# ActiveCampaign vs MailerLite: Features and Cost Comparison 2026 | Capterra

> ActiveCampaign vs MailerLite: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision.

Source: https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite

---

# ActiveCampaign vs MailerLite Features and Cost Comparison

Last updated March 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignMailerLite2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2258)](https://www.capterra.com/p/136603/MailerLite/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2258)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Starting Price

$15.00/month

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Starting Price

$10.00/month

Starting Price

$10.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.6

Customer Service

4.8

Reviews Sentiment

Based on [2,561 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Positive

2,381

Neutral

118

Negative

62

Positive

2,381

Neutral

118

Negative

62

Reviews Sentiment

Based on [2,258 reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

Positive

2,166

Neutral

49

Negative

43

Positive

2,166

Neutral

49

Negative

43

Best for (according to reviews)

-   **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment.
-   **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors.
-   **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation.

Best for (according to reviews)

-   **Business size**: Small businesses account for 1988 reviews, representing 92% of feedback, indicating strong adoption among this segment.
-   **Industry**: Marketing and advertising, health, wellness and fitness, and writing and editing together contribute 26% of reviews, showing notable usage across these sectors.
-   **Use cases**: Campaign management (31%), landing page creation (26%), and email management (22%) are the primary applications, reflecting diverse marketing and communication needs.

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

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### Pipedrive

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of reviewers  
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Highest Rated

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Reviewer verdict

ActiveCampaign

ActiveCampaign users find it best for managing complex email marketing campaigns, appreciating its powerful automation, detailed segmentation, and customizable workflows. Reviewers value its integrations with tools like Zapier, WordPress, ClickFunnels, Calendly, and WooCommerce, which they say streamline lead generation and automate follow-ups. While they note its pricing can increase with larger lists and mention a learning curve, users indicate that the platform’s comprehensive features and flexible plans make it a strong choice for businesses needing advanced automation and CRM capabilities.

MailerLite

MailerLite users consider it ideal for small businesses and those seeking a user-friendly, cost-effective email marketing solution. Reviewers highlight its intuitive dashboard, responsive customer support, and straightforward campaign management. They value integrations with WordPress, Mailchimp, Zapier, WooCommerce, and Shopify, which they say simplify subscriber management and e-commerce communications. While some mention limitations in automation and advanced features, users appreciate MailerLite’s affordable pricing, generous free plan, and ease of use for managing targeted campaigns and growing contact lists.

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Features comparison

In the email marketing market, ActiveCampaign and MailerLite both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\]

Key features rated by users

Features selected based on 61,748 reviews from Email Marketing users.  
about the Fit Score methodology.

Fit Score methodology

To calculate the Fit Score, our proprietary methodology factors in the following:

  

-   The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used.
-   Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings.

  

Please note:

  

-   To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews.
-   If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation.

ActiveCampaign

84%Fit

Feature ratings

Email Campaign Management

4.6

Contact Management

4.5

List Management

4.4

Mobile Optimization

4.4

MailerLite

86%Fit

High performer

Feature ratings

Email Campaign Management

4.8

Contact Management

4.6

List Management

4.6

Mobile Optimization

4.6

Email Campaign Management

4.6 (637)

4.8 (860)

ActiveCampaign users appreciate its robust automation, easy-to-use templates, and visual editor for creating detailed workflows. They find it effective for managing complex campaigns and targeting specific groups. However, some users mention that the reporting and analytics could be more detailed. Meanwhile, MailerLite users value its user-friendly dashboard, robust tools for targeted campaigns, and excellent customer service. They also appreciate the ease of duplicating campaigns and the insights provided on opens, bounces, and clicks. Overall, users find ActiveCampaign's automation and targeting features highly effective, while they praise MailerLite for its simplicity and customer support.

Contact Management

4.5 (793)

4.6 (246)

ActiveCampaign users find the contact management feature crucial for organizing and maintaining customer information, appreciating the customizable fields and tagging systems. They appreciate the ability to segment contacts and automate campaigns based on customer behavior. However, some users find the interface wonky and editing contacts time-consuming. MailerLite users appreciate the detailed contact information and the ability to add notes, although they mention that exporting these notes can be problematic. They find the platform easy to use for managing and segmenting contacts, though some mention room for improvement. In summary, users value ActiveCampaign for its robust tagging and segmentation, while they appreciate MailerLite for its user-friendly contact management.

List Management

4.4 (400)

4.6 (479)

ActiveCampaign users value the ability to organize and segment contacts effectively, appreciating features like tagging and automation. They find it easy to manage lists and appreciate the high-level overview and detailed segmentation options. However, some users mention difficulties with manual updates and the need for better automatic list cleaning. MailerLite users find list management straightforward and appreciate the segmentation and automation features. They also value the ability to manage inactive accounts and the detailed statistics provided. Overall, users find ActiveCampaign's list management robust and functional, while they praise MailerLite for its ease of use and detailed segmentation.

Mobile Optimization

4.4 (437)

4.6 (548)

ActiveCampaign users appreciate the responsive email templates that automatically adjust to different screen sizes, saying that it ensures a good user experience on mobile devices. They find the mobile preview feature helpful, although some mention occasional issues with formatting. MailerLite users value the automatic mobile optimization, which they say ensures emails are readable and well-formatted on mobile devices. They appreciate the mobile preview feature and the ease of creating mobile-friendly emails. However, some users note limited customization options for mobile views. In general, users find both ActiveCampaign and MailerLite effective for mobile optimization, with ActiveCampaign noted for its responsive templates and MailerLite for its ease of use.

## Pricing comparison

### Starting prices

ActiveCampaign

$15.00

Flat Rate

(Per Month)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/)

MailerLite

$10.00

Per User

(Per Month)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/136603/MailerLite/pricing/)

### Value-for-money analysis

4.3 (2561)

4.7 (2258)

A comparison of how reviewers evaluate the value for money provided by both ActiveCampaign and MailerLite indicates that ActiveCampaign reviewers find it offers a comprehensive suite of features at an affordable price, while MailerLite reviewers appreciate its cost-effective plans and extensive free features. Reviewers find that ActiveCampaign provides good value for money, citing its extensive features, integrations, and automation capabilities. They appreciate its flexible pricing plans that allow businesses to scale as needed. Users also note that it offers a robust all-in-one platform for email marketing and CRM at a fraction of the cost of some competitors. However, some reviewers mention that the pricing can become expensive as the contact list grows, and the free trial period is relatively short. As for MailerLite, reviewers appreciate its very affordable pricing plans and the generous free plan that includes essential features like automation and A/B testing. They highlight the platform's user-friendly interface and the ability to upgrade as their business grows. Users also value the cost-effectiveness of MailerLite, noting that it provides a wide range of features at a lower cost compared to other email marketing tools. However, some reviewers mention that the pricing has increased over time and that certain advanced features are only available in higher-priced plans.

## Integrations

Popular Integrations

Compare available integrations between ActiveCampaign and MailerLite.

### Ghost

ActiveCampaign

MailerLite

### Gravity Forms

ActiveCampaign

MailerLite

### Airtable

ActiveCampaign

MailerLite

### Getsitecontrol

ActiveCampaign

MailerLite

### Google Analytics 360

ActiveCampaign

MailerLite

### Stripe

ActiveCampaign

MailerLite

### MailMunch

ActiveCampaign

MailerLite

### WordPress

ActiveCampaign

MailerLite

Total Integrations

200

Zapier

Users mention that Zapier integrates ActiveCampaign with various tools, automating workflows and data transfers, which they say saves time and reduces manual tasks.

WordPress

Reviewers report that WordPress integration with ActiveCampaign is vital for lead generation, noting that it simplifies embedding forms and automating follow-ups from their websites.

ClickFunnels

Users state that integrating ClickFunnels with ActiveCampaign is essential for lead generation and email marketing, which they indicate helps in automating follow-up sequences and managing contacts.

Calendly

Reviewers say that Calendly integration with ActiveCampaign is crucial for scheduling meetings and automating follow-ups, noting that it streamlines the appointment booking process.

WooCommerce

Users report that WooCommerce integration with ActiveCampaign is important for syncing orders and customer data, which they note helps in automating email campaigns and managing customer interactions.

ActiveCampaign Integrations (200)

-   [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/)
-   [accessally](https://www.capterra.com/p/184454/accessally/)
-   [Act!](https://www.capterra.com/p/175860/Act/)
-   [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)
-   [AdaptiveU](https://www.capterra.com/p/161310/AdaptiveU/)
-   [AddEvent](https://www.capterra.com/p/230429/AddEvent/)
-   [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)
-   [AdPage](https://www.capterra.com/p/185994/AdPage/)
-   [AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/)
-   [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)
-   [Aimtell](https://www.capterra.com/p/148573/Aimtell/)
-   [Aircall](https://www.capterra.com/p/184709/Aircall/)
-   [Airtable](https://www.capterra.com/p/146652/Airtable/)
-   [Akita](https://www.capterra.com/p/146056/Akita/)
-   [Alchemer](https://www.capterra.com/p/72549/Alchemer/)
-   [allmysms](https://www.capterra.com/p/165031/allmysms/)
-   [Amazon DynamoDB](https://www.capterra.com/p/199662/DynamoDB/)
-   [Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)
-   [Antavo](https://www.capterra.com/p/149042/Antavo-Loyalty-Software/)
-   [Any.do](https://www.capterra.com/p/173614/Any-do/)
-   [APIANT](https://www.capterra.com/p/155486/APIANT/)
-   [ApiX-Drive](https://www.capterra.com/p/265765/ApiX-Drive/)
-   [Apparound](https://www.capterra.com/p/141672/Apparound-CPQ/)
-   [Appbot](https://www.capterra.com/p/172807/Appbot/)
-   [Appcues](https://www.capterra.com/p/139216/Appcues/)
-   [Appointy](https://www.capterra.com/p/122249/Appointy/)
-   [appyReward](https://www.capterra.com/p/218394/appyReward/)
-   [Arrivy Field Service Management](https://www.capterra.com/p/10020593/Arrivy-Field-Service-Management/)
-   [Asana](https://www.capterra.com/p/184581/Asana-PM/)
-   [Attributer](https://www.capterra.com/p/234891/Attributer/)
-   [Attribution](https://www.capterra.com/p/147753/Attribution/)
-   [Avochato](https://www.capterra.com/p/161117/Avochato/)
-   [Bambu](https://www.capterra.com/p/145154/Bambu-by-Sprout-Social/)
-   [Basecamp](https://www.capterra.com/p/56808/Basecamp/)
-   [Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/)
-   [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)
-   [BigContacts](https://www.capterra.com/p/102669/BigContacts/)
-   [Bitly](https://www.capterra.com/p/172575/Bitly/)
-   [Bizzabo](https://www.capterra.com/p/135385/Bizzabo/)
-   [Bloom](https://www.capterra.com/p/218669/Bloom/)
-   [Bookafy](https://www.capterra.com/p/141483/Bookafy-Online-Scheduling/)
-   [Buffer](https://www.capterra.com/p/143492/Buffer/)
-   [Calendly](https://www.capterra.com/p/148036/Calendly/)
-   [Call Loop](https://www.capterra.com/p/152402/Call-Loop/)
-   [CallFire](https://www.capterra.com/p/106571/CallFire-Cloud-Call-Center/)
-   [CallHippo](https://www.capterra.com/p/159578/CallHippo/)
-   [Callingly](https://www.capterra.com/p/206150/Callingly/)
-   [Capsule](https://www.capterra.com/p/124041/Capsule/)
-   [Chargebee](https://www.capterra.com/p/131433/Chargebee/)
-   [ChargeOver](https://www.capterra.com/p/141294/ChargeOver/)
-   [CheddarGetter](https://www.capterra.com/p/122702/CheddarGetter/)
-   [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)
-   [Close](https://www.capterra.com/p/132667/Close-io/)
-   [Cobot](https://www.capterra.com/p/197477/Cobot/)
-   [Coherent](https://www.capterra.com/p/135073/Coherent/)
-   [CommCare](https://www.capterra.com/p/234148/CommCare/)
-   [Contactually](https://www.capterra.com/p/158259/Contactually/)
-   [Contractbook](https://www.capterra.com/p/165369/contractbook/)
-   [CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/)
-   [Crelate](https://www.capterra.com/p/133064/Crelate-Talent/)
-   [Crisp](https://www.capterra.com/p/151292/Crisp/)
-   [CustomBooks](https://www.capterra.com/p/149594/CustomBooks/)
-   [Dasheroo](https://www.capterra.com/p/139939/Dasheroo/)
-   [DataHero](https://www.capterra.com/p/170664/DataHero/)
-   [DataValidation](https://www.capterra.com/p/165191/DataValidation/)
-   [Deadline Funnel](https://www.capterra.com/p/206402/Deadline-Funnel/)
-   [Deltek WorkBook](https://www.capterra.com/p/237145/Deltek-WorkBook/)
-   [Deputy](https://www.capterra.com/p/167811/Deputy/)
-   [Digioh](https://www.capterra.com/p/156792/Digioh/)
-   [Docusign](https://www.capterra.com/p/121506/Docusign/)
-   [Donately](https://www.capterra.com/p/154495/Donately/)
-   [Donorbox](https://www.capterra.com/p/156860/Donorbox/)
-   [Doodle](https://www.capterra.com/p/142620/Doodle/)
-   [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)
-   [Drupal](https://www.capterra.com/p/119594/Drupal/)
-   [EasyWebinar](https://www.capterra.com/p/163102/EasyWebinar/)
-   [Equiitext](https://www.capterra.com/p/201556/Equiitext/)
-   [eTermin](https://www.capterra.com/p/188696/eTermin/)
-   [Eventable](https://www.capterra.com/p/168185/Eventable/)
-   [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)
-   [Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/)
-   [Evidence](https://www.capterra.com/p/196433/Evidence/)
-   [eWebinar](https://www.capterra.com/p/213778/eWebinar/)
-   [Expensify](https://www.capterra.com/p/97594/Expensify/)
-   [Feedier](https://www.capterra.com/p/173387/Feedier/)
-   [Feedly](https://www.capterra.com/p/202497/Feedly/)
-   [Feefo](https://www.capterra.com/p/160258/Feefo/)
-   [FireText](https://www.capterra.com/p/233072/FireText/)
-   [FogBugz](https://www.capterra.com/p/220592/FogBugz/)
-   [Fomo](https://www.capterra.com/p/154138/Fomo/)
-   [FormCrafts](https://www.capterra.com/p/211812/FormCrafts/)
-   [Formidable Forms](https://www.capterra.com/p/175482/Formidable-Forms/)
-   [Formsite](https://www.capterra.com/p/118995/Formsite/)
-   [Formstack Forms](https://www.capterra.com/p/118892/Formstack/)
-   [FreeAgent](https://www.capterra.com/p/122008/FreeAgent/)
-   [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/)
-   [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)
-   [FullContact](https://www.capterra.com/p/161228/FullContact-Data-Solutions/)
-   [Fullstory](https://www.capterra.com/p/153721/FullStory/)
-   [FuseDesk](https://www.capterra.com/p/159468/FuseDesk/)
-   [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)
-   [Genoo](https://www.capterra.com/p/107668/Genoo/)
-   [Getform](https://www.capterra.com/p/148097/Getform/)
-   [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/)
-   [Ghost](https://www.capterra.com/p/151947/Ghost/)
-   [GivingFuel](https://www.capterra.com/p/128635/GivingFuel/)
-   [Gmail](https://www.capterra.com/p/202338/Gmail/)
-   [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)
-   [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)
-   [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/)
-   [Google Docs](https://www.capterra.com/p/160756/Google-Docs/)
-   [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)
-   [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/)
-   [GoTo Training](https://www.capterra.com/p/145210/GoToTraining/)
-   [GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/)
-   [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)
-   [Harvest](https://www.capterra.com/p/75598/Harvest/)
-   [Help Scout](https://www.capterra.com/p/136909/Help-Scout/)
-   [Highrise](https://www.capterra.com/p/146703/Highrise/)
-   [Insightly](https://www.capterra.com/p/130671/Insightly/)
-   [Instapage](https://www.capterra.com/p/141695/Instapage/)
-   [Joomla](https://www.capterra.com/p/161648/Joomla/)
-   [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)
-   [Justuno](https://www.capterra.com/p/224090/Justuno/)
-   [Kadence](https://www.capterra.com/p/229863/Kadence/)
-   [Kajabi](https://www.capterra.com/p/154682/Kajabi/)
-   [Kanban Tool](https://www.capterra.com/p/132750/Kanban-Tool/)
-   [KickoffLabs](https://www.capterra.com/p/151692/kickofflabs/)
-   [Kudosity](https://www.capterra.com/p/214344/BurstSMS/)
-   [Leadpages](https://www.capterra.com/p/203635/Leadpages/)
-   [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/)
-   [LessAccounting](https://www.capterra.com/p/128885/LessAccounting/)
-   [Litmus](https://www.capterra.com/p/178360/Litmus/)
-   [LiveChat](https://www.capterra.com/p/62194/LiveChat/)
-   [MailMunch](https://www.capterra.com/p/190319/MailMunch/)
-   [Marsello](https://www.capterra.com/p/152524/Goody/)
-   [Meta for Business](https://www.capterra.com/p/213257/Facebook/)
-   [Mindbody](https://www.capterra.com/p/40229/MINDBODY/)
-   [Mojo Helpdesk](https://www.capterra.com/p/128650/Mojo-Helpdesk/)
-   [MoonClerk](https://www.capterra.com/p/130697/MoonClerk/)
-   [Nimble](https://www.capterra.com/p/123032/Nimble/)
-   [Nutshell](https://www.capterra.com/p/144340/Nutshell/)
-   [Olark](https://www.capterra.com/p/125957/Olark/)
-   [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/)
-   [Operations Hub](https://www.capterra.com/p/226298/PieSync/)
-   [OptimizePress](https://www.capterra.com/p/149011/OptimizePress/)
-   [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/)
-   [PayPal](https://www.capterra.com/p/207944/PayPal/)
-   [PayPal Enterprise Payments](https://www.capterra.com/p/213069/Braintree/)
-   [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)
-   [Pipeliner CRM](https://www.capterra.com/p/125911/Pipeliner-CRM/)
-   [Podio](https://www.capterra.com/p/128631/Podio/)
-   [Postmark](https://www.capterra.com/p/254711/Postmark/)
-   [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)
-   [Privy](https://www.capterra.com/p/146537/List-growth-tools/)
-   [Quickbase](https://www.capterra.com/p/157262/QuickBase/)
-   [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)
-   [Re:amaze](https://www.capterra.com/p/132952/Reamaze/)
-   [Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/)
-   [Rezdy](https://www.capterra.com/p/122690/Rezdy/)
-   [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)
-   [Salesmate](https://www.capterra.com/p/156234/Salesmate/)
-   [Segment](https://www.capterra.com/p/150621/Segment/)
-   [SendPulse](https://www.capterra.com/p/146369/SendPulse/)
-   [Shopify](https://www.capterra.com/p/83891/Shopify/)
-   [Skyvia](https://www.capterra.com/p/146167/Skyvia/)
-   [Slack](https://www.capterra.com/p/135003/Slack/)
-   [Sleeknote](https://www.capterra.com/p/145068/Sleeknote/)
-   [SolarWinds Service Desk](https://www.capterra.com/p/129478/Solarwinds-Service-Desk/)
-   [Stripe](https://www.capterra.com/p/123889/Stripe/)
-   [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)
-   [Sumo](https://www.capterra.com/p/175695/Sumo/)
-   [SuperSaaS](https://www.capterra.com/p/87751/SuperSaaS-Appointment-Schedule/)
-   [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)
-   [Survicate](https://www.capterra.com/p/132914/Survicate/)
-   [Teachable](https://www.capterra.com/p/147019/Teachable/)
-   [Tender Support](https://www.capterra.com/p/120649/Tender-Support/)
-   [Twitter/X](https://www.capterra.com/p/214056/Twitter/)
-   [Typeform](https://www.capterra.com/p/137289/Typeform/)
-   [Unbounce](https://www.capterra.com/p/145639/Unbounce/)
-   [UserVoice](https://www.capterra.com/p/135908/UserVoice/)
-   [vBulletin](https://www.capterra.com/p/46868/vBulletin/)
-   [Whatagraph](https://www.capterra.com/p/146220/Whatagraph/)
-   [WHMCS](https://www.capterra.com/p/130157/WHMCS/)
-   [WishList Member](https://www.capterra.com/p/102568/WishList-Member/)
-   [Wistia](https://www.capterra.com/p/82313/Wistia/)
-   [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)
-   [Woopra](https://www.capterra.com/p/155465/Woopra/)
-   [WordPress](https://www.capterra.com/p/131687/WordPress/)
-   [Wufoo](https://www.capterra.com/p/224990/Wufoo/)
-   [Xero](https://www.capterra.com/p/120109/Xero/)
-   [Yondo](https://www.capterra.com/p/193060/Yondo/)
-   [YouCanBook.me](https://www.capterra.com/p/163194/YouCanBookMe/)
-   [Zapier](https://www.capterra.com/p/130182/Zapier/)
-   [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/)
-   [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)
-   [Zoho Creator](https://www.capterra.com/p/211755/Zoho-Creator/)
-   [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)
-   [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/)
-   [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)

Total Integrations

113

WordPress

Reviewers mention that MailerLite integrates with WordPress to capture email subscribers through pop-up and embedded forms, noting that it simplifies lead generation and subscriber management directly from their websites.

Mailchimp

Users report that they switch from Mailchimp to MailerLite for better ease-of-use, improved email design options, and more intuitive automation processes, citing that MailerLite offers superior customer service.

Zapier

Reviewers state that Zapier facilitates MailerLite integration with various apps, noting that it automates tasks like lead ad campaigns, form submissions, and subscriber management without complex technical processes.

WooCommerce

Users say that MailerLite integrates with WooCommerce to manage customer communications, automate transactional emails, and track sales, which they note is essential for e-commerce operations and customer retention.

Shopify

Reviewers report that MailerLite integrates with Shopify for email marketing, abandoned cart automations, and lead capture, which they say enhances e-commerce sales and customer engagement through seamless automation.

MailerLite Integrations (113)

-   [500Apps](https://www.capterra.com/p/250917/500Apps/)
-   [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)
-   [Airtable](https://www.capterra.com/p/146652/Airtable/)
-   [ARMember](https://www.capterra.com/p/214848/ARMember/)
-   [Basecamp](https://www.capterra.com/p/56808/Basecamp/)
-   [Beacon](https://www.capterra.com/p/143783/Beacon/)
-   [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)
-   [Bloom Intelligence](https://www.capterra.com/p/211851/Bloom-Intelligence/)
-   [Bonjoro](https://www.capterra.com/p/209377/Bonjoro/)
-   [Bookingmood](https://www.capterra.com/p/266223/Bookingmood/)
-   [Bouncify](https://www.capterra.com/p/239174/Bouncify/)
-   [Brave](https://www.capterra.com/p/216414/Brave/)
-   [Canva](https://www.capterra.com/p/168956/Canva/)
-   [Carrd](https://www.capterra.com/p/210119/Carrd/)
-   [Charitable](https://www.capterra.com/p/149139/Charitable/)
-   [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)
-   [Convertful](https://www.capterra.com/p/172361/Convertful/)
-   [DeBounce](https://www.capterra.com/p/178321/DeBounce/)
-   [Digioh](https://www.capterra.com/p/156792/Digioh/)
-   [Divi](https://www.capterra.com/p/201958/Divi/)
-   [DreamApply](https://www.capterra.com/p/173851/DreamApply/)
-   [Drupal](https://www.capterra.com/p/119594/Drupal/)
-   [EasyStore](https://www.capterra.com/p/151089/EasyStore/)
-   [Elementor](https://www.capterra.com/p/169468/Elementor/)
-   [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)
-   [Figma](https://www.capterra.com/p/175027/Figma/)
-   [Fyrebox](https://www.capterra.com/p/142432/Fyrebox/)
-   [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/)
-   [Ghost](https://www.capterra.com/p/151947/Ghost/)
-   [GitHub](https://www.capterra.com/p/129067/GitHub/)
-   [Gleam Apps](https://www.capterra.com/p/199369/Gleam-Apps/)
-   [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)
-   [Google Docs](https://www.capterra.com/p/160756/Google-Docs/)
-   [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)
-   [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)
-   [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/)
-   [GrowSurf](https://www.capterra.com/p/189583/GrowSurf/)
-   [Hyperise](https://www.capterra.com/p/187081/Hyperise/)
-   [Instagram](https://www.capterra.com/p/210721/Instagram/)
-   [Intercom](https://www.capterra.com/p/134347/Intercom/)
-   [InvoiceBerry](https://www.capterra.com/p/123455/Invoiceberry-com/)
-   [Involve.me](https://www.capterra.com/p/241622/brandquiz/)
-   [Jotform Sign](https://www.capterra.com/p/10014571/Jotform-Sign/)
-   [Kickbox Email Verification](https://www.capterra.com/p/175436/Kickbox/)
-   [Kommo](https://www.capterra.com/p/120048/amoCRM/)
-   [Landingi](https://www.capterra.com/p/146092/Landingi/)
-   [Leadpages](https://www.capterra.com/p/203635/Leadpages/)
-   [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/)
-   [LearnWorlds](https://www.capterra.com/p/143513/LearnWorlds/)
-   [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)
-   [Lumeer](https://www.capterra.com/p/204407/Lumeer/)
-   [Mail Designer 365](https://www.capterra.com/p/176474/Mail-Designer-365/)
-   [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)
-   [MailerCheck](https://www.capterra.com/p/214664/MailerCheck/)
-   [MailMunch](https://www.capterra.com/p/190319/MailMunch/)
-   [MailOptin](https://www.capterra.com/p/172731/MailOptin/)
-   [mailparser.io](https://www.capterra.com/p/153243/mailparser-io/)
-   [MakePlans](https://www.capterra.com/p/126695/MakePlans/)
-   [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)
-   [Meta for Business](https://www.capterra.com/p/213257/Facebook/)
-   [MiloTree](https://www.capterra.com/p/157429/MiloTree/)
-   [Mokapen](https://www.capterra.com/p/209827/Mokapen/)
-   [MyFormData](https://www.capterra.com/p/189094/Capsumo/)
-   [n8n embed](https://www.capterra.com/p/267441/n8n-embed/)
-   [n8n.io](https://www.capterra.com/p/198028/n8n-io/)
-   [NeverBounce](https://www.capterra.com/p/175437/NeverBounce/)
-   [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/)
-   [Operations Hub](https://www.capterra.com/p/226298/PieSync/)
-   [OptiMonk](https://www.capterra.com/p/139643/OptiMonk/)
-   [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/)
-   [OttoKit](https://www.capterra.com/p/10012201/SureTriggers/)
-   [Outfunnel](https://www.capterra.com/p/181249/Outfunnel/)
-   [Outgrow](https://www.capterra.com/p/168229/Outgrow/)
-   [Paperform](https://www.capterra.com/p/158094/Paperform/)
-   [Partnero](https://www.capterra.com/p/10002471/Partnero/)
-   [Payhip](https://www.capterra.com/p/251233/Payhip/)
-   [PayPal](https://www.capterra.com/p/207944/PayPal/)
-   [Personizely](https://www.capterra.com/p/177632/Personizely/)
-   [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)
-   [Playable](https://www.capterra.com/p/189920/Playable/)
-   [Poptin](https://www.capterra.com/p/165478/Poptin/)
-   [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)
-   [Privy](https://www.capterra.com/p/146537/List-growth-tools/)
-   [ProjectManager](https://www.capterra.com/p/224496/ProjectManagercom/)
-   [QuickEmailVerification](https://www.capterra.com/p/180060/QuickEmailVerification/)
-   [Relay.app](https://www.capterra.com/p/10012226/Relay/)
-   [Salesflare](https://www.capterra.com/p/149522/Salesflare/)
-   [SendOwl](https://www.capterra.com/p/210397/SendOwl/)
-   [Shopify](https://www.capterra.com/p/83891/Shopify/)
-   [Skyvia](https://www.capterra.com/p/146167/Skyvia/)
-   [Slack](https://www.capterra.com/p/135003/Slack/)
-   [Squarespace](https://www.capterra.com/p/143461/Squarespace/)
-   [Stripe](https://www.capterra.com/p/123889/Stripe/)
-   [Stripo.email](https://www.capterra.com/p/163981/Stripo-email/)
-   [Sumo](https://www.capterra.com/p/175695/Sumo/)
-   [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/)
-   [Thrive Leads](https://www.capterra.com/p/235921/Thrive-Leads/)
-   [ThriveCart](https://www.capterra.com/p/234835/ThriveCart/)
-   [Tidio](https://www.capterra.com/p/144040/Tidio-Chat/)
-   [Todoist](https://www.capterra.com/p/149339/Todoist-for-Business/)
-   [Trackify X](https://www.capterra.com/p/172912/Trackify-Pixel-App-and-Facebook-Audience-Builder/)
-   [Trello](https://www.capterra.com/p/211559/Trello/)
-   [Twitter/X](https://www.capterra.com/p/214056/Twitter/)
-   [Unbounce](https://www.capterra.com/p/145639/Unbounce/)
-   [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)
-   [WordPress](https://www.capterra.com/p/131687/WordPress/)
-   [Wrike](https://www.capterra.com/p/76113/Wrike/)
-   [Ycode](https://www.capterra.com/p/241166/Ycode/)
-   [YouCanBook.me](https://www.capterra.com/p/163194/YouCanBookMe/)
-   [Zapier](https://www.capterra.com/p/130182/Zapier/)
-   [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)
-   [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)
-   [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)

For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know.

## How does the user experience compare on ActiveCampaign vs MailerLite?

### Overall rating

4.6 (2561)

4.7 (2258)

### User interface

ActiveCampaign

MailerLite

### Customer service and support

ActiveCampaign

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

MailerLite

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

## What users say about the pros and cons of ActiveCampaign vs MailerLite

Both ActiveCampaign and MailerLite have been reviewed by verified reviewers on Capterra. See what real users say about their experiences with ActiveCampaign and MailerLite to help you pick the tool that best fits your needs. Users appreciate ActiveCampaign for its robust automation capabilities, noting that it helps automate repetitive tasks and personalize customer journeys. They also value its precise campaign management tools, which enable targeted communication and provide valuable performance insights. Additionally, reviewers highlight the platform's comprehensive email automation features, which help manage and grow customer relationships. Meanwhile, MailerLite users praise its excellent customer support, citing quick and effective assistance. They also find its pricing competitive and suitable for small businesses. Furthermore, users appreciate MailerLite's user-friendly email marketing tools, which they say are effective for small-scale campaigns. However, when it comes to cons, ActiveCampaign users mention its high pricing, which they find increasingly expensive, and its steep learning curve, which is challenging for beginners. At the same time, MailerLite users point out limitations in email automation features and issues with subscriber management, such as delays in list updates and occasional account suspensions. \[[2](#source-item-2)\]

Pros

ActiveCampaign

CA

Christopher A

Commercial DirectorGlass, Ceramics & Concrete, 11 - 50 employeesUsed the software for: More than 2 years.

“Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.“

March 26, 2026

BY

Brian Y

Visa Consulting SpecialistLegal Services, 11 - 50 employeesUsed the software for: More than 2 years.

“My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval.“

January 13, 2026

MailerLite

LE

Leslie E

OwnerHealth, Wellness and Fitness, Self-employedUsed the software for: More than 2 years.

“I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time I've reached out to customer support I get detailed and helpful responses.“

September 11, 2025

KW

Kate W

Office ManagerSports, 2 - 10 employeesUsed the software for: 6-12 months.

“Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels.“

March 30, 2026

Cons

ActiveCampaign

DM

David M

Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years.

“I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“

December 14, 2025

JP

Jonathan P

CEOEducation Management, 2 - 10 employeesUsed the software for: 6-12 months.

“I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)“

August 23, 2024

MailerLite

MS

Martina S

VPMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years.

“Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting.“

December 19, 2025

AP

Ansuya P

DirectorPhotography, Self-employedUsed the software for: Less than 6 months.

“Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt led to a termination of the account with no warning or explanation.“

June 25, 2025

* * *

Sources

1.  Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website.
    
2.  Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.
    

* * *

Need Help Deciding Between ActiveCampaign and MailerLite?

Talk to a Capterra advisor for free and get results within 15 minutes.

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