# Best Content Marketing Software 2026 | Capterra > Find the top Content Marketing software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/content-marketing-software --- # Best Content Marketing Software Last updated on March 31, 2026 How to find the right Content Marketing Software? Learn more from our team about Content Marketing Software pricing features and benefits in our Content Marketing Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is content marketing software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on March 31, 2026 Content marketing software automates the process of planning, creating, distributing, and publishing content via different channels, such as websites, podcasts, press releases, and social media. The content could be in the form of videos, e-books, blogs, infographics, social media posts, and more. Its goal is to promote and create awareness of a brand among the target audience. Content marketing software helps marketing professionals accurately track how their content is performing across the sales cycle. It automates tasks such as content workflow creation and publishing to help save time, which allows marketers to focus more on the quality of content being created. * * * For more information consult our [Content Marketing Buyers Guide](#buyers-guide-content) Page 1 of 18 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (447) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Audience Targeting Campaign Management Content Library Content Management Customizable Branding Customizable Templates Drag & Drop Editorial Calendar Engagement Tracking Generative AI Multi-Channel Campaigns Publish Scheduling Reporting & Statistics SEO Management Social Media Integration Workflow Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Table of Contents - [The benefits of content marketing software](#the-benefits-of-content-marketing-software) - [Typical features of content marketing software](#typical-features-of-content-marketing-software) - [The cost of content marketing software](#the-cost-of-content-marketing-software) - [Considerations when purchasing content marketing software](#considerations-when-purchasing-content-marketing-software) - [Relevant content marketing software trends](#relevant-content-marketing-software-trends) ## The benefits of content marketing software - **Align the content marketing strategy:** With a content marketing solution, you maintain a centralized database for the entire marketing team to plan and execute the content marketing strategy. This allows you to streamline operations by managing custom workflows and approvals, which assists in standardizing the content creation as well as publishing processes for better results. - **Boost SEO and traffic:** The most significant benefit of content marketing software is the ability to create a wide and thorough content strategy that makes the best use of search engine optimization (SEO) techniques, such as adding keywords to the content. This helps drive website footfall and engage organic traffic by creating and publishing quality marketing content. The higher the content quality, the better it will perform on Google’s SERP. - **Analyze return on investment (ROI):** Content marketing tools allow marketers to precisely measure content marketing results. The software measures results by assessing how each piece of content is performing based on predefined objectives such as lead generation and brand recall. * * * ## Typical features of content marketing software - **Content management:** Create, update, and share marketing content to ensure brand consistency in all written materials that are distributed to stakeholders.  - **Multichannel campaigns:** Run a variety of content marketing campaigns across channels such as social media and websites. - **Customizable templates:** Create, save, and re-purpose formatting of existing content marketing templates. - **Publish scheduling:** Plan and schedule the publication of content across marketing channels. - **Social media integration:** Integrate the software with social media apps such as Facebook, Twitter, and LinkedIn to distribute and publish content online. - **Workflow management:** Manage the processes involved in executing the content marketing strategy, such as maintaining an editorial calendar and publishing content. - **Audience targeting:** Identify and target a particular segment of a population based on specific criteria and customize your efforts to gain their attention. - **Campaign analytics:** Track and interpret campaign performance metrics such as brand recall, customer engagement, and lead generation. * * * ## The cost of content marketing software Most products in this market are priced on a “per user per month” basis. Pricing can be divided into three tiers based on the starting prices:  **Price ranges\*:** - $9 - $24 - $24 - $99 - $99 - $900 _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on March 28, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as content publishing tools, omnichannel support, technology integration, and content templates. * * * ## Considerations when purchasing content marketing software - **Size and needs of content marketing team:** Look for a content marketing tool that can grow with your team. If you have a small team, less sophisticated apps such as content sourcing and editorial planning might be good enough. But if you have a large team, such applications can be limiting. Therefore, choose a tool that can be scaled as per the growing size and needs of your content marketing team. - **Integration requirements:** Choose a tool that can easily blend with the other software tools already used by your team, such as [email marketing](https://www.capterra.com/email-marketing-software/), [social media marketing](https://www.capterra.com/social-media-marketing-software/), and [social media analytics](https://www.capterra.com/social-media-analytics-tools-software/). Integration functionality will let you easily sync marketing data across channels and departments to optimize the team’s workflows. - **Channel support:** Select a content marketing solution that supports multiple channels for distributing and publishing content. If you have a small company, you might focus only on email marketing, but if you have a large company, you might focus on podcasts, e-books, blogs, and more to strategize marketing content. The tool you select should support the channels you use. * * * ## Relevant content marketing software trends - **AI is powering the content marketing strategy.** Content marketers have realized that one of the best ways to transform digital content is through automation and artificial intelligence. AI helps automate time-consuming tasks such as transcribing content and focuses on the creative aspects of content marketing. For example, media companies can use AI bots, which combine natural language processing, to create content in bulk on various topics. Even newsrooms can automate their content writing processes to establish more efficient workflows and speed up tasks. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra’s content marketing software directory](https://www.capterra.com/content-marketing-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.  The following sources were used for this document:  1\. [Why AI and marketing automation are the future of content creation](https://ied.eu/blog/why-ai-and-marketing-automation-are-the-future-of-content-creation/) (Date accessed: March 28, 2022) 2\. [Content marketing trends to follow in 2022](https://marketinginsidergroup.com/content-marketing/content-marketing-trends/#11) (Date accessed: March 28, 2022)