# Compare ActiveCampaign vs Marketing 360 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketing 360 and ActiveCampaign based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-148516/ActiveCampaign-vs-Marketing-360 --- # Marketing 360 vs ActiveCampaign Features and Cost Comparison Last updated March 26th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketing 360ActiveCampaign2/4 selected [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting Price Contact vendor Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.5 Customer Service 4.6 Reviews Sentiment Based on [1,132 reviews](#user-reviews) Positive 1,015 Neutral 38 Negative 79 [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 66%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling 3.9 Newsletter Management NA Email Tracking 5.0 Customizable Branding 2.2 81%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.3 Email Tracking 4.5 Customizable Branding 4.3 User satisfaction User satisfaction 4.5 User reviews[1,132](https://www.capterra.com/p/148516/Marketing-360/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.3 Customer support 4.6 User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 Price starts from Price starts from \-- - Free version - Free trial Price starts from $15Flat Rate, Per Month - Free version - Free trial Best for Best for Over 20,000 small businesses use our broader business commerce platform so they have everything they need to manage and grow their business in one place. Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## User reviews Pros & cons MEENACHISUNDARAM M. Project Manager > "The platform's ability to streamline marketing jobs/tasks, which includes email campaigns, generating leads and managing social media significantly enhances..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7087101) KG Kenneth G. Operations > "Incompetent Strategy: Despite being a local business, they wasted my budget on broad-match keywords and generic pages for the first several months. When I..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7118027) NP Nicholas P. Vp of sales > "as our account manager, we feel confident, supported, and excited about where our marketing is headed. If you’re looking for a marketing partner that delivers..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7112145) JW JUSTIN W. Owner > "I had to hire another company to run ads while I was paying them to survive the last 3 months of their 6 month contract." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7097256) Manit A. Digital Marketing Manager > "The platform provides a wide range of features overall, and the email templates are well designed and simple to customize." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7089341) VR Verified Reviewer CEO > "I have not have great experiences with their customer support and I do believe it was extremely expensive for me and it never used all the features so it..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7082236) MJ Milla J. Management > "The analytics and reporting features are robust, providing valuable insights into website traffic, email campaign performance, and other key metrics." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6232829) KG Kenneth G. Operations > "The "Sales" Trap: The knowledgeable strategist who sold me on the service vanished the moment I signed." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7118027) MEENACHISUNDARAM M. Project Manager > "Working with limited hours in it. But, In my experience, It stands out with its comprehensive automation options and it is also user-friendly interface." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7087101) Dharamveer P. software testing > "Some of the promised results, especially for ads and SEO, don’t always match expectations." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7087749) Patricia M. Content Creator > "This is a very secured way to manage your social media platform to send email newsletters to subscribers" [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7077313) ML Maritza L. Owner > "I don’t like that they get you meeting with multiple people to set up an amazing marketing strategy then the employee quits the the new employee offers to..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6334040) MJ Milla J. Management > "It offers a comprehensive suite of marketing tools in one platform, which can simplify marketing efforts for small businesses." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6232829) KM Kimberly M. owner > "what I like least about marketing 360 was that the price was very expensive and above my means it didn’t work out for me" [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7084323) MJ Mark J. Managing Partner > "This made it a relatively easy decision to decide on the marketing services desired to fit our current needs." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7032850) AS Adewale S. HIO > "We have not received complaints from our sister company but it seems that the return on investment diminishes in long term." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7111956) Jessie M. management > "What I liked most about Marketing 360 is that it puts many marketing tools in one place." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7087481) LP Luis P. manager > "THE SELLER \[sensitive content hidden\] OFFERED ME A THOUSAND OF THINGS AND THEN HE DIDN'T HAVE ANYTHING ABOUT EVERYTHING, THEY JUST TOOK YOUR MONEY AND MAKE..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6260912) Dharamveer P. software testing > "Overall, it’s a platform that can work well if your business matches its model and you get proper guidance." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7087749) IO Ike O. manager > "They still charged me $2250 for the 4th month which included $1000 for paid ads when they haven't ran even one paid ad." [See full review](https://www.capterra.com/p/148516/Marketing-360/#SoftwareAdvice___6656793) Dharamveer P. software testing > "The interface is easy to navigate, and having everything connected makes reporting and automation simpler." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7087749) AL Amanda L. Personal Trainer > "Same day I signed up I ask for a full refund due to the lost of trust." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6845515) MJ Mark J. Managing Partner > "The onboarding team of \[sensitive content hidden\] at 360 explained their services exceptionally well and answered all questions posed." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7032850) MB Mohamed B. School owner > "Yes, I may feel that there are some shortcomings such as incorporating machine learning for more predictive and accurate marketing analytics, advanced search..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4977475) Dharamveer P. software testing > "For some users, the extra guidance from their support team is also helpful." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7087749) MD Melissa D. Owner > "Then when they finally got my google ads running they would not provide me a statement." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6330455) MK Mathieu K. Senior Marketing Officer > "Its easy to use and has multiple email templates for email marketing." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7085334) NS Noam S. owner > "they will provide you with website then one day shut that website down and tell you they are no longer providing that platform so you need to pay them..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4955959) KW Kate W. Office Manager > "It's a good product, a great team, a competitive price for what it offers and if you know what you need from it it can be very versatile and have a lot of..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7000225) SE Samuel E. Database Administrator > "Can be expensive for small businesses with limited budgets." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6577179) IN Isaiah N. Digital sales manager > "It has really helped boost my sales and that of my team because of its features like social media integration where it boosts my numbers up and converting..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6010520) RB Rex B. MArketing Assistant > "The lack of personalisation from the platform with a continuous change in user interfaces with a lack of communication between the same support teams." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6230450) Regan T. manager > "The software has helped us solve various business problems, such as streamlining our marketing campaigns, tracking customer interactions, and analyzing..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4806500) TC Theresa C. Physician > "We missed major holidays and an event and are now about to miss the advertising opportunity for another event we have scheduled because the ads are not..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___5031571) AA Aid A. Nursing > "Marketing 360 offers a comprehensive marketing management solution that is highly regarded by companies looking for a centralized platform to streamline their..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___5086591) AC Aubrey C. CEO > "Their marketing was just as bad—generic, ineffective, and a complete waste of money." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6713819) Jackie S. Self employed > "They assisted me in creating my website and turned my vision into reality." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7011557) MD Melissa D. Owner > "Charged me $3,500.00 for the first two months and provided nothing. " [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6330455) MB Mohamed B. School owner > "The thing I liked the most is enabling me to manage social media, analytics and automation, and enabling me to strengthen relationships and gain customer..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4977475) MD Melissa D. Owner > "They take your money and don't provide the advertising.," [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6330455) AR Austin R. Owner > "I’m thankful to have the support they gave me and provided me with a great website and tips and tricks in the platform." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___7010239) IO Ike O. manager > "This company was built on fraud." [See full review](https://www.capterra.com/p/148516/Marketing-360/#SoftwareAdvice___6656793) MJ Milla J. Management > "The pricing is transparent and competitive, making it accessible for small businesses with limited budgets." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6232829) KM Kenny M. Owner > "Website Shutdown: To top it all off, they shut down my website as soon as our contract was terminated." [See full review](https://www.capterra.com/p/148516/Marketing-360/#GetApp___4806079) RB Rex B. MArketing Assistant > "The simplicity of reaching a large range of potential clients through the expertise of the platform that has freed up an immense amount of time to focus on..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6230450) VR Verified Reviewer doTERRA Diamond Wellness Advocate > "They switched my contact and account manager several times, many new ones blaming the previous one for the fact that I had nothing to show for the thousands..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#GetApp___3649571) Matthew B. Director Of Marketing And Advertising > "They are the only marketing firm I've worked with that truly understands search engine optimization and Google AdWords, and we've collaborated on a number of..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4979242) KM Kenny M. Owner > "The quality of the content produced by the company was disappointing, and the advertising strategy proved to be ineffective." [See full review](https://www.capterra.com/p/148516/Marketing-360/#GetApp___4806079) Liliana A. GED > "I was able to easily create text message campaigns and automate messages to reach my target audience at specific times." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4852993) VB Valentin B. Company Owner > "this company is in business to sale you in, no customer service really, they call you back but only play we are here for you B/s." [See full review](https://www.capterra.com/p/148516/Marketing-360/#SoftwareAdvice___4887486) TR Tiago R. Programmer > "From email marketing to social media management to website design, everything we need to reach our target audience is available in one platform." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4766203) KM Kenny M. Owner > "I couldn't believe how much was being charged for short blog posts, especially given their subpar quality." [See full review](https://www.capterra.com/p/148516/Marketing-360/#GetApp___4806079) KM Kenny M. Owner > "The one aspect I did appreciate about my experience with Marketing 360 / MADWIRE was their initial work on creating my website. Despite some communication..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#GetApp___4806079) LZ Liliane Z. CEO > "Terrible company, terrible designers, I got stuck with their contract." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6638602) IF Ilenia F. Accounting Officer > "It comes with powerful marketing solution" [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6278468) AC Aubrey C. CEO > "Over priced and super unprofessional." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6713819) CD Claudio D. Digital Marketer > "It has promoted professionalism in our organisation." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6642188) VB Valentin B. Company Owner > "They show the contract to the bank and the bank didn't return my money." [See full review](https://www.capterra.com/p/148516/Marketing-360/#SoftwareAdvice___4887486) Liliana A. GED > "The platform has given me all the necessary tools and resources to manage and grow my business effectively." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4852993) TC Theresa C. Physician > "It took 3 months to get an active website.,advertising is still not happening." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___5031571) TC Theresa C. Physician > "The marketing pitch was great because it was convenient to have data analytics all in one place and I was happy to pay someone else to do these things so I..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___5031571) HS Hannah S. Owner/Educator > "The person I talked to in the beginning was wonderful and Web design was...but anything to do with content or social media was one of the worst professional..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4970285) HM Hanane M. Freelance > "It is a great internet marketing strategy .It meets the needs and preferences of customers and promotes brand recognition and recognition" [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6116219) VR Verified Reviewer Student > "Sometimes it does not takes the commands you send and does not drive the data efficiently which leads to not completing your work properly." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4349206) Marlyn G. Marketing Operations Manager > "It has been a comprehensive solution that serves both freelancers and small and large companies, all at a very reasonable price." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___5012047) VR Verified Reviewer Director of Digital Marketing > "It's expensive, didn't integrate with gmail, doesn't allow for many outside connections to other apps and software you use." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___3607559) MJ Milla J. Management > "The platform is user-friendly and easy to navigate, even for those with limited technical knowledge." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6232829) JM James M. CEO > "Salesman Brandon lied and sold me on the company with nothing buy lies." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___5069250) BB BOBBY B. PARTNER > "I'm writing this review because we are impressed with their customer service." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6490296) Eric M. Executive Vice President > "They promised a beautiful website and all they did was copy my existing ugly site and make a prettier font." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4172360) PD Presley D. Owner > "Marketing360 helped me build a AWESOME website!" [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6567704) JB Jason B. C.E.O. > "Had 6 different people in as many months and after 7 months site still was not operational and I have to pay a full month more to terminate $8000 nothing to..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#GetApp___3560781) Martin K. Marketing Manager > "Social media intergration has really helped me to boost numbers and our brand." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___6038823) VR Verified Reviewer doTERRA Diamond Wellness Advocate > "They neglected my account and almost never reached out to me, they only responded when I was wondering what they were doing with my money and when I..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#GetApp___3649571) Rosemary K. Marketing Manager > "With features like Return On Investment (ROI), it makes it possible for you to make very informed decisions on where to put more emphasis on during marketing." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4606517) KN Kandi N. Hospital Administrator > "Expensive for how often posts are done and sometimes no communication when you contact support lately." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___3950111) Regan T. manager > "As a result, we've realized numerous benefits, including increased efficiency, improved targeting, and better ROI." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4806500) VR Verified Reviewer Owner > "If you spend a million dollars letting them build a Facebook campaign that grows a 4 million person Facebook Audience, they own the audience - not you. If you..." [See full review](https://www.capterra.com/p/148516/Marketing-360/#GetApp___3283563) AM Alison M. Field Agent > "Marketing 360 is a great software tool to it helps businesses keep and maintain customer." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4913388) Mahade Hasan O. degetal marketer > "As a small entrepreneur myself, I feel the plan is a little overpriced, and the customer support is a little lacking." [See full review](https://www.capterra.com/p/148516/Marketing-360/#Capterra___4310090) [View Reviews](https://www.capterra.com/p/148516/Marketing-360/reviews/) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JK Jamie K. Head of Growth > "It’s super powerful if used by someone with a few years experience of building out complex email workflows and automations, but it was simply too..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) JK Jamie K. Head of Growth > "It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) CB Caspar B. Digital Marketing Manager > "Email campaigns and automations work and are sent out in a timely manner." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) LD Laura D. Client Success Specialist > "It also has great reporting and analytic features for email engagement." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6790050) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MH Marit H. CEO > "Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6288029) RA Rahman A. Marketing Specialist > "The open rates shot up, and we actually received more replies than usual from the segmented list." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) BT Beth T. CMO > "I don't have 100% confidence is in the accuracy of the email campaign performance metrics." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6241537) NE Noel E. Computer Tech > "The software offers a variety of templates and customization options that allow businesses to create email campaigns tailored to the needs and..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4763537) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ## User interface 4.52 (1,132) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketing 360 36/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/148516/Marketing-360/#features) ActiveCampaign Top features 44/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) ### Recognition No recognitions have been awarded to Marketing 360 No recognitions have been awarded to ActiveCampaign ### Deployment & support Marketing 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketing 360 - By Madwire - Located in United States - Founded in 2009 ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 ## Popular Comparisons [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.52 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.4 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-148516/brevo-vs-Marketing-360) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.52 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.4 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-148516/MailChimp-vs-Marketing-360) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.52 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.4 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-148516/Constant-Contact-vs-Marketing-360) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) 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