# Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/103468/Act-On/reviews --- Act-On 4.3 (258) [View alternatives](https://www.capterra.com/p/103468/Act-On/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Act-On Ease of use 4.1 Customer Service 4.3 ## Pros and Cons in Reviews BR Ben R Senior Marketing SpecialistComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making efforts to meet the moment, providing insight into how much email engagement is real.“ October 2, 2025 BR Ben R Senior Marketing SpecialistComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors.“ October 2, 2025 RB Rex B Marketing AssistantMarketing and Advertising, Self-employedUsed the software for: Less than 6 months. “Provides valuable insights through data enabling for both inbound and outbound marketing creating an alignment between sales and data.“ March 30, 2024 Freya D Content Marketing ManagerComputer Software, 51 - 200 employeesUsed the software for: Less than 6 months. “The design is a bit flat and the interactivity a bit lacking.“ July 22, 2022 Jared C Marketing SpecialistMachinery, 10,001+ employeesUsed the software for: More than 2 years. “We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports.“ February 26, 2023 Datis M Director of MarketingEvents Services, 11 - 50 employeesUsed the software for: 1-2 years. “Landing page builder was terrible“ April 28, 2020 Jared C Marketing SpecialistMachinery, 10,001+ employeesUsed the software for: More than 2 years. “Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software.“ February 26, 2023 ## Showing most helpful reviews Showing 1-25 of 258 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sarah O. Marketing Manager Insurance Used the software for: 2+ years ### "A great marketing platform" August 12, 2024 5.0 I've had very positive experiences with Act-On, the support has been wonderful and the platform has been solid. Pros Act-On is a simple to use platform with WYSIWYG editors for emails, forms, and landing pages. You can quickly set up multiple touch point campaigns. Cons Act-On recently updated their email composer which made it more cumbersome to design emails. They haven't forced users to use it yet, but eventually it will replace the existing composer. Review Source LC Lucy C. President of Sales Cosmetics Used the software for: 1-2 years ### "Mass marketing approach which is really effective." February 25, 2024 4.0 Easily deployable and effective tool. No time wasted on unproductive campaigns. Adaptive and secure software. Pros There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly. Cons I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) There is much control felt with Act-On compared to others. It is also easier to deploy and customize. Review Source BR Ben R. Senior Marketing Specialist Computer Software Used the software for: 6-12 months ### "A swiss army knife that can do a lot of what you need ... but not everything" October 2, 2025 3.0 Act-on has been there for our team's marketing efforts. In the course of a year we've run campaigns of all sorts, driven traffic to landing pages and assets, created forms and segmented lists. These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight. Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors. Pros From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making efforts to meet the moment, providing insight into how much email engagement is real. Cons Nothing is quite easy. Everything is a step or two from intuitive. The landing pages may be drag and drop simple, but at their best they also look like they're from the 2010's. Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email. Review Source AS Ashley S. Database Administrator Marketing and Advertising Used the software for: 2+ years ### "Meeting goals and driving leads with Act-On" May 21, 2019 4.0 Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created. Pros Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level. Cons Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Reason for choosing Act-On We were in need of a very comprehensive social media and automation tool and Act-On was highly recommended and after test driving, the ease of use and functionality proved itself. Review Source Response from Act-On Software May 22, 2019 Hi Ashley, Thank you for posting a review! We appreciate your feedback. Cheers, Sarah CH Catherine H. Sr. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Wonderful Product. Great Value, Amazing Results!" May 7, 2019 5.0 I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities. Pros Act-On is easy to use and great metrics! Cons Nothing I'd change about this software! Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing Act-On I chose Act-On because of the ease of use, their intuitive interface, and metrics. Their automation is amazing and allows me to focus on other lead generation tools in addition to social publishing tools. Our business has greatly benefitted from their significant increase in delivery rate than the last email marketing platform. Review Source Response from Act-On Software May 22, 2019 Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah BD Bethany D. Marketing Automation Manager Education Management Used the software for: 6-12 months ### "Act-on is an easy to use and robust marketing tool." June 20, 2019 5.0 Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it. Pros Most actions are very intuitive and the tool is easy to navigate. Cons Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing Act-On Act-on looked to be easy to use and intuitive, whereas the others seemed a bit more complex. Review Source Response from Act-On Software June 26, 2019 Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah Srinivas N. Sr. Digital Marketer Information Technology and Services Used the software for: 6-12 months ### "Needs more improvement in UI and UX " October 16, 2019 2.0 its was an ok use software but not the best. I use hubspot now, try to replicate hubspot acton Pros Less expensive, serves the purpose for a while not for long run Cons ui and ux is very poor and navigation was not so friendly Reason for choosing Act-On less pricing Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) user experience is great, and has a CMS to host website Review Source Abbie D. Director of Marketing Computer Software Used the software for: 2+ years ### "Buyer Beware!! Not a sophisticated system in the least" October 18, 2018 1.0 The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018. Pros Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment. Cons Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities. Review Source Jared C. Marketing Specialist Machinery Used the software for: 2+ years ### "A very customizable software that allows us to carry out high-level marketing." February 26, 2023 5.0 Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software. Pros We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies. Cons Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support. Review Source Nikki B. Aviation Marketing Coordinator Design Used the software for: 6-12 months ### "Seamless integration with a CRM system" February 28, 2024 5.0 Act-On simplifies marketing automation, enhances time management, enables precise tracking, and efficiently strengthens collaboration with our CRM Pros Act-On has proven to be a valuable tool in optimizing my marketing efforts in the aviation industry. Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation. Cons While Act-On offers customization, some advanced features may require deeper technical skills. Review Source VR Verified Reviewer Marketing Operations Manager Computer Software Used the software for: 2+ years ### "A strategic tool to build successful marketing campaigns" November 8, 2018 5.0 Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them. We were able for the first time to really segment and target our audience. We saw a significant increase in our opening and click rates, we could trigger more interest by sending relevant content to our audience, and this led us to more qualified and interested leads. This tool allowed us to track our audience and create reports on our tasks and projects such as events, webinars, digital campaign (including google adwords, social media posts, emails, website, landing pages). It is a must-have in our marketing tech-stack. We would advise to really define your needs and do some benchmark; Act-On is a great tool to build segmentation, automated programs, nurturing programs and it can be integrated with many other tools, to create a great and efficient tech stack. It definitely is a tool worth having, but it requires to know where you want to go and what you want to achieve. It took us a few months before understanding and mastering most of what you can do within the platform, and we’re still learning. So be persistent and don’t be afraid to “play with” and test the tool, it’s totally worth it. Pros Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation. The support team is great, they’re efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform. Cons Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc). These delays can be a bit frustrating when you are working on a template and you can’t finish it because some of the assets are still being processed by the system. The marketing calendar is a bit confusing sometimes, I see messages that have not been sent marked as sent, and we can only have a month view unless we export the details. Review Source Response from Act-On Software November 15, 2018 Thank you for posting your review. It's always great to get customer feedback on what's appreciated and what could be improved upon. Thanks again! VR Verified Reviewer Customer Experience and Marketing Manager Used the software for: 1-2 years ### "One of the Best Marketing Automation Programs I've Ever Used" May 15, 2018 5.0 My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too! Pros I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically based on file status, etc) could be pulled into ActOn for campaigns. Next, it integrated with our website - it also has the ability to design your own website within ActOn that allows for even more neat features. It tracked users across emails & webpages and the reports allowed us to drill down to specific geographical areas of activity, key words used, which pages they were on and for how long, etc. It also gave a numerical value (that you can custom set) to each action and at a certain point could put that contact into a sales cycle or send an alert to the sales team to reach out to them. Lastly, the automated marketing feature was THE BEST. You have the ability to design a multi-faceted campaign that could run for a set amount of time, or indefinitely. What I found to be the cherry on top was that you could set actions for contacts who didn't do certain things (didn't click, didn't open, etc) and then repeat steps or put them into different tracks. As huge as this program seems, it was also incredibly easy to navigate. Saved our teams a lot of time and energy. Cons The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc. Review Source Response from Act-On Software May 23, 2018 Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution. Happy Marketing! Sarah AS Amy S. Director of Marketing Telecommunications Used the software for: 2+ years ### "Invaluable Marketing Asset" August 5, 2017 4.0 Pros Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once. Cons Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did. Review Source VR Verified Reviewer Vice President, Marketing Industrial Automation Used the software for: 2+ years ### "Very Solid Product for Very Little Money" September 10, 2018 4.0 Our target markets have become much more complicated as we've grown, and ActOn allows us to segment our campaigns to send the right message to the right audience - by geography, vertical, etc. Pros Syncing with SFDC is awesome. Easy to use - novices can pick it up quickly. Reporting is quite good and easy to understand. Love the continuous product improvements that are made. Cons WYSIWYG can drive you crazy, especially with formatting and fonts and hyperlinks, making it tedious to get the look you want. Lately it has been very slow to load, especially photos/graphics. Review Source Response from Act-On Software September 21, 2018 Thanks for posting your review. I agree that it's easy to pick up and hit the ground running especially if you take advantage of the University, the User Community and the awesome Boot Camp trainings. Learn more on the Community here: https://community.act-on.com/home Kerry M. Marketing Specialist Building Materials Used the software for: 2+ years ### "Very Effective" July 16, 2019 5.0 My experience has been great! We don't have an overly complicated marketing plan and this does everything that we need it to do. Pros This software works very well for our company. A lot of people I've chatted with feel it's out of date but for us, it's perfect. It's easy to write and send an email campaign, and even easier to track the results! I also appreciate how easy it is to use with Dynamics CRM and upload .csv files. Cons There really isn't anything I don't like about this software. I haven't had a negative experience and it hasn't disappointed me in any way. Review Source Response from Act-On Software July 17, 2019 Hi Kerry, Thanks so much for posting your review. We love customer feedback and are so happy you're an Act-On enthusiast! Cheers, Sarah AT Andre T. Used the software for: ### "" October 31, 2013 2.5 Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life, pensions) for midsize companies in Brazil. Our sales process is based on inside sales cold calling clients to schedule face-to-face visits with our sales consultants. We already have a great telemarketing platform, and we wanted to extract more value from the interactions we have with our prospects, especially when it's not yet time to schedule a face-to-face visit. Before Act-On, we only scheduled a follow-up call after a given time, determined by the inside sales agent according to client response. We found Act-On as an affordable and flexible solution to our marketing automation needs. We particularly liked their "no commitment" sales approach, with month to month billing, no contracts, no upfront setup fees. Implementation was easy, we were able to figure out how to do it ourselves. Business support is very weak, though. Interactions are very superficial, and the sales rep (who, thankfully, continued to be accessible to answer our questions) is more knowledgeable about the software and real marketing applications than the designated Customer Success Managers (who we don't feel are very invested in our success). Its functionality is basic but complete. The content manager (for Landing Pages, for example) is quite basic, but once you figure out how to use it, it does what you need done. Lead scoring works fine, as do Automated Programs. It could have better designed templates for emails and landing pages; the ones provided are dreadful. There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability. For some reason, most of the email I send through Act-On doesn't make it to my clients' inboxes. I have trying to address this issue with Act-On's deliverability team, but it seems to be something they have resigned to convince their customers to live with. Our clients are in Brazil, so they tried to convince me that this is a problem specific to Brazilian ISPs. I believed this, until I made a test a couple weeks ago. I sent test messages to all ISPs I could create an account on: UOL, Locaweb (Brazilian), GMail, Google Apps, Outlook.com, iCloud, and Yahoo. It turned out that all messages sent to Brazilian ISPs actually made it to their inboxes. The problem was with Google hosted email accounts (100% of the messages I sent went to junk/spam; they didn't even make it to the new Promotions tab), Outlook and Yahoo. So, even if you are in the U.S., look out for poor deliverability. Review Source MK Matt K. Digital Marketing Manager Retail Used the software for: 1-2 years ### "Good marketing automation, with some catches" August 6, 2019 5.0 Overall, Dynamics CRM is the biggest problem; however, if Act-On is going to support its integration with the platform, it has to better understand it. Besides that, I like the tool. It has a lot of bells and whistles and is competitively priced against similar marketing automation programs. Pros Once you learn it, you realize how nice of a tool it is. Email campaigns, lead scoring, assessing total voice of customer -- it's all there. Cons Unless you get the white glove setup service, it's tough to really figure out what you're doing at first. I would not recommend for Dynamics CRM (it's missing features that other CRMs have). The Outlook email template plugin is nice when it works, but more often than not, there are problems. I do wish they help you better understand what data fields are required in both Act-On as well as the CRM, and how to add/edit what is being integrated. Review Source Response from Act-On Software August 30, 2019 Hi Matt, Thanks so much for posting a review of Act-On. I would encourage you to check out Act-On's customer portal, Act-On Connect. It's full of great resources for customers and includes a customer community for sharing best practices. https://connect.act-on.com/hc/en-us Cheers, Sarah RD Robin D. Business Development Specialist Marketing and Advertising Used the software for: 6-12 months ### "Act-On helps me stay organized and save time." September 7, 2018 4.0 When Act-On is working smoothly, I am able to keep in contact with my prospects, to know what they are looking at and what interests them as well as to determine how I need to send communications to them. The insight that Act-On provides into the life of the leads is very helpful by allowing me to stay organized and save time. Pros With Act-On's Activity History, I am able to view a Timeline that helps to keep me organized so I know what I may still need to send and so that I have a good idea about whether or not my prospects are getting communications that they should. Sometimes, with email blasts emails may not get through an organization's spam filter, but using the Activity History and Timeline in Act-On and testing by sending things through Act-On Anywhere in Outlook help to determine who need to receive emails alternate ways. Cons Often times, maintenance and issues are not brought to our attention prior to us having issues with the software not working or causing issues with our campaigns. Having warnings in advance of when maintenance is being done or of possible known issues so that we can watch for them and be prepared would help a great deal. Review Source Response from Act-On Software September 12, 2018 Hi Robin, Thanks for taking the time to post a review. We really appreciate it. If you haven't already, I would encourage you to join the Act-On user Community. It's a great place to connect with fellow marketers, submit product enhancement and feature suggestions, as well as share best practices. https://community.act-on.com/ideation-home Happy marketing! DF Diana F. Customer Service & Marketing Information Technology and Services Used the software for: 1-2 years ### "Best Marketing Automation Tool ever!" June 21, 2019 5.0 Coming from no experience at all, to being able to automate programs and have all the detailed information and reporting on them is a huge step for me. I've been using other Marketing Automation platforms also, but they are just to complicated. Act-On is very user-friendly and easy to use, learn and understand, and also has very detailed step-by-step guides to every feature they offer, besides the courses you can go over at their University. Customer support is always there to help and very effective. Pros That you can do everything in one place, you don't need to code anything, (it is useful if you want to improve features or personalize a little bit more, but really not necessary) all modules are easy to use. You have Social Media, Automation, Reporting, Scoring, detailed contact information, connectors, etc. Cons I think that lists could be updated a bit, like being able to sort by any of the columns. I don't like that they don't have a connector for Instagram and only to webinar options. Review Source Response from Act-On Software June 26, 2019 Hi Diana, Thanks so much for your positive review! We love your feedback and are so glad you're an Act-On enthusiast. Cheers! Sarah M(C Michael (Mike) C. Computer Software Used the software for: ### "Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On" August 1, 2014 5.0 A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good, Pros Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500. Cons Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms. Review Source VR Verified Reviewer Director of Digital Marketing Hospitality Used the software for: 1-2 years ### "Great but with a learning curve" February 25, 2020 5.0 It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant. Pros This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website. Cons Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software. Review Source SH Sarah H. Marketing Manager Hospitality Used the software for: 1-2 years ### "Would Recommend For Basic Marketing Needs " January 14, 2020 5.0 Act-On has supplied us with a platform to create quality looking emails and marketing materials with ease. Pros Act-On is an extremely easy to use software. It is mapped out in a user friendly fashion to where you feel you are utilizing as much as possible from the program. Cons We have encountered a few deliverability issues with sending our email campaigns and I've felt that at times Act-Ons customer service has not always been the most responsible or understanding. They provide help but not necessarily in correlation with the severity of the matter. Review Source Response from Act-On Software February 6, 2020 Hi Sarah. Thanks so much for your feedback. We really appreciate it. I've flagged your deliverability concerns for your Account Manager who can follow up and connect you with our Deliverability Services pros. They should be able to help. Thanks! Sarah Rachel T. Executive Assistant Used the software for: 1-2 years ### "Act-On Is A Great Marketing Automation Tool" November 20, 2017 5.0 Act-On is one of the more affordable marketing automation platforms and has great features. Pros Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors. Cons Act-On is a very in-depth software and takes quite a bit of time to understand and become familiar with. Review Source SM Sara M. Marketing Coordinator Writing and Editing Used the software for: 6-12 months ### "Easy to use" February 27, 2019 5.0 Overall great experience with the platform. The ease makes the biggest difference. Pros Very simple user interface. With a team spread out across the country, there was no problem in teaching everyone how to use this platform. Really like that I can schedule out my email for time zones, that is a great feature. Cons Sometimes painfully slow to run. Also, help desk would take a long time to respond to a request that would be marked as urgent. While I understand a small company is not biggest fish to fry, it would be nice to have responses within an hour if marked urgent during normal business hours. Review Source Response from Act-On Software March 26, 2019 Thanks for your feedback, Sara. We've made recent updates that have greatly improved the speed and performance of the platform. The Act-On User Community is another great resource for your questions, tips, tricks, and best practices. You can access it here: https://community.act-on.com/home Cheers! Shaun W. Audience Development Manager Newspapers Used the software for: 2+ years ### "Shaun's review" September 7, 2018 4.0 It's has been great, the ramp up and training provided has been tremendous. Pros Ease of use and template share between markets is great. Cons All the bells and whisltes are a bit overwhelming. Review Source Response from Act-On Software September 21, 2018 Hi Shaun! I'm so glad you've taken advantage of the Act-On new user training. That's awesome. It really does help set you up for success. If you haven't already, I also suggest checking out the Act-On User Community where you can exchange best practices, tips and tricks with other users. You'll find it here: https://community.act-on.com/home Similar Products Featured