--- title: "Best Market Research Software 2026 | Capterra" description: "Find the top Market Research software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/market-research-software/" page_type: "category" language: "en" --- # Best Market Research Software [Free](https://www.capterra.com/market-research-software/s/free/)[For Small Businesses](https://www.capterra.com/market-research-software/s/small-businesses/) [4.8 (570)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Tremendous is the global payouts platform for researchers sending gift cards and money at scale.  [Learn more about Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 94% recommend this product 0.0 (0) For rapid production and analysis of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program for PCs and MACs. [Learn more about BrandMap](https://www.capterra.com/p/173361/BrandMap-9/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 0.0 (0) Boost your customer empathy and qualitative research efficiency with EthOS. [Learn more about EthOS](https://www.capterra.com/p/251540/EthOS/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.5 (393)](https://www.capterra.com/p/72549/Alchemer/reviews/) Alchemer offers the world’s most flexible feedback & data collection platform that allows organizations to effectively close the loop. [Learn more about Alchemer Survey](https://www.capterra.com/p/72549/Alchemer/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [4.4 (13)](https://www.capterra.com/p/184445/Infotools-Harmoni/reviews/) A powerful market research survey analysis & visualization platform for brands to empower teams and get quality insights faster. [Learn more about Harmoni](https://www.capterra.com/p/184445/Infotools-Harmoni/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [4.7 (985)](https://www.capterra.com/p/137289/Typeform/reviews/) [Capterra Shortlist](https://www.capterra.com/market-research-software/shortlist/) Capture richer insights with adaptive surveys, AI-powered follow-ups, and faster analysis of patterns and trends. [Learn more about Typeform](https://www.capterra.com/p/137289/Typeform/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 80% recommend this product [4.6 (457)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) [Capterra Shortlist](https://www.capterra.com/market-research-software/shortlist/) Zoho Survey helps create surveys, gather feedback, conduct research, and gain insights to improve business decisions. [Learn more about Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 85% recommend this product [## SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) [4.6 (10525)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) [Capterra Shortlist](https://www.capterra.com/market-research-software/shortlist/) Uncover market research trends and opportunities with targeted surveys to shape strategies and stay ahead of competition.  [Learn more about SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 81% recommend this product [## Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 82% recommend this product [## SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/) [4.6 (966)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) [Capterra Shortlist](https://www.capterra.com/market-research-software/shortlist/) Create platform-independent questionnaires and surveys. We empower companies - large & small to conduct market research with ease. [Learn more about SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [## Nextiva](https://www.capterra.com/p/175788/Nextiva/) [4.6 (931)](https://www.capterra.com/p/175788/Nextiva/reviews/) Get answers fast with Nextiva Surveys, a custom online market research software. Collect the answers you need to understand audience. [Learn more about Nextiva](https://www.capterra.com/p/175788/Nextiva/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 83% recommend this product [## Survio](https://www.capterra.com/p/150091/Survio/) [4.5 (571)](https://www.capterra.com/p/150091/Survio/reviews/) [Capterra Shortlist](https://www.capterra.com/market-research-software/shortlist/) Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device. [Learn more about Survio](https://www.capterra.com/p/150091/Survio/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [## QuestionPro](https://www.capterra.com/p/135455/QuestionPro/) [4.8 (551)](https://www.capterra.com/p/135455/QuestionPro/reviews/) [Capterra Shortlist](https://www.capterra.com/market-research-software/shortlist/) Survey software for the creation, distribution, and analysis of surveys, polls, and forms. [Learn more about QuestionPro](https://www.capterra.com/p/135455/QuestionPro/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 91% recommend this product [## Qualtrics Market Research](https://www.capterra.com/p/72396/Strategy-and-Research/) [4.7 (430)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) [Capterra Shortlist](https://www.capterra.com/market-research-software/shortlist/) Conduct smarter, faster research with the world's most sophisticated, easy-to-use platform. [Learn more about Qualtrics Market Research](https://www.capterra.com/p/72396/Strategy-and-Research/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 87% recommend this product [## Xoxoday](https://www.capterra.com/p/153149/Rewards-Platform/) [4.5 (269)](https://www.capterra.com/p/153149/Rewards-Platform/reviews/) Xoxoday is an AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions. [Learn more about Xoxoday](https://www.capterra.com/p/153149/Rewards-Platform/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [## Bloomfire](https://www.capterra.com/p/131501/Bloomfire/) [4.4 (266)](https://www.capterra.com/p/131501/Bloomfire/reviews/) Bloomfire makes market research searchable and reusable, so insights inform decisions org-wide. [Learn more about Bloomfire](https://www.capterra.com/p/131501/Bloomfire/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [## Pollfish](https://www.capterra.com/p/132525/Pollfish/) [4.5 (209)](https://www.capterra.com/p/132525/Pollfish/reviews/) Pollfish is a DIY, mobile-first market research platform, offering access to 450M+ mobile consumers across more than 160 countries. [Learn more about Pollfish](https://www.capterra.com/p/132525/Pollfish/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [## CustomerHero](https://www.capterra.com/p/153472/Startquestion/) [4.9 (175)](https://www.capterra.com/p/153472/Startquestion/reviews/) Take market research to the next level. Startquestion makes it easy to learn about your target audience. Gather, analyze, and share da  [Learn more about CustomerHero](https://www.capterra.com/p/153472/Startquestion/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 98% recommend this product [## CheckMarket](https://www.capterra.com/p/134813/CheckMarket/) [4.5 (149)](https://www.capterra.com/p/134813/CheckMarket/reviews/) CheckMarket’s online survey software is the quickest and easiest way to get the right questions in front of the right people. [Learn more about CheckMarket](https://www.capterra.com/p/134813/CheckMarket/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 86% recommend this product [## ATLAS.ti](https://www.capterra.com/p/171500/ATLAS-ti/) [4.7 (142)](https://www.capterra.com/p/171500/ATLAS-ti/reviews/) Qualitative data analysis solution that offers tools and technology to uncover actionable insights from research data. [Learn more about ATLAS.ti](https://www.capterra.com/p/171500/ATLAS-ti/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 89% recommend this product [## UserTesting](https://www.capterra.com/p/173755/UserTesting/) [4.5 (132)](https://www.capterra.com/p/173755/UserTesting/reviews/) UserTesting helps organizations to create the best customer experience powered by human insights. [Learn more about UserTesting](https://www.capterra.com/p/173755/UserTesting/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 82% recommend this product [## SmartSurvey](https://www.capterra.com/p/57112/SmartSurvey/) [4.6 (114)](https://www.capterra.com/p/57112/SmartSurvey/reviews/) Market research made easy with SmartSurvey—reach 335 million global respondents, create tailored surveys and get insights fast. [Learn more about SmartSurvey](https://www.capterra.com/p/57112/SmartSurvey/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management 94% recommend this product [## CleverX](https://www.capterra.com/p/10021390/CleverX/) [4.6 (102)](https://www.capterra.com/p/10021390/CleverX/reviews/) AI-native research platform. Go from question to insight in hours. [Learn more about CleverX](https://www.capterra.com/p/10021390/CleverX/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [## Lyssna](https://www.capterra.com/p/178766/UsabilityHub/) [4.6 (88)](https://www.capterra.com/p/178766/UsabilityHub/reviews/) [Capterra Shortlist](https://www.capterra.com/market-research-software/shortlist/) Lyssna is a user research platform that enables you to test designs with real users to gain audience insights. [Learn more about Lyssna](https://www.capterra.com/p/178766/UsabilityHub/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management [## Toluna Start](https://www.capterra.com/p/79183/PanelPortal/) [4.2 (82)](https://www.capterra.com/p/79183/PanelPortal/reviews/) Toluna Start - the industrys first and only end-to-end consumer intelligence platform. [Learn more about Toluna Start](https://www.capterra.com/p/79183/PanelPortal/) Market Research features reviewers most value Customizable Templates Data Import/Export Data Visualization Multi-Channel Distribution Question Branching Reporting & Statistics Reporting/Analytics Survey Builder Survey/Poll Management Page 1 of 9 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (416) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Benchmarking [Customizable Templates](https://www.capterra.com/market-research-software/features/customizable-templates/) [Data Import/Export](https://www.capterra.com/market-research-software/features/data-import-export/) Data Visualization Face-to-Face Generative AI [Multi-Channel Distribution](https://www.capterra.com/market-research-software/features/multi-channel-distribution/) Panel Management Paper-Based Phone-Based Question Branching [Reporting & Statistics](https://www.capterra.com/market-research-software/features/reporting-statistics/) [Reporting/Analytics](https://www.capterra.com/market-research-software/features/reporting-analytics/) Statistical Analysis [Survey Builder](https://www.capterra.com/market-research-software/features/survey-builder/) Survey Sample Management Survey/Poll Management [Surveys & Feedback](https://www.capterra.com/market-research-software/features/surveys-feedback/) Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Web Analytics Software](https://www.capterra.com/web-analytics-software/)[AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/) I'm looking for Market Research Software that is: [Free](https://www.capterra.com/market-research-software/s/free/)[For Small Businesses](https://www.capterra.com/market-research-software/s/small-businesses/)