pros

It offers great organization through tagging and categorizing, allowing for easy searching without the over-complication of folders and sub-folders.

Cons

Occasionally it will freeze while uploading large volumes of files - forcing the user to refresh the page and redo everything. This can be frustrating when working with large amounts of files.

Switched from

[Airship](https://www.capterra.com/p/163460/Web-Notify/)[Mediafly](https://www.capterra.com/p/141140/Mediafly/)

Airship / Mediafly's value was not worth the cost. Bynder's ability to integrate with our PIM and ContentStack + tag-based categorization (versus Mediafly's folders) worked better for my team.

Review Source

VR

Verified Reviewer  
Content Creator  
Entertainment  
Used the software for: 1-2 years

### "Bynder is an easy to use software "

January 26, 2026

5.0

overall I love using the Bynder software especially bein able to customize templates for my unique branding

Pros

I like that it is easy to use and the features are great for what I need. it is great value for money and I can mange my files.

Cons

there is nothing I did not like about this software. As I have not needed t contact customer support, I cannot comment.

Review Source

JM

JR M.  
IT Management  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Bynder good but not great"

January 3, 2025

3.0

Very mid experience. We transitioned from WebDAM and most preferred if we could have stayed. The team at Bynder did not help us with the transition very well and ultimately it took a full year to get the DAM transferred. They cut us off of API access a week before our contract expired and tried to sell special services to get us to transfer files out. Fortunately we had already completed the transfer to our new DAM by then.

Pros

API was nice. Product technically was a DAM.

Cons

User experience was poor. Users really hated the flat structure of the database, they preferred working in folders. Finding resources using the metadata available wasn't great either. Their search engine failed us and was quirky.

Switched from

[Webdam](https://www.capterra.com/p/81755/Webdam/)

Bynder purchased WebDAM and sold us on the product claiming it would be better, easier and cheaper. All false.

Review Source

JM

Justin M.  
CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "I like Bynder"

March 14, 2026

5.0

I am extremely happy not to have to deal with the old hard drives sitting at my desk taking up valuable space. We were storing documents and things on google drive and slack before we started using the portal, but now almost everything is in the portal. Therefore, I am rarely being asked for logos or other types of files on a daily basis (at least not most days). I can link multiple languages of pdfs together, therefore I will never lose the french version in the folder system. It just takes less stress out of my workday.

Pros

Facial recognition works amazingly well when finding people, which I didn't think would be possible. I also love that if I am having issues, I can contact staff via email and they won't send me off to those auto-links that are always popping up.

Cons

Every single time you update your software, you charge for it. Also, when I search for something specific (ie- a red backpack) the AI option is absolutely terrible.

Review Source

EM

Erin M.  
Project Manager  
Medical Devices  
Used the software for: 1-2 years

### "Digital Asset Management"

September 10, 2024

5.0

Pros

Overall, it is easy to learn how to navigate

Cons

Sometimes the search feature is complicated

Switched from

[Webdam](https://www.capterra.com/p/81755/Webdam/)

I think we needed a solution when Webdam was phased out.

Review Source

CP

Caitlin P.  
Executive Director, Operations  
Printing  
Used the software for: 6-12 months

### "Excellent service from the very start"

September 15, 2023

5.0

Pros

Bynder has a great UI/UX interface and is easy to use. Not only that, it allows for efficiencies within our business to find and share files amongst our global locations - something that was difficult and time consuming before. The onboarding process and setup was super simple and we had all the support we needed. It's flexible enough to customise, whilst still maintaining the great features Bynder offers.

Cons

I think some features and integrations were cost prohibitive, but that's a product of the SaaS market we find ourselves in - the DAM itself is great value for money.

Alternatives considered

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

Reason for choosing Bynder

Wrike integration was the key driver, since we already had a Wrike Enterprise account this came at no cost.

Review Source

Denise W.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bynder is our digital assets' authoritative database"

October 31, 2022

5.0

Bynder acts as a central repository for all of our digital assets, making it easier for everyone in the organization and our external partners to access the most up-to-date and accurate versions without wasting time searching for them or second-guessing whether or not they are viewing the most recent revisions. It establishes a system that can be used across all divisions and which can be relied upon to give up-to-date and comprehensive data on our digital holdings.

Pros

Bynder is used all over our company. Bynder has been an extremely flexible option for us to better manage the distribution and use of all of our digital assets. Inefficient time and effort is wasted trying to locate needed digital files that have been dispersed among multiple computers, shared folders, and emails.

Cons

There's no way to keep tabs on which files are being transferred, downloaded, etc. It was difficult to locate assets without knowing precisely where they were stored. To use several filters based on a single metaproperty. Minimization of computerized categorization.

Switched from

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

Many of our homes have many, regularly updated renderings. Given that the most up-to-date rendering was spread among several offices and individuals, keeping track of it may be a challenge. Creating a central area where we can change renderings without adding a new file and re-uploading eliminated questions about rendering accuracy.

Review Source

Jessica D.  
Game Programmer  
Computer Software  
Used the software for: 2+ years

### "Bynder is very user-friendly and configurable"

June 14, 2022

4.0

Our sales and marketing digital asset management system and our graphics digital asset management system needed to be integrated. We required an easy-to-use and easy-to-manage solution. Bynder gives you access to everything.

Pros

It was made clear by the Onboarding Manager exactly what needed to be done and when. They gave us with tools to evaluate and spreadsheets to help us verify the platform's suitability for our purposes. The weekly sessions were fruitful, and the "homework" tasks were manageable. The database is well-built, but it also allows for a great deal of customization.

Cons

Metaproperties and permissions may have benefited from a bit more description of how they're used, especially how they're connected. Things didn't exactly go according to plan, so we had to go back a few times and reorganize.

Switched from

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)

The gateway is well-designed, intuitive, and simple to use. As with the ongoing Customer Satisfaction Management, the onboarding process was good and comprehensive. We've been working with Bynder for almost two years now, and we haven't needed to ask for help once.

Review Source

VR

Verified Reviewer  
Digital Asset Manager  
Furniture  
Used the software for: 2+ years

### "Intuitive and easy of use"

November 9, 2021

4.0

Overall, I really like the way it's setup, and the flexibility you have to customize the product for your brand. We've done away with network folders, we've made more people self sufficient. We now know what assets we have. Duplications are pretty non existent. Got rid of allot of manual work on websites; cropping images, replacing documents etc.

Pros

I like the lack of folder structure, this combined with a good taxonomy, you'll find what you need in seconds.

Cons

Integrations and flexibility with CMS, but it's getting better. The stability and lack of customization of the Analytics. The rest are just some small issues.

Reason for choosing Bynder

Native company, which makes communications easy. Was a startup at the time. The way they setup the portal was different from many other DAM systems, that still relied on folder structures.

Review Source

SN

Sylla N.  
Fabricator  
Fine Art  
Used the software for: 6-12 months

### "Would recommend despite complaints"

January 2, 2025

5.0

Pros

Bynder offers a user-friendly interface and centralized asset management, making it easy for teams to store, organize, and access digital content. It enhances collaboration with tools like annotations, approval workflows, and version control while ensuring brand consistency through customizable templates and portals. Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.

Cons

Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve. Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries. Additionally, its offline capabilities are limited, and some features, like search functionality and reporting customization, could use improvement.

Review Source

SK

Sheryl K.  
Human resource assistant  
E-Learning  
Used the software for: 1-2 years

### "Pros and cons of Bynder"

January 25, 2024

5.0

Overall the experience has been satisfying and we have realized many benefits document management and Digital Asset Management.

Pros

I like the friendly easy to use solution in helping share files and documents with ease enhancing collaboration among our many teams and maintaining proactiveness in digital asset management.

Cons

The customer support have issue with on time response and takes considerably long time to sort issues.

Review Source

PW

Paul W.  
Head of design and brand  
Sports  
Used the software for: Less than 6 months

### "New user to Bynder"

April 13, 2023

4.0

Its quite early to say, however having all our logos in one place has been instantly useful. It saves designers time and effort. Uploading photos takes time, but is worth doing well.

Pros

Bynder is an easy to use DAM. It does all that is required very well. It becomes second nature in a very short amount of time. The team atBynder are very good and we have had a great onboarding experience.

Cons

Although Bydner does everything well, some features found in other DAMS are absent. For example, Bynder does not search within images for text (for tagging) and Bynder studio does not support indesign files.How important these small features are to you will be a matter of personal preference.

Reason for choosing Bynder

European customer support was a key consideration. We also had good reports surrounding content stack integration.

Review Source

CM

Cynthia M.  
Operations associate officer  
Financial Services  
Used the software for: 1-2 years

### "Ensuring Consistency through Bynder's Centralized Hub"

January 11, 2024

5.0

For managing digital assets and optimising our creative workflows, Bynder has emerged as our creative hub. Version control is guaranteed and the disarray of multiple files is removed thanks to the platform's centralization of our digital assets.

Pros

Effective organisation, classification, and retrieval of digital assets are made simple by the user-friendly DAM system from Bynder. I like how by providing a centralised location for brand assets, Bynder enforces brand consistency.

Cons

Particularly in large digital asset libraries, improvements to the search functionality could further optimise asset retrieval.

Review Source

RK

Rodrigo K.  
Performance Marketing Manager  
Entertainment  
Used the software for: 1-2 years

### "A good Digital Asset Management tool"

September 11, 2023

5.0

Overall the experience has been positive. Bynder works as we expected and we have no issues with it so far.

Pros

Easy to upload new assets and categorize them. Easy to find and download them and to create variations from the original assets, as well as download in different formats.

Cons

The template features are quite limited. Granted this is a DAM tool not a creative tool, so it's understandable the template feature wouldn't be their core strenght. But when compared to other tools that can also do to that, Bynder lags behind.

Review Source

BC

Bryan C.  
Web Developer  
  
Used the software for:

### "Great product, excellent people!"

December 21, 2011

4.0

This is a DAM excellent product and is supported by a fantastic, responsive DAM staff. I highly recommend working with the folks at WebDAM for anyone interested in sustainably managing, or wanting to improve access to, their collection of digital materials! P.S. a small note about (webdam)/admin/keywords.php: "A keyword list enforces consistently throughout your asset library. By using a keyword list, your administrators will be presented with the list to choice from when adding keywords from the Edit Captions page. If you had previously uploaded a keyword list, you will have the option to append your new keywords or replace the previous list.(Seperate keywords and phrases by comma and/or a newline)" \*consistently = consistency \*choice = choose \*Seperate = Separate \*newline = new line

Pros

WebDAM is an excellent product with a lot of potential. It is powerful, robust and configurable for most any set of circumstances in which it is used. Your support and customer service staff are absolutely wonderful! The webinars I've attended have been excellent and pertinent. Managing user access to specific folders/assets based on group membership is a fantastic custom option. This system has everything we were looking for in a Digital Asset Management system.

Cons

Parts of the interface are cumbersome. Sometimes it's too many clicks from here to there, sometimes it's just not easy to find the function: in training I've conducted thus far, I have had 3 people ask "How do I move files around? Can I drag and drop?" Managing users (folders maybe?), editing metadata on assets, viewing folder and asset data could all stand some improvement, but the functionality remains. We've been experiencing some odd locking up issues as well. This seems to be related to the auto-logout function (it would be nice if the local administrator could set that auto-logout length of time). When it locks up, only restarting the browser returns functionality. \*\*Have experienced this in Safari & Firefox on Mac OS

Review Source

VR

Verified Reviewer  
Filmmaker/Photojournalist & Co-owner  
Media Production  
Used the software for: 2+ years

### "Bynder "

January 8, 2019

4.0

Overall, working as a contributor to a large Bynder database has been a mixed bag. Some of the upload processes and interface choices are a bit frustrating. But in general, it's a stable platform that gets the job done in helping large organizations share assets.

Pros

At its best, Bynder makes it easy to find and share resources within a large team. The interface is generally friendly and easy to navigate.

Cons

I wish there were better upload options for assigning photo metadata to fields within Bynder or auto-tagging assets based on metadata. The 'related assets' feature is often confusing and file versions could be displayed in a much more friendly way. Pricing seems a bit high compared to other solutions.

Review Source

VR

Verified Reviewer  
Assistant Director of Marketing  
Higher Education  
Used the software for: 2+ years

### "WebDAM - A Bynder Product"

January 10, 2019

4.0

Having been a WebDAM user for the past 5+ years, we have really relied on the software for all of our digital asset needs for our marketing department and for the entire organization.

Pros

We were early adopters to onboard WebDAM and the solution has met our need. It allows us to organize, tag, download, save lightboxes for projects, search, expire old photos with ease. The pricing is aligned with their competitors so it's a competitive software solution for anyone to explore!

Cons

For us, they are only minor - being able to embed metadata within the photo through WebDAM and integrated plug-ins for Adobe CC. Not a deal breaker but certainly would help!

Review Source

TF

Thom F.  
Creative Manager  
  
Used the software for:

### "Good product, could be even better"

December 16, 2011

3.0

We are generally happy with the product solution and feel it is better than the other ones we evaluated during the review phase. When customers make feature suggestions you should try to find out what scenario is taking place that makes these ideas so needed. Understanding your customers' workflows can be quite revealing.

Pros

It's very important for us for our end-users to find the database easy to use, as our potential audience is around 80,000. For the most part, users seem to find WebDAM easy to use. Administering, uploading photos and making simple changes are fairly easy to handle, although there are some situations where we do need help from WebDAM to figure out. The emails and blog are helpful for users to get to know the product better.

Cons

\- The single biggest feature problem that affects users, is that we aren't able to custom edit the email that goes out to users after they register. We aren't able to tell them their account will be not activated immediately -- and when you're in the business of providing assets, customers are generally in a panicked state of needing them. - We had a lot of trouble setting up permissions for different groups to view or not view folders that required extended tech support with WebDAM. Because the process of doing this is not intuitive, it is hard to share this information with other administrators here. - I would say that none of the feature suggestions we've send along have yet been implemented. So I do wonder what better, more important features other users of your product are sending that catch your eye.

Review Source

VR

Verified Reviewer  
Content Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Good product that met our needs for a while"

December 17, 2018

4.0

It solved a lot of problems and was a great first step. Eventually we moved to a more sales-enablement focused platform that accomplished digital asset management plus sales enablement all integrated with Salesforce. But the marketing team was very happy with Bynder.

Pros

Easy to manage and tag assets; version control of all assets; easy to share assets out with internal stakeholders, clients and prospects using collections.

Cons

Until the end, we heard complaints from sales that it was too hard to find things. Too many results would come up and in no particular priority order.

Review Source

VR

Verified Reviewer  
Professsional Services, Implementation Strategy Consultant  
Computer Software  
Used the software for: 6-12 months

### "Amazing Solution"

January 10, 2019

5.0

Bynder is was the right solution for us because it streamlined so many of our current processes and very easy to use!

Pros

So easy to use and extremely customizable

Cons

It is a great platform haven't run into anything yet, but more integrations are always welcomed!

Review Source

BB

Brigitte B.  
Graphic Developement  
Consumer Goods  
Used the software for: 1-2 years

### "Easy place-it, easy find-it."

April 11, 2017

4.0

WebDam is very friendly user. We have a multitude of users from various groups with different needs and capabilities. WebDam allows us to put security in place so we do not share our intellectual properties with just everyone.

Pros

Drag and drop to upload assets

Cons

The light box is cumbersome. The assets needs to stay in there until they are downloaded from the people we share with but WebDam wont alert us when the files are actually downloaded by the end user.

Review Source

Response from Bynder

April 17, 2017

Thanks Brigitte! Glad to see Webdam is helping you keep your content secure. Regarding your feedback on lightboxes, have you tried watching those particular assets or checking the download reports? If neither accommodate to your workflows, contact your CSM for additional help.

MW

Mark W.  
Technical Project Manger  
Internet  
Used the software for: 1-2 years

### "Bynder is very easy to use!"

December 17, 2018

4.0

Pros

What I love most about Bynder is just user friendly the interface is. Everything is in the right place, which makes it super simple to figure out on your own, with little to no guidance. Their API is also really easy to use with plenty of options to integrate your third party tools.

Cons

I would love more built in integration possibilities, like auto import from Adobe stock or similar.

Review Source

CK

Co K.  
Designer  
Computer Software  
Used the software for: Less than 6 months

### "Still the number one DAM out there"

November 23, 2021

5.0

Having all our content in one place has saved us so much time trying to find the right asset and sending it to users and clients. The Digital Brand Templates modules has saved our designers hundreds of hours in making small changes to copy, sizing and for localisations. The stunning user interface also means that adoption has been great and everyone is happy to use the tool daily.

Pros

Phenomenal user interface and usability and very flexible content creation tools and integrations make Bynder the best DAM I have seen out there.

Cons

Nothing is currently missing from our use case.

Review Source

TR

Travis R.  
Asset Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Learning and loving this DAM software"

May 26, 2017

4.0

Our teams save time, energy, and frustration on a daily basis.

Pros

We love WebDAM's ability to organize and display our marketing team's assets. They are searchable and there are so many flexible options for downloading, sharing, and collaborating. WebDAM is more flexible to our needs than I ever expected it would be.

Cons

There is a lot to learn to make this software work for your needs, but anyone who has served as an admin for this should expect that. The Brand Portal is awesome but more difficult to implement. I wish there was a bit more support around that.

Review Source

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