# Compare ActiveCampaign vs Pipedrive 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and Pipedrive based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-132666/ActiveCampaign-vs-Pipedrive --- # ActiveCampaign vs Pipedrive Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignPipedrive2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting Price $19.00/month Value-for-Money 4.4 Functionality 4.3 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment Based on [3,042 reviews](#user-reviews) Positive 2,843 Neutral 138 Negative 61 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.3 Email Tracking 4.5 Customizable Branding 4.3 62%Fit Missing features Feature ratings Email Campaign Management 4.5 Campaign Scheduling NA Newsletter Management NA Email Tracking 4.5 Customizable Branding 4.3 User satisfaction User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.5 User reviews[3,042](https://www.capterra.com/p/132666/Pipedrive/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.4 Customer support 4.4 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $19Per User, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized. ## User reviews Pros & cons BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JK Jamie K. Head of Growth > "It’s super powerful if used by someone with a few years experience of building out complex email workflows and automations, but it was simply too..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) JK Jamie K. Head of Growth > "It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) CB Caspar B. Digital Marketing Manager > "Email campaigns and automations work and are sent out in a timely manner." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) LD Laura D. Client Success Specialist > "It also has great reporting and analytic features for email engagement." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6790050) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MH Marit H. CEO > "Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6288029) RA Rahman A. Marketing Specialist > "The open rates shot up, and we actually received more replies than usual from the segmented list." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) BT Beth T. CMO > "I don't have 100% confidence is in the accuracy of the email campaign performance metrics." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6241537) NE Noel E. Computer Tech > "The software offers a variety of templates and customization options that allow businesses to create email campaigns tailored to the needs and..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4763537) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) VR Verified Reviewer Account Executive > "Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7098719) MS Marvin S. Product Development Lead > "I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to temper..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018) DL Daniela L. Sales Manager > "It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the task..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472) JA Josh A. Co-founder, VP of Marketing > "All the customization can make it difficult to decide how to best implement the services across the company." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6545697) MM Meelis M. IT support > "In addition PipeDrive has its own marketplace that allows you to install wide range of different applications to your PipeDrive to make the tracking and..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147) DL Daniela L. Sales Manager > "It can get a bit pricey. While the interface is generally cool, it can sometimes feel a bit overwhelming with all the options and settings available." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472) RM Rick M. Account Manager > "We have been able to create properties, link to web forms, and generate automations within first couple of days of creating account." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913) JM Japhet M. Creative Director > "In the past, I subscribed to Pipedrive's top-tier package, but I found the automation features to be underwhelming." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965) VR Verified Reviewer Head of Sales Operations > "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights, and..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746) NM Nathan M. Marketing Manager > "They're also not as pushy as Hubspot. But not having a phone number to call when the system goes down is bad." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435) VR Verified Reviewer Marketing Director > "The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476) DL Daniela L. Sales Manager > "On the downside, the mobile app isn’t as powerful as the desktop version." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472) SE Sitav E. Marketing Associate > "The amount of capabilities that Pipedrive has is absolutely astounding - you can have every detail about a lead, deal, organization, client, and more in..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161) DL David L. CEO > "It’s confusing that you can’t put in contact information for companies." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6486661) VR Verified Reviewer Head of Sales Operations > "The customization options and automation features save us valuable time, while email tracking helps ensure that we follow up promptly." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746) AM Andrew M. Founder > "You need to pay for higher levels to even access it and when you do it's still terrible." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6575738) VR Verified Reviewer Marketing Director > "It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476) RM Rick M. Account Manager > "The workflow when going through activities isn't too efficient." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913) AV Asha V. Beauty Specialist > "Pipedrive offers a unique dashboard that successfully tracks tasks and projects amongst a wide range of clients." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6405513) NM Nathan M. Marketing Manager > "Support when they're having server issues, which is all too often." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435) NN Nick N. Owner > "Pipedrive made sales tracking way easier for me, I used to lose deals just cause I forgot to follow up." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6808205) KM Keith M. President > "pipedrive customer service is utter garbage, I have been locked out of my primary account for days." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6719495) MD Maria D. Product Marketing Manager > "Pipedrive features a user-friendly interface and intuitive logic, along with strong customer support and almost seamless automation options." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6694973) AG Alyson G. Head of Finance > "UI/UX is not as sophisticated as, for example, salesforce" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6724082) PW Peter W. Onboarding Manager > "This means anyone associated with the client can visit one central point in Pipedrive and get a clear visibility of the status of the project." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6596088) KH Karl H. Member of the board > "Did not use it due to the pricing scheme that they have in use." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301) Ava H. Staff Software Engineer > "Overall, it simplifies managing sales leads and pipelines, making it easier to focus on closing deals rather than admin tasks." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6574172) BK Bernardo K. CEO > "There must be no privacy between users emails and the management, just because we need to MANAGE THEM, we need to see if the email they're sending are..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4797544) VR Verified Reviewer Managing Director > "It’s streamlined our sales process and improved efficiency." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7063080) MH Mark H. Owner > "I have no interest in using a software that provides zero real time human support and lies that they do when it's just some annoying chat bot that can't..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069) SR Spencer R. Account Manager > "Extremely powerful, great insights and tremendous information, allowing you to truly understand which contact is generating the most interest, and..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6758614) JP Jen P. Sales > "Reports and set up can be confusing and difficult." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6264938) MM Mirjam M. Marketing and Communications Manager > "I like how the data on leads, deals, persons and organizations all are can be customized and linked together." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6717212) JW Jess W. Business development and marketing > "Editing emails can be a pain - you need to save and go out and back in each time or we've sometimes found changes have been lost." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6140507) JM Japhet M. Creative Director > "I would even describe it as modular, as you can easily add almost any feature you desire through third-party integrations." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965) OP Oyaro P. Research assistant > "The cost is a little bit expensive compared to any other alternatives" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6234264) KH Kira H. Senior Operations Manager > "It keeps our business running so smoothly and ensures that we never miss anything for our clients." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6848965) PJ Priyanshu J. Manager > "Pipedrive is primarily a CRM designed for sales teams, which means that it has limited marketing automation functionality. If you're looking for a CRM..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602636) FP Fernando P. Administrative > "I love the visual pipeline view that helps me easily see where deals are in the sales process." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6347372) Jennifer W. Human Resources Generalist > "In particular, the OpenPhone phone integration was completely ineffective, and its setup process was quite cumbersome." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4938082) VR Verified Reviewer Designer > "It offers a variety of analysis and reporting tools to help you gain insight into the sales process." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6480341) AO Amos O. Procurement Manager > "The cost is a bit high compared to other alternatives" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6473779) DL Daniela L. Sales Manager > "The visual pipeline makes it super easy to track where each deal stands, and I also appreciate the real-time reporting." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472) KH Karl H. Member of the board > "I think their pricing packages are quite plain stupid." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301) MS Marvin S. Product Development Lead > "We have a very fluctuating target group and update our Leads every month, which was a pain in the past but the API makes a breeze." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018) DV Daniel V. Sales > "It requires some experience to create the process properly, is a bit difficult to create all the "funnels"" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6195939) JM Japhet M. Creative Director > "Additionally, I suggest it to beginners because of the extensive features available even with the top-tier package, which remains one of the most..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965) HO Hannah O. Marketing Manager > "We decided at the end of the day that there wasn't enough features for a construction company, so we did not continue our membership." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6047185) SE Sitav E. Marketing Associate > "The organization and details are endless, and it's incredibly helpful - this is truly how you educate an entire organization on every detail needed to..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161) John S. Social Media Consultant > "Its limited integration options. While Pipedrive does integrate with a range of popular tools such as Google Apps and Zapier, it may not be suitable for..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4630231) MS Mohammed S. Owner > "It integrates nicely with all other apps, and the ability to sync with my email is superb because it allows me to quickly review all email..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5035850) MS Michael S. Designer > "Your clients can get lost in the shuffle if you do not schedule a follow up for them." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6169907) Jeff C. Finance Manager > "We are presently able to share over the organization the status of all bargains being outlined and arranged inside the organization, this has permitted..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4790710) VR Verified Reviewer Owner > "My least favorite part of Pipedrive is the lack of customization. If there are custom fields that I need, it does not give me the option to create them." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3735450) RS Ryan S. CEO > "Being able to move deals down the pipeline is helpful." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6771180) MH Mark H. Owner > "Spent 20 minutes trying different answers to see if I could actually speak with someone to answer my questions and had no luck." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069) IE Irma E. Advisor > "The thing I like the most about this app is that it has help my managment team to be able to manage sales activities but also to be able to observe and..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6050741) Jennifer H. Owner > "What I liked least was not being able to figure out how to use automation tools with it (and that's probably 100% my fault)." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6025562) MH Michelle H. Senior Project Manager > "Pipedrive's many features will enable us to accomplish our goals and more, including the collection of prospect information and the scheduling of..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080) Paul Marco O. Analyst > "it is a bit pricey for the full service features compared to the others i see and will try out." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4890739) Brendan C. Business Development Rep > "It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to do..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6005630) Flor C. Software Developer > "It does not include the integrated marketing automation function, which means, for example, that customer contracts have to be renewed every year." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602615) MB Michell B. auto sales > "Pipedrive lets our customers do there quote online with ease." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6811771) BC Ben C. General Manager > "Email interface not great." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6721882) Ronald Abilmar R. Marketing Manager > "It's great because I can connect my email, calendar and mobile phone to automatically sync data and have a full view of my customer interactions." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5010053) DS David S. VP > "It was tedious to use." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6708964) Jeff C. Finance Manager > "We digitized and overseen all of our client connections through this apparatus, in combination with Zapier, we too dealt with the LinkedIn contact..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4790710) SS Sofia S. Product Manager Marketing Moda > "Unfortunately, the reporting features of Pipedrive are quite limited and while they do provide some useful data, they don't offer the same level of..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4663037) AE Aaron E. Scout > "Pipedrive worked well in terms of collaboration, the team could work together on the sales conversion process." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6484355) JF Jose F. Gerente administrativo > "One thing I don't particularly like about Pipedrive is that it can be a bit pricey." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4995720) PL Princess L. Digital Creator > "I use the chatbot to easy customer support because it is programmed to give simple details about the services in my organization and this reduces on a..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4993806) AS Alex S. Senior Business Development Manager > "Sometimes can be slow to reach customer service" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4885729) EL Elliot L. General Manager > "The visual sales pipeline view simplifies deal tracking and management, making it accessible to both new and experienced team members." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6015179) LH Lucy H. Marketing Manager > "Sometimes a little basic in terms of reporting." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6202914) MH Michelle H. Senior Project Manager > "We finally have a solution that allows us to keep track of all of our sales in one place and monitor their progress over time." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080) VR Verified Reviewer IT and Digital Marketting Head > "Pipedrive has limited customization choices, so while it does offer some, some users may not find them to be very accommodating." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4380513) CK Chelcie K. Finance > "So far it’s ideal for tracking sales and their current status." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6450031) VR Verified Reviewer Tagie Burton > "It has Limited automation optionsSome users have reported issues with syncing of data across multiple users" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4485358) RJ Rita J. Head of Partnerships > "Ability to really manage deals from end to end with user friendly layout." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6236434) JF Jill F. Office manager > "The "insights" feature and dashboard are clunky and not inuitive for charting your company's progress." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4543553) [View Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) 4.53 (3,042) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 44/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Pipedrive 23/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/132666/Pipedrive/#features) ### Recognition No recognitions have been awarded to ActiveCampaign No recognitions have been awarded to Pipedrive ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Pipedrive Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Pipedrive - By Pipedrive - Located in United Kingdom - Founded in 2010 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,297)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) $15/month Price $299/month 4.5 Features 4.1 4.2 Ease of Use 3.6 [View full comparison](https://www.capterra.com/compare/76390-79367/Infusionsoft-vs-ActiveCampaign) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) $19/month Price $25/month 4.3 Features 4.4 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-132666/Salesforce-vs-Pipedrive) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/)[4.45 (453)](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/reviews/) $15/month Price $17/month 4.5 Features 4.2 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/79367-88929/ActiveCampaign-vs-Really-Simple-Systems-CRM) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $19/month Price $20/month 4.3 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $15/month Price $16/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $19/month Price $14/month 4.3 Features 4.3 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Nimble](https://www.capterra.com/p/123032/Nimble/)[4.38 (1,867)](https://www.capterra.com/p/123032/Nimble/reviews/) $15/month Price $29.9/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/79367-123032/ActiveCampaign-vs-Nimble) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (722)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $19/month Price $7/year 4.3 Features 4.5 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) $15/month Price Contact vendor for pricing 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/79367-130199/ActiveCampaign-vs-LeadSquared) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $19/month Price $14.99/month 4.3 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[4.12 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/) $15/month Price $8.99 4.5 Features 4.1 4.2 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/79367-135148/ActiveCampaign-vs-Agile-CRM) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,809)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $19/month Price $50/month 4.3 Features 4.3 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)