--- title: "Best Customer Data Platform Software 2026 | Capterra" description: "Find the top Customer Data Platform software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/customer-data-platform-software/" page_type: "category" language: "en" --- # Best Customer Data Platform Software [Free](https://www.capterra.com/customer-data-platform-software/s/free/)[For Small Businesses](https://www.capterra.com/customer-data-platform-software/s/small-businesses/) [5.0 (1)](https://www.capterra.com/p/173354/ONEcount/#reviews) Consolidates disparate data sources into a unified customer data platform (CDP) coupled with an extensive marketing toolsuite. [Learn more about ONEcount](https://www.capterra.com/p/173354/ONEcount/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [4.5 (2)](https://www.capterra.com/p/241212/Hightouch/#reviews) Cloud-based composable CDP that syncs warehouse data to 300+ destinations, with audience building and journey orchestration. [Learn more about Hightouch](https://www.capterra.com/p/241212/Hightouch/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [4.2 (5)](https://www.capterra.com/p/250209/Adobe-Real-Time-CDP/#reviews) Adobe Real-Time CDP empowers B2B and B2C organizations to unify data into comprehensive profiles for intelligent activation. [Learn more about Adobe Real-Time CDP](https://www.capterra.com/p/250209/Adobe-Real-Time-CDP/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [4.5 (73)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Omnichannel marketing platform powered by a built-in customer data platform that helps brands deliver personalised communications. [Learn more about Xtremepush](https://www.capterra.com/p/151231/Xtremepush/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [4.2 (386)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers.  [Learn more about GTM Workspace - Powered by ZoomInfo](https://www.capterra.com/p/168264/ZoomInfo-sales/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [4.6 (88)](https://www.capterra.com/p/174023/Customer-io/reviews/) Customer.io is software that helps businesses create personalized experiences across channels using first-party data. [Learn more about Customer.io](https://www.capterra.com/p/174023/Customer-io/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3528)](https://www.capterra.com/p/132996/brevo/reviews/) Cloud-based platform for email, SMS, and WhatsApp marketing with automation, CRM, live chat, transactional email, and loyalty program. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization 86% recommend this product [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (1151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. [Learn more about Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) [4.5 (453)](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/reviews/) Find and track every customer, contact and communication instantly, then set tasks to follow up, and share with your team. [Learn more about Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) [5.0 (308)](https://www.capterra.com/p/168153/ContactPigeon/reviews/) Cloud-based omnichannel engagement platform for retail brands, combining a built-in CDP, marketing automation, and channels like. [Learn more about ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization 99% recommend this product [## Splunk Enterprise](https://www.capterra.com/p/94317/Splunk/) [4.6 (268)](https://www.capterra.com/p/94317/Splunk/reviews/) Get actionable insights with Splunk’s powerful dashboards and end-to-end visibility from edge to cloud—powered by Splunk AI. [Learn more about Splunk Enterprise](https://www.capterra.com/p/94317/Splunk/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization 85% recommend this product [## Formaloo](https://www.capterra.com/p/235640/Formaloo/) [4.7 (265)](https://www.capterra.com/p/235640/Formaloo/reviews/) Create beautiful forms, smart docs, e‑signatures, and automate approvals, all powered by AI, with unlimited responses, free forever. [Learn more about Formaloo](https://www.capterra.com/p/235640/Formaloo/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization 88% recommend this product [## Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [4.5 (253)](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/) AI Customer Engagement Platform helping marketers connect data, understand customers, communicate across channels. [Learn more about Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization 85% recommend this product [## Qualia](https://www.capterra.com/p/159101/Qualia/) [4.7 (208)](https://www.capterra.com/p/159101/Qualia/reviews/) An all-in-one real estate closing platform built to make the home buying experience easier, faster and understandable. [Learn more about Qualia](https://www.capterra.com/p/159101/Qualia/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization 90% recommend this product [## Dotdigital](https://www.capterra.com/p/151213/dotmailer/) [4.3 (189)](https://www.capterra.com/p/151213/dotmailer/reviews/) AI-powered marketing automation software that helps businesses worldwide create, send and report on cross-channel marketing campaigns. [Learn more about Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) [4.7 (172)](https://www.capterra.com/p/239384/Jobincloud/reviews/) Unify, segment, and act on customer data - Jobin.cloud lets you launch personalized, multi-channel campaigns directly from your CDP. [Learn more about Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization 81% recommend this product [## Oracle Health Ambulatory Suite](https://www.capterra.com/p/2341/Cerner-Ambulatory-EHR/) [3.8 (161)](https://www.capterra.com/p/2341/Cerner-Ambulatory-EHR/reviews/) Integrated, AI-powered cloud suite helping streamline outpatient workflows, EHR, patient engagement, analytics, and revenue management. [Learn more about Oracle Health Ambulatory Suite](https://www.capterra.com/p/2341/Cerner-Ambulatory-EHR/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) [4.4 (158)](https://www.capterra.com/p/142300/Adobe-Experience-Manager/reviews/) Content management system designed to help businesses manage assets, create content, and deliver digital experiences across channels. [Learn more about Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Custify](https://www.capterra.com/p/190125/Custify/) [4.9 (135)](https://www.capterra.com/p/190125/Custify/reviews/) Custify is designed for B2B SaaS businesses and enables them to reduce their churn and increase Customer Lifetime Value. [Learn more about Custify](https://www.capterra.com/p/190125/Custify/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization 98% recommend this product [## Ortto](https://www.capterra.com/p/131879/Autopilot/) [4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) Ortto unifies customer data from across your tech stack into real-time profiles that power smarter segmentation and personalization. [Learn more about Ortto](https://www.capterra.com/p/131879/Autopilot/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Efficy CRM](https://www.capterra.com/p/149894/Efficy-CRM/) [3.9 (91)](https://www.capterra.com/p/149894/Efficy-CRM/reviews/) Known as Europe’s most flexible CRM, Efficy offers a completely customisable solution that will empower your employees. [Learn more about Efficy CRM](https://www.capterra.com/p/149894/Efficy-CRM/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) [4.2 (79)](https://www.capterra.com/p/142305/ActiveDEMAND/reviews/) ActiveDEMAND’s CDP unifies prospect and family data to personalize engagement and reveal what drives senior living marketing results. [Learn more about ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Lead411](https://www.capterra.com/p/229328/Lead411/) [4.7 (78)](https://www.capterra.com/p/229328/Lead411/reviews/) Lead411 centralizes verified B2B data and buyer intent signals to power personalized outreach and boost sales and marketing success. [Learn more about Lead411](https://www.capterra.com/p/229328/Lead411/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization [## Twilio Segment](https://www.capterra.com/p/150621/Segment/) [4.7 (72)](https://www.capterra.com/p/150621/Segment/reviews/) Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment. [Learn more about Twilio Segment](https://www.capterra.com/p/150621/Segment/) Customer Data Platform features reviewers most value AI Copilot Behavioral Analytics Campaign Management Customer Database Customer Profiles Customer Segmentation Data Integration GDPR Compliance Personalization Page 1 of 8 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (341) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Behavioral Analytics Campaign Management [Customer Database](https://www.capterra.com/customer-data-platform-software/features/customer-database/) Customer Profiles [Customer Segmentation](https://www.capterra.com/customer-data-platform-software/features/customer-segmentation/) Data Integration GDPR Compliance Generative AI [Personalization](https://www.capterra.com/customer-data-platform-software/features/personalization/) Predictive Modeling Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Trade Promotion Management Software](https://www.capterra.com/trade-promotion-management-software/)[Account Based Marketing Software](https://www.capterra.com/account-based-marketing-software/)[Lead Generation Software](https://www.capterra.com/lead-generation-software/)[Affiliate Software](https://www.capterra.com/affiliate-software/)[MLM Software](https://www.capterra.com/mlm-software/)[Campaign Management Software](https://www.capterra.com/campaign-management-software/)[Lead Capture Software](https://www.capterra.com/lead-capture-software/)[Business Card Software](https://www.capterra.com/business-card-software/)[All-in-One Marketing Platform Software](https://www.capterra.com/all-in-one-marketing-software/) I'm looking for Customer Data Platform Software that is: [Free](https://www.capterra.com/customer-data-platform-software/s/free/)[For Small Businesses](https://www.capterra.com/customer-data-platform-software/s/small-businesses/)