--- title: "Sprout Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Sprout Social the right Social Media Marketing solution for you? Explore 609 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/121447/Sprout-Social/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Sprout Social 4.4 (609) [View alternatives](https://www.capterra.com/p/121447/Sprout-Social/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Sprout Social Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms.“ February 22, 2026 Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles.“ February 22, 2026 MG Moran G Mobile Marketing LeadConsumer Services, 51 - 200 employeesUsed the software for: More than 2 years. “It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all interactions from a specific page under its own section.“ December 31, 2024 KJ Karen J Marketing ManagerEntertainment, 51 - 200 employeesUsed the software for: More than 2 years. “So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite breaching contract and taking away the local rep (which was the selling point) - they're refusing to terminate the contract until rollover time again.“ January 13, 2025 Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team.“ February 22, 2026 KJ Karen J Marketing ManagerEntertainment, 51 - 200 employeesUsed the software for: More than 2 years. “Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this“ January 13, 2025 ZW Zach W Enterprise Account ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “It made managing all our social stuff way easier and the whole team could work together in one place.“ June 15, 2026 CR Chris R PresidentMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and pretty much the same features.“ October 24, 2024 ## Showing most helpful reviews Showing 1-25 of 609 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Zach P. Marketing Coordinator Education Management Used the software for: 2+ years ### "Sprout Will Superpower Your Social" February 22, 2026 5.0 Overall using Sprout has been a huge boost to our social strategy, both paid and organic. Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team. I would highly recommend using Sprout Social if you're looking for a new social media management tool. Pros Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms. The reporting tools are top tier and it is incredibly simple to generate visually appealing reports, especially for paid campaigns. Having switched over from another provider the learning curve was quite simple as the user interface is intuitive. It won't take long to master Sprout Social. Cons The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles. The features are worth the money, but it is important to consider how many user licenses you will need to adequately support your organization. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was lacking some fundamental features we were looking for and the enterprise solution they offer was too expensive for us. Review Source Response from Sprout Social February 23, 2026 Hi Zach - thank you so much for taking the time to leave us a review. We truly value your feedback. Please be sure to join our community of other Sprout users to stay up to date on our latest releases and threads! https://community.sproutsocial.com/ JM Jeff M. Marketing Director Financial Services Used the software for: 1-2 years ### "We love it! Great product! " September 16, 2025 5.0 It's been very positive and I think we'll be with Sprout Social for a while provided the value continues and the features improve over time as the industry adapts. Pros They make it easy to see our entire inbox and messages we have. We're also able to respond directly to messages and comments from Sprout Social. IT's easy to use and set up, as well as schedule posts in advance for easy publishing. We feel confident in it's security and have never had an issue or bug that has needed to be worked out. The vaue we're getting is great and they're willing to customize your plan based on what you need. Cons There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them. It's a very robust product. Alternatives considered [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social Sprout Social gave a better value for money and more robust tools. Review Source Étienne L. Vice-president Marketing and Advertising Used the software for: 1-2 years ### "A literal nightmare" September 18, 2026 1.0 A literal nightmare. We tried for months to cancel our subscription because the platform's errors caused issues with our own customers. The customer service team never seemed aware of our past interactions. They constantly connected us with their product team to help improve their platform—on our billable time—without actually resolving any of our concerns. Every time we spoke with them, it felt like starting back at square one. Incredibly irritating. Pros Scheduling posts across multiple platforms. That was the only useful feature, but since I need to hit a 100-character minimum, here are some characters. Cons Multiple reporting errors. Terrible customer service experience. Extremely expensive for the value provided. I suppose it might be useful for large enterprises, but I would never consider it for a marketing agency. Review Source SR Sergio R. Coordinatore Infermieristico Individual & Family Services Used the software for: 1-2 years ### "Sprout Social is an Outstanding Social Media Management Solutiona that Streamlines Our Operations" July 21, 2026 5.0 For the years that I have been using Sprout Social, everything has been exceptional. Sprout Social is highly dependable to use. Pros Sprout Social is a reliable social media management solution that streamlines post scheduling and makes work easier for our team. I am impressed by the friendly interface of Sprout Social. Cons I do not have any dislikes when it comes to using Sprout Social. Sprout Social is flawless and powerful to use. Review Source MV Mariana V. Social Media Lead Marketing and Advertising Used the software for: 1-2 years ### "Recommended for social media management" April 11, 2025 5.0 Great experience and great customer service! Pros User-friendly interface with all the latest updates and a preview grid for Instagram. The reports are really complete and you can even have a competitors' report. Cons A little expensive. Custom reports will be deprecated. Social Listening seems very basic, and not as advanced as other tools. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social overall their analytics, ai integration and management features seemed better. Review Source Response from Sprout Social April 14, 2025 We're so glad to hear that you're utilizing the Reporting, analytics and AI features of our platform. I understand your feedback on Social Listening, and I'll be sure to pass that along to our product team. Thank you for choosing Sprout Social! ZW Zach W. Enterprise Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Great for teams with a true social presence, just an expensive addition" June 15, 2026 5.0 Overall my experience was pretty good. It made managing all our social stuff way easier and the whole team could work together in one place. The cost is the main thing to think about, but if you have a team and post alot it really does help get the job done. Pros The best part for me was having all my social accounts in one place. Instead of jumping between Facebook, Instagram, and the rest, I could post to all of them from one spot wich saved me a bunch of time. The reports are also really nice and look good when you need to show them to your boss. Cons The price was the hardest part. It works good but it gets expensive fast, espcially if you have a few people on your team or a lot of accounts. If your just one person or a tiny business it might feel like to much money for what you need. Review Source Chris L. Operations Publishing Used the software for: 1-2 years ### "A simple solution to replace a social media manager" March 26, 2026 4.0 I tried a bunch of social content schedulers to find what would work best for my business. Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you can do more fo that, then this might be a good option for you. Pros The drop and drag editor makes scheduling content across multiple social media platforms simple and easy. The analytics are top notch. Cons It is an expensive version of a simple software. Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors. Review Source TG Tim G. Customer Service Executive Civil Engineering Used the software for: 2+ years ### "Helps me keep on top of customer messages." July 14, 2025 4.0 We used to miss questions customers were asking in the comments on posts because they were in so many different places. Today, I capture all of them in a single dashboard and respond more quickly and having the ability to do that makes a meaningful difference in how our clients perceive us. Pros I like that all of our social stuff comes in to one place. It prevents me from having to log in and out of separate accounts just to respond to comments or DMs. The tagging system also comes in handy to help us keep track on who on the team worked on what. Cons It can be a little overwhelming to get started, especially the analytics portion. It took me a week to feel comfortable and I’m still puzzled by some filters. Review Source Response from Sprout Social July 21, 2025 Thank you for your review! It's great to hear that Sprout is helping you consolidate comments and DMs. I understand the platform can feel overwhelming, please feel free to reach out to our customer support if you ever have any questions. We're here to help! RW Richard W. Senior Digital Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "Sprout Social" October 29, 2025 4.0 Overall positive. It was a strong tool that did what we needed for a medium size business. Fairly cost effective too. Pros Easy to use, simple interface and reliable social publishing. Also has a social advocacy bolt on which is useful for getting employees to share content. Cons Reporting felt quite limited, customer success managers and account management was also not great. Sometimes we felt like an inconvenience. Review Source Patricia M. Content Creator Online Media Used the software for: Less than 6 months ### "Simple & Easy" December 1, 2025 4.0 sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is for me to use and post without challenges Pros Ease of Editing & posting and it is very good for content creators across the spectrum. For me a mini youtuber it is great Cons a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain Review Source Response from Sprout Social December 2, 2025 Thank you for your review! It's great to hear that Sprout's been a great fit for you as a content creator. We understand that cost is a factor and we will certainly note your feedback. JW James W. Owner Media Production Used the software for: 2+ years ### "Best SMM Tool Out There" February 18, 2025 5.0 10/10 amazing support, so many features, and truly the best UI experience. Pros Literally the only social media tool you need. Cons cost can be a little expensive, but once you use it, the value is there. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) The feature comparison and UI/UX is a game changer and ultimately saves me time. Review Source PS Paige S. Creative Director Marketing and Advertising Used the software for: 2+ years ### "A Great Social Scheduling Tool" December 2, 2022 4.0 Pros A very easy-to-use and understand social scheduling platform that is perfect for beginners and experienced social gurus. Provides excellent insights and analytics to help improve social growth and understanding of how certain posts are performing. Very simple to manage multiple social profiles at once, which is essential for any social media management business. Cons The place that has the most room for improvement is the posting aspects. Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and then having to post ad-hoc when Sprout doesn't send the post live. Switched from [Sked Social](https://www.capterra.com/p/210659/Sked-Social/) Sked is very expensive. I switched because Sprout offers a much better price. Review Source WKK Wiseman Kajidori K. Digital Marketer Health, Wellness and Fitness Used the software for: 1-2 years ### "Sprout Social the best, affordable, high quality, all round Social media management tool." October 24, 2022 5.0 Pros Spout Social reduced the time that we needed to spend on Social media, by consolidating and automating our posting. Cons We are waiting for Sprout Social to fully integrate with Google my Business. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Sprout is easy to use and it consolidates all our important platforms in one place. Review Source AC Andy C. Digital Marketing Executive Primary/Secondary Education Used the software for: 2+ years ### "Research the value against competitors " September 23, 2024 4.0 After trying multiple tools, Sprout has been a slight leader in the sector for us but you definitely pay for it. Pros The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch. Cons Very expensive with other products on the market. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Sprout offered more features and a better UX following initial research. Review Source ES Ellie S. Senior Marketing Campaigns Lead Marketing and Advertising Used the software for: 1-2 years ### "Sprout - robust but pricey tool" April 16, 2025 5.0 Pros I liked the social analytics - they felt super robust and useful Cons The price was a barrier. I used it while at a big company, but not afterwards. Also, there were always issues with tagging users on LinkedIn Review Source Response from Sprout Social April 17, 2025 Thank you so much for your review! It's great to hear you find the analytics robust and useful. We understand the concerns about price, and we're always striving for ways to provide the best value to our customers. CD Claudio D. Digital Marketer Telecommunications Used the software for: 2+ years ### "Social media marketing made easy." December 18, 2024 4.0 The software has enabled us to schedule post in advance across all social media channels hustle free. Pros Software efficacy in streamlining content publishing and availability of robust features that enhace strategic decisions making. Cons The product is very reliable compared to other social media marketing tools. No glitches experienced. Review Source Response from Sprout Social January 23, 2025 We appreciate your review! It's great to hear that your experience has been seamless and that you've been able to streamline your content publishing. iM ibrahim M. accountant Accounting Used the software for: 2+ years ### "I really loved my experience at Sprout Social" December 4, 2023 5.0 I've been using Sprout Social for two years, and overall, it's been a very positive experience. I found that the powerful features, ease of use, and excellent customer support made Sprout Social a valuable social media management tool. I particularly benefited from the following features in Sprout Social: Automated Scheduling: Automated scheduling has helped me save time and effort and ensure that my content reaches my target audience at the right time Pros Overall, I think Sprout Social is a powerful tool that can help businesses and organizations manage social media more efficiently and effectively. Cons There is nothing strong negative about it. He may need to increase the limited advantages that exist in social networking. Review Source RM Rebekah M. Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Best Social Media Campaign Management Tool" October 4, 2021 5.0 By now, Sprout is just a part of my daily life. Once a week I will input all the post information that we designed in our development meeting, and schedule them to run throughout the next week across all the channels we use. Every other day I pop in to check on analytics and check notifications/engagement. Then, once a month, I use the easy reporting system to send reports on analytics to the clients whose social I run. Every now and then there will be some error that stops me from posting, and customer service might not fix it speedily, but that's a small percentage of my daily interaction. Usually it flows smoothly. Pros After bouncing between a number of free trials for similar software, Sprout easily won my heart. It's well-designed, easy to use, and intuitively includes plenty of great features like reporting and cross-posting. Cons While not a bad price for an agency, the cost is unfortunately prohibitive for most freelancers. Were a cheaper tier offered, I guarantee they would see a lot of interest. I've also had poor experiences with support chat, with tickets taking days before completion even when they impact currently-running campaigns. Review Source Farzana S. Team Leader Marketing and Advertising Used the software for: 1-2 years ### "The Most Effective Social Media Management Software." September 19, 2022 4.0 This product is just what we require. We manage various social media accounts due to our work, which enables us to keep a solid online presence. Pros Never has managing several social media accounts been so simple. Time is significantly reduced by switching between accounts and scheduling postings. The reports provide precise information about how everything operates and aid in making informed decisions. My teammates enjoy utilizing the user-friendly Functionality since it is so effortless. Cons The expense is the only drawback. It would have been much more sought after if the pricing had been slightly lower. Review Source Victoria N. Corporate Communications Coordinator Publishing Used the software for: 2+ years ### "My experience in the social media with Sprout Social." February 8, 2024 5.0 Sprout Social is the best social media management tool for the benefits of the users. I have experienced benefits after benefits. Pros It is valuable to use social media to grow our experiences and skills. I have extracted the best ideas for my career from social media through Sprout Social. Where customer engagement is needed, Sprout Social is the best platform to discuss most this matters. It is generally easy to use. Very affordable with a month of free trial for all. Cons This software is amazing. It is easy to understand and implement to. Nothing challenging. Review Source ☞ Matt V. CEO Accounting Used the software for: 1-2 years ### "Worst decision we have made for a marketing platform" March 20, 2024 1.0 Terrible. One of the worst decisions we have made. Now that they are still charging us, we asked for support and they said they can only send articles and videos. Nobody can talk to us. Pros The "pros" didn't turn out to be pros at all. We wanted our clients to be able to use the link from Sprout and review posts. Turns out, they had trouble with it and never used it. Every other feature can be found in systems 1/10 the price. Cons They will not let me out of the contract. They auto-renewed me after a year for another year and we have since moved all our accounts elsewhere but they are still charging us $400/ month. Review Source VR Verified Reviewer Marketing Program Manager Construction Used the software for: 2+ years ### "Efficient way to post social content" November 22, 2022 5.0 The need to be able to schedule future posts across all platforms Pros It saves us so much time to be able to have one post posted across multiple platforms. It was a real time suck to need to login to multiple platforms, paste copy, upload images, and post. It is alos great to have all analytics in one single place. Cons I do wish you could use the same post and schedule different times per platform. I also wish it would automatically resize images for the different platform specifications. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Price Review Source DH Danielle H. Owner Marketing and Advertising Used the software for: 2+ years ### "Effortless pre-publishing and superb social media analytics" May 6, 2022 5.0 Since subscribing to Sprout in the past 3-4 years, I have been able to grow my business due to the ease of reporting to clients. A big thank you from me as a small business owner. Pros I am not a data person so need to see analytics in an easy to read and understand format. Sprout does this superbly in a a visual way. Cons None to be honest. I am happy with the functionality of the software and what it does for my small business. Reason for choosing Sprout Social Sprout made it look easy! And super quick. Win all round. Review Source Leah G. Detailer Automotive Used the software for: 1-2 years ### "Great…but…" July 9, 2024 3.0 It’s a great product. I love the features but the price is just an undeniable flaw with the whole thing. Pros Sprout Social's reporting and analytics are great, they have in-depth insights that help refine my social media strategy. The detailed reports are incredibly useful as well. Customer support is another area where it excels. Their team is responsive and knowledgeable, always ready to assist with any issues or questions. Cons The price. It absolutely creates a barrier for smaller businesses in the ”money saving to scale” eras of their business. (Where I currently am) Review Source BM Bill M. CEO Automotive Used the software for: 1-2 years ### "Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service" October 11, 2024 1.0 Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable ROI (our team often preferred working natively in Meta Business Suite). What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used their software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seem to be superior alternatives, that cost less, and are more customer friendly. Pros It has an extensive list of features and integration with all the major social media platforms. Cons It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service. Alternatives considered [Statusbrew](https://www.capterra.com/p/155456/Statusbrew/)[Planable](https://www.capterra.com/p/171744/Planable/)[Buffer](https://www.capterra.com/p/143492/Buffer/)[Loomly](https://www.capterra.com/p/166498/Loomly/)[Later Social](https://www.capterra.com/p/152254/Later/) Reason for choosing Sprout Social Lack of experience with the alternatives. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.