# Page 7 | Hootsuite Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Hootsuite the right Social Media Management solution for you? Explore 3797 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/121701/HootSuite/reviews --- Hootsuite 4.4 (3797) [View alternatives](https://www.capterra.com/p/121701/HootSuite/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 12th, 2026 # Page 7 - Reviews of Hootsuite ## Showing most helpful reviews Showing 151-175 of 3797 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Brock P. Vice President of Marketing Retail Used the software for: 2+ years ### "Great for businesses and distributed teams" June 11, 2022 5.0 This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis. Pros Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple. Cons We really like hootsuite, but it would be nice if more platforms and types of posts could be made. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Sked Social](https://www.capterra.com/p/210659/Sked-Social/) Switched from [Sked Social](https://www.capterra.com/p/210659/Sked-Social/)[Sprout](https://www.capterra.com/p/175756/Sprout/) We have actually held onto SKED but we made the switch because more of our content contributors were familiar with hootsuite than sprout. Review Source Daniel I. Digital Strategist E-Learning Used the software for: 6-12 months ### "Hootsuite" September 14, 2022 4.0 The business problems I am solving with Hootsuite is time management. With Hootsuite I can pick out a time make (schedule) all the my post for the week for different client and then go on to attending to other things. This has helped me to be able to take in more clients and also increase my business revenue. Pros The most impactful feature is the scheduling feature. Yes, the product is easy to use. And it was very easy for me to integrate this product into my existing business processes. Cons The feature I feel can be added is customer engagement on social media platforms linked to my Hootsuite. There are no aspect difficult to use. And again, it was very easy integrating this product into my existing business processes Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer doesn't offers detailed analytics features for tracking and improving social media ROI like Hootsuite. Review Source VR Verified Reviewer Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "historically one of the best social network management tools" May 26, 2022 4.0 I use it to plan some of client's communication campaigns through social posts. Especially for Instagaram of which a web tool has only recently been released that does the same job as hootsuite but is produced by Meta. Nevertheless, I also continue to use hootsuite for a specific type of client according to my marketing strategies. Pros ease of use, speed and simplicity of integrations with third parties (mobile / desktop app, instagram, etc.), many features also available in a version without a subscription, many pluses if you access the paid subscription. Cons the releases of the updates should be more precise and follow the releases of the social networks on which they operate. in general, however, the tool does its job well. Reason for choosing Hootsuite I integrate it together with the other products Review Source Ak M. Writer Broadcast Media Used the software for: 1-2 years ### " Great tool for managing my social media accounts." September 7, 2022 3.0 Pros Hootsuite is a great tool for publishing and scheduling content, as well as analyzing results. I particularly like the ability to see how my content is performing across various social media platforms. This helps me to gauge what kind of content is resonating with my audience and adjust my strategy accordingly. Cons I started using Hootsuite a few months ago and I'm still trying to wrap my head around the Engagement Tracking feature. It's confusing and I'm not sure if I'm using it correctly. I would love to see a tutorial or something that could help me better understand how to use this feature. Other than that, I really like Hootsuite and find it to be a great tool for managing my social media accounts. Review Source VR Verified Reviewer Partner Education Management Used the software for: 1-2 years ### ""Multi-Hoot" Suite...Works as expected " August 15, 2022 5.0 9/10 so far. It definitely needs a clear panel that pulls data from website analytics so that we see ROAS and go beyond "Engagement" alone. Pros 1\. Easy to link with all social media 2. Saves tons through productivity 3. Excellent calendaring 4. Integrates well with website analytics Cons The free version is of "no use" if you are a committed social media marketer/business Review Source VR Verified Reviewer Engineer Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Comprehensive Social Media Management Solution" July 9, 2023 5.0 My overall experience with Hootsuite has been positive. It offers a comprehensive set of tools for managing my social media presence effectively. The impactful features like post scheduling, multi-account management, and in-depth analytics have greatly improved my social media strategy and efficiency.The initial setup and integration with my existing business processes were relatively smooth Pros Managing multiple social media accounts from different platforms in one place is incredibly convenient. Hootsuite's centralized dashboard makes monitoring and engaging with our accounts a breeze. Cons Integration with Instagram can be a bit restrictive due to Instagram's API limitations. Reason for choosing Hootsuite Hootsuite seamlessly integrates with various social media platforms and other tools I use in my business processes. Its compatibility with popular platforms like Facebook, Twitter, LinkedIn, and integration with productivity tools such as Google Calendar and Slack make it a convenient choice for our needs. Review Source BM Brittany M. Email Marketing Manager Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Easy and intuitive platform to use, great for all social management needs" August 24, 2021 4.0 We implemented Hootsuite as a replacement to buffer based on price, but due to the ease of use we were able to jump right in with little training and get things scheduled. Pros This product is super easy to use and implement. It is so intuitive that little training needs to go into learning the product which I absolutely love. Being able to set up multiple social channels and schedule posts ahead of time across all platforms is critical for busy businesses and the reporting capabilities are so easy to digest that it truly makes a difference when planning for upcoming posts. Cons I do wish you could post the same post on multiple channels but all at different times, rather than all at the same. Because of that lack of function I end up needing to clone posts across each channel rather than schedule everything in one simple step. I also wish you could view reporting and see how the same post stacks up across different channels. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Price Review Source SR Shari R. CEO, Marketing and PR Executive Marketing and Advertising Used the software for: 2+ years ### "If You Have The Money, Choose Hootsuite!" June 30, 2021 5.0 Overall, my experience with Hootsuite had been satisfactory—as I have now switched to Social Pilot. Pros What I like most about Hootsuite is its ability to schedule hundreds and thousands of posts for certain dates and times, the ability to duplicate posts to have the same post posted at a later date and time, and the SIMPLICITY of using Hootsuite’s platform! Though it is on the pricey end, it is well worth it for the cost! Cons What I like least about Hootsuite is the fact that they lessened the limit on how much you can schedule for the free plan. It was super useful while my budget is low, however, now that this change took place I have switched over to Social Pilot. Hootsuite should have never made this change; it was perfect how it was. Terrible decision. Review Source PM Precious M. Teacher Education Management Used the software for: 1-2 years ### "Hootsuite Review " February 14, 2022 5.0 As a social media management software, Hootsuite has proven itself to be reliable and effective. Pros 1\. I like how I can easily save drafts and schedule posts. This clarifies and streamlines my social media strategy, allowing me to plan forward. 2. It integrates well with Facebook, Pinterest Instagram, and LinkedIn. 3. The 30-day free trial is ideal for testing, and the numerous price levels are ideal for any kind of organization. 4. Hootsuite stands out for the ease with which it handles routine chores. Simple and quick to use UI makes it simple to get started adding new accounts and moving between them, as well as scheduling content (you know, everything you'll be doing with it). Cons 1\. There is no tiktok integration. 2. It can also be a daunting tool for non-technical users. 3. I'd prefer higher limits on the free plan, but I understand that they must earn a profit somewhere. A higher profile limit would be a welcome addition to the free plan, which still serves a valuable purpose. Review Source DT Darren T. Presenter Broadcast Media Used the software for: 2+ years ### "Probably the most reliable service available." June 18, 2022 3.0 Great and most reliable service available, although the most restrictive for free users. Pros Hootesuite is highly reliable and I can schedule posts and forget knowing they will go out on time every time. Simple to use with one of the best post editing I've used on mobile. Cons Hootesuite has a problem dragging images out of websites when sharing web pages. Alternatives considered [Hookle](https://www.capterra.com/p/203511/Hookle/) Reason for choosing Hootsuite It's reliable and gave me what I needed. I liked to be able to schedule and forget. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer could not do reposts. Review Source Arsène T. Astrologer Health, Wellness and Fitness Used the software for: 2+ years ### "Powerful tool but not recommended if branding and visuals are important in your business" November 8, 2022 3.0 As a solopreneur who uses mostly Instagram, Hootsuite is NOT a tool I would recommend. Yes it's powerful, but I feel I am using a fraction of the tool (so am I really their target?) and it is mostly focus on content than images, while both are important for my business. Pros What I like about Hootsuite is how you can manage easily multiple social media account in one platform. Cons My biggest issue with Hootsuite is that it's very hard to keep an eye on branding when you are using social media like Instagram, where visual plays such a big role in attracting clients and sharing information. I couldn't keep an eye on the overall branding, which lead to some unfortunate mistakes like publishing similar pictures twice in a row and my branding was all over the place but it was hard to notice through Hootsuite. My second issue is that I need to click at so many places to either write content or publish it, that I get discouraged. I feel Hootsuite can be great for companies that have multiple channels and don't use Instagram, it seems very powerful but the features doesn't answer my needs. Review Source MG Maya G. Sales and Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Essential Social Media Management Platform" May 17, 2022 3.0 I work for a digital marketing agency who manages the social media pages for over 40+ businesses in Egypt and the Middle East, We run an incredible amount of pages on different social networks because they are too many nowadays, Almost 6/7 Pages/Profiles for each account and this is the hardest part to keep everything under control and collaboration with the right monitoring tools and to have a seamless post schedule for the whole month without a single fail, I like the fact that through all the years Hootsuite never pushed anyone to subscribe or pay for a personal use through limiting the capabilities and this makes us, We pay because we're an agency handling many accounts but for others they don't have to. Pros I like their easy-to-use interface with the user-friendly publishing tools to create and schedule posts to multiple social networks with the ability to collaborate in real-time with your team members and being able to assign permissions with my organization and with/for clients for a seamless access and maximum monitoring, I also like the deep insights we're able to gain through their in-depth analysis, It enables us to measure our performance across different channels to stay on top of trends and to drive the highest value of our organic/paid reach. Cons We needed a functional mobile application because it's 2022, And the reporting capabilities still not smart or bringing any difference between it and the social networks built-in reporting tools, Also adding some algorithms and AI/ML for the whole platform would be good specially for the content recommendation part. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) It's not feature-rich like hootsuite and even more costly for no reason, Worst user experience and support team to get in touch with, There was many reasons to get back to hootsuite after a very bad month with Buffer. Review Source Angelique K. Operations Marketing and Advertising Used the software for: 6-12 months ### "Hootsuite - simple but powerful " August 16, 2022 5.0 Overall I like Hootsuite I think it’s been around long enough to have matured into a solid software that does what is says it will and offers real value for money to people who want comprehensive tool without having to break the bank. Pros Hootsuite has been around since almost the advent of social media managers but has undergone many changes and improvements over the years. To date it has evolved into a powerful bit simple software that enables you to publish content seamlessly in one space and overview brands whether you have one or 20. It is simple and easy to use and gets the job done, with a lot of the features that bigger more expensive software offers but with a much more modest price tag. Cons I do feel like on the free paid version they could allow more than 5 pieces of scheduled content and while I understand that the end goal is to get paid customers I still feel like for smaller or starting out businesses it’s the type of feature that would make you look for something else to use. Review Source Jeff T. Head of Digital Retail Used the software for: 1-2 years ### "Hootsuite is a basic, easy-ti-use social management tool for brands." February 2, 2022 4.0 We are content and happy with Hootsuite and view this subscription as we got what we paid for. It would be nice if HootSuite provided more features and functionality but we're generally satisfied with our subscription. Pros Hootsuite is a very easy tool to implement and empower your team to manage your social scheduling and engagement across multiple platforms. Cost is reasonable and worth the subscription fee if you're looking for a tool with basic, essential features. Cons It would be great if HootSuite offered better analytics and tools to help you grow your follower base. We'd also like to see other advanced features including leveraging our product feed into posts, onsite merchandising capabilities and Alternatives considered [Pixlee TurnTo](https://www.capterra.com/p/159837/Pixlee/) Reason for choosing Hootsuite Annual cost. Review Source RZ Randi Z. Marketing Director Internet Used the software for: 2+ years ### "One of the Original Content Schedulers and Management Systems!!!" August 24, 2019 5.0 Hootsuite is a great tool. I find it useful in scheduling large batches of content. For example, for a few clients I can plan out and schedule my entire 3 months worth of content. It's a great tool for an agency who may focus on one type of client, be able to "recycle" and reword similar posts and upload the content across multiple clients simultaneously through an excel upload! I personally like to use Hootsuite as my blueprint. I know I will get my content posts uploaded and out there. I still like to log onto individual social networks and post on there in real time . I like Hootsuite for managing and responding to comments and DMs as I prefer using a computer and typing and checking spelling. Don't use Hootsuite as your only tool. You really need to go into networks and manually update them as well. Hootsuite hasn't cracked down on LIVE yet either and live video is a great tool! Pros I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports. Cons Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Hootsuite I've been using Hootsuite since your birth so it's more like a comfort level with you versus others. Review Source RK Rezaul K. Data Analyst Research Used the software for: 6-12 months ### "It enables us to attract new clients and reach out to our devoted supporters." October 26, 2022 5.0 By scheduling posts to go out at the most effective times, you may reach more customers, increase interaction, and increase conversions. Pros Hootsuite's first significant application was scheduling posts for times when I wasn't available to post them. Today, there are a ton of scheduling tools available, including automatic schedules that publish our posts at the same time every day regardless of when I compose them, eliminating the need for me to manually enter the information each time.Hootsuite has a ton of information to display, thus in order to manage it all, it is presented in tabbed styles. I have full control over our feeds and can alter what displays on a particular tab. Prioritize influencer messages, create a tab just for customer service messages, whatever.With analytics, I may learn more about what customers desire and compile that information into reports that I can customize.Manage and evaluate the effectiveness of social advertising to attract new clients in addition to devoted followers. Cons Sadly, the fundamental plan has certain flaws. If I want advanced features, I'll have to pay.There are some issues with the post creator's text editor.It is annoying to not be able to amend a planned post within five minutes of the scheduled publishing time. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Making and scheduling content in advance for numerous platforms saves time. Review Source JC Joanmarie C. Executive & Communications Assistant Primary/Secondary Education Used the software for: 1-2 years ### "Almost Perfect!" June 14, 2021 5.0 Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!) Pros I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor! Cons There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms! Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[Sendible](https://www.capterra.com/p/130894/Sendible/)[CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) Reason for choosing Hootsuite I went with their free version to save money while I showed my potential to the school district and laid out plans for their social media management. Review Source SD Samiran D. Project Officer Information Technology and Services Used the software for: 1-2 years ### "Effortlessly Manage Multiple Social Media Channels with Hootsuite" March 6, 2023 4.0 All officers and staff including me have found Hootsuite to be a useful tool for managing social media accounts and streamlining their social media management tasks. They appreciate the ability to manage multiple social media accounts in one place and the ability to schedule posts in advance. The collaboration features have also been helpful, allowing multiple team members to work on social media management tasks together. However, some project officers have noted that there can be a bit of a learning curve with Hootsuite and that the pricing can be a bit steep for smaller organizations or individuals. Pros I mostly like the range of analytics tools and and the support of wide range of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and more in a single nutshell. Cons The price for the business is a little on a high note. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Planable](https://www.capterra.com/p/171744/Planable/) Reason for choosing Hootsuite Hootsuite offers more robust social media management features, such as team collaboration and social listening, making it a better choice for larger businesses or agencies. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) We need more advanced social media management features, such as team collaboration, social listening, and analytics. Review Source Lin M. Social Media Community Manager Public Relations and Communications Used the software for: 2+ years ### "Hootsuite " November 21, 2021 4.0 Pros What I like most about Hootsuite is that it streamlines my work. I am able to connect all my social media into one place. It allows me to post and schedule content, plus it allows me to track hashtags, keywords, mentions and conversations that are relevant to my brand. Cons At times the scheduling does not work, you find that posts don't get posted at the scheduled time. The interface can be confusing at first. Having so many social networks and profiles appearing in the interface can get confusing. Review Source Arzu Ö. Digital Marketing Specialist Computer Software Used the software for: 2+ years ### "Useful for beginners but high priced" April 11, 2022 4.0 Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan. Pros It's useful to connect more than one social platform and manage all of them from one channel. Cons Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers. I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product. Switched from [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) To manage multiple social media accounts from a single platform Review Source AL Alberto L. Marketing Manager Education Management Used the software for: 2+ years ### "A Great Tool For Social Scheduling - But Others Offer More For Less" April 28, 2022 4.0 Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses. Pros Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look. Cons The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Hootsuite At the time, Hootsuite provided better analytics tools than were available to any of their direct competitors. Review Source HD Haresh D. Assistant Professor Education Management Used the software for: 1-2 years ### "Hootsuite - the ultimate solution to Social Media Platforms Integration " September 14, 2022 5.0 Overall, I would recommend Hootsuite to every firm for embarking into the journey of social media marketing. The features are very useful for a novice firm to build the social media presence along all the platforms. Though some more detailed insights from each post can be more useful, the Hootsuite provides a basic framework to understand the engagement of audience at social media Pros Hootsuite offers the integration of multiple social media accounts on the same platform, thereby reducing the duplication of efforts in reposting the same content on different platforms. It also provides a brief insight on which kind of post is performing well on which kind of social media platforms. Most importantly, it facilitates scheduling of posts on the social media platforms. This reduces the burden of the social media manager as the content can be scheduled as soon as it is ready, without waiting for the right time schedule the post. Cons Though there aren't much features that one can hate about Hootsuite but a few things that, if incorporated, can make more smoother user experience. First the interface of Hootsuite is a bit complicated for a new user, so proper training is required before actually using it properly. Second, a detailed insights from each post can help the admin in visualizing the impact of each content amongst the followers and non-followers (especially on Instagram). And finally, Hootsuite doesn't works properly when multiple prople ard handling the account as a team. Reason for choosing Hootsuite Meta Business Suite doesn't requires any special permissions and authority to post and schedule content from third party. Hootsuite asks for account permission to access each account. Review Source AC Alexander C. Editor Media Production Used the software for: 2+ years ### "Harmonize your editorial and social media strategy" May 24, 2022 4.0 Overall, Hootsuite has become an integral part of our social media strategy. It has brought the editorial and marketing teams to work together which has helped team building. Pros Given that I work for a business magazine that produces content for a global audience, it is nice to be able to time and target posts for regions hmd time zones. Plus, it helps us give the image of constantly having a flowing stream of content when in fact, most of the work can be programmed at the start of the week. It is easy to manage and pencil in posts for interrupting factors like breaking news as well. Cons I think onboarding could use improvement. The learning curve for our team was a bit difficult since we bought the software when it first launched. Review Source VR Verified Reviewer Office employee Consumer Services Used the software for: 2+ years ### "My experience with Hootsuite" November 19, 2022 5.0 I think it was a wonderful experience that made me run my business through social media in an organized manner Pros Ease of use, saving time and effort, and saving the trouble of switching between accounts Cons If you want more features, don't be free Review Source VR Verified Reviewer Marketing Lead Marketing and Advertising Used the software for: 2+ years ### "Solid Platform " April 7, 2022 5.0 HootSuite implementation have been extremely helpful. Pros I love how readily recognizable HootSuite is. People feel very comfortable using the platform and trusting it’s analytics and data. Cons The inaccessibility to Hootsuite forced us to pay for additional users sometimes when we shouldn’t have to. Alternatives considered [SocialPilot](https://www.capterra.com/p/144332/SocialPilot/)[Loomly](https://www.capterra.com/p/166498/Loomly/) Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.