# Best Marketing Analytics Software 2026 | Capterra > Find the top Marketing Analytics software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/marketing-analytics-software --- # Best Marketing Analytics Software Need help? Tell us your requirements and get a personalized shortlist of the best software. For more information consult our [Marketing Analytics Buyers Guide](#buyers-guide-content) [4.8 (115)](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) Great for: Value for Money Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. [Learn more about AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) 98% of users recommend this product [4.9 (9)](https://www.capterra.com/p/179281/GivingDNA/reviews/) Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening. [Learn more about GivingDNA](https://www.capterra.com/p/179281/GivingDNA/) [4.3 (3)](https://www.capterra.com/p/119081/Cint/#reviews) Lucid Measurement gives marketers the tools to measure and boost the effectiveness of any cross-platform ad campaign while it’s live. [Learn more about Cint](https://www.capterra.com/p/119081/Cint/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17581)](https://www.capterra.com/p/110228/MailChimp/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Good for: Small Business Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [## Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15336)](https://www.capterra.com/p/19319/JIRA/reviews/) Good for: Enterprise Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/) [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Great for: Website Analytics Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 86% of users recommend this product [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6222)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Great for: Campaign Tracking Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [## monday.com](https://www.capterra.com/p/147657/monday-com/) [4.6 (5738)](https://www.capterra.com/p/147657/monday-com/reviews/) Great for: Enterprise On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards. [Learn more about monday.com](https://www.capterra.com/p/147657/monday-com/) [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3795)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Good for: Mid-Size Business Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [## Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3401)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Great for: Small Business Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics. [Learn more about Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) 86% of users recommend this product [## Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (2936)](https://www.capterra.com/p/76113/Wrike/reviews/) Good for: Customer Service Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/) [## Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2348)](https://www.capterra.com/p/208764/Tableau/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Great for: Data Visualization Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations & share insights. [Learn more about Tableau](https://www.capterra.com/p/208764/Tableau/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2316)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Great for: SEO Management Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) 82% of users recommend this product [## Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) [4.7 (2269)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) Great for: Mid-Size Business Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes. [Learn more about Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) 82% of users recommend this product [## Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Great for: Ease of Use 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) 85% of users recommend this product [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Good for: Features Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [## ContentStudio](https://www.capterra.com/p/176184/ContentStudio/) [4.7 (673)](https://www.capterra.com/p/176184/ContentStudio/reviews/) Great for: Customer Service ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content. [Learn more about ContentStudio](https://www.capterra.com/p/176184/ContentStudio/) 88% of users recommend this product [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) [4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. [Learn more about Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) [## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Good for: Ease of Use Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days. [Learn more about Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (581)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Great for: Features Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. [Learn more about Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) 85% of users recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) Good for: Value for Money Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) 84% of users recommend this product [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Good for: Enterprise Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance.  [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [## Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (505)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Good for: Small Business Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns. [Learn more about Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [## Anyword](https://www.capterra.com/p/229878/Anyword/) [4.8 (391)](https://www.capterra.com/p/229878/Anyword/reviews/) Great for: Small Business Generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts! [Learn more about Anyword](https://www.capterra.com/p/229878/Anyword/) 88% of users recommend this product [## Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Good for: Small Business Real-time analytics tracking visitors, conversions, and on-page behavior natively integrated with A/B testing in one platform. [Learn more about Instapage](https://www.capterra.com/p/141695/Instapage/) Page 1 of 23 Filter (553) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing Ad hoc Reporting AI Copilot Campaign Analytics Campaign Tracking Conversion Tracking Customer Journey Mapping Dashboard Data Import/Export Data Source Connectors Data Visualization Engagement Tracking Generative AI Keyword Tracking KPI Monitoring Multi-Channel Attribution Performance Metrics Predictive Analytics Reporting & Statistics ROI Tracking Search/Filter Website Analytics Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Market Research Software](https://www.capterra.com/market-research-software/)[Web Analytics 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