# Baseline Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Baseline Software - reviews, pricing plans, popular comparisons to other Loan Servicing products and more.

Source: https://www.capterra.com/p/10009306/Baseline

---

# 

 Baseline Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Baseline

## What is Baseline?

Replace the rest! With Baseline, get one streamlined solution for your real estate private lending business. Eliminate workflow chaos and get more of your job done in one place – from term sheet to maturity, we’ve got you covered. Our comprehensive software gives you what you need to manage your business (loan origination & servicing), your borrowers and your investors. Plus, our month to month plans are designed for flexibility.

## What is Baseline used for?

[Loan Servicing](https://www.capterra.com/loan-servicing-software/)[Loan Origination](https://www.capterra.com/loan-origination-software/)[Mortgage](https://www.capterra.com/mortgage-and-loans-software/)

Overall rating

Based on 10 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$995

Flat Rate, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Baseline?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.baselinelms.com&name=Baseline)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Baseline

4.9 (10)

VS.

[4.9 (112)](https://www.capterra.com/p/191761/Mortgage-Automator/reviews/)

Starting Price

$995

Flat Rate, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (10)

Ease Of Use

4.9 (112)

Value For Money

4.8 (10)

Value For Money

4.9 (102)

Customer Service

5.0 (10)

Customer Service

4.9 (111)

## Baseline alternatives

[4.6 (72)](https://www.capterra.com/p/166706/LendingWise/reviews/)

Starting price

$149.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.8 (285)](https://www.capterra.com/p/9277/The-Mortgage-Office/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

Highest Rated

[5.0 (14)](https://www.capterra.com/p/135272/LOAN-SERVICING-SOFT/reviews/)

Starting price

$7500.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[4.9 (24)](https://www.capterra.com/p/254642/HES-LoanBox/reviews/)

Starting price

$75000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/10009306/Baseline/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Loan Portfolio Management

4.9 (9)

88.89% of 9 reviewers that rated this feature as important or highly important

Assess and control risks associated with the credit process of each loan portfolio/account

Borrower Management

5.0 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

Searchable database of information about loan borrowers

Accounting

4.5 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Electronic Payments

4.5 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Electronically collect payments for goods or services

Contact Management

5.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Document Management

4.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Store, manage, and track all electronic documents in a centralized location

Baseline 87 features

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Integrate with a third-party accounting system

Accept electronic bank-to-bank transfers using a network called the Automated Clearing House (ACH)

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create a table of loan payments showing dates, amount of principal, amount of interest, and remaining balance

Application programming interface that allows for integration with other systems/databases

Manage the process of evaluating documents or requests submitted for approval

A record of all activities within the system, including user access, changes made, etc.

Automate loan approval rules and risk analysis to determine acceptable loan terms for a borrower

Automatically transfers funds to/from borrower accounts on a regular or periodic basis

Searchable database of information about loan borrowers

Type of loan used to finance business expenses

Monitoring, analysis, and projection of the movement of cash into and out of a business over a specific period

Electronic storage of stakeholder contact information

Manage contact details and communication with clients

Private online space that lets businesses securely share documents and provide information access to clients

Link and track collateral information associated with one or multiple loans

Manage and track all internal and external communication conducted via calls, email, text, or chat

Track and manage adherence to policies for any service, product, process, or supplier

Configure existing workflows to meet your organization's needs

Type of loan used to finance construction projects

Manage, organize, and store contact information

Process to evaluate a person's creditworthiness and their ability to manage debt and make timely payments

Report customer payment history and outstanding debts to credit bureaus

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Store and organize information about customers and previous interactions

Reports that show customers their invoices, payments, and balance on the account

Add customized logos and colors to align with company branding

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Protect sensitive data for digital privacy

Electronic signing method that validates the authenticity and integrity of a digital document

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Customizable sample documents that contain placeholder text or a standard layout that can be repeated for each new file

Electronically collect payments for goods or services

Digitally sign online documents

Automate maintenance of escrow accounts on behalf of borrowers

Evaluate units, projects, budgets, and other finance-related data to gauge their performance and potential risk

Plan, manage, and track the financial activities of an individual or organization

Used by brokers

Automated payments and reporting for investors

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Distribution and delivery of funds to approved borrowers

Process of securing a loan from a bank or any other lender.

Assess and control risks associated with the credit process of each loan portfolio/account

Collect, organize, and prepare loan information to send to the lender for approval

Process of collecting loan interest and escrow payments from a borrower.

Automate workflows and trigger campaigns based on customer actions

Access software remotely via mobile devices

Type of loan used to purchase real estate

Expand services to areas outside of the home location, functioning as an extension of the home location.

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Manage the accounting and financial aspects of multiple locations or companies in a single location

Manage and handle various international currencies

Ability to fill out and submit application forms on the web

Tracking, managing, and initiating the transfer of funds for overdue customer payments

Reminders sent for balance/payment due

Track sent and received payments, invoices, and bills.

Store, process, and transmit cardholder data in compliance with the Payment Card Industry Data Security Standard (PCI DSS)

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

The initial step in the mortgage workflow

Tool used to determine accurate pricing and product eligibility for borrowers

Active reporting of data and metrics

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Initiate collection and analysis of known risks

Process of identifying, evaluating, mitigating, addressing and reporting on potential risks or uncertainties

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Plan availability and assign specific time slots for tasks and resources

Search and filter data across systems to locate required information by entering keywords or certain criteria

Securely stores data to prevent data loss or breaches

Online portal through which end users can access the system, manage tasks, or obtain information

Track the status over time for a request, process, asset, or transaction

Create, manage and track all task activities and progression

Track and manage the scheduling of tasks

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

Create, design and manage workflows for repetitive tasks

Features

4.8 (10)

4.8

Based on 10 reviews

## Pricing

Value for money

4.8 (10)

Essential

$995.00

Flat Rate,Per Month

Growth

$1,995

Flat Rate,Per Month

Value for money

4.8 (10)

4.8

Based on 10 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[

Zillow 3D Home](https://www.capterra.com/p/234067/Zillow-3D-Home/)

## Support, customer service and training options

Customer Service

5.0 (10)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (10)

5.0

Based on 10 reviews

## User reviews

Overall rating

4.9

Based on 10 reviews

Filter by rating

5(9)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Todd B.

President

Financial Services

### "Finally an LOS build for Business Purpose Lenders"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 25, 2026

Our experience with Baseline has been overwhelmingly positive. It has streamlined our origination and processing operations and improved team collaboration.

Pros

Baseline LOS has completely transformed the way we originate and process loans. The platform is intuitive, fast, and clearly built by people who understand how lenders actually operate. The loan management workflow is seamless from application through closing, and it keeps our team aligned at every stage. Customer support has been outstanding. The team is responsive, knowledgeable, and genuinely invested in helping us optimize our processes.

Cons

If I had to point out a downside, it would be that there is so much capability within the system that it takes time to fully leverage all of its features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Jim O.

Private Money Broker

Financial Services

### "The Ultimate All-in-One Platform for Private Lenders—Backed by World-Class Support"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 29, 2026

Our experience with Baseline was exceptional, specifically due to the human element behind the software. Most platforms give you a login and leave you to it, but the support here is top-tier. \[sensitive content hidden\] were instrumental in our early momentum. Their support is not only fast and responsive but incredibly creative; they don’t just answer "how-to" questions—they actually help brainstorm better ways to structure our workflows within the system. It feels like they are an extension of our own team rather than just a tech vendor.

Pros

The most impressive part of Baseline is how it centralizes the entire lending lifecycle. Moving from a fragmented system of spreadsheets and disconnected tools to a single "source of truth" for origination and servicing has been a game-changer for efficiency. The automated document collection and AI-powered summaries significantly cut down on manual review time. Furthermore, the white-labeled borrower and investor portals create a "big bank" professional feel.

Cons

While the platform is incredibly powerful, there is a learning curve when you first dive into the deeper customization options for term sheets and loan products. However, any initial friction we experienced was quickly smoothed out by their onboarding team. I would love to see even more third-party integrations in the future, but the current Zapier and HubSpot connectivity already covers most of our essential needs.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TS

Tammy S.

Director of Finance

Financial Services

### "Robust platform with responsive team"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

March 25, 2025

Simple to use, robust functions, and visually straightforward with a responsive support team

Pros

Baseline is a straightforward interface that is easy to learn. Our organization began implementation before I was hired but I was able to quickly move forward with implementation and historical data for a complete picture in the software. We like the portal interface for borrowers, comprehensive platform (account info, documents, etc) and the responsive customer service. We also appreciate the ability to customize document generation and platform settings without the need to work with the engineering team.

Cons

After using this for the last 10 months, we definitely found functionality that seemed to be necessary but missing, or functions that did not work properly as we began implementing them. This occurs much less frequently now than it did at the beginning.

Alternatives considered

[Mortgage Automator](https://www.capterra.com/p/191761/Mortgage-Automator/)

Reasons for choosing Baseline

Easier interface and implementation support

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DH

Debra H.

CEO

Financial Services

### "Revolutionary Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 11, 2025

Excellent. I had tried out another application in the private lending space, and gave it a good try, 8 months. It was not intuitive. Baseline is logical and robust. I've been using it since June, 2024. It's helped me me almost double my loan volume.

Pros

The support. Technology is not always my friend, and the support staff at baseline respond almost immediately to questions. The training was designed and implemented perfectly. Baseline is also very customizable to meet your individual needs.

Cons

There were features missing at first, but the team created them upon request.

Switched from

[Mortgage Automator](https://www.capterra.com/p/191761/Mortgage-Automator/)

MA was not intuitive for us. It involved a lot of keystrokes to find a particular functions.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SU

Sage U.

Owner

Real Estate

### "Baseline Lending Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 6, 2025

Positive. The support team is good to work with and attentive, and the product itself is extremely useful. It becomes a "hub" of sorts for your lending platform.

Pros

Baseline is simple, easy to use and easy to learn. It has the core features down pat and is a very helpful tool to manage my portfolio of loans + communicate with investors and borrowers. Overall great to use and helpful.

Cons

The ACH automated payment tool to pull in payments needs to be increased / a little smoother. This is not a Baseline "issue" rather it is with the third party payment processer, but nonetheless that is the only con I can think of it is a great software.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DK

Devon K.

Founder

Financial Services

### "Best LOS and servicing software hands down"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 5, 2025

I am a LOYAL customer and Baseline plays a pivotal part in my business

Pros

The software is intuitive and provides everything you need to fund a loan from origination to payoff… truly a 1 stop shop. Getting onboarded by their team is the difference maker, they are hands on with you every step of the way!

Cons

Their is nothing to dislike but I do look forward to them continuing to add features to the platform!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KS

Kerby S.

Owner

Banking

### "Baseline is THE REAL DEAL! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 4, 2025

The product and the support is great. When you use something that works, you know it was put together by people that have been there and done that and that is Baseline. It was built by people that were in the business doing what we do day in and day out, so they know what we need and they built what we need.

Pros

We love Baseline. The product is AWESOME and I don't know how we could run our business without it. We do a good volume and have a lot of applications. Baseline takes all the pain out of running a lending business!

Cons

There isn't much to not like. We were using old school spreadsheets and they have allowed us to leave those behind.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Edwin D. E.

Manager

Financial Services

### "A One Stop Shop for Private Lenders"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2024

While my critiques of the Document Management and API integrations may seem harsh, it is only because so many other aspects of the software are Tier 1. The ease and simplicity of the users to navigate and accomplish what they need is impressive. Also there is the unique and profoundly helpful ability for capital investors to also have an account on the platform. This is an absolute game changer, especially for brokers who may sell their loans or even offer fractional participation in their loans.

Pros

I love the integration of a robust servicing software that has a solid origination side. They are working to build out their origination to make it more robust for their users. Their development is intentional and methodical. They do not release "updates" that have not been thoroughly tested. There is confidence that when a release or patch is launched, it will function correctly and as expected. Their dev team is extremely communicative, and if you put in the time to send them bug or functionality reports, they will be quick to address the problem. If you have suggestions, this company really does listen to its users and makes recommendations to the platform seriously.

Cons

There are two main issues that I currently have with Baseline, Document handling framework work as well as non-existence of API integration. The biggest issue for us right now is the very rudimentary handling of documents within the platform. All documents generated will always be in Word Doc file, there is no way to generate a document in a PDF. Being able to customize loan programs, users, and loan files with specific documents or have defaulted documents for users is clunky and lacks seamless integration across the differing segments of the platform. The API integration while not critical, is non-existent, and if you would like your LOS/ Servicing software to be able to integrate into a CRM or email campaign/ responder, no luck. You will have to have a dedicated staff member transferring user contact information over to your CRM manually.

Switched from

[LendingWise](https://www.capterra.com/p/166706/LendingWise/)

I was a faithful client and user of LendWise for many years, close to 7. My frustration was the turn over of their dev team, failure to properly test product updates and releases for bugs or functionality, and primarily for the lack of priority they put known bugs in the system. When I left LW in the summer of 2023, there were still basic, foundational bugs with the operation of their platform that had not been addressed since 2016 when I had first raised the awareness. I appreciate the leadership team at LW, however the platform constantly had issues, and I was tired of waiting for a streamlined and modern LOS platform that promised all they stated it could do.

Alternatives considered

[The Mortgage Office](https://www.capterra.com/p/9277/The-Mortgage-Office/)

[Mortgage Automator](https://www.capterra.com/p/191761/Mortgage-Automator/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AB

Alex B.

Manager

Financial Services

### "Baseline is worth the look if you want to save time and money while getting a superior product."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 12, 2023

Baseline has been a refreshing experience for us. Instead of working with a company that would tell us what you see is what you get Baseline was willing to listen to our needs as a lender/servicer and come up custom solutions and numerous efficiencies that save out team precious time.

Pros

Their product is what we needed and not a bunch of add-ons that have no particular use to us. Baseline also had several efficiencies that saved us a ton of time and manual inputting.

Cons

We don't have any complaints as of yet. Baseline is still rolling out features so it may be earlier on the product development side but we are excited about this as they are more than willing to accept your input.

Reasons for choosing Baseline

We had a better Interaction with the owners of Baseline which enabled us to get the development we needed on a timely manner and not outsourced to a third party.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MS

Megan S.

Director of Operations

Financial Services

### "Baseline is the gold standard in mortgage servicing software."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 11, 2023

Pros

Processing payments in minutes instead of hours.

Cons

I have no negative feedback to currently review.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/10009306/Baseline/reviews/)

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