# Best Influencer Marketing Software 2026 | Capterra > Find the top Influencer Marketing software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/influencer-marketing-software --- # Best Influencer Marketing Software Last updated on April 24, 2026 How to find the right Influencer Marketing Software? Learn more from our team about Influencer Marketing Software pricing features and benefits in our Influencer Marketing Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is influencer marketing software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on April 24, 2026 [Influencer marketing software](https://www.capterra.com/influencer-marketing-software/) helps marketing professionals discover, develop, and track relationships with prominent social influencers to connect with their audience and promote corporate brands. It also enables marketing teams to view, edit, approve, and/or reject influencer-generated content from a single platform. An influencer marketing tool also enables businesses to monitor influencer marketing campaigns and derive data-based insights while ensuring the following: - Filter and segment influencers based on their niche - Run marketing campaigns - Campaign management and communication tools - Streamline influencer relationship management efforts - Influencer content dashboard to evaluate the performance - Import and export of influencer data * * * For more information consult our [Influencer Marketing Buyers Guide](#buyers-guide-content) [4.9 (15)](https://www.capterra.com/p/195693/Modash/reviews/) Modash is an influencer marketing tool with a database of 250M+ creators. Find, analyze, and monitor creators at any scale. [Learn more about Modash](https://www.capterra.com/p/195693/Modash/) [4.2 (235)](https://www.capterra.com/p/277011/Brandwatch/reviews/) [Capterra Shortlist](https://www.capterra.com/influencer-marketing-software/shortlist/) Good for: Customer Service Discover influencers, handle relationships, and manage campaigns all in one place with Brandwatch’s Influencer Marketing solution. [Learn more about Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) [## Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/) [4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Great for: Small Business Create and manage your own affiliate programs and networks with the world’s most popular and top-rated affiliate software. [Learn more about Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/) 87% of users recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Brand24](https://www.capterra.com/p/149054/Brand24/) [4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Great for: Ease of Use Find influencers that fit your business and will promote your brand. [Learn more about Brand24](https://www.capterra.com/p/149054/Brand24/) 80% of users recommend this product [## Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) [4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Great for: Value for Money Businesses of all sizes can launch a whitelabelled customer referral program and automatically track referrals and issue rewards.  [Learn more about Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) 93% of users recommend this product [## Grin](https://www.capterra.com/p/173654/GRIN/) [4.7 (147)](https://www.capterra.com/p/173654/GRIN/reviews/) [Capterra Shortlist](https://www.capterra.com/influencer-marketing-software/shortlist/) Great for: Campaign Management GRIN is the only all-in-one creator management platform built for brands ready to scale their influencer programs & see results.  [Learn more about Grin](https://www.capterra.com/p/173654/GRIN/) 88% of users recommend this product [## BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/) [4.5 (146)](https://www.capterra.com/p/177181/BuzzSumo/reviews/) Good for: Small Business Find influencers in any topic area. Review the content they share and amplify. The world's most-loved content marketing software. [Learn more about BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/) [## Trackdesk](https://www.capterra.com/p/268100/Trackdesk/) [4.8 (140)](https://www.capterra.com/p/268100/Trackdesk/reviews/) Great for: Customer Service Trackdesk is the affiliate tracking platform built for scalability and growth across affiliate, referral, and partnership programs. [Learn more about Trackdesk](https://www.capterra.com/p/268100/Trackdesk/) 96% of users recommend this product [## Lyfpit](https://www.capterra.com/p/228116/Lyfpit/) [4.6 (138)](https://www.capterra.com/p/228116/Lyfpit/reviews/) Good for: Content Management Lyfpit is the social media marketing automation and growth hacking platform created by marketers [Learn more about Lyfpit](https://www.capterra.com/p/228116/Lyfpit/) 85% of users recommend this product [## Later Influence](https://www.capterra.com/p/186912/Mavrck/) [4.6 (135)](https://www.capterra.com/p/186912/Mavrck/reviews/) [Capterra Shortlist](https://www.capterra.com/influencer-marketing-software/shortlist/) Good for: Influencer Relationship Management Later is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns. [Learn more about Later Influence](https://www.capterra.com/p/186912/Mavrck/) 84% of users recommend this product [## UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) [4.8 (119)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/) Great for: Features A powerful platform to build and manage your affiliate campaign in a professional way.  [Learn more about UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) 85% of users recommend this product [## Julius](https://www.capterra.com/p/175488/Julius/) [4.5 (107)](https://www.capterra.com/p/175488/Julius/reviews/) [Capterra Shortlist](https://www.capterra.com/influencer-marketing-software/shortlist/) Good for: Influencer Discovery Julius is an influencer marketing software solution, offering influencer search and discovery, campaign management, & robust reporting. [Learn more about Julius](https://www.capterra.com/p/175488/Julius/) [## Meltwater](https://www.capterra.com/p/123153/Meltwater/) [4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) With Meltwater's influencer marketing platform, filter profiles by location / category & measure campaign impact, all in one place. [Learn more about Meltwater](https://www.capterra.com/p/123153/Meltwater/) [## Affise](https://www.capterra.com/p/164591/Affise/) [4.6 (84)](https://www.capterra.com/p/164591/Affise/reviews/) Affise is an affiliate marketing and mobile attribution platform to manage, attribute, and scale marketing for web and mobile. [Learn more about Affise](https://www.capterra.com/p/164591/Affise/) [## Buyapowa](https://www.capterra.com/p/153180/Buyapowa/) [4.6 (80)](https://www.capterra.com/p/153180/Buyapowa/reviews/) [Capterra Shortlist](https://www.capterra.com/influencer-marketing-software/shortlist/) Powering advocacy and acquisition for global enterprise brands in complex industries. [Learn more about Buyapowa](https://www.capterra.com/p/153180/Buyapowa/) [## Trend](https://www.capterra.com/p/186072/Yuema/) [4.6 (77)](https://www.capterra.com/p/186072/Yuema/reviews/) Trend is the marketplace to source custom branded content from creators across the US. Content when you need it, how you want it. [Learn more about Trend](https://www.capterra.com/p/186072/Yuema/) [## Heepsy](https://www.capterra.com/p/202552/Heepsy/) [4.5 (72)](https://www.capterra.com/p/202552/Heepsy/reviews/) SaaS solution that helps businesses find and analyze influencers by category, location, followers, engagement, and audience details. [Learn more about Heepsy](https://www.capterra.com/p/202552/Heepsy/) [## Tapfiliate](https://www.capterra.com/p/145773/Tapfiliate/) [4.5 (66)](https://www.capterra.com/p/145773/Tapfiliate/reviews/) Easy-to-use Influencer tracking software. Set up in 30 minutes, no success fee, and no % taken from your sales. [Learn more about Tapfiliate](https://www.capterra.com/p/145773/Tapfiliate/) [## NinjaOutreach](https://www.capterra.com/p/171403/NinjaOutreach/) [3.7 (64)](https://www.capterra.com/p/171403/NinjaOutreach/reviews/) Influencer marketing and blogger outreach software designed to help create effective campaigns. [Learn more about NinjaOutreach](https://www.capterra.com/p/171403/NinjaOutreach/) [## Refersion](https://www.capterra.com/p/145991/Refersion/) [4.2 (56)](https://www.capterra.com/p/145991/Refersion/reviews/) Refersion is a leading affiliate marketing platform that helps brands manage, track, and grow their affiliate programs.  [Learn more about Refersion](https://www.capterra.com/p/145991/Refersion/) [## Lumanu](https://www.capterra.com/p/184712/Lumanu/) [4.6 (52)](https://www.capterra.com/p/184712/Lumanu/reviews/) Lumanu was built specifically for the unique needs and workflow of busy marketing teams that work with influencers and freelancers. [Learn more about Lumanu](https://www.capterra.com/p/184712/Lumanu/) [## inBeat](https://www.capterra.com/p/200982/inBeat/) [5.0 (51)](https://www.capterra.com/p/200982/inBeat/reviews/) TikTok & Instagram Influencer Database [Learn more about inBeat](https://www.capterra.com/p/200982/inBeat/) [## Circlewise](https://www.capterra.com/p/169520/Circlewise/) [4.8 (49)](https://www.capterra.com/p/169520/Circlewise/reviews/) The leading Partnership Management Software for building, scaling, and managing in-house affiliate programs [Learn more about Circlewise](https://www.capterra.com/p/169520/Circlewise/) [## Upfluence](https://www.capterra.com/p/162056/Upfluence/) [4.4 (44)](https://www.capterra.com/p/162056/Upfluence/reviews/) [Capterra Shortlist](https://www.capterra.com/influencer-marketing-software/shortlist/) #1 Influencer Platform for E-commerce brands on Amazon, Shopify, Magento, BigCommerce & WooCommerce to run affiliate programs that sell [Learn more about Upfluence](https://www.capterra.com/p/162056/Upfluence/) [## Quid](https://www.capterra.com/p/144336/NetBase-Social-Web-Platform/) [4.6 (43)](https://www.capterra.com/p/144336/NetBase-Social-Web-Platform/reviews/) Consumer and market intelligence platform that helps businesses manage campaigns, product development, brand crisis, and more. [Learn more about Quid](https://www.capterra.com/p/144336/NetBase-Social-Web-Platform/) Page 1 of 8 Filter (195) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Analytics Campaign Management Content Management CRM Faceted Search/Filter Generative AI Influencer Discovery Influencer Relationship Management Influencer Tracking Payment Tracking ROI Tracking Social Media Monitoring Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)[Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/)[Review Management Software](https://www.capterra.com/review-management-software/)[Reputation Management Software](https://www.capterra.com/reputation-management-software/)[Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)[Public Relations Software](https://www.capterra.com/public-relations-software/)[Social Listening Tools Software](https://www.capterra.com/social-listening-tools-software/)[Customer Loyalty Software](https://www.capterra.com/customer-loyalty-software/) Table of Contents - [The benefits of influencer marketing software](#the-benefits-of-influencer-marketing-software) - [Typical features of influencer marketing software](#typical-features-of-influencer-marketing-software) - [The cost of influencer marketing software](#the-cost-of-influencer-marketing-software) - [Considerations when purchasing influencer marketing software](#considerations-when-purchasing-influencer-marketing-software) - [Relevant influencer marketing software trends](#relevant-influencer-marketing-software-trends) ## The benefits of influencer marketing software The following are some of the most significant benefits of using influencer marketing platforms: - **Time-efficient:** Influencer marketing platforms streamline all influencer marketing tasks, from discovering the right influencer for your brand to launching and managing campaigns. - **Discover right influencers:** The software acts as an influencer marketplace to help marketing managers discover mega, macro, or micro-influencers, based on the brand strategy, business goals, and budget. Some tools also use AI to analyze your audience and recommend the most suitable influencers. - **Create and manage multiple campaigns:** An influencer marketing platform enables you to create a well-designed marketing campaign with a suitable influencer. The software lets you track the progress of your campaigns and stay aligned with your budget. - **Analyze influencer campaign performance:** An influencer marketing tool works around key performance indicators (KPIs) to help you track influencer campaigns, analyze individual influencer performance, and identify influencers with the most engagement. It helps create customizable reports with easy-to-follow data insights and full campaign transparency. - **Collect data-driven insights:** The software collects data to assess and predict consumer behavior. This data can help businesses measure their performance and enhance future marketing campaigns. - **Manages influencer content:** Most influencer marketing software platforms have a comprehensive dashboard that enables you to manage ad campaigns, hashtags, tags, and creatives. It collects content from content creators and lets you edit, analyze, give feedback, approve, and/or reject as per your business goals. You can also upload guidelines and campaign information on the dashboard to be referred by your influencers. * * * ## Typical features of influencer marketing software Here are some of the most common features of influencer marketing software: - **Analytics/Return on investment tracking:** Track the ROI for investments, views, engagement, and reach, among other metrics, to analyze the actual impact of an influencer marketing campaign. - **Campaign management:** Plan, execute, track, and analyze marketing campaigns across channels, including email, social media, surveys, giveaways, and print material. - **Campaign analytics:** Monitor campaign performances to locate top-performing posts and influencers for comparative analysis. Get insights on total clicks and views, CTR (click through rate), ROI, and media value. - **Influencer discovery:** Provide tools to search for and vet relevant influencers based on specific characteristics, target audience, performance metrics, demographics, ratings, post frequency, and engagement within an influencer network, search engine, database, or across social networks. - **CRM:** Create a network of influencers, track interactions, and store influencer details to help with future collaborations. - **Influencer relationship management:** Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat. Automate administrative tasks such as messaging, negotiating, contract signing, and payments. - **Social media monitoring:** Identify and determine influencer performance on various social media platforms by tracking key indicators such as engagement, reach, volume, and ROI. - **Payment tracking:** Check sent and received payments, influencer commissions, and tax compliance. Analyze your payment history to determine ROI. - **Content management:** Create, store, and update influencer content around your business objectives. Approve drafts, give feedback, and collaborate with stakeholders to ensure brand consistency. * * * ## The cost of influencer marketing software Most products in the market are priced on a “per user per month” basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $1 - $16 - $16 - $60 - $60+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on December 31, 2021. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as advanced community analytics, data exports, tweet analytics, and advanced audience demographic. * * * ## Considerations when purchasing influencer marketing software Here are a few considerations you should keep in mind before picking the best influencer marketing platform for your business: - **Business goals and objectives:** The influencer marketing software platform you choose should support your brand and marketing campaign strategy. Therefore, you should analyze and determine the prime metrics for your business goals and objectives. - **Influencer sorting and scoring:** Consider if your chosen software can sort potential influencers that best serve your business objectives. It should also be able to score influencers according to their campaign performance. - **Campaign management tools:** Running and tracking different marketing campaigns can be daunting. You will need a tool that makes it easy to design a marketing campaign strategy, maintain campaign records, and segment influencers according to their niches. - **Real-time campaign analysis:** The software you choose should help you track your campaigns using key metrics such as likes, comments, and shares, and measure ROI. It should also enable businesses to monitor individual influencer performance. - **Content library:** Consider a tool that has a creator content library. This feature enables you to check that your influencers are posting as agreed. You can also use a content library to reuse high-performing content for paid advertisements. - **Automation:** Campaign automation features enable businesses to automatically run campaigns on multiple channels. If your business runs bulk influencer marketing campaigns, consider this automation functionality while purchasing an influencer marketing tool. * * * ## Relevant influencer marketing software trends - **AI integrated influencer marketing tools:** Using machine learning and artificial intelligence (AI), businesses can get [insights into influencer data with their analytical report](https://yourstory.com/2021/04/technology-changing-influencer-marketing/amp), including their influencer profile, location, followers count, engagement, reach, and social media goodwill. AI helps in managing campaigns from start to finish without any manual work. Some businesses have already adopted campaign response prediction platforms, enabling virtual content publishing platforms to function independently. - **Growth of specialized micro-influencers:** After the pandemic, micro-influencers' (those with 1000 to 100,000 followers) engagement rates have [risen by an average of 130%](https://medium.com/cornertechandmarketing/the-rise-of-micro-influencer-marketing-5a087da4e15b). Such influencers have a smaller audience than mega and macro influencers', but they create specialized content targeted to a certain niche or market. Marketers who work with micro-influencers have seen better ROI. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra’s directory for influencer marketing software](https://www.capterra.com/influencer-marketing-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s software directory that offer them. 1\. [How technology is changing influencer marketing](https://yourstory.com/2021/04/technology-changing-influencer-marketing/) (Date accessed: Dec. 31, 2021) 2\. [The rise of micro-influencer marketing](https://medium.com/cornertechandmarketing/the-rise-of-micro-influencer-marketing-5a087da4e15b) (Date accessed: Dec. 31, 2021)