--- title: "Pace Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Pace Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/10039388/Pace/" page_type: "product" language: "en" --- # Pace Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Pace ## What is Pace? Pace is an ad management platform that helps businesses connect with Google Ads, Meta, LinkedIn, and Microsoft Ads through a unified dashboard. It monitors campaigns and adjusts daily budgets to meet monthly targets. Real-time budget pacing tracks spending across platforms, while AI-based optimization refines budgets based on performance data, with detailed change logs explaining each adjustment. The platform eliminates the need for spreadsheets by managing budgets across multiple platforms and includes overspend protection to pause campaigns nearing thresholds. Cross-platform reporting consolidates performance data into a single view. Pace Intelligence, a conversational AI agent, answers performance questions, compares time periods, and reviews optimizations. It combines reporting, optimization, budget pacing, and insights into one system. ## What is Pace used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Pace?[Manage this product listing](https://www.g2.com/products/pace-2025-12-10/claim_requests/new?auto=true) ## Pace Overview Updated September 2026 AI summary Pace is a cloud-based marketing analytics platform for small and midsize businesses seeking to monitor and analyze paid media performance across multiple channels. It offers campaign analytics, tracking, dashboards, and multi-channel data collection, with features like ad hoc reporting, data import/export, and native integrations with major advertising platforms to help marketing teams centralize and interpret their campaign data. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pace 0.0 VS. [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (8,040) Value For Money 0.0 (0) Value For Money 4.2 (5,525) Customer Service 0.0 (0) Customer Service 4.4 (5,180) ## Pace alternatives Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (2,327)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Pace Overview ### What company size and specific industries is Pace built for? Pace is designed for agencies, performance marketing teams, CMOs, founders, and in-house marketing teams that manage paid media across multiple platforms. It fits small businesses through larger organizations in marketing-focused roles, especially those handling advertising operations and campaign management. Features and Usability ### What are the key features of Pace? Pace offers ad hoc reporting, dashboard reporting, and reporting & statistics for tracking performance metrics across campaigns. It also includes campaign analytics, campaign tracking, multi-campaign support, and multi-channel data collection. Data import/export, data visualization, and third-party integrations round out its core feature set. Pricing ### How much does it cost and what fees or limitations are included? Pace starts at $49 per month for the Basic plan, which manages up to $25K in ad spend monthly. The Pro plan is $99 per month for up to $100K, and the Agency plan is $199 per month for up to $500K. A free trial is available. Integrations ### Which third-party tools and platforms does Pace integrate with? Pace connects natively to Facebook Business Suite, Google Ads, LinkedIn Marketing Solutions, Microsoft Advertising, and Slack. These integrations cover marketing, advertising, and team communication tools, giving Pace support for 5 third-party platforms. Getting Started and Support ### What training and onboarding options does Pace offer? Pace provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online options support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide visual tutorials for self-paced review. Getting Started and Support ### What customer support options does Pace offer? Pace provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Support feedback is not available in the catalog, so no conclusions can be drawn about response speed, helpfulness, or common issues users may face when reaching out for assistance. ## Features AI summary Based on 2,771 Marketing Analytics reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating marketing analytics software: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Pace focuses on other marketing analytics capabilities within its feature set. The product provides tools designed to support data analysis and reporting workflows, giving teams a way to monitor performance, review campaign activity, and work with marketing insights in one system. These capabilities help businesses track results more consistently and make more informed decisions based on their analytics data. Ad hoc Reporting Generate one-off reports that meet information requirements Campaign Analytics Track and interpret campaign performance metrics Campaign Tracking Track the performance of marketing campaigns across multiple channels. Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Import/Export Import and export data to and from software applications Data Visualization Graphical representation of data Pace 11 features ### All Features - Ad hoc Reporting: Generate one-off reports that meet information requirements - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Data Collection: Collect information from multiple sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. ## Pricing Free Trial [View pricing plan details](https://www.capterra.com/p/10039388/Pace/pricing/) Basic Plan $49.00 Flat Rate,Per Month It includes: - 1 optimization run per day. - 24-hour data refresh. - Access to all 4 ad platforms (Google Ads, Meta, LinkedIn, Microsoft Ads). - Automated daily budget pacing. - Overspend protection (5-minute checks). - Dashboard with inline editing. - Full change audit trail. - Monthly budget scheduling. - Email notifications. - Role-based team access. Pro Plan $99.00 Flat Rate,Per Month It includes: - Everything in Basic Plan. - 2 optimization runs per day. - 12-hour data refresh. - AI Sparks (anomaly detection & insights). - Search Lens (keyword & waste analysis). - Demographic exclusion analyzer. - Creative performance analyzer. - Portfolio management. - Performance records & historical backfill. - Weekly reports (email + Slack). - Slack integration. - Collaborative notebook. Agency Plan $199.00 Flat Rate,Per Month It includes: - Everything in Pro Plan. - 3 optimization runs per day. - 6-hour data refresh. - Pace Intelligence (AI chat agent). - Advanced spend forecasting. - Custom AI guardrails. - API access & integrations. - Shareable deep links. - Dedicated account manager. ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[ LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/)[ Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.