# Page 3 | Sprout Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Sprout Social the right Social Media Marketing solution for you? Explore 606 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/121447/Sprout-Social/reviews --- Sprout Social 4.4 (606) [View alternatives](https://www.capterra.com/p/121447/Sprout-Social/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Sprout Social ## Showing most helpful reviews Showing 51-75 of 606 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use NW Nathaly W. Marketing Manager Utilities Used the software for: I used a free trial ### "Super Charge your Social Media" February 26, 2020 4.0 Definitely enjoyed the user friendliness of the platform and their support was also really great. I enjoyed the smart inboxes, competitors social analysis and scheduler. I would say the platform is easy to get into straight away and is easy to build a fell formed strategy from. Not much else too it. If it wasn't for the cost, I would have definitely gone with this platform and I'm still a little sad that I was not able to use the software just because of price. Definitely a Happy, Easy and Joyful experience. Pros Firstly. Sprout is extremely user friendly and simple to use. I honestly really enjoyed that all comments and direct messages from any platform are collected in an inbox for me to respond to as soon as possible and never miss a comment. This was very important to me and something that I could not find on other platforms. I also enjoy the Scheduler, which is important to be but similar to any other scheduler. The competitors analysis of their social media was very enlightening and brought a whole new spin to the game which I also really appreciated! The software has your typical reporting and listening tools, which is also essential. I would say that sprout is very on point when it comes to doing a cohesive social media strategy. Would definitely recommend to anyone who wants One place to take care of all things social media related. Cons You can not control any Ad accounts from sprout, but you can engage with boosted posts and ad's once they are live. Hence, sprout will work in compliment with the original ad account. I also struggled with the fact that I was only allowed 10 accounts. We are not an agency but still need more than 10 social accounts. Their price to add accounts asked too much for us to beable to continue with the purchase of the software. We operate in South Africa. So going from Rand to Dollar is quite a big leap. Although the software has many lovely tools, the price just didn't equate for us. The only other tool I can think of which would be missing is SEO in terms of Social. Otherwise Sprout Social pretty much has most tools you would need from a Social Managing platform Reason for choosing Sprout Social Sprout was the the only one with competitors analysis as opposed to SEMrush., but SEMrush is more of an SEO listening tool than a social media management platform. Sprout also had the smart inboxes which were the most helpful to our team in collecting comments and message for quick engagement. Hootsuite was too clunky whilst Sprout was more streamlined and user friendly. Postcron is only a scheduling tool. Review Source Loretta B. Social Media Community Manager Consumer Electronics Used the software for: 1-2 years ### "Good Software for Data Analytics" November 23, 2021 4.0 We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas. Pros The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app. Cons Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all). Alternatives considered [Khoros Marketing](https://www.capterra.com/p/131341/Spredfast-Platform/)[Later Social](https://www.capterra.com/p/152254/Later/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) The previous manager did not know how to use the tool and it was not used. For the cost, mangement nixed it. Review Source Marie Jeanne E. CEO Internet Used the software for: 6-12 months ### "Sprout social best social media management software." August 26, 2022 4.0 Sprout social allowed me to optimize the customer relationship, and to be more visible on social networks. Pros What I liked the most about this software is the ability it gives us to be more present on social networks. Cons What I liked least about this software is that many are not interested in it yet and beginners find it difficult to immerse themselves. Alternatives considered [BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social I have sprout social because it is an effective tool for my deployment on social networks. Review Source RM Rebekah M. Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Best Social Media Campaign Management Tool" October 4, 2021 5.0 By now, Sprout is just a part of my daily life. Once a week I will input all the post information that we designed in our development meeting, and schedule them to run throughout the next week across all the channels we use. Every other day I pop in to check on analytics and check notifications/engagement. Then, once a month, I use the easy reporting system to send reports on analytics to the clients whose social I run. Every now and then there will be some error that stops me from posting, and customer service might not fix it speedily, but that's a small percentage of my daily interaction. Usually it flows smoothly. Pros After bouncing between a number of free trials for similar software, Sprout easily won my heart. It's well-designed, easy to use, and intuitively includes plenty of great features like reporting and cross-posting. Cons While not a bad price for an agency, the cost is unfortunately prohibitive for most freelancers. Were a cheaper tier offered, I guarantee they would see a lot of interest. I've also had poor experiences with support chat, with tickets taking days before completion even when they impact currently-running campaigns. Review Source Farzana S. Team Leader Marketing and Advertising Used the software for: 1-2 years ### "The Most Effective Social Media Management Software." September 19, 2022 4.0 This product is just what we require. We manage various social media accounts due to our work, which enables us to keep a solid online presence. Pros Never has managing several social media accounts been so simple. Time is significantly reduced by switching between accounts and scheduling postings. The reports provide precise information about how everything operates and aid in making informed decisions. My teammates enjoy utilizing the user-friendly Functionality since it is so effortless. Cons The expense is the only drawback. It would have been much more sought after if the pricing had been slightly lower. Review Source Greg A. Founder & Creative Director Marketing and Advertising Used the software for: 2+ years ### "Sprout Social is a social media management tool. " October 6, 2022 5.0 Overall our experience has been very positive. We've found Sprout Social to be easy to setup and use, and also easy to teach to some of our less tech savvy customers. They really like the ability to login and review posts all at once from a single screen. Pros We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use. Adding new accounts is easy and there are several features that add value to the product that we use regularly. Cons Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts. Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social We chose Sprout primarily because it allowed us to draft posts and then send inside the software to others in the organization for review, notes, and approval. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Pricing and features. Review Source Virginia O. Senior Marketing Data Analyst. Financial Services Used the software for: 2+ years ### "Sprout gives us a competitive edge." March 31, 2023 4.0 Currently, our marketing department is utilizing the Sprout platform for real-time scheduling, planning, and analysis of our social media presence. Sprout has provided my team with advanced insights into brand conversations across multiple digital spaces. Pros I am thrilled with the significant impact that Sprout's collection of analytic tools has had on our social media operations. In particular, having access to key social media engagement metrics has eliminated the guesswork from our social media strategy by simplifying the measurement of the most critical metrics, providing complete oversight of every social media profile linked to our account, and facilitating quick comparisons between our social media performance and that of our top competitors using historical data filtering. Cons Occasionally, I have faced minor challenges when attempting to tag company names and locate users directly from the Sprout interface. This bug has been observed solely while engaging with the LinkedIn social space through Sprout. Review Source Victoria N. Corporate Communications Coordinator Publishing Used the software for: 2+ years ### "My experience in the social media with Sprout Social." February 8, 2024 5.0 Sprout Social is the best social media management tool for the benefits of the users. I have experienced benefits after benefits. Pros It is valuable to use social media to grow our experiences and skills. I have extracted the best ideas for my career from social media through Sprout Social. Where customer engagement is needed, Sprout Social is the best platform to discuss most this matters. It is generally easy to use. Very affordable with a month of free trial for all. Cons This software is amazing. It is easy to understand and implement to. Nothing challenging. Review Source AN Abigail N. Social Media Specialist Architecture & Planning Used the software for: Less than 6 months ### "Simple SM manager with superior Analytics feature" December 13, 2016 4.0 I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest. The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with. Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function. The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use. The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post. Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous. I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles \[For tracking profile performance to determine the impact of twitter content\], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages. To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics. Pros The Digital Asset Library The Analytics feature The RSS feature can serve as a social media content generation tool. Easy UI Cons The pricing is rather steep. There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial. Review Source VR Verified Reviewer Demand Generation Manager E-Learning Used the software for: 2+ years ### "Makes Social Media Management so Easy! " March 4, 2021 5.0 It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too! Pros No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan! Cons The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social When I trialed HootSuite, the platform seemed more complex than Sprout Social and had less reporting capabilities at the time. I believe HootSuite might be a bit cheaper though Review Source Kiran S. Delivery Manager Hospital & Health Care Used the software for: 2+ years ### "The Best Social Media Management tool " October 15, 2022 5.0 Pros 1\. Scheduling posts 2. Chatbots 3. Social Listening Cons 1\. It is quite expensive 2. Add on features costs more than the tool itself. Other than these two sprout social is a great tool to have. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social Features Switched from [Zoho Marketing Automation](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/) Features Review Source DS Danielle S. Social Media Manager Higher Education Used the software for: 1-2 years ### "Easily allows for teamwork" March 2, 2021 5.0 Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes teamwork seamless. Pros One of the best features on Sprout is the ability to have multiple users create, review, and publish content. This has saved us a tremendous amount of time on our team. The user interface is really nice and accessible, and the features are all the essentials you would want in a scheduling tool plus some bonus features that I don't use often but are nice to have. Most of all, the reporting tool saves me a tremendous amount of time. It's customizable so you can quickly pull a report for a certain channel and window of time when needed. Cons When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook. I also wish that you could customize the metadata on links in Sprout, with the same functionality of something like Yoast, so that your social person could swap out thumbnails quickly. I do have issues from time to time with what attachments are generated as well; depending on the order in which you insert links into the draft, it will pull different attachments. Sometimes you have to delete and re-insert links in the draft to get the right attachment. It would be better if Sprout added a section to choose the link you want to attach. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social Sprout has the best user interface and the most features. Reporting is also really nice and digestable. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite wasn't serving our team and we were without a tool for a while. When I came into the role, I suggested Sprout for its reporting and drafting capabilities. Review Source Megan G. Chief Marketing Officer Consumer Goods Used the software for: 1-2 years ### "Sprout social – automate all your social networks in one place" September 6, 2023 4.0 When it comes to publishing, Sprout stands out because it tailors unique settings to each platform. This means I get an immediate alert if an image is the wrong size or if I post it at the optimal time. The reporting features are also very clear and comprehesive, ready to be shared with team members without reformatting. Pros I've been using Sprout Social for a while now and it's been a good tool for managing our social media presence. The ease with which I can pre-schedule posts and preview them as they will appear natively on each platform is nice. What I find especially helful is the unified dashboard that allows me to view and respond to all comments, tags, and direct messages across multiple social media sites. The Smart Inbox feature is a huge time saver as it eliminates the need to log in to each platform individually. Cons A negative point is its cost, compared to other platforms that perform the same function, I consider it expensive, another negative point is the customer service, it is slow and it takes time for them to understand the problem, I think they need better training. Review Source VR Verified Reviewer Marketing Communications Manager Consumer Services Used the software for: 2+ years ### "Great Social Tool to Manager Multiple Brands" June 24, 2019 5.0 For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level. Pros Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox. Cons The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social). Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite is great, but not ideal when you need to manage multiple brands. Ended up having way too many feeds to make the platform user friendly. If users find it overwhelming they stop using it. Single inbox for the win. Review Source ☞ Matt V. CEO Accounting Used the software for: 1-2 years ### "Worst decision we have made for a marketing platform" March 20, 2024 1.0 Terrible. One of the worst decisions we have made. Now that they are still charging us, we asked for support and they said they can only send articles and videos. Nobody can talk to us. Pros The "pros" didn't turn out to be pros at all. We wanted our clients to be able to use the link from Sprout and review posts. Turns out, they had trouble with it and never used it. Every other feature can be found in systems 1/10 the price. Cons They will not let me out of the contract. They auto-renewed me after a year for another year and we have since moved all our accounts elsewhere but they are still charging us $400/ month. Review Source FSS Fahim Shahriar S. Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Where business grows faster!" July 13, 2022 4.0 This enables users to control social media accounts with ease. The templates help to produce fast and effective content. This is a very helpful tool that ensures smooth workflow. If they reduce the price then it would be a very effective option indeed. Pros The template collections help creators to create contents very fast and smoothly. It lets users to monitor competitors which helps to design marketing campaigns accordingly. This helps the business reach to the top at a very high pace. Cons It is very expensive and their customer support is really bad. They literally ignore the problems reported to them. Which is very irritating. I hope they improve it soon. Switched from [Loomly](https://www.capterra.com/p/166498/Loomly/) It was too expensive and their customer support team was really bad. Review Source Kulinda J. Head of Digital media marketing Marketing and Advertising Used the software for: 2+ years ### "Sprout social is the best Social media management tool out there." October 11, 2023 5.0 It simplifies social media management, reduces the need to switch between multiple platforms, and offers a centralized hub for various tasks, including scheduling, analytics, engagement, and content management. This saves time and improve overall efficiency for our team and business. Pros Post Scheduling,Social media listening tools,Content management Cons Only issue I have with Sprout is the cost. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social Ability to provide comprehensive analytics and team management capabilities. Review Source VR Verified Reviewer Marketing Program Manager Construction Used the software for: 2+ years ### "Efficient way to post social content" November 22, 2022 5.0 The need to be able to schedule future posts across all platforms Pros It saves us so much time to be able to have one post posted across multiple platforms. It was a real time suck to need to login to multiple platforms, paste copy, upload images, and post. It is alos great to have all analytics in one single place. Cons I do wish you could use the same post and schedule different times per platform. I also wish it would automatically resize images for the different platform specifications. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Price Review Source WI Wael I. editor Civic & Social Organization Used the software for: 2+ years ### "i like Sprout Social all time" August 5, 2023 5.0 A good human experience characterized by mutual respect between people, respect for freedom of opinion, democracy in dealing and cooperation in solving problems Pros I liked most about Sprout Social: the ease of handling the application, and the cooperation of technical support when any problems occurred. In addition to being an ideal means of communication Cons The thing I like least about Sprout Social is the large number of notifications Review Source VR Verified Reviewer Digital Executive Marketing and Advertising Used the software for: 2+ years ### "One of the best social media management & analytics. " July 8, 2022 4.0 My overall experience with the tool is quite satisfactory. It really impacts your day to day tasks and have a strong algorithm around it. I am quite surprised that it somehow outperform so many other tools. Same is the case with exceptional user interface Pros It is simple and at the same time do really good when it comes to social media monitoring & analysis. It is by far one of the best tool that I have used. Cons It is a bit expensive compares to the same products available in market. Switched from [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) My company was looking for a better solution for their needs Review Source DH Danielle H. Owner Marketing and Advertising Used the software for: 2+ years ### "Effortless pre-publishing and superb social media analytics" May 6, 2022 5.0 Since subscribing to Sprout in the past 3-4 years, I have been able to grow my business due to the ease of reporting to clients. A big thank you from me as a small business owner. Pros I am not a data person so need to see analytics in an easy to read and understand format. Sprout does this superbly in a a visual way. Cons None to be honest. I am happy with the functionality of the software and what it does for my small business. Reason for choosing Sprout Social Sprout made it look easy! And super quick. Win all round. Review Source Lori Ann R. Brand + Marketing Manager + Creative Content Maker Marketing and Advertising Used the software for: 2+ years ### "Sprout Social Expanded Tools and Metrics Reporting" April 11, 2019 5.0 Anytime I have had a technical issue (and there have only been a few in the past nine years) their customer support team was responsive, friendly and efficient at fixing the problem. Each member has their own dedicated account manager, which feels nice. Such a great company, and perfect tools for digital content management. Pros I have been using Sprout Social daily, since 2010 as a freelance marketing professional. I manage several B2B and B2C accounts, and had previously used Hootsuite. The dashboard in Sprout Social has every possible automation, scheduling feature and content research resource you could imagine. From social listening via #hashtag keywords, to suggestion content from over 30 industry specific niches. My clients love the metrics reports, and I love that I can brand them quickly and easily to my own agency. If you are a content marketer, you have to try Sprout Social. It has saved me well over 15 hours per week for more than nine years. Cons I wish they had an auto-scheduler for Instagram. Other software companies have specialized in scheduling posts for IG and IGTV, but this isn't available in Sprout Social. I think this is the only thing that is missing from this amazing software. Review Source Cristina M. Chief Marketing Officer Retail Used the software for: 1-2 years ### "Sprout Social, creates, measures, and analyzes social networks" January 28, 2023 4.0 All the tools it has are very useful, the customer service is good and it doesn't take long to respond, it's something remarkable since other similar platforms have very slow customer service. Its interface is intuitive, the menu is simple and the statistics are presented with easy-to-read graphs. Pros Sprout social It is a platform with many functions you can publish content from social networks, create engagement and above all see a detailed analysis of the statistics of your social networks, Sprout social is a platform that has come a long way, it is a combination of content manager and a tool data intelligence, you can see a clear picture of how your company's social media growth is, the number of fans, likes, comments, and sentiment analysis what it does through comments and certain keywords today with which it determines if it is positive or negative. Cons They need to add one of the main social networks, YouTube, many analyzes of all the users who are there are lost. Tik tok in my opinion is not well integrated, it lacks better synchronization with the posts, as well as with Instagram stories. And their prices are expensive compared to other social media management and analytics platforms. Switched from [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) It has better integration, and more tools Review Source Andrei P. Student Education Management Used the software for: 6-12 months ### "Sprout Social is a great all around social media manager." June 7, 2022 5.0 Sprout Social is a great all around social media management software. It can be expensive, but if you don't know what you are exactly looking for to help you manage your social media, I can say Sprout Social is the best option since you can have a bit of everything. Pros Sprout Social has enought features to cover all areas on social media management. Cons Sprout Social can be very expensive and the per user pricing doesn't help. Switched from [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[Buffer](https://www.capterra.com/p/143492/Buffer/)[Loomly](https://www.capterra.com/p/166498/Loomly/) Sprout Social was recommended. Review Source JH Jessi H. Stay at Home Mom Professional Training & Coaching Used the software for: 2+ years ### "One of my go-to SM management tools" November 1, 2017 5.0 Pros Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature. Cons There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite. Review Source Similar Products Featured