--- title: "Hootsuite Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Hootsuite the right Social Media Management solution for you? Explore 3804 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/121701/HootSuite/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Hootsuite 4.4 (3804) [View alternatives](https://www.capterra.com/p/121701/HootSuite/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Hootsuite Ease of use 4.3 Customer Service 4.2 ## Pros and Cons in Reviews LT Layla T Content CreatorWriting and Editing, Self-employedUsed the software for: 6-12 months. “Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms.“ April 23, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed.“ November 28, 2025 TK Tim K FounderHuman Resources, 2 - 10 employeesUsed the software for: More than 2 years. “The analytics are very useful in determining engagement figures and the ability to handle the content directly is a major advantage.“ July 17, 2026 TK Tim K FounderHuman Resources, 2 - 10 employeesUsed the software for: More than 2 years. “The cost is too high for a small business relative to other options.“ July 17, 2026 CG Chelsea G MarketingHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 6-12 months. “Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users.“ January 10, 2026 Joshua F Marketing AssistantAutomotive, 51 - 200 employeesUsed the software for: 1-2 years. “Also, some reports or analytics can be tricky to figure out at first, which can slow things down.“ December 10, 2025 DM Demi M Community ManagerComputer Games, 11 - 50 employeesUsed the software for: More than 2 years. “It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva.“ June 3, 2026 Johanna Lorraine H ArtRetail, 51 - 200 employeesUsed the software for: 1-2 years. “I don´t like about Hootsuite that there is no free version for a test or try-off.“ February 12, 2026 ## Showing most helpful reviews Showing 1-25 of 3804 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Aaron G. Membership and Development Director Health, Wellness and Fitness Used the software for: 1-2 years ### "Overall good program." July 21, 2025 3.0 I was overall happy with the program however, the issues that I had caused me to step away from the service. Pros The ability to post to multiple sites was very helpful. The ease of updating the wording of the post to each is also a nice process. I also liked being able to schedule posts. Cons I often found that post would not go out and I would not get any notice that it did not go out and therefore missed it. I also found that it would disconnect from a platform often. Alternatives considered [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Reason for choosing Hootsuite I have found having a native program is easier to use than having to go between programs. Review Source VR Verified Reviewer Marketing and Communications Specialist Non-Profit Organization Management Used the software for: 6-12 months ### "Easy Scheduling " December 17, 2025 5.0 Aside from inaccurate data, this is a great tool to schedule my posts and I enjoy all the tips and tricks they give you to make sure your content is successful. Pros I love the ease of scheduling my posts in advance. Im able to draft out my content for months which allows me to be productive in other areas in my profession. The interface is also more approachable than other software i've used in the past. Cons The analytics aren't as accurate. I'm usually having to go directly on the platform I use to pull data so my numbers are correct. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Hootsuite Cost was approachable and user interface was friendlier than most Review Source PP Pritam P. Early Childhood Educator Education Management Used the software for: 2+ years ### "We’re saving about three hours a week on posting thanks." September 4, 2026 5.0 For a small team that can't afford to spend half the day switching between tabs, this has been worth every dollar. I'm not drowning in posting logistics anymore, and our consistency across platforms has never been better. If you're still doing social manually, you're burning hours you don't need to. Pros Before Hootsuite, we were manually logging into four different platforms every single morning just to get content up. It was a total chore. Now, I just upload everything Sunday night, schedule the whole week in one sitting, and finally have time to actually respond to comments. The calendar view makes it dead simple to spot gaps or avoid doubling up on the same posts across channels. Cons The analytics export sometimes feels like it's built for enterprise teams with dedicated analysts. I really just need basic reach and engagement numbers in a format I can drop straight into our monthly board deck, I'm tired of having to reformat every single cell in Excel. Review Source Zaid E. Associate Director, External Relations and Development Non-Profit Organization Management Used the software for: 2+ years ### "Bad ethics and mediocre software " February 9, 2026 1.0 Pros That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives. Cons Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Hootsuite engaged in unethical business practices and their service is not great while also being overpriced. Buffer offers the same value for half the cost. Review Source TK Tim K. Founder Human Resources Used the software for: 2+ years ### "Social management tool that works great." July 17, 2026 4.0 In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content. The lack of customization options and cost are disadvantages, but it's allowed us to stay present without us getting super-complicated. The analytics in particular provide insights that would not be gained without having a service like this, so it's worth using for the time being. Pros Hootsuite has been awesome for posting in many places at once without having to log out and in for each one. The analytics are very useful in determining engagement figures and the ability to handle the content directly is a major advantage. Good for a little group like us where time is limited and we want to be consistent online. The process of setting up their account seemed simple, even if I wasn't in marketing. Cons The cost is too high for a small business relative to other options. Also I want something a bit easier to customize content per platform without having to constantly rework it. Support appears responsive, but slow with issue resolution. Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling. Review Source DE Dimitra E. Programs Director Non-Profit Organization Management Used the software for: 1-2 years ### "A great tool for social media management but quite expensive" March 25, 2025 4.0 My overall experience with Hootsuite was positive. It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools. I found it especially useful for keeping track of posts and engagement in one place. However, I found the pricing quite high! Pros I really liked how easy Hootsuite made it to manage multiple social media accounts in one place. Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working. Cons The pricing was quite high, especially for a small business or a non-profit. The free plan had limited features, and some advanced tools were only available in the more expensive plans. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) To be able to manage more accounts and schedule ahead of time more easily. Review Source DB Diana B. Founder Computer Software Used the software for: 2+ years ### "2nd best social media management platform" February 3, 2025 4.0 Pretty solid platform with good support. There's a reason they've been around for more than a decade. Pros I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors. Cons They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Sprout Social and Agorapulse costed too much, and was very difficult to use. Hootsuite just works better at social media management than both of those more expensive solutions. Review Source JF Jill F. Assistant Project Manager Construction Used the software for: 2+ years ### "Comfortable operation, at a very affordable price." June 28, 2026 5.0 I plan all my social media posts with Hootsuite and can easily rearrange them in the calendar using drag and drop. I can also save important dates in advance so they don't get lost and then write the posts later. I also really like the ticketing system and the resulting team collaboration. Pros Planning content for different channels is straightforward and works perfectly. The sharing function is especially helpful when collaborating with colleagues. I switched to Hootsuite from another tool due to a job change and found my way around immediately. Cons From a marketing perspective, it could be a bit more colourful. For someone who has never worked with these kind of tools before, it might be too complex and confusing. Review Source TU Tucker U. Associate Attorney Law Practice Used the software for: 2+ years ### "I managed to schedule five social accounts in 22 minutes, way better than spending half the morning on it." October 9, 2026 4.0 For a two-attorney practice where I'm the one handling our online presence between court filings and client calls, this platform keeps us visible without eating my billable hours. I know we posted 47 times last quarter because the calendar doesn't lie. Worth every dollar when you calculate time saved against associate rates. Pros I manage LinkedIn, Facebook, and Twitter for our firm, handling 3 client advisories a week, event posts, and our case result announcements. Honestly, Hootsuite is a lifesaver, it cuts my posting routine from 90 minutes down to under 25. The calendar view makes it easy to see exactly which days we've gone dark, and being able to pull up all three profiles at once is huge. Cons The analytics dashboard gives me reach numbers and engagement counts, which is helpful, but I'd like to export that data as a CSV without clicking through four screens. It's a small friction point when I need to drop figures into our quarterly marketing spend report. Review Source JS Jack S. A and R Coordinator at Pulse Music Group Music Used the software for: 2+ years ### "My organized workspace for social media management" September 7, 2026 5.0 Pros Hootsuite has made managing social media much easier for me. I use it to organize content, schedule posts, and keep track of different social media accounts related to music projects. Having everything in one dashboard saves me from constantly switching between platforms. Cons Hootsuite can take some time to learn because there are many features available. I initially found certain options a little difficult to understand. Review Source AB Ali B. Owner Marketing and Advertising Used the software for: 2+ years ### "Great for consolidating accounts, expensive for small clients!" December 27, 2024 3.0 Hootsuite is great, however it became too expensive to justify when there were free tools we could use for our clients like Meta Business' scheduler, LinkedIn Scheduler and Databox for free reports. However if your client's accounts are all business places and you want to schedule all in one place, Hootsuite just might be the tool for you! Pros Their analytics reports are awesome! Hootsuite allowed me to create and download custom analytic reports for clients (that they loved). Cons Over the past year, Hootsuite changed their plan structure. You no longer can create free accounts for clients. You also can only add business LinkedIn pages (I was unable to add personal accounts for clients). Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) Reason for choosing Hootsuite At the time, Hootsuite was cheaper and more familiar! We had been using free Hootsuite prior to upgrading! Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) At the time, Hootsuite was cheaper! We also had been using Hootsuite for 95% of our client accounts so our clients and team were familiar with the product and liked using it! Review Source Priyanka S. Head of Marketing Computer Software Used the software for: I used a free trial ### "Hootsuite Review: Great for Content Management, but with Some Limitations" December 19, 2024 5.0 Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify. However, it has limitations, such as no video thumbnails for LinkedIn and a 10-image limit for Instagram carousels. Pros Hootsuite has streamlined our content planning and sharing. As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic and leads. The platform is easy to use, with excellent support from the Account Management team. Cons The reporting feature lacks drill-down options, lack of function for Instagram posting Switched from [SocialPilot](https://www.capterra.com/p/144332/SocialPilot/) I switched to Hootsuite to streamline social media management, improve scheduling, and enhance content sharing. Features like Amplify have boosted team engagement and lead generation, making it a valuable tool despite a few limitations. Review Source Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Great entry-level brand management tool; at the right price " October 21, 2024 4.0 I've managed a variety of brands as agency brands using Hootsuite, especially early on in my career. I've considered it for other agency provisions however have opted for more advanced packages. Pros Hootsuite provides a variety of easy intuitive tools for online and social media brand management, including customer service and marketing. It's also at an excellent cost. Cons It's not as complex or insightful as other tools. But that's because it's cheaper and more basic. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reason for choosing Hootsuite Cost, effectiveness, needs for respective clients at that time Review Source RC Ripon C. IT Executive Education Management Used the software for: 1-2 years ### "Impressive social media management" May 17, 2023 5.0 Hootsuite offers a range of collaboration tools, enabling teams to work together on social media campaigns and strategies. Pros Hootsuite enables users to manage multiple social media accounts from a single dashboard, making it a popular choice for businesses with a strong social media presence.Hootsuite offers advanced scheduling and automation tools, which can save time and streamline social media management workflows.Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer interactions. Cons While Hootsuite offers a range of advanced features, some users may find the tool complex and difficult to navigate, particularly those who are new to social media management.Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation and integration capabilities. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Hootsuite Excellent customer service with advanced features. Switched from [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) Because of more advanced features. Review Source WMB Wesley M. B. Digital Communications Director Non-Profit Organization Management Used the software for: 2+ years ### "Handy for managing several social accounts" May 3, 2025 5.0 It has cut down immensely on the time I’d spend managing social media each week, allowing more time to build community engagement and plan new campaigns. Pros Thanks to Hootsuite, I can oversee our foundation’s Facebook, Twitter and LinkedIn profiles from one dashboard. I enjoy that I can schedule posts in the future and check engagement without having to jump around platforms. Cons Occasionally the previews are a little different to what actually goes live, so I’ve learnt to check formatting before scheduling. Review Source CM Christian M. Facebook Ads Strategist Internet Used the software for: 2+ years ### "Great tool for managing content strategy" March 13, 2025 5.0 Hootsuite is useful for managing content strategies Pros It networks flawlessly with many different social media platforms and needs no extra aid from a third party such as Zapier for the job Cons The model variations are not very good, so Designers may have to use tools like Canva or Adobe for the best quality images Review Source SM Samantha M. Business Development Manager Veterinary Used the software for: I used a free trial ### "Hootsute and Analytics" April 8, 2025 5.0 Pros easy to use for all of our locations and I can schedule and review all analytics Cons There has not been anything so far that I have found to dislike Review Source IR Ian R. system technique Retail Used the software for: 2+ years ### "Social networks easier to work with" December 2, 2024 5.0 I can do other activities without having to worry about the content on social networks, easy and simple to manage, managing to have satisfied customers Pros Hootsuite is a really useful tool that saves time and provides opportunities for better performance with strategies that have been successful when scheduling posts, it knows the most opportune moment for posts to have a greater reach and greater views to the public, achieving the achievement of goals, you can have a perfect follow-up of each post by keeping track of statistics. Its operation reduces work time at the time I do not have to be aware of the time or moment indicated to make posts on social networks with its programming I can establish the type of content to publish and Hootsuite takes care of the rest Cons For the moment there has never been anything that bothers me or has gone wrong Review Source CT Carleton T. Admin Retail Used the software for: 2+ years ### "Great for Planners" December 7, 2024 5.0 I use HootSuite to send social-media messages for my business. Pros Being able to schedule messages, in advance, is so useful. Cons I found it overwhemling when I first started using it, but eventually I figured out the user interface. Review Source NB Nicole B. Book Coach and Editor Writing and Editing Used the software for: 2+ years ### "Hard to see the value for small businesses" December 6, 2024 2.0 It was easy and convenient when I was able to use it casually, but it's not a product for people like me anymore. Pros Hootsuite was great when it had a limited, but permanent free tier for small business and personal users who didn't need advanced social media account management tools or were infrequent posters. I found it easy to schedule posts both from the app and my computer. Cons The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out. Maybe for people/businesses who post multiple times a day there's some value in the time saved, but for folks who only want to post a couple times a week, $1,200USD per year means you're paying more than $10 per post. It seems like Hootsuite only wants a particular type of user, and small businesses ain't it. Review Source James C. Social Media Specialist Marketing and Advertising Used the software for: 1-2 years ### "easy to use social media" November 18, 2024 4.0 it's a very intuitive platform to use and collaborate with clients Pros easy to schedule posts in advance for multiple clients Cons can sometimes be a bit glitchy and support isn't always immediate Review Source Omar K. producer Entertainment Used the software for: Less than 6 months ### "This way with hootsuite " April 27, 2023 5.0 my experience with hootsuite has been positive, a very powerful platform that offers alot of features, it has been a valuable tool fo me in managing my social media accounts, for beginners take a little time so to get used to all its functions ,you will be happy Pros I must say with the wide range of features it offers, which can be very impactful for businesses that are looking to integrate social media into their existing tools, i personally didn't flinch for the first time with hootsuite it came in right time i needed and perfectly amazing Cons people may have different opinions on what they dont like about hootsuite, however some answers could be that its expensive, can be overwhelming for beginners or that its not as customizable as some other platforms, Review Source Dylan C. Administrative Assistant Publishing Used the software for: 6-12 months ### "Social media marketing on auto-pilot" December 28, 2023 5.0 While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much larger online presence than I ever could have without it. But their best features were locked behind a paywall, and their new pricing model has completely locked us out of ever doing business with them. Pros Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence. Their analytics and scheduling recommendations allowed us to target our posts at the times that were most impactful for our demographic and our engagement went up as a result. Cons Hootsuite used to have a free tier, but now all of their tiers are eye-wateringly expensive and they have completely priced out our small business from ever using them. Review Source IS Isabella S. software engineer Computer Software Used the software for: 1-2 years ### "my 2 years experience with Hootsuite" January 3, 2024 5.0 I have used it for 2 years, mostly to post on Twitter, Instagram, and Facebook, the sales usually go up when I use it, Its pretty easy to use. Could be a little better but it gets the job done very well, and overall, it was very beneficial to me Pros it helps me build out quality content, also helps me engage with my audiences, it helps me with planning, scheduling, and syndicating social media posts across multiple networks from one place, it is in my opinion the best solution for social media managers Cons that it only supports few networks, and its not cost-effective, i think its not the most competitively priced platform in the market Review Source CS Connor S. Brokerage Operations Associate Financial Services Used the software for: 2+ years ### "Great for scheduling content ahead" November 29, 2024 4.0 We have used Hootsuite to post to numerous social media accounts and schedule content well in advance of sharing. Pros We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area. Cons We found that the pricing has gotten to be a bit much considering that social media is not a #1 driver of our business model. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.