# Hootsuite Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Hootsuite the right Social Media Management solution for you? Explore 3794 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/121701/HootSuite/reviews --- Hootsuite 4.4 (3794) [View alternatives](https://www.capterra.com/p/121701/HootSuite/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Hootsuite Ease of use 4.3 Customer Service 4.2 ## Pros and Cons in Reviews CG Chelsea G MarketingHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 6-12 months. “Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users.“ January 10, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed.“ November 28, 2025 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts.“ November 28, 2025 Joshua F Marketing AssistantAutomotive, 51 - 200 employeesUsed the software for: 1-2 years. “Also, some reports or analytics can be tricky to figure out at first, which can slow things down.“ December 10, 2025 mk mohamed k Electrical and Instruments EngineerMaritime, 5,001 - 10,000 employeesUsed the software for: I used a free trial. “Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools.“ November 3, 2024 Johanna Lorraine H ArtRetail, 51 - 200 employeesUsed the software for: 1-2 years. “I don´t like about Hootsuite that there is no free version for a test or try-off.“ February 12, 2026 SH Shir H Social Media ManagerPharmaceuticals, 11 - 50 employeesUsed the software for: More than 2 years. “Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a comprehensive calendar view of all scheduled posts ensured that we were always fully coordinated.“ January 8, 2025 SR Sabine R it supporterComputer Software, 501 - 1,000 employeesUsed the software for: Less than 6 months. “Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience.“ October 11, 2024 ## Showing most helpful reviews Showing 1-25 of 3794 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Aaron G. Membership and Development Director Health, Wellness and Fitness Used the software for: 1-2 years ### "Overall good program." July 21, 2025 3.0 I was overall happy with the program however, the issues that I had caused me to step away from the service. Pros The ability to post to multiple sites was very helpful. The ease of updating the wording of the post to each is also a nice process. I also liked being able to schedule posts. Cons I often found that post would not go out and I would not get any notice that it did not go out and therefore missed it. I also found that it would disconnect from a platform often. Alternatives considered [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Reason for choosing Hootsuite I have found having a native program is easier to use than having to go between programs. Review Source VR Verified Reviewer Marketing and Communications Specialist Non-Profit Organization Management Used the software for: 6-12 months ### "Easy Scheduling " December 17, 2025 5.0 Aside from inaccurate data, this is a great tool to schedule my posts and I enjoy all the tips and tricks they give you to make sure your content is successful. Pros I love the ease of scheduling my posts in advance. Im able to draft out my content for months which allows me to be productive in other areas in my profession. The interface is also more approachable than other software i've used in the past. Cons The analytics aren't as accurate. I'm usually having to go directly on the platform I use to pull data so my numbers are correct. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Hootsuite Cost was approachable and user interface was friendlier than most Review Source Zaid E. Associate Director, External Relations and Development Non-Profit Organization Management Used the software for: 2+ years ### "Bad ethics and mediocre software " February 9, 2026 1.0 Pros That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives. Cons Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Hootsuite engaged in unethical business practices and their service is not great while also being overpriced. Buffer offers the same value for half the cost. Review Source DE Dimitra E. Programs Director Non-Profit Organization Management Used the software for: 1-2 years ### "A great tool for social media management but quite expensive" March 25, 2025 4.0 My overall experience with Hootsuite was positive. It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools. I found it especially useful for keeping track of posts and engagement in one place. However, I found the pricing quite high! Pros I really liked how easy Hootsuite made it to manage multiple social media accounts in one place. Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working. Cons The pricing was quite high, especially for a small business or a non-profit. The free plan had limited features, and some advanced tools were only available in the more expensive plans. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) To be able to manage more accounts and schedule ahead of time more easily. Review Source Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Great entry-level brand management tool; at the right price " October 21, 2024 4.0 I've managed a variety of brands as agency brands using Hootsuite, especially early on in my career. I've considered it for other agency provisions however have opted for more advanced packages. Pros Hootsuite provides a variety of easy intuitive tools for online and social media brand management, including customer service and marketing. It's also at an excellent cost. Cons It's not as complex or insightful as other tools. But that's because it's cheaper and more basic. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reason for choosing Hootsuite Cost, effectiveness, needs for respective clients at that time Review Source Priyanka S. Head of Marketing Computer Software Used the software for: I used a free trial ### "Hootsuite Review: Great for Content Management, but with Some Limitations" December 19, 2024 5.0 Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify. However, it has limitations, such as no video thumbnails for LinkedIn and a 10-image limit for Instagram carousels. Pros Hootsuite has streamlined our content planning and sharing. As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic and leads. The platform is easy to use, with excellent support from the Account Management team. Cons The reporting feature lacks drill-down options, lack of function for Instagram posting Switched from [SocialPilot](https://www.capterra.com/p/144332/SocialPilot/) I switched to Hootsuite to streamline social media management, improve scheduling, and enhance content sharing. Features like Amplify have boosted team engagement and lead generation, making it a valuable tool despite a few limitations. Review Source Sammantha B. Consultant Real Estate Used the software for: 6-12 months ### "Great Social Media Management Software" October 18, 2024 5.0 Great experience so far! Been several months and they’ve been so helpful. Pros Hootsuite’s training resources for their platform and social media marketing are top notch! Cons I do wish posting stories through Hootsuite was easier. I wish the app had more to offer. Alternatives considered [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Hootsuite The academy and training resources are the best in the market Review Source Elle D. Company owner Design Used the software for: 2+ years ### "If only it were cheaper!" October 18, 2024 5.0 Easy to use and does exactly what it describes. Pros Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients. Cons The price. €99 per month is a lot of money. Alternatives considered [SmarterQueue](https://www.capterra.com/p/187198/Smarterqueue/) Reason for choosing Hootsuite I didn't. I use both because they offer different things that suit different clients. Review Source AH Amir H. E-Commerce Manager Retail Used the software for: 2+ years ### "Scheduling our social media retail campaign." March 8, 2026 4.0 Being an E-Commerce Manager, it is important to have a stable social presence. I take this to plan our daily retail campaigns. It is very effective in postings but the cost is high to a medium sized business. Pros The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once. Cons The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features. Review Source VR Verified Reviewer Art Retail Used the software for: 1-2 years ### "Time to learn how to use it. " February 12, 2026 3.0 My overall experience with Hootsuite it´s good if you have the tima to learn and the company budget to purchase it. Pros I like about Hootsuite that you can centralized many social platforms there and manage scheduling and analytics. Cons I don´t like about Hootsuite that there is no free version for a test or try-off. Also I feel the layout can be a little complicated. Review Source HG Helder G. Owner Entertainment Used the software for: 2+ years ### "Great Social Media Manager " April 20, 2025 5.0 I’ve been using hootsuite since it’s very beginning when it was all free, with time it got limited and I had to upgrade but the features to schedule and plan your content are worthy. Pros I can manage all my social media in one place. Cons The free version is super limited. So you have to pay for all the good features. Review Source IR Ian R. system technique Retail Used the software for: 2+ years ### "Social networks easier to work with" December 2, 2024 5.0 I can do other activities without having to worry about the content on social networks, easy and simple to manage, managing to have satisfied customers Pros Hootsuite is a really useful tool that saves time and provides opportunities for better performance with strategies that have been successful when scheduling posts, it knows the most opportune moment for posts to have a greater reach and greater views to the public, achieving the achievement of goals, you can have a perfect follow-up of each post by keeping track of statistics. Its operation reduces work time at the time I do not have to be aware of the time or moment indicated to make posts on social networks with its programming I can establish the type of content to publish and Hootsuite takes care of the rest Cons For the moment there has never been anything that bothers me or has gone wrong Review Source VR Verified Reviewer Writer Publishing Used the software for: 1-2 years ### "Brilliant social media analysis/integration tool" April 14, 2025 5.0 Hootsuite is a wonderful social media tool for integrating and analyzing one's social media statistics and results, it is a wonderful social media statistics integration tool. Cons There is nothing that I dislike about Hootsuite, it is a wonderful social media statistics integration tool. Review Source AD Angel D. Media Producer Online Media Used the software for: 1-2 years ### "My hub for social media management" November 17, 2024 5.0 Hootsuite made it easier for me to tackle my social media management and engage with my audience across platforms much more easily, which led to improved presence online. Pros Hootsuite combines all my social media accounts under one roof/board that is very simple to use. It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms. Cons Free plan is good looking but advanced features like unlimited scheduling and in-depth analytics require purchasing a payment plan. Review Source CL Chris L. Marketing Manager Education Management Used the software for: 1-2 years ### "Great product for social media management" December 3, 2024 5.0 Hootsuite is a great product and a staple in my marketing tools. Pros Hootsuite makes posting and monitoring mulitple social media channels achievable with tight time constraints. Cons Occassionally individual channels can be out of action on Hootsuite however, this generally seems to be temperamental. Review Source mK mohamed K. Electrical and Instruments Engineer Maritime Used the software for: I used a free trial ### "Efficient Social Media Management with Hootsuite" November 3, 2024 4.0 My overall experience with Hootsuite has been positive. It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive. Pros Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools. Cons Hootsuite's biggest drawbacks are its high cost and occasional performance issues, like slow loading times. The interface can feel complicated at first. Review Source VR Verified Reviewer Manager Business Supplies and Equipment Used the software for: Less than 6 months ### "Time-Saving tool for social media" February 25, 2025 4.0 Overall, It is a great tool keep your social media organised, pricing could be more flexible. with super evolving market due to AI , they really need to offer more to stay in the market. Pros Nice tool for social media management, also I like analytics the tool provide related to the work. Team collab is also a nice feature Cons Pricing is little steep with so many options in the market , also sometimes the automatic posts fails on some chanels. They need to grow to offer more functions with so many similar apps in the market. Review Source NB Nicole B. Book Coach and Editor Writing and Editing Used the software for: 2+ years ### "Hard to see the value for small businesses" December 6, 2024 2.0 It was easy and convenient when I was able to use it casually, but it's not a product for people like me anymore. Pros Hootsuite was great when it had a limited, but permanent free tier for small business and personal users who didn't need advanced social media account management tools or were infrequent posters. I found it easy to schedule posts both from the app and my computer. Cons The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out. Maybe for people/businesses who post multiple times a day there's some value in the time saved, but for folks who only want to post a couple times a week, $1,200USD per year means you're paying more than $10 per post. It seems like Hootsuite only wants a particular type of user, and small businesses ain't it. Review Source TS Taylor S. Students Director Non-Profit Organization Management Used the software for: 2+ years ### "A Bit Clunky but Ultimately Helpful Social Network Content Planner" February 5, 2025 4.0 Overall, I enjoy Hootsuite. It is definitely a software that takes some getting used to. But once you figure it out, it's the best I have found. The price tag is high though. Pros Hootsuite's integration across practically all platforms makes it a great one-stop shop for companies with a wide social media network. Cons Hootsuite's interface is not the most easy to use/user-intuitive for new users. It requires a bit of learning to take full advantage of the features it provides. Review Source KH Krystle H. Accounts Receivable Specialist Accounting Used the software for: 6-12 months ### "Hootsuite great tool, get the upgraded plan" October 31, 2024 4.0 It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media content Pros It is great for teams, you can assign tasks, track progress, have multiple people working on social media management. It also works on the most popular platforms right now. Cons You have limited functions on the "Basic Plan". Also have experienced some glitchyness on instagram. Review Source ES Ekadashi S. Administrative Assistant Airlines/Aviation Used the software for: 1-2 years ### "Hootuite- Life changer experience" November 20, 2024 5.0 I love Hootsuite. It has helped to improve my social media presence without actually wasting any time. I love that I can choose to publish one post on different platforms with Hootsuite. I am very happy and thankful. Pros I like that I can time schedule all the posts I want. Instead of going online and posting at that particular time, I can schedule when I want the post to go online. Cons Sometimes it gets connectivity issues. Other than that, I don't find any problem. Review Source RM Rachel M. Digital Campaign Executive Marketing and Advertising Used the software for: 2+ years ### "Too expensive" November 12, 2024 4.0 Hootsuite works well for scheduling and managing social media. Pros It's easy to see all my social media accounts in one place. I can schedule posts ahead of time. Cons It's missing some features that would be helpful. It needs better integration with some platforms, like Instagram. Review Source VR Verified Reviewer Strategic Projects and Operations Manager Marketing and Advertising Used the software for: 1-2 years ### "Hootsuite for social" September 24, 2024 5.0 10/10 recommend this software. It gives you suggestions like when the best time to post on social media for the best engagement, which helps you get the most bang for your buck and more reach. Pros I like that it allows you to manage all of your social media in one convenient place. Cons If you've never used it, it can be a little intimidating, but it is overall user-friendly. Review Source CS Connor S. Brokerage Operations Associate Financial Services Used the software for: 2+ years ### "Great for scheduling content ahead" November 29, 2024 4.0 We have used Hootsuite to post to numerous social media accounts and schedule content well in advance of sharing. Pros We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area. Cons We found that the pricing has gotten to be a bit much considering that social media is not a #1 driver of our business model. Review Source JR Judah R. Engineering Manager Airlines/Aviation Used the software for: 1-2 years ### "THE tool for employee social media ambassadors" September 4, 2024 4.0 Pros Excellent integration with supported social networks, easy post scheduling and customization, gamification leaderboard. Cons Cannot mention LinkedIn entities from Hootsuite composer. This is a LinkedIn API limitation and not a Hootsuite one. Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions. Review Source Similar Products Featured