# Dealertrack DMS Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Dealertrack DMS Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more.

Source: https://www.capterra.com/p/100994/Dealertrack-DMS

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# 

 Dealertrack DMS Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Dealertrack DMS

## What is Dealertrack DMS?

Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations is more important than ever. Dealertrack DMS is the easiest-to-use management solution in the business. Find new ways to cut costs in financials, HR and compliance to be more profitable overall.

## What is Dealertrack DMS used for?

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)

Top alternative

Featured

Overall rating

Based on 116 user reviews

Reviews sentiment

Positive

84%

Neutral

10%

Negative

5%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

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Do you work for Dealertrack DMS?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.dealertrack.com&name=Dealertrack DMS)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Dealertrack DMS

4.4 (116)

VS.

[4.9 (1,479)](https://www.capterra.com/p/71935/DealerCenter/reviews/)

Starting Price

Contact vendor

Starting Price

$99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (116)

Ease Of Use

4.8 (2,363)

Value For Money

4.3 (93)

Value For Money

4.8 (2,206)

Customer Service

4.3 (99)

Customer Service

4.9 (2,185)

## Dealertrack DMS alternatives

[4.2 (1,291)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[4.5 (816)](https://www.capterra.com/p/136189/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.5 (511)](https://www.capterra.com/p/107225/SysAid/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/100994/Dealertrack-DMS/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

For Automotive Dealerships

4.3 (16)

37.50% of 16 reviewers that rated this feature as important or highly important

For automotive/car dealerships

Financing Management

4.6 (14)

42.86% of 14 reviewers that rated this feature as important or highly important

Financing arranged by the dealership

Contact Database

4.0 (10)

50.00% of 10 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Inventory Management

3.5 (10)

40.00% of 10 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

Website Integration

3.8 (10)

30.00% of 10 reviewers that rated this feature as important or highly important

Seamlessly integrates with 3rd party websites

Reporting/Analytics

4.3 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Dealertrack DMS 35 features

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Manage various aspects of appointments including booking, rescheduling, canceling

Scan barcodes to ensure accurate pricing and label tracking

For auto dealerships that operate using the "Buy Here, Pay Here" method

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Financing arranged by the dealership

For automotive/car dealerships

Form predictions based on past and present data/trends

Track and manage inventory levels to maintain proper supply

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Monitor the process of lease agreements

For new car dealerships

Tracking, managing, and initiating the transfer of funds for overdue customer payments

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track and manage the profit margin between the cost of a product and its selling price.

Generate quotes or estimates for customers

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Track and monitor operations on the sales floor

Reports specific to sales analysis for trends and strategies

Manage in-house automobile service department

Manage the buying, selling, and holding of stocks

Set up connections to third-party platforms to improve business processes

For used/pre-owned car dealerships

Seamlessly integrates with 3rd party websites

Get Advice

We can help you find the software with the features you need.

Features

4.3 (115)

4.3

Based on 115 reviews

## Pricing

Value for money

4.3 (93)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.3 (93)

4.3

Based on 93 reviews

## Integrations

[

Elite EXTRA](https://www.capterra.com/p/131389/Elite-EXTRA/)[

DocStar ECM](https://www.capterra.com/p/82408/DocStar-ECM-AP-Automation/)[

TEXT2DRIVE](https://www.capterra.com/p/190988/TEXT2DRIVE/)[

CCC ONE](https://www.capterra.com/p/83656/CCC-ONE-Total-Repair-Platform/)[

Connect CRM](https://www.capterra.com/p/83633/Complete-Dealership/)[

Dealer.com](https://www.capterra.com/p/222063/Dealercom/)[

Dealer Car Search](https://www.capterra.com/p/169090/Dealer-Car-Search/)[

Kimoby](https://www.capterra.com/p/222173/Kimoby/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (99)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (99)

4.3

Based on 99 reviews

## User reviews

Overall rating

4.4

Based on 116 reviews

Filter by rating

5(77)

4(21)

3(12)

2(2)

1(4)

Mentioned topic

Sorted by most recent

AE

Alisa E.

Finance manager

Automotive

### "Dealertrack is all up to the user"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

December 3, 2024

I have tried dealer track and also dealer Center. But my overall experience with dealertrack is that it can be very convenient at times but then sometimes not necessary.

Pros

What I liked most about dealertrack was the very convenient credit applications and clientele integration.

Cons

What I really like the least about dealer track was the confusion on how to get to different portals. Sometimes it could be a little confusing and you feel lost. But once you get the hang of it it gets easier but it still feels like you're still trying to figure it out.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HL

Holly L.

Business Development Manager

Automotive

### "DMS that keeps track of all Departments"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 18, 2024

Dealertrack is on the only DMS I have used. I think that all departments are in one place with one login. You can also intergrade other products such as provision and Autotrader, without having to have multiple logins.

Pros

Very organized and convenient to have sales financing and service all in one place.

Cons

The biggest problem with this DMS is that it crashes a lot. Sometimes it will be down for days.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DE

Dawn E.

Operations Manager

Automotive

### "Dealertrack DMS"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 8, 2024

Pros

The ease of use and simple integration made for a very easy transition.

Cons

Overall there is not any particular thing that I dislike about Dealertrack.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MH

Michaela H.

Marketing Manager

Automotive

### "The best in the market"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

December 6, 2023

We have used Dealertrack for many many years, and have always been thankful to have them as partners. They save us so much time on the backend side of things that we can in turn use doing other more lucrative things.

Pros

As far as we are concerned, Dealertrack is about the best you can get in the industry. For how complex of a system it has to be, they do a great job with integrations and info management that save us TONS of time on the back end.

Cons

It can be confusing, and it is not intuitive to use. There is definitely a learning curve, and each system is different, but in terms of options available, I believe it's the best in the business.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KK

Kyle K.

General Manager

Automotive

### "10 Year Users of Dealertrack DMS"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

November 28, 2023

Pros

Originally, we went from not using a DMS tool at all, to selecting Dealertrack DMS. We integrated with a lot of other Cox dealer-tools at the same time, and the functionality is great. Dealertrack DMS offers great connectivity between different dealership functions, including Service, Sales, follow up, and Business Office management. My favorite use of the DMS is following up on old deals and looking at when we sold a customer, what vehicle, and for how much.

Cons

The only complaint I could think of with Dealertrack DMS is that it seems that the product does not get updated as frequently as it could. The user-interface has not changed in 10 years, from what I've experienced.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BK

Brittany K.

BHPH Manager

Automotive

### "OG Product in our Dealership!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

November 27, 2023

Pros

I like that we can utilize this product in every department at our dealership. Service and repair, parts inventory management, vehicle inventory, AND Buy Here Pay Here customer management.

Cons

Stocking parts in and creating invoices in the same process could be easier.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CW

cristian w.

finance manager

Automotive

### "great tool for financing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

November 1, 2023

Pros

the integration with finance companies we use makes the pre-approval process easy for customers online and brings us more leads

Cons

we have been on dealertrack since the beginning and have zero complaints

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ND

Natasha D.

Sales Manager/Book Keeper

Retail

### "Review on DealerTrack"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 10, 2023

Overall it is easy to use for running credit apps.

Pros

The features are user friendly and quick to fill out.

Cons

The least liked portion of dealertrack for me, is trying to locate updated versions of the specific bank forms to file with the contracts.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SP

Scott P.

Owner

Automotive

### "Dealer track driver verification "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

January 13, 2023

When setting up we had a good dealer track representative that made it clear to understand

Pros

Speed is important so it's quick to pull information needed to print for DMV

Cons

It's needed for new PA Dmv identity policy for penndot here in PA must be printed with every deal sent up to the state. Now more costs and time are now mandatory for car dealerships

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DH

David H.

Service manger

Automotive

### "Worst dms ever "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

November 27, 2022

Horrible

Pros

Nothing to like absolutely awful It is like playing ps5 and then switching to Atari

Cons

Everything it has to offer can be done in other systems so much more efficiently

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/100994/Dealertrack-DMS/reviews/)

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[Odoo vs Dealertrack DMS](https://www.capterra.com/compare/100994-135618/Dealertrack-DMS-vs-Odoo)[Dynamics 365 vs Dealertrack DMS](https://www.capterra.com/compare/100994-157279/Dealertrack-DMS-vs-Dynamics-365)[Salesforce Service Cloud vs Dealertrack DMS](https://www.capterra.com/compare/100994-136189/Dealertrack-DMS-vs-Salesforce) 

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