# Best Marketing Automation Software 2026 | Capterra > Find the top Marketing Automation software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/marketing-automation-software/ --- # Best Marketing Automation Software Last updated on July 23, 2026 How to find the right Marketing Automation Software? Learn more from our team about Marketing Automation Software pricing features and benefits in our Marketing Automation Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is marketing automation software?  Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on July 23, 2026 [Marketing automation software](https://www.capterra.com/marketing-automation-software/) is a platform that helps businesses automate marketing tasks and workflows such as email marketing, social media marketing, lead generation, and customer relationship management (CRM). Marketing automation platforms enable end-to-end management of marketing campaigns, including campaign design, tracking, content publishing, and customer segmentation. They also provide insights into customer behavior, interactions, and trends through analytics, helping marketers measure the performance of their campaigns. * * * For more information consult our [Marketing Automation Buyers Guide](#buyers-guide-content) ## Salesforce Starter Rating: 4.4 out of 5 (224 reviews) Profile: [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Customize emails fast with Starter Suite: Boost customer engagement & ROI. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Customizable Branding: 5.0 rating - Marketing Automation: 5.0 rating - Mobile Access: 4.0 rating - Third-Party Integrations: 4.0 rating #### Feature-related review snippet Reviewer: Janet W. Reviewer details: Health, Wellness and Fitness, 51-200 employees Published: November 20, 2023 > "It was much more intuitive and easier to locate information." ### Gallery tab Ease of use: 4.0 out of 5 (224 reviews) #### Related review snippet Reviewer: Blerta K. Reviewer details: Education Management, 1-10 employees Published: April 28, 2026 > "The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory." ### Integrations tab Salesforce Starter connects with 8+ software tools. [See all integrations](https://www.capterra.com/p/227088/Salesforce-Starter/#integrations) #### Most popular integrations - Dropbox: 3.0 rating - Docusign: 4.0 rating - Box: 4.4 rating - Zapier: 4.5 rating - ActiveCampaign: 4.6 rating - Dropbox Sign: 4.7 rating - PandaDoc: 4.5 rating - Nicereply: 4.7 rating --- ## Hibu Rating: 4.0 out of 5 (82 reviews) Profile: [Hibu](https://www.capterra.com/p/207701/Hibu/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.0 out of 5 - Value for Money: 3.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $449.00 Pricing details: Other, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Email Marketing: 2.0 rating - Website Visitor Tracking: 2.0 rating - Campaign Management: 1.0 rating - ROI Tracking: 1.0 rating #### Lowest rated features - Social Marketing: 1.0 rating - Search Marketing: 1.0 rating ### Gallery tab Ease of use: 4.0 out of 5 (82 reviews) #### Related review snippet Reviewer: Taylor B. Reviewer details: Hospitality, 1-10 employees Published: May 13, 2026 > "It’s shiny and convoluted data that makes a brand new business feel like they’re doing something enterprise and allows Hibu to direct strategy calls and make favorable callouts to themselves, instead of giving transparent acces to." --- ## Marketo Engage Rating: 4.3 out of 5 (711 reviews) Profile: [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive lead management tools - Extensive peer-driven support resources Cons: - High and unpredictable pricing - Frequent slowdowns and lag #### Starting price Starting price: Not available Pricing details: Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.6 rating - Email Marketing: 4.7 rating - Lead Capture: 4.4 rating - Campaign Management: 4.6 rating #### Lowest rated features - SMS Marketing: 1.0 rating - ROI Tracking: 4.0 rating - Dynamic Content: 3.5 rating - Data Import/Export: 4.1 rating #### Feature-related review snippet Reviewer: Fabio F. Reviewer details: Marketing and Advertising, 51-200 employees Published: January 10, 2023 > "The experience was positive, but it would be nice if they had a more user-friendly interface for news users." ### Gallery tab Ease of use: 3.8 out of 5 (711 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Graphic Design, Self-employed Published: November 20, 2024 > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content." ### Integrations tab Marketo Engage connects with 118+ software tools. [See all integrations](https://www.capterra.com/p/75130/Marketo-Lead-Management/#integrations) #### Most popular integrations - Twilio: 4.4 rating - SugarCRM: 3.8 rating - Bynder: 4.8 rating - ON24: 4.3 rating - Yesware: 4.3 rating - Mixpanel: 4.0 rating #### Integrations-related review snippet Reviewer: Janelle B. Reviewer details: Construction, 51-200 employees Published: December 11, 2023 > "We were able to connect our tools with it very very quickly thanks to the native integrations." --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## Salesforce Marketing Cloud Rating: 4.2 out of 5 (530 reviews) Profile: [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Generate high-quality leads, increase lead and account conversion, and drive efficient growth with marketing automation. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Versatile email campaign management - Comprehensive multi-channel automation suite Cons: - High and complex pricing - Frequent email delivery problems #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.4 rating - Email Marketing: 4.5 rating - Lead Capture: 4.1 rating - Data Import/Export: 4.6 rating #### Lowest rated features - Dynamic Content: 2.0 rating - Conversion Tracking: 3.4 rating - Multi-Campaign: 2.0 rating - Sales Analytics: 2.0 rating #### Feature-related review snippet Reviewer: Madhusudan S. Reviewer details: Computer Software, 51-200 employees Published: February 24, 2023 > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." ### Gallery tab Ease of use: 3.8 out of 5 (530 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Construction, 11-50 employees Published: April 22, 2026 > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it." ### Integrations tab Salesforce Marketing Cloud connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.6 rating - Shopify: 4.5 rating - Meta for Business: 4.4 rating - Twitter/X: 4.0 rating - LinkedIn for Business: 4.0 rating - Adobe Workfront: 4.4 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Financial Services, 1,001-5,000 employees Published: October 17, 2023 > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." --- ## PostMonster Profile: [PostMonster](https://www.capterra.com/p/267522/PostMonster/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? THE ADVERTISING BUTTON IS HERE. Click for same day search and social ads with franchise dashboards for your local digital marketing. #### Pros and cons based on reviews Not available #### Starting price Starting price: $65.00 Pricing details: Per Feature, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Available - Campaign Management: Available - Campaign Analytics: Available - Engagement Tracking: Available - Landing Pages/Web Forms: Available - Segmentation: Available - Lead Management: Available - CRM: Available - Third-Party Integrations: Available - ROI Tracking: Available - A/B Testing: Available ### Gallery tab --- ## Aroscop Profile: [Aroscop](https://www.capterra.com/p/239585/Aroscop/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Ad-trade platform that gives you maximum control of your campaigns in a smarter way #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: Yes ### Features tab #### Most popular features - Marketing Automation: Not available - Email Marketing: Not available - Campaign Management: Available - Campaign Analytics: Available - Engagement Tracking: Not available - Landing Pages/Web Forms: Not available - Segmentation: Not available - Lead Management: Not available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Available - A/B Testing: Not available ### Gallery tab --- ## Xtremepush Rating: 4.5 out of 5 (55 reviews) Profile: [Xtremepush](https://www.capterra.com/p/151231/Xtremepush/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $250.00 Pricing details: Per Feature Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.4 rating - Email Marketing: 4.5 rating - Engagement Tracking: 4.0 rating - Real-Time Data: 4.4 rating #### Lowest rated features - Event Triggered Actions: 3.8 rating - Multi-Channel Marketing: 4.0 rating - A/B Testing: 3.0 rating - Conversion Tracking: 4.0 rating #### Feature-related review snippet Reviewer: Konstantinos - Stylianos M. Reviewer details: Gambling & Casinos, 1,001-5,000 employees Published: April 6, 2026 > "What I liked most about Xtremepush is its user-friendly interface and powerful automation tools, which make managing campaigns and engaging with users extremely efficient" ### Gallery tab Ease of use: 4.5 out of 5 (55 reviews) #### Related review snippet Reviewer: Konstantinos - Stylianos M. Reviewer details: Gambling & Casinos, 1,001-5,000 employees Published: April 6, 2026 > "What I liked most about Xtremepush is its user-friendly interface and powerful automation tools, which make managing campaigns and engaging with users extremely efficient" ### Integrations tab Xtremepush connects with 6+ software tools. [See all integrations](https://www.capterra.com/p/151231/Xtremepush/#integrations) #### Most popular integrations - Shopify: 4.5 rating - Google Ads: 4.4 rating - Salesforce Marketing Cloud: 4.0 rating - Mixpanel: 4.5 rating - Kochava: 4.6 rating - CrowdTwist --- ## emfluence Marketing Platform Rating: 4.7 out of 5 (51 reviews) Profile: [emfluence Marketing Platform](https://www.capterra.com/p/166204/emfluence/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Automate personalized customer journeys with data-driven workflows that engage audiences and deliver measurable ROI. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $1000.00 Pricing details: Other, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.6 rating - Data Import/Export: 4.7 rating - Engagement Tracking: 4.7 rating - Event Triggered Actions: 4.0 rating #### Lowest rated features - Lead Capture: 4.0 rating - AI Copilot: 4.0 rating - Dynamic Content: 4.0 rating - Template Management: 4.0 rating ### Gallery tab Ease of use: 4.5 out of 5 (51 reviews) #### Related review snippet Reviewer: Rich G. Reviewer details: Leisure, Travel & Tourism, 1,001-5,000 employees Published: January 22, 2026 > "Emfluence is a marketing program that allows our team to feel larger than the people utilizing its capabilities personalized at scale, fueled by data, and powered by a single platform." ### Integrations tab emfluence Marketing Platform connects with 13+ software tools. [See all integrations](https://www.capterra.com/p/166204/emfluence/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.4 rating - WordPress: 4.6 rating - Google Analytics 360: 4.7 rating - Dynamics 365: 4.4 rating - Instagram: 4.7 rating - Zapier: 4.7 rating #### Integrations-related review snippet Reviewer: Savannah H. Reviewer details: Public Safety, 51-200 employees Published: July 21, 2021 > "We haven't deployed their CRM Integration feature yet but we are excited to do so soon!" --- ## MarketDirect Cross Media Rating: 4.1 out of 5 (7 reviews) Profile: [MarketDirect Cross Media](https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution. #### Rating breakdown - Ease of Use: 3.9 out of 5 - Customer Service: 4.0 out of 5 - Features: 4.1 out of 5 - Value for Money: 3.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $595.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Not available - Email Marketing: Not available - Campaign Management: Available - Campaign Analytics: Not available - Engagement Tracking: Not available - Landing Pages/Web Forms: Available - Segmentation: Available - Lead Management: Not available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Available - A/B Testing: Available ### Gallery tab Ease of use: 3.9 out of 5 (7 reviews) --- ## Zoho CRM Rating: 4.3 out of 5 (6,985 reviews) Profile: [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Integrated sales process automation - Centralized client relationship management Cons: - Frequent bugs and reliability concerns #### Starting price Starting price: $14.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Lead Management: 4.5 rating - Marketing Automation: 4.4 rating - CRM: 4.7 rating - Lead Capture: 4.5 rating #### Lowest rated features - Social Marketing: 3.0 rating - Email Marketing: 4.2 rating - Drip Campaigns: 4.0 rating - Website Visitor Tracking: 3.5 rating #### Feature-related review snippet Reviewer: Max P. Reviewer details: Facilities Services, 10,001+ employees Published: January 7, 2025 > "Ease of Adoption: Zoho CRM's intuitive interface, coupled with SMF360's expert guidance, made onboarding seamless." ### Gallery tab Ease of use: 4.2 out of 5 (6,985 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Logistics and Supply Chain, 51-200 employees Published: March 10, 2026 > "Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team." ### Integrations tab Zoho CRM connects with 70+ software tools. [See all integrations](https://www.capterra.com/p/155928/Zoho-CRM/#integrations) #### Most popular integrations - PayPal: 4.6 rating - Dropbox: 4.5 rating - Mailchimp: 4.5 rating - Box: 4.4 rating - HubSpot CRM: 4.5 rating - Zoho Social: 4.6 rating #### Integrations-related review snippet Reviewer: Hemant A. Reviewer details: Computer Software, 1-10 employees Published: August 8, 2024 > "Also a thing that i like about zoho is that it integrates seamlessly with a wide range of third-party applications which allows us to connect various systems and helps in enhancing overall productivity." --- ## Constant Contact Rating: 4.3 out of 5 (2,937 reviews) Profile: [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? We deliver the tools to simplify and amplify digital marketing and drive results for your business. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Pros: - Efficient campaign creation tools - Comprehensive email performance analytics Cons: - Inconsistent text and formatting controls - Deliverability and spam filtering issues #### Starting price Starting price: $12.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Email Marketing: 4.8 rating - Lead Capture: 4.8 rating - Engagement Tracking: 4.8 rating - Marketing Automation: 4.6 rating #### Lowest rated features - Website Visitor Tracking: 2.0 rating - Campaign Management: 4.4 rating - Drip Campaigns: 4.5 rating - Landing Pages/Web Forms: 4.6 rating #### Feature-related review snippet Reviewer: Gabriel K. Reviewer details: Non-Profit Organization Management, 11-50 employees Published: September 23, 2025 > "It feels modern, intuitive, and matches the ease of use I’ve experienced with MailChimp." ### Gallery tab Ease of use: 4.3 out of 5 (2,937 reviews) #### Related review snippet Reviewer: Avery F. Reviewer details: Arts and Crafts, 10,001+ employees Published: June 9, 2026 > "It is a robust tool that allows me to maintain a regular, secure connection with my community in compliance with regulations, lifting a heavy administrative burden off my shoulders." ### Integrations tab Constant Contact connects with 171+ software tools. [See all integrations](https://www.capterra.com/p/31898/Constant-Contact/#integrations) #### Most popular integrations - QuickBooks Online: 4.3 rating - Hootsuite: 4.4 rating - Stripe: 4.6 rating - Aircall: 4.2 rating - Duda: 4.5 rating - RepeatRewards: 4.5 rating #### Integrations-related review snippet Reviewer: Jason P. Reviewer details: Environmental Services, 1-10 employees Published: March 26, 2026 > "I also enjoy that it integrates with Donor Perfect" --- ## Mailchimp Rating: 4.5 out of 5 (17,648 reviews) Profile: [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive email marketing platform - Flexible newsletter creation tools Cons: - Limited editing and formatting options - Frequent email deliverability problems #### Starting price Starting price: $13.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Email Marketing: 4.7 rating - Marketing Automation: 4.6 rating - Campaign Management: 4.6 rating - Engagement Tracking: 4.7 rating #### Lowest rated features - Lead Management: 3.9 rating - Lead Capture: 4.3 rating - ROI Tracking: 4.2 rating - Landing Pages/Web Forms: 4.3 rating #### Feature-related review snippet Reviewer: Angela W. Reviewer details: Consumer Goods, 11-50 employees Published: April 13, 2026 > "The interface is clean, the integrations are seamless, and it honestly feels like the most professional tool in its class." ### Gallery tab Ease of use: 4.4 out of 5 (17,648 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Public Relations and Communications, 201-500 employees Published: May 18, 2026 > "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and some advanced features require higher-tier plans, the overall functionality and ease of use make it a reliable and effective marketing platform." ### Integrations tab Mailchimp connects with 208+ software tools. [See all integrations](https://www.capterra.com/p/110228/MailChimp/#integrations) #### Most popular integrations - Slack: 4.7 rating - Salesforce Sales Cloud: 4.4 rating - Evernote Teams: 4.4 rating - HubSpot Marketing Hub: 4.5 rating - NetSuite: 4.2 rating - Epos Now: 3.8 rating #### Integrations-related review snippet Reviewer: Alec J. Reviewer details: Glass, Ceramics & Concrete, 11-50 employees Published: December 2, 2024 > "The integration options with other platforms and tools were a big plus, streamlining workflow and boosting efficiency." --- ## Jira Rating: 4.4 out of 5 (15,426 reviews) Profile: [Jira](https://www.capterra.com/p/19319/JIRA/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Robust agile management tools - Comprehensive project tracking features Cons: - Frequent bugs and technical issues - Slow performance with large data #### Starting price Starting price: $7.91 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Activity Dashboard: 4.7 rating - API: 5.0 rating - Data Import/Export: 5.0 rating - Workflow Management: 4.0 rating #### Lowest rated features - Third-Party Integrations: 3.5 rating - Campaign Management: 4.0 rating - Marketing Calendar: 4.0 rating - Real-Time Data: 5.0 rating #### Feature-related review snippet Reviewer: Abhi S. Reviewer details: Computer Software, 501-1,000 employees Published: September 3, 2024 > "issue tracking and user interface and ability to integrate with other tools and software further enhances its versatility." ### Gallery tab Ease of use: 4.1 out of 5 (15,426 reviews) #### Related review snippet Reviewer: yousef A. Reviewer details: Information Technology and Services, 501-1,000 employees Published: June 23, 2026 > "Once properly configured, it provides unparalleled visibility into project timelines, resource allocation, and issue tracking. While it can feel heavy and a bit rigid for smaller, fast-moving projects, its scalability and deep integration features make it an essential tool for structured, enterprise-level workflow management." ### Integrations tab Jira connects with 49+ software tools. [See all integrations](https://www.capterra.com/p/19319/JIRA/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.4 rating - Zendesk Suite: 4.7 rating - Confluence: 4.6 rating - Microsoft Outlook: 4.5 rating - Lucidchart: 4.5 rating - Hubstaff: 4.5 rating #### Integrations-related review snippet Reviewer: Denis M. Reviewer details: Financial Services, 201-500 employees Published: April 29, 2026 > "I really rely on the integrations with Confluence and GitHub - it’s incredibly helpful to see code commits or doc pages linked directly to a ticket so I don't have to go digging around." --- ## Asana Rating: 4.5 out of 5 (13,617 reviews) Profile: [Asana](https://www.capterra.com/p/184581/Asana-PM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Asana runs marketing at enterprise scale — AI Teammates, Asana Dash, and the Enterprise Work Graph® connecting planning to delivery. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive project progress tracking - Flexible work organization platform Cons: - Overwhelming and excessive notifications - Performance and reliability concerns #### Starting price Starting price: $10.99 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Available - Campaign Management: Available - Campaign Analytics: Available - Engagement Tracking: Not available - Landing Pages/Web Forms: Not available - Segmentation: Not available - Lead Management: Available - CRM: Available - Third-Party Integrations: Available - ROI Tracking: Available - A/B Testing: Not available #### Feature-related review snippet Reviewer: Yugma S. Reviewer details: Biotechnology, 201-500 employees Published: May 12, 2026 > "Asana is its intuitive interface and has the strong task management capabilities." ### Gallery tab Ease of use: 4.4 out of 5 (13,617 reviews) #### Related review snippet Reviewer: Veronika T. Reviewer details: Commercial Real Estate, 1-10 employees Published: March 25, 2026 > "It helped me bring structure and clarity to managing my beauty coworking space, especially with part-time staff. Once everything was set up, it became a reliable system for keeping tasks organized and the team aligned." ### Integrations tab Asana connects with 111+ software tools. [See all integrations](https://www.capterra.com/p/184581/Asana-PM/#integrations) #### Most popular integrations - Google Sheets: 4.6 rating - GitLab: 4.6 rating - WebWork Time Tracker: 4.6 rating - Make: 4.8 rating - Mailbird: 4.4 rating - SkedPal: 4.5 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Facilities Services, 51-200 employees Published: April 1, 2026 > "Value for money easy to assign tasks to different individuals and integration is easy." --- ## HubSpot Marketing Hub Rating: 4.5 out of 5 (6,245 reviews) Profile: [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - All-in-one marketing platform - Comprehensive marketing automation suite Cons: - High and complex pricing structure - Frequent bugs and technical glitches #### Starting price Starting price: $15.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.7 rating - Email Marketing: 4.6 rating - Lead Capture: 4.6 rating - Data Import/Export: 4.7 rating #### Lowest rated features - ROI Tracking: 4.3 rating - Drag & Drop: 3.4 rating - Landing Pages/Web Forms: 4.2 rating - Social Marketing: 3.9 rating #### Feature-related review snippet Reviewer: Juan B. Reviewer details: Computer Software, 51-200 employees Published: June 13, 2025 > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that I just wish it would get a bit more robust and customizable." ### Gallery tab Ease of use: 4.3 out of 5 (6,245 reviews) #### Related review snippet Reviewer: Stacy S. Reviewer details: Mechanical or Industrial Engineering, 51-200 employees Published: June 30, 2026 > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly." ### Integrations tab HubSpot Marketing Hub connects with 217+ software tools. [See all integrations](https://www.capterra.com/p/171840/HubSpot-Marketing/#integrations) #### Most popular integrations - Microsoft 365: 4.6 rating - Eventbrite: 4.6 rating - Marketo Engage: 4.3 rating - Salesforce Marketing Cloud Account Engagement: 4.1 rating - Campaign Monitor by Marigold: 4.5 rating - Benchmark Email: 4.3 rating #### Integrations-related review snippet Reviewer: Yasmin M. Reviewer details: Accounting, 11-50 employees Published: April 14, 2026 > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." --- ## Brevo Rating: 4.6 out of 5 (3,496 reviews) Profile: [Brevo](https://www.capterra.com/p/132996/brevo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification & more. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Pros: - Beginner-friendly setup and navigation - Intuitive and organized interface Cons: - Performance and reliability concerns - Strict and unclear account controls #### Starting price Starting price: $9.00 Pricing details: Usage Based, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Email Marketing: 4.8 rating - Marketing Automation: 4.6 rating - Campaign Management: 4.6 rating - Data Import/Export: 4.5 rating #### Lowest rated features - Multi-Channel Marketing: 3.8 rating - Lead Capture: 4.3 rating - CRM: 3.9 rating - Landing Pages/Web Forms: 4.0 rating #### Feature-related review snippet Reviewer: Adrian H. Reviewer details: Information Technology and Services, Self-employed Published: September 8, 2025 > "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin." ### Gallery tab Ease of use: 4.6 out of 5 (3,496 reviews) #### Related review snippet Reviewer: Blerta K. Reviewer details: Education Management, 1-10 employees Published: March 30, 2026 > "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time." ### Integrations tab Brevo connects with 58+ software tools. [See all integrations](https://www.capterra.com/p/132996/brevo/#integrations) #### Most popular integrations - PayPal: 4.6 rating - WordPress: 4.6 rating - Shopify: 4.5 rating - Zendesk Suite: 4.4 rating - Freshdesk: 4.5 rating - Zapier: 4.8 rating #### Integrations-related review snippet Reviewer: Miljana J. Reviewer details: Performing Arts, Self-employed Published: March 7, 2025 > "Integrations – Easily connects with tools like WordPress, Shopify, and CRM systems." --- ## Pipedrive Rating: 4.5 out of 5 (3,057 reviews) Profile: [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Pros: - Minimal learning curve for users - Highly visual sales pipeline management Cons: - Limited advanced reporting capabilities - Cumbersome search and filter options #### Starting price Starting price: $19.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Activity Dashboard: 5.0 rating - Lead Management: 4.8 rating - CRM: 4.5 rating - Customizable Branding: 5.0 rating #### Lowest rated features - Lead Capture: 5.0 rating - Website Visitor Tracking: 5.0 rating #### Feature-related review snippet Reviewer: Samuel B. Reviewer details: Information Services, 1-10 employees Published: September 3, 2024 > "Nice interface for business and prospects management" ### Gallery tab Ease of use: 4.5 out of 5 (3,057 reviews) #### Related review snippet Reviewer: Sauve G. Reviewer details: Insurance, 11-50 employees Published: May 29, 2026 > "Pipedrive is super visual and simple .Satisfied with its customizable pipeline,easy on boarding,ability to set up automation and a single place of keeping my clients information." ### Integrations tab Pipedrive connects with 96+ software tools. [See all integrations](https://www.capterra.com/p/132666/Pipedrive/#integrations) #### Most popular integrations - Mailchimp: 4.5 rating - QuickBooks Online: 4.3 rating - Aircall: 4.2 rating - Proposify: 4.4 rating - Help Scout: 4.6 rating - Wishpond: 4.1 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Logistics and Supply Chain, 51-200 employees Published: November 12, 2024 > "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights, and reporting." --- ## Wrike Rating: 4.4 out of 5 (3,027 reviews) Profile: [Wrike](https://www.capterra.com/p/76113/Wrike/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - Centralized real-time team collaboration - Comprehensive project tracking tools Cons: - High and inflexible pricing structure - Frequent minor bugs and glitches #### Starting price Starting price: $10.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.8 rating - Workflow Management: 4.8 rating - Customizable Branding: 5.0 rating - Mobile Access: 5.0 rating #### Lowest rated features - Third-Party Integrations: 3.5 rating - Marketing Automation: 4.0 rating - API: 5.0 rating - Data Import/Export: 5.0 rating #### Feature-related review snippet Reviewer: Ojaswini W. Reviewer details: Marketing and Advertising, 10,001+ employees Published: May 6, 2026 > "Additionally, the flexibility of the interface is a major advantage." ### Gallery tab Ease of use: 4.2 out of 5 (3,027 reviews) #### Related review snippet Reviewer: Thiago F. Reviewer details: Marketing and Advertising, 201-500 employees Published: April 21, 2026 > "It is a robust platform that helps centralize project management, improve workflow visibility, and keep teams aligned across multiple demands and deadlines." ### Integrations tab Wrike connects with 136+ software tools. [See all integrations](https://www.capterra.com/p/76113/Wrike/#integrations) #### Most popular integrations - QuickBooks Online: 4.3 rating - Microsoft Outlook: 4.3 rating - Bitbucket: 4.6 rating - Microsoft Viva Engage: 4.2 rating - Marketo Engage: 4.8 rating - Zoho Books: 4.4 rating #### Integrations-related review snippet Reviewer: Lauren P. Reviewer details: Entertainment, 501-1,000 employees Published: April 22, 2026 > "Wrike’s integrations are also a big win; being able to connect it to tools like Outlook, Teams, Box keep communication and files tied directly to the work." --- ## ActiveCampaign Rating: 4.6 out of 5 (2,568 reviews) Profile: [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Advanced email automation features - Consistently effective business tool Cons: - Limited page and form builder - Frequent bugs and glitches #### Starting price Starting price: $15.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.6 rating - Lead Capture: 4.6 rating - Email Marketing: 4.7 rating - Lead Management: 4.5 rating #### Lowest rated features - Landing Pages/Web Forms: 4.2 rating - ROI Tracking: 4.1 rating - Segmentation: 4.3 rating - Social Marketing: 4.1 rating #### Feature-related review snippet Reviewer: Khevana P. Reviewer details: Professional Training & Coaching, 51-200 employees Published: September 26, 2024 > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." ### Gallery tab Ease of use: 4.2 out of 5 (2,568 reviews) #### Related review snippet Reviewer: Christopher A. Reviewer details: Glass, Ceramics & Concrete, 11-50 employees Published: March 30, 2026 > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record." ### Integrations tab ActiveCampaign connects with 200+ software tools. [See all integrations](https://www.capterra.com/p/79367/ActiveCampaign/#integrations) #### Most popular integrations - Act!: 3.9 rating - Chargebee: 4.3 rating - Whatagraph: 4.4 rating - WishList Member: 4.7 rating - Kadence: 4.6 rating - CustomBooks: 4.2 rating #### Integrations-related review snippet Reviewer: Chris O. Reviewer details: Information Technology and Services, 1-10 employees Published: November 19, 2024 > "As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms." --- ## Semrush Rating: 4.6 out of 5 (2,323 reviews) Profile: [Semrush](https://www.capterra.com/p/151962/SEMrush/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive SEO management suite - In-depth competitor intelligence tools Cons: - High and fragmented pricing structure - Restrictive and costly subscription model #### Starting price Starting price: $139.95 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Third-Party Integrations: 5.0 rating - Data Import/Export: 4.3 rating - Visual Analytics: 5.0 rating - Template Management: 4.0 rating #### Lowest rated features - Campaign Management: 2.5 rating - Multi-Campaign: 4.0 rating - Activity Dashboard: 5.0 rating - API: 5.0 rating #### Feature-related review snippet Reviewer: Simona W. Reviewer details: Building Materials, 1,001-5,000 employees Published: July 29, 2025 > "Semrush turned out to be a good option for that." ### Gallery tab Ease of use: 4.3 out of 5 (2,323 reviews) #### Related review snippet Reviewer: Devinda D. Reviewer details: Telecommunications, 1-10 employees Published: June 29, 2026 > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" ### Integrations tab Semrush connects with 11+ software tools. [See all integrations](https://www.capterra.com/p/151962/SEMrush/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - Trello: 4.5 rating - WordPress: 4.6 rating - Google Analytics 360: 4.6 rating - HubSpot Marketing Hub: 4.2 rating - Google Ads: 4.4 rating #### Integrations-related review snippet Reviewer: Joseph A. Reviewer details: Marketing and Advertising, 11-50 employees Published: July 13, 2025 > "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available." --- ## MailerLite Rating: 4.7 out of 5 (2,321 reviews) Profile: [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive email marketing platform - Versatile email automation tools Cons: - Strict account and domain controls - Formatting limitations in editor #### Starting price Starting price: $12.00 Pricing details: Other, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.7 rating - Email Marketing: 4.8 rating - Lead Capture: 4.7 rating - Campaign Management: 4.7 rating #### Lowest rated features - Segmentation: 4.4 rating - Third-Party Integrations: 4.3 rating - Landing Pages/Web Forms: 4.4 rating - Engagement Tracking: 4.6 rating #### Feature-related review snippet Reviewer: Matteo V. Reviewer details: Accounting, Self-employed Published: September 16, 2025 > "I also appreciate the excellent deliverability rates and the clean, modern interface." ### Gallery tab Ease of use: 4.6 out of 5 (2,321 reviews) #### Related review snippet Reviewer: Evanthia C. Reviewer details: Retail, 1-10 employees Published: June 4, 2026 > "MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface." ### Integrations tab MailerLite connects with 113+ software tools. [See all integrations](https://www.capterra.com/p/136603/MailerLite/#integrations) #### Most popular integrations - PayPal: 4.6 rating - Slack: 4.7 rating - Google Analytics 360: 4.7 rating - Zapier: 4.8 rating - Teamwork.com: 4.5 rating - Adobe Commerce: 4.3 rating #### Integrations-related review snippet Reviewer: Elizabeth A. Reviewer details: Mental Health Care, Self-employed Published: September 28, 2025 > "They integrate with all my other platforms. And now they have the capability to sell digital products!" --- ## Systeme.io Rating: 4.8 out of 5 (2,128 reviews) Profile: [Systeme.io](https://www.capterra.com/p/198994/Systeme/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.9 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive marketing toolkit - Intuitive and accessible design Cons: - Email system limitations - Challenging domain configuration #### Starting price Starting price: $17.00 Pricing details: Flat Rate, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.8 rating - Email Marketing: 4.7 rating - Lead Capture: 4.8 rating - Landing Pages/Web Forms: 4.8 rating #### Lowest rated features - Customizable Forms: 4.5 rating - ROI Tracking: 4.6 rating - Activity Dashboard: 4.6 rating - Third-Party Integrations: 4.3 rating #### Feature-related review snippet Reviewer: Debbie M. Reviewer details: Health, Wellness and Fitness, 1-10 employees Published: June 24, 2025 > "I like the format and the ability to have multiple users." ### Gallery tab Ease of use: 4.6 out of 5 (2,128 reviews) #### Related review snippet Reviewer: Johanna D. Reviewer details: Health, Wellness and Fitness, Self-employed Published: August 31, 2025 > "System.io helped me to migrate my entire website, all my email funnels, courses, contacts and tags over to their platform for no extra fee." ### Integrations tab Systeme.io connects with 15+ software tools. [See all integrations](https://www.capterra.com/p/198994/Systeme/#integrations) #### Most popular integrations - PayPal: 4.5 rating - Zoom Workplace: 4.6 rating - Google Meet: 4.5 rating - Google Calendar: 4.8 rating - Stripe: 4.8 rating - ActiveCampaign: 4.8 rating #### Integrations-related review snippet Reviewer: Carlos C. Reviewer details: Marketing and Advertising, 1-10 employees Published: April 9, 2024 > "I can integrate all the steps of my business on just one platform and manage every step from one place." --- ## Keap Rating: 4.1 out of 5 (1,298 reviews) Profile: [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth. #### Rating breakdown - Ease of Use: 3.6 out of 5 - Customer Service: 4.0 out of 5 - Features: 4.1 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive marketing automation platform - Advanced email campaign builder Cons: - Frequent bugs and technical problems - Limited and complex reporting features #### Starting price Starting price: $299.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.5 rating - Lead Capture: 4.5 rating - Lead Management: 4.2 rating - Email Marketing: 4.3 rating #### Lowest rated features - Drip Campaigns: 3.0 rating - Segmentation: 3.5 rating - Multi-Channel Marketing: 2.0 rating - Landing Pages/Web Forms: 3.3 rating #### Feature-related review snippet Reviewer: Karen R. Reviewer details: Capital Markets, 1-10 employees Published: June 10, 2024 > "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. " ### Gallery tab Ease of use: 3.6 out of 5 (1,298 reviews) #### Related review snippet Reviewer: Sarah F. Reviewer details: Hospitality, 201-500 employees Published: July 22, 2025 > "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all their client talks in one single place." ### Integrations tab Keap connects with 75+ software tools. [See all integrations](https://www.capterra.com/p/76390/Infusionsoft/#integrations) #### Most popular integrations - Slack: 4.7 rating - Gmail: 5.0 rating - QuickBooks Online: 3.5 rating - Zendesk Suite: 4.4 rating - Zapier: 4.6 rating - Microsoft Outlook: 4.5 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Civil Engineering, 501-1,000 employees Published: March 3, 2023 > "The platform also integrates with a range of other software tools, including Zapier and QuickBooks, to help businesses streamline their workflows." --- ## Marketing 360 Rating: 4.5 out of 5 (1,141 reviews) Profile: [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Intuitive and accessible platform - Dedicated expert support team Cons: - High and confusing pricing structure - Concerns about spending effectiveness #### Starting price Starting price: Not available Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Email Marketing: 4.8 rating - Lead Capture: 4.8 rating - Marketing Automation: 5.0 rating - Marketing Calendar: 4.0 rating #### Lowest rated features - Drip Campaigns: 2.2 rating - Multi-Channel Communication: 1.0 rating - Campaign Analytics: 3.0 rating - Campaign Management: 3.4 rating #### Feature-related review snippet Reviewer: MEENACHISUNDARAM M. Reviewer details: Architecture & Planning, 1-10 employees Published: February 9, 2026 > "Working with limited hours in it. But, In my experience, It stands out with its comprehensive automation options and it is also user-friendly interface." ### Gallery tab Ease of use: 4.5 out of 5 (1,141 reviews) #### Related review snippet Reviewer: MEENACHISUNDARAM M. Reviewer details: Architecture & Planning, 1-10 employees Published: February 9, 2026 > "The platform's ability to streamline marketing jobs/tasks, which includes email campaigns, generating leads and managing social media significantly enhances efficiency." ### Integrations tab Marketing 360 connects with 14+ software tools. [See all integrations](https://www.capterra.com/p/148516/Marketing-360/#integrations) #### Most popular integrations - Shopify: 3.5 rating - Stripe: 4.6 rating - Meta for Business: 3.7 rating - LinkedIn for Business: 4.6 rating - WooCommerce: 4.5 rating - Google Ads: 4.4 rating #### Integrations-related review snippet Reviewer: jack H. Reviewer details: Computer Software, 51-200 employees Published: April 1, 2026 > "It's so much easier to track campaigns and see performance data in one place, especially with the CRM integration." --- ## Intercom Rating: 4.5 out of 5 (1,134 reviews) Profile: [Intercom](https://www.capterra.com/p/134347/Intercom/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Intercom is an AI platform that combines an AI agent with a helpdesk to deliver efficient customer experiences. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Pros: - Versatile multichannel messaging tools - Efficient client support management Cons: - Complex and expensive pricing - Frequent technical glitches #### Starting price Starting price: $39.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Mobile Access: 4.4 rating - Marketing Automation: 4.7 rating - Lead Capture: 5.0 rating - Email Marketing: 4.3 rating #### Lowest rated features - Data Import/Export: 3.0 rating - CRM: 4.0 rating - Customizable CTAs: 4.5 rating - Multi-Channel Communication: 4.5 rating #### Feature-related review snippet Reviewer: Henrik R. Reviewer details: Program Development, 51-200 employees Published: May 28, 2025 > "The intuitive interface allows for complex automation without requiring deep technical knowledge, which is a huge plus." ### Gallery tab Ease of use: 4.4 out of 5 (1,134 reviews) #### Related review snippet Reviewer: DAVIS O. Reviewer details: Information Technology and Services, 1,001-5,000 employees Published: August 20, 2025 > "The live chat is fast and responsive, and the ability to see user activity in real time adds a layer of context that makes support feel proactive rather than reactive." ### Integrations tab Intercom connects with 97+ software tools. [See all integrations](https://www.capterra.com/p/134347/Intercom/#integrations) #### Most popular integrations - Slack: 4.9 rating - Zapier: 4.8 rating - Meta for Business: 4.4 rating - Marketo Engage: 4.3 rating - Aircall: 4.2 rating - Operations Hub: 4.8 rating #### Integrations-related review snippet Reviewer: Rebecca D. Reviewer details: Non-Profit Organization Management, 51-200 employees Published: August 21, 2025 > "We're also very happy with how it integrates with our other systems." --- Page 1 of 23 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (1106) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Campaign Analytics Campaign Management Conversion Tracking CRM Drip Campaigns Dynamic Content Email Marketing Engagement Tracking Generative AI Landing Pages/Web Forms Lead Management Lead Qualification Marketing Automation Multi-Campaign Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing Template Management Third-Party Integrations Website Visitor Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[SMS Survey Software](https://www.capterra.com/sms-survey-software/) I'm looking for Marketing Automation Software that is: [For Small Businesses](https://www.capterra.com/marketing-automation-software/s/small-businesses/) Table of Contents - [What are the common features of marketing automation software?](#what-are-the-common-features-of-marketing-automation-software) - [What are the benefits of marketing automation software?](#what-are-the-benefits-of-marketing-automation-software) - [How much does marketing automation software cost?](#how-much-does-marketing-automation-software-cost) - [Key considerations when purchasing marketing automation software](#key-considerations-when-purchasing-marketing-automation-software) ## What are the common features of marketing automation software? - **Marketing campaign management:** Access a centralized dashboard to plan, create, and execute marketing campaigns. Users can customize campaigns by adding different stages as well as monitor the real-time performance of each stage. - **Lead management:** Simplify the process of handling leads, from capture to conversion. This feature includes lead capture, segmentation, scoring, nurturing, tracking, and qualification capabilities. - **Segmentation:** Group leads or audiences based on attributes such as demographics, behavior, and purchase history. This segmentation helps deliver personalized content to target the right audience. - **ROI tracking:** Use analytics and reporting capabilities to measure the return on investment (ROI) of marketing efforts. This involves tracking key performance indicators such as conversion rates, click-through rates, and customer acquisition costs. - **Multi-channel marketing:** Engage with audiences across channels, including email, social media, web, and mobile. Marketers can craft tailored messages and content for each platform to maximize audience engagement. * * * ## What are the benefits of marketing automation software? - **Identifies cross-selling and upselling opportunities:** A marketing automation tool uses customer behavior and purchase history to identify cross-selling and upselling opportunities. For instance, your business can use this software to identify customers who have purchased a product or service and send them targeted offers for complementary offerings. - **Improves customer engagement:** By automating repetitive tasks, the software saves your marketing team bandwidth to focus on delivering more personalized content and experiences to customers. It also helps segment prospects based on their interests and behavior, enabling marketers to send targeted messages and offers and boost customer engagement. - **Boosts sales and revenue:** Marketing automation software streamlines lead generation by automating lead capture, scoring, and routing, enabling your business to reach more potential customers. It also facilitates effective lead nurturing through targeted content and offers based on customer interests and behavior. As a result, your business can boost its chances of conversions, which, over time, can lead to a noticeable increase in your sales and revenue.  - **Reduces human errors:** A marketing automation platform eliminates the risk of human error in marketing activities. Whether it's sending emails with accurate information, scheduling social media posts at the right time, or segmenting customer lists without mistakes, the software ensures marketing tasks are executed with precision and consistency. This not only maintains your brand's reputation but also saves time and resources that would otherwise be spent on correcting manual errors. * * * ## How much does marketing automation software cost? Most marketing automation software tools on the market are priced on a “per user, per month” basis, and their entry-level pricing plans range from **$4.67 to $108+\*.** An enterprise product that’s priced higher may include additional features such as advanced reporting, active campaign monitoring, social media marketing integration, advanced customer experience tracker, unlimited automation, Google Analytics integration, and marketing strategy building. _\*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of Nov. 02, 2023._ * * * ## Key considerations when purchasing marketing automation software - **Outline your marketing goals and needs.** Marketing objectives can vary based on factors such as the business type, industry, and goals. Therefore, your marketing team needs to define its specific goals with automation software. Do they want to increase leads, standardize manual operations, or enhance customer engagement? Understanding these objectives will help you identify features to shortlist in the marketing automation platform. - **Assess data security and compliance.** Marketing automation solutions store large volumes of data, including customers’ personal and behavioral information. Therefore, look for robust data security and compliance features, such as two-factor authentication and role-based access control, to protect your data. The software should also comply with relevant data protection regulations, such as the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). - **Evaluate software scalability.** As your business grows, your marketing team will need software that can scale with your operations. Before purchasing any marketing automation tool, consider whether it can accommodate your anticipated growth and handle increased volumes of leads, customers, and campaigns without significantly modifying your existing infrastructure or incurring additional costs. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s [marketing automation software](https://www.capterra.com/marketing-automation-software/) directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.