--- title: "Best Marketing Automation Software for Small Businesses 2026 | Capterra" description: "Find and compare the 2026 best Marketing Automation software for small businesses, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/marketing-automation-software/s/small-businesses/" page_type: "subcategory" language: "en" --- # Best Marketing Automation Software for small business Written by Andrew Blair Andrew is an analyst with over 4 years in CRM, marketing, and customer support software, plus AI. His insights draw on 150,000+ verified Capterra reviews and nearly 3,000 buyer interactions. [See full bio and all articles](https://www.capterra.com/resources/author/andrew-blair/). ## Top 10 ranked by small-business reviewer ratings ### Ranked small business Marketing Automation products | Rank | Product | Overall rating | Category rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | --- | | 1 | [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) | 5.0 out of 5 (308 reviews) | 5.0 out of 5 (242 category reviews) | Highly rated for Quality of Support | Contact vendor | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations | | 2 | [Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/) | 4.9 out of 5 (279 reviews) | 4.9 out of 5 (107 category reviews) | Highly rated for Value for Money | $15.00 Other, Per Month | Included: Lead Management, Third-Party Integrations; Not included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Marketing Automation, Segmentation | | 3 | [Poptin](https://www.capterra.com/p/165478/Poptin/) | 4.9 out of 5 (354 reviews) | 4.9 out of 5 (62 category reviews) | Highly rated for Functionality | $25.00 Flat Rate, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation; Not included: Third-Party Integrations | | 4 | [Connectif](https://www.capterra.com/p/204598/Connectif/) | 4.8 out of 5 (75 reviews) | 4.8 out of 5 (57 category reviews) | Highly rated for Quality of Support | €70.00 Usage Based, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation; Not included: Third-Party Integrations | | 5 | [Blotato](https://www.capterra.com/p/10053855/Blotato/) | 4.8 out of 5 (133 reviews) | 4.8 out of 5 (120 category reviews) | Highly rated for Value for Money | $29.00 Flat Rate, Per Month | Included: Campaign Management, Marketing Automation, Third-Party Integrations; Not included: Campaign Analytics, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Segmentation | | 6 | [Braze](https://www.capterra.com/p/155423/Appboy/) | 4.7 out of 5 (168 reviews) | 4.8 out of 5 (97 category reviews) | Highly rated for Ease of Use | Contact vendor | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management; Not included: Marketing Automation, Segmentation, Third-Party Integrations | | 7 | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) | 4.7 out of 5 (837 reviews) | 4.7 out of 5 (163 category reviews) | Highly rated for Quality of Support | $16.00 Usage Based, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation; Not included: Third-Party Integrations | | 8 | [MailerLite](https://www.capterra.com/p/136603/MailerLite/) | 4.7 out of 5 (2,344 reviews) | 4.7 out of 5 (576 category reviews) | Highly rated for Quality of Support | $12.00 Other, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Marketing Automation, Segmentation, Third-Party Integrations; Not included: Lead Management | | 9 | [Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) | 4.5 out of 5 (253 reviews) | 4.7 out of 5 (80 category reviews) | Highly rated for Quality of Support | €213.00 Per User, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations; Not included: Engagement Tracking | | 10 | [SendPulse](https://www.capterra.com/p/146369/SendPulse/) | 4.6 out of 5 (773 reviews) | 4.7 out of 5 (173 category reviews) | Highly rated for Functionality | $9.60 Usage Based, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Landing Pages/Web Forms, Lead Management, Marketing Automation, Third-Party Integrations; Not included: Engagement Tracking, Segmentation | Category rating: Rating from reviewers who used each product as Marketing Automation software, with the number of those reviews. Products are ranked by this rating, adjusted for how many reviews support it. For the complete directory, see [the full product list](#full-product-list). --- ## See top 10 product details ### 1. [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) Overall rating: 5.0 out of 5 (308 reviews) Category rating: 5.0 out of 5 (242 category reviews) Key attribute: Highly rated for Quality of Support Starting price: Contact vendor Free trial: Not available Free version: Not available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Included --- ### 2. [Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/) Overall rating: 4.9 out of 5 (279 reviews) Category rating: 4.9 out of 5 (107 category reviews) Key attribute: Highly rated for Value for Money Starting price: $15.00 Other, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Management: Not included - Email Marketing: Not included - Engagement Tracking: Not included - Landing Pages/Web Forms: Not included - Lead Management: Included - Marketing Automation: Not included - Segmentation: Not included - Third-Party Integrations: Included --- ### 3. [Poptin](https://www.capterra.com/p/165478/Poptin/) Overall rating: 4.9 out of 5 (354 reviews) Category rating: 4.9 out of 5 (62 category reviews) Key attribute: Highly rated for Functionality Starting price: $25.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Not included --- ### 4. [Connectif](https://www.capterra.com/p/204598/Connectif/) Overall rating: 4.8 out of 5 (75 reviews) Category rating: 4.8 out of 5 (57 category reviews) Key attribute: Highly rated for Quality of Support Starting price: €70.00 Usage Based, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Not included --- ### 5. [Blotato](https://www.capterra.com/p/10053855/Blotato/) Overall rating: 4.8 out of 5 (133 reviews) Category rating: 4.8 out of 5 (120 category reviews) Key attribute: Highly rated for Value for Money Starting price: $29.00 Flat Rate, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Management: Included - Email Marketing: Not included - Engagement Tracking: Not included - Landing Pages/Web Forms: Not included - Lead Management: Not included - Marketing Automation: Included - Segmentation: Not included - Third-Party Integrations: Included --- ### 6. [Braze](https://www.capterra.com/p/155423/Appboy/) Overall rating: 4.7 out of 5 (168 reviews) Category rating: 4.8 out of 5 (97 category reviews) Key attribute: Highly rated for Ease of Use Starting price: Contact vendor Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Not included - Segmentation: Not included - Third-Party Integrations: Not included --- ### 7. [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Overall rating: 4.7 out of 5 (837 reviews) Category rating: 4.7 out of 5 (163 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $16.00 Usage Based, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Not included #### Pros based on reviews - Intuitive interface for all users - Streamlined professional email marketing #### Cons based on reviews - Design and form customization limitations --- ### 8. [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Overall rating: 4.7 out of 5 (2,344 reviews) Category rating: 4.7 out of 5 (576 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $12.00 Other, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Not included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Included #### Pros based on reviews - Responsive, helpful customer support - Comprehensive, affordable email marketing #### Cons based on reviews - Strict account and domain controls - Formatting limitations in editor --- ### 9. [Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) Overall rating: 4.5 out of 5 (253 reviews) Category rating: 4.7 out of 5 (80 category reviews) Key attribute: Highly rated for Quality of Support Starting price: €213.00 Per User, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Not included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Included --- ### 10. [SendPulse](https://www.capterra.com/p/146369/SendPulse/) Overall rating: 4.6 out of 5 (773 reviews) Category rating: 4.7 out of 5 (173 category reviews) Key attribute: Highly rated for Functionality Starting price: $9.60 Usage Based, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Not included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Not included - Third-Party Integrations: Included #### Pros based on reviews - Accessible for all experience levels - Intuitive and accessible interface #### Cons based on reviews - Email sending restrictions and issues - Frequent slowdowns and delays --- ## All marketing automation software for small businesses [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [4.4 (68)](https://www.capterra.com/p/155737/CleverTap/reviews/) User Retention Platform for High-Growth Mobile Apps [Learn more about CleverTap](https://www.capterra.com/p/155737/CleverTap/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [4.7 (709)](https://www.capterra.com/p/152997/BirdEye/reviews/) Cloud-based reputation and marketing platform for multi-location brands managing reviews, listings, social media, and surveys. [Learn more about Birdeye](https://www.capterra.com/p/152997/BirdEye/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations 85% recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. 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Filter (939) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Campaign Analytics Campaign Management Conversion Tracking CRM Drip Campaigns Dynamic Content Email Marketing Engagement Tracking Generative AI Landing Pages/Web Forms Lead Management Lead Qualification Marketing Automation Multi-Campaign Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing Template Management Third-Party Integrations Website Visitor Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[SMS Survey Software](https://www.capterra.com/sms-survey-software/) I'm looking for Marketing Automation Software that is: [Free](https://www.capterra.com/marketing-automation-software/s/free/) How to choose the right Marketing Automation Software? 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