# Compare Shopify vs Wix 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Shopify and Wix based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/83891-169007/Shopify-vs-Wix --- # Shopify vs Wix Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ShopifyWix2/4 selected [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/) [Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) [## Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/) Starting Price $29.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment Based on [6,657 reviews](#user-reviews) Positive 6,175 Neutral 346 Negative 136 [## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price $17.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.5 Customer Service 4.2 Reviews Sentiment Based on [10,598 reviews](#user-reviews) Positive 9,329 Neutral 1,027 Negative 242 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 77%Fit Missing features Feature ratings Credit Card Processing NA Data Security 4.6 Electronic Payments 4.6 Order Management 4.5 Shopping Cart 4.6 80%Fit High performer Feature ratings Credit Card Processing 4.3 Data Security 4.6 Electronic Payments 4.3 Order Management 4.3 Shopping Cart 4.3 User satisfaction User satisfaction 4.5 User reviews[6,657](https://www.capterra.com/p/83891/Shopify/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.3 Customer support 4.4 User satisfaction 4.4 User reviews[10,598](https://www.capterra.com/p/169007/Wix/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.3 Customer support 4.2 Price starts from Price starts from $29Flat Rate, Per Month - Free version - Free trial Price starts from $17Flat Rate, Per Month - Free version - Free trial Best for Best for Small to mid-size on standard plans and Enterprise companies on Shopify Plus. Best for Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers. ## User reviews Pros & cons Slayder R. Web Developer > "Another strong point is the payment options and Shopify Payments; it is usually very convenient due to having simple rates that can have benefits if contracted annually and paid..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) Slayder R. Web Developer > "The only downside as a developer is that Shopify, not being open source, does not allow certain adjustments or customizations unless it is with authorization or direct support from..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) Song L. AI Integration Engineer > "It offers extensive integration capabilities across various areas, and the integration with BC, in particular, makes ERP management much more convenient for us." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7113690) ST Sean T. Content Creator > "Shopify is not cheap, and while the quality of the service is high, your monthly fee plus card fees can really bite into your overall sales profit." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104621) DS Darren S. Product Owner > "Shopify provides a secure and scaleable solution, so you can start small and simple, then morph into something much larger and complicated." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468) Amber L. Owner > "The SEO for Shopify is almost non-existent, you will need to heavily market your shop on your own to bring in traffic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697) DM Dana M. Fulfillment Manager > "I went from manually typing in orders on behalf of customers, to orders being automatically ingested, which frees up my time immensely." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7027997) TV Thomas V. Market research interviewer > "Hidden fees which can be bad for growing brands. While there are numerous advantages, you have to carefully consider pricing, content management constraints, etc." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7079869) HD Hannah D. Warehouse Assistant Manager > "Great customization tools, and the option to add apps that help your work flow and ensure you are working in a space/platform that ensures your business is running smoothly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6780240) AS ALFREDO S. lead > "Only once I think I couldn't enter the website due to the shopping congestion, I had to wait around 4 hours to be able to access it and make my purchase." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7117194) MW Matthew W. Store Manager > "The built in shipping tools save me time and money and allows me to take care of online orders quickly leaving more time for my customers in store." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6854419) RP Ryan P. Speech Language Pathologist > "Shopify tends to take quite a bit in fees and it’s hard as a small business owner to see the amount of fees taken from the platform" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7031959) SN Seth N. Operations Manager > "I think the user-friendliness of this is off the charts amazing, but the best feature for my user experience was Shopify's ability to integrate with my accounting and CRM and offer a..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6851657) VR Verified Reviewer Technical Operations Manager > "there are some shortfalls of the API when it comes to managing inventory- the API only updates when available qty changes, not when reserved or committed qty changes." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7012537) CE Carmen E. Sales Supervisor > "I’ve used Shopify to build online stores for small businesses, and I’ve also worked at a brand that uses Shopify for its online store as well as its in-store POS system." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6763981) Felix N. Founder > "You can be paying them a lot of money each year, but doesn't mean you'll be able to speak to someone, or should expect a reply within 48 hours when you finally get through... Let..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) RC RUBY C. MARKETER > "Shopify's user-friendly design enabled me, a beginner, to create an attractive online store quickly, utilizing customizable themes, app integrations, and reliable hosting for..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6835677) Melanie B. Owner > "Also, while they do have a lot vendors so many people use shopify that many times a lot of the products are sold out and thats a problem if you are going to be a vendor on a large..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6517922) AV Ashley V. Owner > "This app works very well have your business from the comfort of your own phone whiles being on the go get notifications from this app about new sales, charge backs , payments right..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832) VR Verified Reviewer Project Manager > "Shopify can get a bit pricey, especially when you add up the monthly subscriptions, transaction fees (if you’re not using Shopify Payments), and the extra costs for apps to get all..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6647301) Slayder R. Web Developer > "I have developed two e-commerce websites and have also provided support for another e-commerce site built on Shopify, and the software is pleasant." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) BM Brandon M. Owner > "You are limited in how much you can edit your store website interface. If you want complete customization, it may be frustrating for you." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6839281) MD Mattia D. Ecommerce Office Assistant > "The ability to make real-time changes to an order or to an item on the site is extremely useful." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7048117) EJ Ethan J. Auditor > "The only issue I have with shopify is the integrated AI which takes away from the personality of creation." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104365) MD Mattia D. Ecommerce Office Assistant > "Shopify is very intuitive and fast! Since we moved to this platform, we’ve noticed the difference. Both the website and our back end are quicker and more user-friendly, making our..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7048117) BD Barbara D. Account Manager > "My experience was just Okay - our Web Management team and Accounts Receivable team found issues that kept Shopify from being our 'Go To' program." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7073490) Felix N. Founder > "The up time of the online shop, and basic foundations of Shopify have been good, one of the few redeeming features; our website is rarely not working, and the payments basically..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) Jade M. Digital Marketing Specialist > "Monthly fees, premium themes, paid apps and the list goes on. If you don't know coding the templates can be kind of basic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7003222) VR Verified Reviewer Dental Intern > "The ability to make e-commerce accessible, efficient, and scalable for businesses of all sizes." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7101713) LW Lee W. Owner > "There wasn't much I disliked about shopify, I think their processing fees per order are quite high but I am unsure how this compares to other providers" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7102890) AT Andrena T. Administration > "It allows you to track your items following purchase and very seamless." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7109060) Felix N. Founder > "The support has become unbelievably bad, even if you are paying them hundreds of pounds every month, you now have to convince an Ai chatbot to let you speak to a human. And even then,..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) JA Josh A. Co-founder, VP of Marketing > "Ability to connect many 3rd party apps, edit code on the backend for full customization and allows 3rd party payment processors." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6569748) AV Ashley V. Owner > "Shopify has it negatives sides for example in 2019 Shopify shut down a lot of online businesses just for selling N 95 face mask when Covid-19 pandemic hit." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832) EF Emanuele F. developer and consultant > "With Shopify you can satisfy online sales needs for a small business, with low initial investment and standard needs, up to large systems integrated even with external services" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6353862) VR Verified Reviewer Owner > "What I like least about Shopify is that the customer support doesn’t treat me like a friend or partner when in need of help just a customer." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7088629) DD Domenico D. IT Systems Manager > "Shopify is has alot of amazing add on apps and seamless integrates with other on-line stores." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7064938) AC April C. CEO > "The MAIN thing is that if I have an order for 100 units and they come 10 units to a box, there's no way to make a bulk shipping label purchase all at once." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6672505) AR Abhishek R. Digital marketer > "I use Shopify as my e-commerce store for my drop shipping business. And the best part is you not need any knowledge about anything Shopify's easy and user-friendly dashboard you can..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6674941) RS Rachael S. owner > "The pricing is a little high if you're not making sales right away, and the SEO could use improvement." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213) EI Eva I. Founder > "The level of control, ease of setting up an online store with inventory tracking, online payments, parcel shipping integration and intuitive management panel." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6489883) VR Verified Reviewer Sales and Marketing Manager > "Building a website and combining all the apps and functionality can be very daunting. " [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7091399) Ilich Rafael T. Visiting Lecturer > "The wide range of customizing features of Shopify is what I like such as the email templates, the branding of products and the website itself." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6348747) VR Verified Reviewer Owner > "Some key features (such as advanced reporting and certain apps) are locked behind higher-tier plans or come with additional fees, which might not be ideal for very small businesses." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963) VR Verified Reviewer Owner > "Shopify’s app marketplace offers many tools to integrate for added functionality—like marketing, analytics, and dropshipping options—that can help scale a business. Plus, the support..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963) Keith T. Managing Partner > "We tried with our top 10 items but got zero sales in Shopify." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7092835) BB Bridgette B. Manager of Education > "I particularly appreciate Shopify's robust features, such as the Shopping Cart for seamless transactions and the Inventory Tracking system for real-time stock management." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6354662) EK Edwin K. Ecommerce Technical Assistant > "Users often mention the additional transaction fees if you don't use Shopify Payments, limited free themes, and customization constraints." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6504178) AA Ali A. Marketing Management > "Shopify’s user-friendly interface and simple setup process make it ideal for beginners and professionals alike ,Shopify offers unmatched sales features, including unlimited products..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6248227) VR Verified Reviewer Architect > "Lastly, some users find the customization options limited unless you're comfortable with coding, which can be a hurdle for those wanting a highly unique store design." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6670811) MC Megan C. Marketing and Communications Manager > "I am not an expert, yet I was able to set up a successful, beautiful online store with nearly 1,000 products. While I enjoy Shopify's chat support, we also tag teamed with a Shopify..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6542844) VR Verified Reviewer Sales Manager > "The second drawback is that it does not provide a free trial for the first month for any new user without a final payment, and this is a type of motivation and support." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6256185) OG Olivia G. Owner > "The ability to have social media integrations tied directly into Shopify is exceptionally useful for advertising and using this data to expand our customer base." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6579496) MR Marcia R. Real Estate Salesperson > "What I like least about shopify is how they bring the cost down by using bad support and by using more expensive features" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6777897) RS Rachael S. owner > "It helps you with tutorials on how to design different kinds of websites." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213) AE Aymen E. Graphic Designer > "There’s not a lot of customer or user support and the FAQ’s can be quite misleading." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7074433) AT Alex T. Owner > "Payments are taken care of, there are many great templates and plugins for almost anything that you would want to do." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7089692) NF Niccolò F. Cofounder, CTO > "There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6560628) JR Josep R. Graphic Design > "Shopify is affordable, easy to customize without a developer, and constantly updated, making it ideal for fast, flexible online stores." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7038188) Amber L. Owner > "Shopify couldn't provide this, and was also too expensive for me" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697) SB Shaina B. Owner > "Their app store is a huge bonus— it offers so many integrations and tools to grow and enhance your business. Plus, the payment options are seamless and secure, which gives customers a..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6644335) VR Verified Reviewer Marketing Manager > "It was also a bit difficult to match the website up to our existing Hubspot and make it look exactly the same as an extension of the site, rather than a seperate site." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6669491) Maragaret L. Owner > "I like the secure payment processing, inventory management, and marketing tools." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7094017) SK Sam K. Projects manager > "Having said that we couldn't have got the functionality with our previous website host." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7095334) DS Darren S. Product Owner > "Shopify provides a great ecommerce solution that focuses on improving customer conversion." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468) KG Khaled G. Software Engineer > "Customizing the checkout process can be a bit challenging, requiring some coding knowledge or the use of third-party apps." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6600935) AZ Angelica Z. Marketing > "I like the wide range of integrations, customisable themes, and tools for handling inventory, payments, and shipping." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6586653) GD Grant D. Manager > "Lack of native features at the time, often required plug ins to set up new features on site!" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6781968) TV Thomas V. Market research interviewer > "I used this to help with my small business and it was great for website designed and as a POS system." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7079869) RS Rachael S. owner > "I also don't like how some of the apps they promote are cheap and don't work." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213) KC Kyle C. CMO > "As someone who has little to no code experience, I was able to set up my shop all by myself and configure all the integrations." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7098695) RC RUBY C. MARKETER > "It may appear a bit limiting or expensive for small enterprises or startups looking to reduce costs" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6835677) RH Ronisha H. Entrepreneur Owner > "I like the benefit of it offering 3 months at $1.00 for a small business that helps out a lot." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7055580) DS Darren S. Product Owner > "It can be difficult to migrate to another platform." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468) VR Verified Reviewer Marketing Manager > "Such a beginner friendly website that enables everyone to open a onlien store quickly, yet it offers so much more for the advanced online store managers that it is hard to complain." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6535547) RC RUBY C. MARKETER > "That being said, the additional expenses for specific features can be a disadvantage, particularly for small enterprises." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6835677) LB Lauren B. Lead Content Creator > "Ecommerce software and website with dashboard and also including services which they are providing is awesome." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7028369) MR Marcia R. Real Estate Salesperson > "My biggest issue is the support—it’s not great. Plus, many useful features cost extra, so expenses can add up quickly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6777897) KN Kyle N. Operator > "It has a payment processor, good basic themes and integrates well with social media, shipping software and other softwares." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6350287) CG Cristian G. restaurant > "I wanted to try building a website, but I had to give it up because it didn't seem that simple." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7025345) [View Reviews](https://www.capterra.com/p/83891/Shopify/reviews/) CK Caroline K. Owner > "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) RG Rachelle G. CEO > "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061) KB Kate B. Photographer > "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) CS Cassidy S. HR ADMIN > "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998) JD Jessica D. Sales, Marketing and Events Manager > "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) Carson O. Coordinator > "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629) SG Summer G. Office Manager > "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576) CES Carmen Elena S. owner > "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894) SW Seth W. Research Assistant > "The inclusion of Velo (Wix's JavaScript) enables further customization and functionality beyond what is available in the native builder, if needed." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) SC Sarah C. The Helper > "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071) GS Geoffrey S. NetSuite Integration Engineer > "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518) Melissa Z. Owner > "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043) SK Sam K. Owner and Lead Designer > "Overall, I think Wix is unmatched when it comes to executing a design idea for a website and having an overall cohesive and professional-looking public presence. While the price is high, it seems..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046111) SB Satish B. CEO Founder > "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343) DL Desmond L. Owner > "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365) VR Verified Reviewer Founder > "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137) YP Yadava P. Senior Executive > "I also like that it includes marketing, SEO, forms, and analytics in one platform without extra plugins." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7035017) VR Verified Reviewer Digital coordinator > "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942) DRS Daniel R. S. Founder > "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429) KB Kate B. Photographer > "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) Luis F. graphic designer > "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674) VR Verified Reviewer Law Clerk > "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) AH Ashley H. CEO > "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702) SW Seth W. Research Assistant > "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) MN Matthieu N. Community Manager > "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437) VR Verified Reviewer Area Sales Manager > "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979) PP Patrick P. Sales President > "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805) KT Kristin T. Director of Planning and Zoning > "I had to convert my file from PDF to PNG. How can a company the size of wix not accept PDF uploads in chat?" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7030402) Alicia E. Full stack developer > "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026) MS Melanie S. Owner > "Sometimes editing can be tedious and time-consuming, and the phone view is a pain in the butt, as it doesn't always reflect changes made to the computer view." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7036609) Shawna S. Founder, Principal > "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956) MF Mark F. product design and development > "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100) Brandon J. CEO > "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076) Alexander G. Head Photographer > "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259) CK Caroline K. Owner > "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) VR Verified Reviewer Owner > "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043) MD Maryam D. Coordinator > "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570) VR Verified Reviewer Founder > "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556) CW Christin W. CEO > "The customer service representative was extremely attention, clear in providing details, which included graphics making navigation and understanding my issue effective and efficient." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6776184) MJ Mason J. Senior Administrative Assistant > "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089) YP Yadava P. Senior Executive > "The drag-and-drop builder, ready-made templates, and integrated tools make it simple to launch a professional website quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7035017) RG Rachelle G. CEO > "Some things are actually complicated unless going through them with someone who knows what they are doing too, I've just spent an hour on chat support now with someone who was brilliant but at the..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061) AP Amaury P. IT Manager > "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764) VR Verified Reviewer Web Designer > "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598) DA Dharmpreet A. Backend Software Developer > "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956) Kaberi A. Director > "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076) RZ Renata Z. Naturopathic Doctor > "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) CS Cassidy S. HR ADMIN > "It is hard to add text to sections if you accidentally delete the pre-placed text box." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998) IM Inga M. Sales Manager > "My overall experience with Wix has been remarkable - it has enabled me to not only create websites but also help design logos at ease." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021620) Luis F. graphic designer > "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674) YP Yadava P. Senior Executive > "Apart from a few limitations in customization and speed when using many apps, the platform works smoothly for my business." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7035017) TM Tristan M. Software development > "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238) SD Segun D. Digital Marketing Manager > "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418) Ana Carolina D. Owner > "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268) DD Doris D. Human Resources Generalist > "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222) MM Miljenko M. Construction Worker > "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928) VR Verified Reviewer Law Clerk > "Overall, I’m satisfied with Wix. Despite performance issues, its accessibility and beginner-friendly structure make it a strong option for anyone who wants to build a personal website without..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) JD Jessica D. Sales, Marketing and Events Manager > "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) DP Dohee P. Exhibition Coordinator > "My overall has been great with Wix across my current two organizations through which it allows me to create landing pages and websites without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7012124) CF Cody F. Principal Software Engineer > "The 60 max cms field limit is a complete disaster when you start to build large projects." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838) LG Laurent G. Director > "The number of templates available for websites is awesome, the AI engine for text suggestions is well trained." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7076746) SG Summer G. Office Manager > "The elements arent very advannced/unique so I think it would make it difficult for a beginner that doesnt have a trained mind on making something unique with what they are given." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576) Grace Gabriella P. Freelance Writer and Creative > "Wix evolves with the times, in other words, there are always new features, and the premium plans are affordable to individuals and freelancers!" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052987) DI Doga I. Director > "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745) AS Aaron S. Graphic Designer > "I like being able to move elements around freely and test different layouts until the page feels right." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7111537) AZ Angelica Z. Marketing > "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616) MN Meadhbh N. Artist > "It's solid platform that lets you build a professional-looking website at your own pace." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7079881) RZ Renata Z. Naturopathic Doctor > "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) YP Yadava P. Senior Executive > "The interface is very user-friendly and the integrated tools for SEO, forms, and marketing save a lot of time." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7035017) Jonathan L. Produc strategist > "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309) SH Shauna H. Accounts Payable > "It helped to get the word out and showcase what we were selling and our goals for us and our customers." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081423) MM Marlon M. AI Software Engineer > "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094) VR Verified Reviewer Owner > "You don’t need to know any code—you just drag things around until the page looks the way you want, which makes updating my sites way less of a headache." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043) VR Verified Reviewer President > "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490) RD Rebecca D. Owner > "Everything feels streamlined for running my small business, which makes my customers feel confidence in my company." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7116679) KB Kevin B. Principal > "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475) KK Kelvin K. Web Developer > "Wix is a robust digital experience program that offers drag and drop editor which enables me to bypass coding when creating and designing websites." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6727457) MG Mehar G. Owner of Practice > "Lack of options regarding branding items, currently they are only offering mugs, totes, and T- shirts with the logo in addition to business cards." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6486768) MA MacDavies A. Frontend Developer > "Wix allows me to design websites like a gig without coding due to inbuilt CSS templates, and WYSIWYG editor tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6591543) YP Yadava P. Senior Executive > "Also, when many third-party apps are added, the site can become slightly slower." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7035017) [View Reviews](https://www.capterra.com/p/169007/Wix/reviews/) ## User interface [Shopify](https://www.capterra.com/p/83891/Shopify/) 4.54 (6,657) [Wix](https://www.capterra.com/p/169007/Wix/) 4.42 (10,598) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Shopify 28/44 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Campaign Management - Catalog Management - Content Management - Credit Card Processing - CRM - Customer Accounts - Customizable Branding - Customizable Templates - Data Security - Data Synchronization - Discount Management - Drag & Drop - Electronic Payments - Email Marketing - Generative AI - Inventory Management - Inventory Tracking - Kitting - Loyalty Program - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Tracking - Promotions Management - Purchase Order Management - Real-Time Data - Reporting & Statistics - Returns Management - Reviews Management - Sales Order Management - SEO Management - Shipping Management - Shopping Cart - Templates - Third-Party Integrations - Website Management [See all features](https://www.capterra.com/p/83891/Shopify/#features) Wix Top features 34/44 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Campaign Management - Catalog Management - Content Management - Credit Card Processing - CRM - Customer Accounts - Customizable Branding - Customizable Templates - Data Security - Data Synchronization - Discount Management - Drag & Drop - Electronic Payments - Email Marketing - Generative AI - Inventory Management - Inventory Tracking - Kitting - Loyalty Program - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Tracking - Promotions Management - Purchase Order Management - Real-Time Data - Reporting & Statistics - Returns Management - Reviews Management - Sales Order Management - SEO Management - Shipping Management - Shopping Cart - Templates - Third-Party Integrations - Website Management [See all features](https://www.capterra.com/p/169007/Wix/#features) ### Recognition No recognitions have been awarded to Shopify No recognitions have been awarded to Wix ### Deployment & support Shopify Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Wix Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Shopify - By Shopify - Located in Canada - Founded in 2004 Wix - By Wix - Located in Israel - Founded in 2006 ## Popular Comparisons [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,039)](https://www.capterra.com/p/225601/WooCommerce/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.5 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/83891-225601/Shopify-vs-WooCommerce) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,380)](https://www.capterra.com/p/143461/Squarespace/reviews/) $17/month Price $25/month 4.3 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/143461-169007/Squarespace-vs-Wix) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,380)](https://www.capterra.com/p/143461/Squarespace/reviews/) $29/month Price $25/month 4.4 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/83891-143461/Shopify-vs-Squarespace) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Pixpa](https://www.capterra.com/p/152263/Pixpa/)[4.75 (584)](https://www.capterra.com/p/152263/Pixpa/reviews/) $17/month Price $8/month 4.3 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/152263-169007/Pixpa-vs-Wix) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Odoo](https://www.capterra.com/p/135618/Odoo/) [4.21 (1,291)](https://www.capterra.com/p/135618/Odoo/reviews/) $29/month Price $31.1/month 4.4 Features 4.2 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/83891-135618/Shopify-vs-Odoo) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Webnode](https://www.capterra.com/p/167799/Webnode/)[4.56 (761)](https://www.capterra.com/p/167799/Webnode/reviews/) $17/month Price $10/month 4.3 Features 4.3 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/167799-169007/Webnode-vs-Wix) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [NetSuite](https://www.capterra.com/p/135757/NetSuite/)[4.22 (1,991)](https://www.capterra.com/p/135757/NetSuite/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.2 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/83891-135757/Shopify-vs-NetSuite) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) vs [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)[4.19 (1,375)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/) $17/month Price $9.99/month 4.3 Features 4.0 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169007-182500/Wix-vs-GoDaddy-Website-Builder) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [ikas](https://www.capterra.com/p/10006487/ikas/)[4.72 (148)](https://www.capterra.com/p/10006487/ikas/reviews/) $29/month Price €25/month 4.4 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/83891-10006487/Shopify-vs-ikas) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Elementor](https://www.capterra.com/p/169468/Elementor/)[4.64 (905)](https://www.capterra.com/p/169468/Elementor/reviews/) $17/month Price $11.99/month 4.3 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-169468/Wix-vs-Elementor) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Shopify POS](https://www.capterra.com/p/205337/Shopify-POS/)[4.56 (239)](https://www.capterra.com/p/205337/Shopify-POS/reviews/) $29/month Price $5/month 4.4 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/83891-205337/Shopify-vs-Shopify-POS) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) vs [SITE123](https://www.capterra.com/p/152921/SITE123/)[4.42 (317)](https://www.capterra.com/p/152921/SITE123/reviews/) $17/month Price $12.8/month 4.3 Features 4.2 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/152921-169007/SITE123-vs-Wix)