# Why is Capterra Free? - Capterra

> Check out Capterra's FAQs to learn more about Capterra and a number of software verticals. Whether you're starting your search or just trying to learn more, these frequently asked questions will help steer you in the right direction.

Source: https://www.capterra.com/faq/why-is-capterra-free

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# Why is Capterra Free?

Capterra is **free for users** because vendors pay us when they receive web traffic and sales opportunities. Capterra lists **all** vendors—not just those that pay us—so that you can make the best-informed purchase decision possible.

We provide every vendor the opportunity to showcase their products and collect user reviews. Being the most comprehensive and helpful resource for software buyers has been our mission since we started in 1999. Our complete software lists, verified user reviews, sort and filter tools, and articles are all available to help in your task of finding the right solution for your needs.