# Best Direct Mail Automation Software 2026 | Capterra

> Find the top Direct Mail Automation software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/direct-mail-automation-software

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# Best Direct Mail Automation Software

Last updated on April 21, 2026

How to find the right Direct Mail Automation Software?

Learn more from our team about Direct Mail Automation Software pricing features and benefits in our Direct Mail Automation Buyers Guide

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## What is direct mail automation software?

Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/)

Updated on April 21, 2026

[Direct mail automation software](https://www.capterra.com/direct-mail-automation-software/) streamlines the process of designing and drafting physical mail, such as newspapers and postcards, to be sent to a large client base.

This type of software is primarily used by marketers and assists in:

-   Capturing and storing the postal addresses of clients
    
-   Designing physical mail and facilitating the printing, postage, and distribution
    
-   Streamlining the dispatch of mail and tracking delivery
    

* * *

For more information consult our [Direct Mail Automation Buyers Guide](#buyers-guide-content)

[4.9 (53)](https://www.capterra.com/p/242279/PostGrid/reviews/)

PostGrid helps automate sending of letters, postcards & checks. With our platform we make sending physical mails as easy as email. [Learn more about PostGrid Print & Mail](https://www.capterra.com/p/242279/PostGrid/)

[4.4 (51)](https://www.capterra.com/p/159295/Click2Mail-Mailing-Online/reviews/)

Cloud-based SaaS print-to-mail service for sending postal mail without having to print, fold, insert, or stamp anything. [Learn more about Click2Mail](https://www.capterra.com/p/159295/Click2Mail-Mailing-Online/)

0.0 (0)

Easily create and send automated, personalized postcard campaigns. Boost your online store revenue & LTV with a profitable new channel. [Learn more about PostPilot](https://www.capterra.com/p/197677/PostPilot/)

[5.0 (1)](https://www.capterra.com/p/232293/Handwriteio/#reviews)

Handwrite.io allows you to send handwritten, individually personalized cards at scale using our proprietary robotic technology. [Learn more about Handwrite.io](https://www.capterra.com/p/232293/Handwriteio/)

[## Selzy](https://www.capterra.com/p/255420/Selzy/)

[4.8 (116)](https://www.capterra.com/p/255420/Selzy/reviews/)

Great for:

Value for Money

Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. [Learn more about Selzy](https://www.capterra.com/p/255420/Selzy/)

91% of users recommend this product

[## MarketDirect StoreFront](https://www.capterra.com/p/183703/ePs-MarketDirect-StoreFront/)

[4.1 (109)](https://www.capterra.com/p/183703/ePs-MarketDirect-StoreFront/reviews/)

MarketDirect StoreFront is the industry leading eCommerce Web-to-Print solution designed for printers and marketers. [Learn more about MarketDirect StoreFront](https://www.capterra.com/p/183703/ePs-MarketDirect-StoreFront/)

[## MailUp](https://www.capterra.com/p/127970/MailUp/)

[4.4 (94)](https://www.capterra.com/p/127970/MailUp/reviews/)

MailUp is a simple and scalable solution to create, automate and customize Email, SMS Messaging Apps marketing campaigns. [Learn more about MailUp](https://www.capterra.com/p/127970/MailUp/)

[## SendJim](https://www.capterra.com/p/172685/SendJim/)

[4.4 (81)](https://www.capterra.com/p/172685/SendJim/reviews/)

Customer engagement solution that helps businesses generate business leads and word of mouth referrals to attract clients or audience. [Learn more about SendJim](https://www.capterra.com/p/172685/SendJim/)

[## Escala](https://www.capterra.com/p/275431/Escala/)

[4.7 (69)](https://www.capterra.com/p/275431/Escala/reviews/)

Escala is the all-in-one CRM that will help you accelerate the success of your business [Learn more about Escala](https://www.capterra.com/p/275431/Escala/)

[## Earth Class Mail](https://www.capterra.com/p/150908/Earth-Class-Mail/)

[4.3 (52)](https://www.capterra.com/p/150908/Earth-Class-Mail/reviews/)

Manage your postal mail and important documents from anywhere, on any device to focus on more important things. [Learn more about Earth Class Mail](https://www.capterra.com/p/150908/Earth-Class-Mail/)

[## Rejoiner](https://www.capterra.com/p/149723/Rejoiner/)

[5.0 (47)](https://www.capterra.com/p/149723/Rejoiner/reviews/)

Create a seamless customer journey across email, SMS, and direct mail with Rejoiner. [Learn more about Rejoiner](https://www.capterra.com/p/149723/Rejoiner/)

[## Mailform](https://www.capterra.com/p/154347/Mailform/)

[4.7 (42)](https://www.capterra.com/p/154347/Mailform/reviews/)

Mailform enables users to send letters, documents, invoices, and postcards online via USPS mail services. [Learn more about Mailform](https://www.capterra.com/p/154347/Mailform/)

[## Fluent](https://www.capterra.com/p/82535/Fluent/)

[4.8 (41)](https://www.capterra.com/p/82535/Fluent/reviews/)

Fluent is the perfect platform for large organizations across various industries that are looking to optimize their document generation [Learn more about Fluent](https://www.capterra.com/p/82535/Fluent/)

[## NeoRed](https://www.capterra.com/p/252057/NeoRed/)

[4.8 (36)](https://www.capterra.com/p/252057/NeoRed/#reviews)

Email marketing automation platform, efficient integrations and total deliverability. Focus on your results. [Learn more about NeoRed](https://www.capterra.com/p/252057/NeoRed/)

[## Sendoso](https://www.capterra.com/p/160537/Sendoso/)

[4.5 (33)](https://www.capterra.com/p/160537/Sendoso/reviews/)

Sendoso sources, stores, ships, and measures the ROI of direct mail, corporate gifts, perishables, and more. [Learn more about Sendoso](https://www.capterra.com/p/160537/Sendoso/)

[## Postalytics](https://www.capterra.com/p/168089/Postalytics/)

[4.3 (33)](https://www.capterra.com/p/168089/Postalytics/reviews/)

Cloud-based tool that turns direct mail into a digital marketing channel with automated printing, mailing, postage & CRM integration. [Learn more about Postalytics](https://www.capterra.com/p/168089/Postalytics/)

[## DocuSend](https://www.capterra.com/p/196383/DocuSend/)

[4.6 (30)](https://www.capterra.com/p/196383/DocuSend/reviews/)

Cloud-based mailroom automates mailing of invoices, billing statements & letters from any accounting, billing or CRM software. [Learn more about DocuSend](https://www.capterra.com/p/196383/DocuSend/)

[## GetSales.io](https://www.capterra.com/p/232433/GetSalesio/)

[4.7 (29)](https://www.capterra.com/p/232433/GetSalesio/reviews/)

GetSales.io helps B2B companies scale up and automate prospecting via LinkedIn and email and focus on closing qualified leads. [Learn more about GetSales.io](https://www.capterra.com/p/232433/GetSalesio/)

[## Leadlovers](https://www.capterra.com/p/206995/leadlovers/)

[4.4 (24)](https://www.capterra.com/p/206995/leadlovers/reviews/)

leadlovers is digital marketing and sales plaform that comes with an email marketing tool, a page builder and an e-learning generator. [Learn more about Leadlovers](https://www.capterra.com/p/206995/leadlovers/)

[## charles](https://www.capterra.com/p/229087/Charles/)

[4.4 (21)](https://www.capterra.com/p/229087/Charles/reviews/)

WhatsApp marketing platform that enables businesses to to build, scale and drive revenue from a WhatsApp channel. [Learn more about charles](https://www.capterra.com/p/229087/Charles/)

[## Scribeless](https://www.capterra.com/p/197113/Scribeless/)

[4.3 (21)](https://www.capterra.com/p/197113/Scribeless/reviews/)

Handwritten mailers stand out and grab attention. Send them as easily as a email. [Learn more about Scribeless](https://www.capterra.com/p/197113/Scribeless/)

[## Framework360](https://www.capterra.com/p/230988/Framework360/)

[4.9 (15)](https://www.capterra.com/p/230988/Framework360/reviews/)

Cloud-based marketing solution that allows businesses to manage all marketing activities from one place. [Learn more about Framework360](https://www.capterra.com/p/230988/Framework360/)

[## Printfection](https://www.capterra.com/p/202789/Printfection/)

[4.8 (13)](https://www.capterra.com/p/202789/Printfection/reviews/)

Swag management platform that handles the design, production, storage, and shipping fo all your branded company swag. [Learn more about Printfection](https://www.capterra.com/p/202789/Printfection/)

[## Quadient Impress](https://www.capterra.com/p/210679/Quadient-Impress/)

[4.4 (12)](https://www.capterra.com/p/210679/Quadient-Impress/reviews/)

Impress Distribute gives you the power to outsource all your mail operations, speed up invoicing, and reduce mail and postage costs. [Learn more about Quadient Impress](https://www.capterra.com/p/210679/Quadient-Impress/)

[## SphereMail](https://www.capterra.com/p/152266/SphereMail/)

[4.6 (11)](https://www.capterra.com/p/152266/SphereMail/reviews/)

SphereMail: Transforming mailroom management with robust, personalized, and profit-boosting solutions. Your partner in growth. [Learn more about SphereMail](https://www.capterra.com/p/152266/SphereMail/)

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Table of Contents

-   [The benefits of direct mail automation software](#the-benefits-of-direct-mail-automation-software)
-   [Typical features of direct mail automation software](#typical-features-of-direct-mail-automation-software)
-   [The cost of direct mail automation software](#the-cost-of-direct-mail-automation-software)
-   [Considerations when buying direct mail automation software](#considerations-when-buying-direct-mail-automation-software)
-   [Relevant direct mail automation software trends](#relevant-direct-mail-automation-software-trends)

## The benefits of direct mail automation software

-   **Automating processes:** Manually organizing direct mail is time-consuming as well as expensive. It’s also quite difficult to facilitate coordination between the separate departments responsible for designing, printing, and delivering mail. Direct mail automation software brings these contrasting workflows into one system. This centralized system streamlines interdepartmental communication and mailing activities to ensure timely delivery with minimal manual efforts.
    
-   **Managing contacts better:** Unlike paper registers, direct mail automation software captures and stores clients’ contact details digitally in a centralized repository which can be easily searched and even reused for different campaigns. Also, with an organized contact repository, marketers can segment their contacts based on various filters to target the right audience for their campaigns.
    
-   **Creating mail:** This type of software offers a built-in template editor that has a variety of design templates to create postcards, brochures, newsletters, etc. The editor helps create personalized mail for a number of occasions with minimal efforts and designing skills.
    

* * *

## Typical features of direct mail automation software

-   **Reporting/analytics:** Track and view key business indicators to capture and analyze the success of marketing campaigns.
    
-   **Delivery tracking:** Track the delivery of physical mail and get notifications once the mail has been received by clients.
    
-   **Event-triggered mailing:** Send automated mail triggered by certain actions or events such as birthdays or anniversaries.
    
-   **Data import/export:** Import data to and export reports from the system.
    
-   **Design management:** Manage ready-to-use design templates and existing mail designs that can be reused for upcoming campaigns.
    

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## The cost of direct mail automation software

Most products in the market are priced on a per month basis and can be divided into three pricing tiers based on their starting price.

**Price ranges\*:**

-   $0 - $50
    
-   $50 - $200
    
-   $200+
    

_\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on January 2, 2020. These ranges correspond to the 25th, 75th, and 100th percentile of the pricing information gathered from vendor websites of sample products._

The above list summarizes pricing for the base plans of most products. An enterprise or premium product, which is priced higher, may include some additional features such as advanced user roles and permissions, an analytics dashboard, and custom envelopes.

* * *

## Considerations when buying direct mail automation software

-   **Integration capability:** The software you choose to manage your direct mail should integrate well with your existing business applications including [customer relationship management (CRM)](https://www.capterra.com/customer-relationship-management-software/) and [marketing automation](https://www.capterra.com/marketing-automation-software/). The integration capability will help you leverage your existing customer database as well as sync all client interactions and marketing efforts across applications. This will minimize multiple data entry efforts and maximize productivity.
    
-   **Variety of design templates:** Many companies use printed flyers, brochures, and postcards to promote their business. And to create this type of physical mail, they need a template editor that offers various design templates. It’s necessary to check whether your preferred software has templates that suit the design requirements of your direct mail and marketing campaigns. Also, check if the templates can be readily used or whether your staff will require any training to get hands-on experience. 
-   **Campaign analytics:** The software you wish to purchase should assist in tracking the performance of your direct mail campaigns. Software equipped with a real-time analytics dashboard that can track the delivery status of your physical mail and record the responses received from both online and offline channels will help in measuring the performance of your campaigns. It will also assist in addressing any shortcomings with your content or mode of delivery.
    

* * *

## Relevant direct mail automation software trends

-   **Direct mail integrating with digital campaigns:** Today, the use of mail automation software isn’t limited to just sending physical postcards. Businesses are now integrating their direct mail with digital campaigns using QR codes and personalized URLs that are printed on mailers. Customers can scan these QR codes or go to the URLs to visit the landing pages targeted by businesses. This significantly lowers client response time and improves the chances of engaging with them.
    
-   **Artificial intelligence (AI) marketing to gather speed:** Offline marketing is expensive with substantial costs involved in designing, printing, organizing, and sending mail through postal services. Marketers have now started using [artificial intelligence](https://www.inkit.com/2018/12/5-direct-mail-marketing-trends/) to study audience engagement and analyze customer behavior for optimizing their offline direct mail campaigns. In line with this trend, software vendors have started adding AI capabilities to their core solutions. Direct mail automation software equipped with AI will help marketers understand who their ideal customers are and what types of content their audiences prefer. 

* * *

**Sources**

Products evaluated for the pricing calculation were taken from [Capterra’s category page](https://www.capterra.com/direct-mail-automation-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.

The following sources were used for this document:

1\. [5 Direct Mail Marketing Trends to Watch in 2019](https://www.inkit.com/2018/12/5-direct-mail-marketing-trends/) (Date accessed: January 2, 2020)