---
title: "WishList Member Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about WishList Member Software - reviews, pricing plans, popular comparisons to other Association Management products and more."
source_url: "https://www.capterra.com/p/102568/WishList-Member/"
page_type: "product"
language: "en"
publication_date: "2026-09-29"
---

# 

 WishList Member Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 29, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

WishList Member

## What is WishList Member?

WishList Member is a powerful but super-easy-to-use membership plugin for WordPress. It allows you to create and sell online courses, digital products, eBooks, special bonuses, and more. It can be used by course creators, influencers, authors, podcast hosts, and anyone who wants to give access to special content or access to a community with their own membership site. WishList Member has been used on over 100,000 sites since 2012 which allows it to be easy and powerful both at the same time.

## What is WishList Member used for?

[Membership Management](https://www.capterra.com/membership-management-software/)[Club Management](https://www.capterra.com/club-management-software/)[Association Management](https://www.capterra.com/association-management-software/)

Top alternative

Featured

Overall rating

Based on 45 user reviews

Reviews sentiment

Positive

91%

Neutral

7%

Negative

2%

Starting price

$199

Other, Per Year

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for WishList Member?[Manage this product listing](https://www.g2.com/products/wishlist-member/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### WishList Member

4.7 (45)

VS.

[4.2 (656)](https://www.capterra.com/p/57588/StarChapter/reviews/)

Starting Price

$199

Other, Per Year

Starting Price

$119

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.1 (45)

Ease Of Use

3.7 (182)

Value For Money

4.5 (42)

Value For Money

4.0 (144)

Customer Service

4.3 (40)

Customer Service

4.3 (168)

## WishList Member alternatives

[4.4 (614)](https://www.capterra.com/p/145039/WellnessLiving/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.4 (297)](https://www.capterra.com/p/124449/GrowthZone/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (805)](https://www.capterra.com/p/133173/Brilliant-Directories/reviews/)

Starting price

$1450.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.6 (206)](https://www.capterra.com/p/42753/Gym-Assistant/reviews/)

Starting price

$780.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/102568/WishList-Member/alternatives/)

## FAQs about WishList Member

Overview

### Which roles and teams benefit most from WishList Member?

WishList Member is most used by business owners, founders, and executives building membership-based offerings and controlling subscriber access. Marketing professionals and consultants use it to deliver paid campaigns, courses, and protected resources. Web developers and designers manage WordPress membership setups, while coaches, therapists, and practitioners organize client content and recurring programs.

Answer based on 43 reviews

Overview

### What company size and industries is WishList Member built for?

WishList Member is for small businesses using WordPress to deliver online courses or membership sites, with 98% of reviewers from small companies. Its leading industries are Marketing and Advertising (31%), E-Learning (21%), and Health, Wellness and Fitness (7%). Reviewers most commonly use it for membership management (100%).

Answer based on 45 reviews

Features and Usability

### What are the key features of WishList Member?

WishList Member offers access controls and permissions, member accounts, member portals, and self-service portals for membership management. It also includes recurring subscription billing, payment processing, credit card processing, and membership renewals, plus customizable branding, customizable forms, customizable fields, email reminders, and third-party integrations.

Integrations

### Which third-party tools and platforms does WishList Member integrate with?

WishList Member connects natively to 8 platforms: WordPress, LearnDash, PayPal, Stripe, AWeber, ActiveCampaign, BuddyBoss, and Keap. These integrations support membership sites, course access, payment processing, and email marketing. Reviewer feedback particularly confirms use with WordPress, LearnDash, PayPal, Stripe, BuddyBoss, and WooCommerce.

Answer based on 32 reviews

Getting Started and Support

### What training and onboarding options does WishList Member offer?

WishList Member provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference materials and videos provide self-paced learning and feature walkthroughs.

Answer based on 6 reviews

Getting Started and Support

### What customer support options does WishList Member offer, and how do users rate the experience?

WishList Member offers email/help desk support and a knowledge base. Users often describe the help desk as responsive, fast, and helpful, with detailed guidance for technical issues. Some users report slower resolutions, multiple exchanges before troubleshooting begins, and occasional difficulty getting support explanations that non-technical users can follow.

Answer based on 14 reviews

Features and Usability

### Is WishList Member easy to use for a WordPress membership site?

WishList Member provides an intuitive WordPress membership workflow for experienced site owners, with guided setup, tutorials, and familiar dashboard controls. Many course creators value its flexible content protection and integrations, while nontechnical users may find settings, troubleshooting, and moving members between offers difficult. Complex membership configurations require time to learn.

Answer based on 15 reviews

Features and Usability

### What is the WishList Member interface like?

WishList Member offers a familiar WordPress-based interface that makes membership setup and daily administration accessible after initial learning. Site owners value guided content protection and broad configuration options, but the interface can require planning around levels and access rules. Teams needing heavily branded dashboards may need custom design or development work.

Answer based on 10 reviews

## Features

AI summary

Based on 4,125 Association Management reviews

Capterra data shows that buyers of Membership Management software rank the following features as their top priorities:

-   **Registration Management** (**56%** of reviewers rated this feature as critical)
-   **Member Database** (**62%**)
-   **Payment Processing** (**62%**)

WishList Member supports all three of the features reviewers rate most important: **Registration Management**, **Member Database**, and **Payment Processing**. Together, these capabilities help businesses manage sign-ups, keep member records organized, and handle recurring or one-time payments efficiently, allowing teams to run membership programs with better accuracy and less manual work.

Registration Management

3.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Member Database

4.3 (9)

77.78% of 9 reviewers that rated this feature as important or highly important

Add, store and access information pertaining to members

Payment Processing

4.4 (8)

75.00% of 8 reviewers that rated this feature as important or highly important

Accept, record, and reconcile financial transactions

Membership Renewals

5.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Conveniently automatically renew memberships at the end of subscriptions

Dues Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Track and collect membership dues

Member Portal

4.4 (11)

72.73% of 11 reviewers that rated this feature as important or highly important

Online gateway through which members can access/update personal information

WishList Member 28 features

### All Features
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- API: Application programming interface that allows for integration with other systems/databases
- Client Portal: Private online space that lets businesses securely share documents and provide information access to clients
- Committee Management: Manage a group of members established for coordinating plans, programs, or other initiatives
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Credit Card Processing: Accept and process credit card transactions
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Forms: Customize contracts and forms to collect specific information
- Data Import/Export: Import and export data to and from software applications
- Dues Management: Track and collect membership dues
- Email Marketing: Create and send email blasts/campaigns
- Email Reminders: Reminders sent via email
- Email Templates: Pre-made examples and templates for emails
- Member Accounts: Accounts held by members of an organization
- Member Communication: Contact members listed in the database through email, SMS, social, phone, etc.
- Member Database: Add, store and access information pertaining to members
- Member Portal: Online gateway through which members can access/update personal information
- Member Types: Handle various types of membership based on groupings
- Membership Renewals: Conveniently automatically renew memberships at the end of subscriptions
- Payment Processing: Accept, record, and reconcile financial transactions
- Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service
- Registration Management: Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.
- Reminders: Timed notification for any upcoming task, deadline, appointment, or activity
- Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Website Integration: Seamlessly integrates with 3rd party websites
- Website Management: Built-in website builder or integration with third-party site

---

Get Advice

We can help you find the software with the features you need.

Features

4.4 (45)

4.4

Based on 45 reviews

## Pricing

Value for money

4.5 (42)

Basic

$199.00

Other,Per Year

Value for money

4.5 (42)

4.5

Based on 42 reviews

## Integrations

[

PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Stripe Payments](https://www.capterra.com/p/123889/Stripe/)[

ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[

Keap](https://www.capterra.com/p/76390/Infusionsoft/)[

AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[

LearnDash](https://www.capterra.com/p/130248/LearnDash/)[

BuddyBoss](https://www.capterra.com/p/274849/BuddyBoss/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (40)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (40)

4.3

Based on 40 reviews

## User reviews

Overall rating

4.7

Based on 45 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(37)

4(4)

3(3)

2(0)

1(1)

Mentioned topic

Recent reviews first, then most helpful

Paul R.

Therapist

Used the software for: 1-3 years

### "Wishlist member is brilliant"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 11, 2021

Very glad I bought it, the customer service is also great and very responsive

Pros

The wordpress plugin is very easy to use and works very easily with learndash for my membership site

Cons

I havent found anything that I do not like yet

FO

Founder

Founder

Used the software for: 3-5 years

### "Robust and easy to use membership plugin"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 7, 2022

All those years using Wishlist Member have been stress free. We might stumbled upon a bug one time that required support and a plugin update. Overall our experience has been fantastic. We can't say the same from their competition.

Pros

It just works as you would expect a membership plugin to work with dripping. No strange bugs with modules released too soon, too late, not released at all, or released when they shouldn't... This wordpress plugin is seriously and regularly maintained by a trusted team.

Cons

Last time I checked, the API documentation could use an update. You have to patch together an old PDF with articles in the online knowledge base to get all the informations you need to communicate with the plugin and build your own custom logic on the top of it.

Seth H.

Self-employed

Used the software for: Less than 1 year

### "Useful product, but leaves much to be desired"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

February 25, 2017

Overall, I'm pleased with the service of Wishlist Member, but I have a few thoughts that I hope will be useful feedback. 1. The support is very slow. I submitted a help ticket a couple of days ago and still haven't even been acknowledged. I'm sure they'll get to it, but if this was an urgent problem is would be very frustrating. 2. It's a fairly confusing product to use. I'm never quite sure if I'm doing anything right when I'm working with the settings. Troubleshooting the product is really difficult too because I'm never sure how to even identify which part of the system is the issue. 3. The product is surprisingly lacking in design functionality. I could even figure out how to customize the button for my sales page. Something as simple as editing the text, size, and color of a button shouldn't be complicated for the user. 4. With all of this being said, I think it's a nice alternative to some of the really expensive software for courses out there, but it seems to be overly simplistic. Hopefully this is helpful! -Seth

Pros

I like that it's a cheap alternative to other online course software.

Cons

It's confusing to use and has very limited design functionality. Also, the support and customer service is extremely lacking.

Sandy S.

Consultant

Used the software for: 1-3 years

### "This is the one to pick if you use Wordpress"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 3, 2023

WishList is one of the "old school" programs that I learned about when I first got into digital marketing in 2003. I met the original \[sensitive content hidden\] at one of my first seminars. I like that it is mature software and is run by a company that has been around a long time and likely plans to stay around. It integrates with everything I need and doesn't break my site when it has an update. Even if it doesn't directly integrate with something, I can use Pabbly Connect to expand my options. If you use Wordpress and have more than 10 sites, this is the one you want.

Pros

I was able to transition from using another (also very good) Wordpress membership plugin called Digital Access Pass when I had an opportunity to purchase a 50 site license with WishList Member. I use Wordpress for pretty much everything and this is an easy way for me to add a simple (or more involved) membership portal to any site I want. I can drip content, restrict certain parts of my site, and set up payments. I prefer to use Wordpress and a membership plugin like this to more "all in one" solutions because I like the flexibility to design things exactly the way I want.

Cons

While it is not super complicated, there is a learning curve to it and it's not always clear what to do first if you're not already somewhat familiar with membership software or Wordpress. I kept needing to backtrack because I couldn't progress to the next step without already having some things decided such as membership levels, types of access, etc. I found myself getting frustrated that the tutorial videos were more about the bare basic mechanics of the software and not more helpful to guide me on what elements I should already have in place.

Miguel D.

Desarrollo de nuevos negocios

Used the software for: 3-5 years

### "Create a Great Membership Site with WishList"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 11, 2022

My experience with WishList Member has been very good, I used it most of the time with Buddyboss, Learndash, Woocommerce, and Mailpoet. It takes some time to understand all the settings but once that is clear everything is smooth.

Pros

Integrations, they got so many Support is very quick and always solves the issues It is very easy to protect content, even using page builders

Cons

Not a very intuitive platform The documentation still limited even after so many years on the market

Barak A.

CEO & Owner

Used the software for: 3-5 years

### "Great plugin, many potential use cases"

5.0

February 13, 2022

Overall I'm very positive with the software. Works well, as advertised, develops with time. Inexpensive. All in all I'm satisfied.

Pros

First and foremost I love how inexpensive the plugin is. It for itself makes you actively search for use cases for it. For me the best things were how easy it was to create my first online course, and manage it with WLM. I since then have moved to a dedicated courses site, but WLM was where I started. The second thing I like about it is how easy it makes it to collect money from users. Since then I proceeded to work with Woocommerce, but setting up WLM when I just started was a breeze, and made it very easy to proceed to work on the important things like creating my courses content.

Cons

It's not a software shortcoming really, but inadequacy for my purposes - using it to create online courses there's a big overhead of creating the course pages, menus, etc. I used Elementor for it back then. Today I just prefer to host my courses on a dedicated courses platform. Again, not something WLM has done wrong.

Steve D.

Owner

Used the software for: 3-5 years

### "Tried & True WishList Member Is For You"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 23, 2020

I probably overdid it in the Pro's category but I've been a huge fan of WishList Member for many years. I have used way more membership plugins than I'd care to say and still use a couple of them - mainly because I'm too lazy to switch them, and if it ain't broke don't fix them. I can say though that if any of those other membership plugins ever do break it is an easy choice to move them over to a WishList Member set up. WishList Member has set the bar pretty high. So if anyone reading this is not sure about which membership plugin to use then I can highly suggest you try WishList Member - you will not be disappointed.

Pros

It does what most membership plugins do - it protects content on your WordPress site. What separates WishList Member from the rest of the pack is it has the rare distinction of constantly improving upon itself by adding new features WITHOUT breaking any of the existing features. Specifically the integrations with 3rd party tools. Payment processors, Learning Management Systems, Physical or digital products, you name it, and if it currently isn't easily integrated just ask through their Feature Request/Suggestion page. So constant improvements are for me the biggest "Pro" but a very close second is their Support. They have normal business hours and I have yet to post a support ticket during those hours and not received a reply within a couple of hours. If I submit a request after hours, it is first thing in the morning when I get the reply. Not just a one-sentence reply that seems typical for many other support teams, but a detailed guide on solving my issue and so far I've yet to stump them. Long story short <too late> the Pro's are Constant improvement and Support.

Cons

I'm sure there are but for me, I've not found any Con's

Ely D.

Founder

Used the software for: 3-5 years

### "An original member"

5.0

September 15, 2023

Pros

I was in the room when Wishlist was launched and have used it for years. They took care of all the issues people had with Memebership platforms on Wordpress and fixed them. Honestly, I've migrated my membership platform off of Wordpress or I'd still be using it. Technically, I still have some memberships on the old sites using it, and it still works like a charm.I just have my newer stuff on a totally different platform completely.

Cons

I honestly don't have any complaints. When I was actively using it I was always able to get support when needed, but needing it was rare. They built a solid plugin.

Theresa W.

Chief Creative Officer

Used the software for: 3-5 years

### "Powerful, but complex membership management"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

March 26, 2019

I've used this on multiple client sites and my own sites. It's a great solution for complex Wordpress membership sites as long as the customer is a bit savvy to start. I enjoy the backend of Wishlist and how it easy it is to provide customer service with it, but wouldn't recommend it to non-technically skilled.

Pros

Once set up, I love what you can do with this software. It creates a membership environment on Wordpress that allows you to sell a course or digital product with access through a user name and password. And you can link it to your email provider (like Mailchimp) to continue to promote to buyers. It also easily connects to payment gateways like PayPal.

Cons

Beyond simply sending a new customer to a level for access to their purchase, I found it difficult to move clients from one offer to another - especially if it was a FREE offer. My non-technical clients found it difficult to understand how to access customer information and to resolve customer service issues. For some reason, the non-technical customers found it difficult sometimes to create their own login.

DM

Digital Marketing Strategist

Digital Marketing Strategist

Used the software for: 3-5 years

### "Best for Digital Courses and Membership Websites"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 22, 2019

I would rate this software well above Kajabi, Thinkific, and other platforms such as Teachable and Udemy because it gives the user complete control over their course and membership website. I've been building out digital courses for 8 years, and if you are already a WordPress user, then this is the absolute best solution for delivering your course. Very easy and intuitive to use, and it also integrates very well with WooCommerce to manage your members and deliver your content free and paid.

Pros

WishList integrates seamlessly with your WordPress Dashboard, which makes it easy and intuitive to use.

Cons

Depending upon how you set up your course, you may need to purchase additional plugins (such as to provide badges and completion certificates automatically).

[View all Reviews](https://www.capterra.com/p/102568/WishList-Member/reviews/)

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