# Salesforce Sales Cloud vs Act!: Features and Cost Comparison 2026 | Capterra > Salesforce Sales Cloud vs Act!: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/61368-175860/Salesforce-vs-Act --- # Salesforce Sales Cloud vs Act! Features and Cost Comparison Last updated May 11th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce Sales CloudAct!2/4 selected [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18778)](https://www.capterra.com/p/61368/Salesforce/reviews/) [Act!](https://www.capterra.com/p/175860/Act/)[3.9 (904)](https://www.capterra.com/p/175860/Act/reviews/) [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18778)](https://www.capterra.com/p/61368/Salesforce/reviews/) [## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (904)](https://www.capterra.com/p/175860/Act/reviews/) Starting Price $25.00/month Starting Price $25.00/month Value-for-Money 4 Functionality 4.4 Ease of Use 4 Customer Service 4.1 Starting Price $30.00/month Starting Price $30.00/month Value-for-Money 3.9 Functionality 3.9 Ease of Use 3.9 Customer Service 3.6 Reviews Sentiment Based on [18,778 reviews](https://www.capterra.com/p/61368/Salesforce/reviews/) Positive 16,815 Neutral 1,488 Negative 475 Positive 16,815 Neutral 1,488 Negative 475 Reviews Sentiment JS Based on [904 reviews](https://www.capterra.com/p/175860/Act/reviews/) Positive 646 Neutral 106 Negative 152 Positive 646 Neutral 106 Negative 152 Best for (according to reviews) - **Business size**: Small businesses account for 44% of reviews (8,268), showing widespread use among this segment, followed by enterprise and midsize businesses. - **Industry**: Computer software, IT services, and marketing/ad agencies together represent 28% of reviews, indicating notable adoption in tech-driven sectors. - **Use cases**: CRM (49%), sales tracking (30%), and account management (22%) are the main uses, supporting customer relationships and sales operations. Best for (according to reviews) - **Business size**: Small businesses account for 582 reviews, representing 70% of feedback, indicating strong adoption among this segment. - **Industry**: Management consulting, financial services, and real estate together contribute 18% of reviews, showing moderate engagement across these sectors. - **Use cases**: CRM (52%), contact management (41%), and marketing automation (19%) are primary uses, highlighting focus on customer and contact management. ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Salesforce Sales Cloud Salesforce Sales Cloud users find it best for organizations needing comprehensive CRM capabilities, citing its scalable contact and lead management, powerful sales pipeline tools, and extensive customization. Reviewers highlight its integrations with Gmail and Mailchimp, automation features, and advanced reporting, noting that these features support larger teams and complex sales processes. However, they mention the higher price and learning curve, indicating it suits businesses that prioritize feature depth and scalability over affordability. Act! Act! users consider it ideal for small businesses and teams seeking an affordable, user-friendly CRM with strong contact management and customization. Reviewers value its straightforward interface, flexible lead and sales tracking, and integration with Microsoft Outlook, saying it supports targeted communication and simple workflow management. They note its cost-effectiveness and ease of use, though some mention concerns with software upgrades and customer support responsiveness. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of Salesforce Sales Cloud and Act! within the crm space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 44,254 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Salesforce Sales Cloud 90%Fit High performer Feature ratings Contact Database 4.6 Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.5 Act! 78%Fit Feature ratings Contact Database 4.6 Contact Management 4.3 Lead Management 4.0 Sales Pipeline Management 4.0 Contact Database 4.6 (590) 4.6 (96) Salesforce Sales Cloud users appreciate its centralized contact database, which they say makes it easy for them to access, manage, and track interactions. They value its ability to handle large volumes of data, advanced search and filtering options, and customizable features. Reviewers also highlight its integration capabilities and mobile accessibility. On the other hand, Act! users find the contact database easy for them to manage and customize, noting its ability to capture, save, and retrieve detailed information. They appreciate its ease of use, logical data storage, and the ability to categorize contacts for targeted communication. In general, users value Salesforce Sales Cloud for its scalability and comprehensive data management, while they find Act! user-friendly and customizable for detailed contact tracking. Contact Management 4.5 (1859) 4.3 (119) Salesforce Sales Cloud reviewers value its robust contact management features, which they say centralize and organize customer data, streamline communication, and track interactions. They appreciate its intuitive interface, AI capabilities, and integration with email and social media. However, some users mention issues with duplicate contacts. Act! users, meanwhile, find its contact management system easy for them to use and customize, highlighting its ability to track interactions, schedule tasks, and store detailed contact information. They also appreciate its user-friendly layout and customization options. Overall, users find Salesforce Sales Cloud powerful and feature-rich for contact management, while they value Act! for its simplicity and customization. Lead Management 4.4 (1802) 4.0 (89) Salesforce Sales Cloud users appreciate its lead management capabilities, noting its ability to capture, nurture, and convert leads efficiently. They highlight its integration with other tools, customizable workflows, and automation features. However, some users mention issues with duplicate leads. Act! users find its lead management easy for them to use, appreciating its ability to categorize leads, schedule follow-ups, and track lead status. They also value its intuitive interface and customization options. In summary, users find Salesforce Sales Cloud effective for comprehensive lead management, while they appreciate Act! for its ease of use and intuitive lead tracking. Sales Pipeline Management 4.5 (1233) 4.0 (58) Salesforce Sales Cloud users value its sales pipeline management for providing a clear and organized view of deal progress, which they say helps them prioritize high-value opportunities. They appreciate its automation features, visual representations, and forecasting capabilities. However, some users find it too complex for small businesses. Act! users find its sales pipeline management easy for them to use and helpful for tracking deal stages and forecasting. They appreciate its ability to organize and monitor sales against goals. Overall, users find Salesforce Sales Cloud comprehensive and feature-rich for sales pipeline management, while they value Act! for its simplicity and ease of use. ## Pricing comparison ### Starting prices Salesforce Sales Cloud $25.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/61368/Salesforce/pricing/) Act! $30.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/175860/Act/pricing/) ### Value-for-money analysis 4.0 (18778) 3.9 (904) A comparison of how reviewers evaluate the value for money provided by both Salesforce Sales Cloud and Act! indicates that Salesforce Sales Cloud reviewers find it offers extensive features and flexibility, while Act! reviewers appreciate its affordability and suitability for small businesses. Reviewers find Salesforce Sales Cloud to be a comprehensive CRM solution with powerful automation, extensive reporting, and seamless integration capabilities. They note that while the pricing is on the higher side, the value delivered through its rich features and scalability justifies the investment for larger enterprises. Some users mention the availability of a free trial, which helps in evaluating the product before committing financially. When it comes to Act!, reviewers appreciate its cost-effectiveness, especially for small businesses. They highlight its affordable pricing structure, ease of use, and the ability to add functionalities as needed. However, some users mention that the transition to subscription-based pricing and the cost of support can be drawbacks. Despite these concerns, many find Act! to be a reliable and budget-friendly CRM option. ## Integrations Popular Integrations Compare available integrations between Salesforce Sales Cloud and Act!. ### Dropbox Business Salesforce Sales Cloud Act! ### Eventbrite Salesforce Sales Cloud Act! ### SurveyMonkey Salesforce Sales Cloud Act! ### QuickBooks Online Salesforce Sales Cloud Act! ### Zapier Salesforce Sales Cloud Act! ### Slack Salesforce Sales Cloud Act! ### Microsoft Outlook Salesforce Sales Cloud Act! ### Google Workspace Salesforce Sales Cloud Act! Total Integrations 37 Gmail Reviewers mention that integrating Gmail with Salesforce Sales Cloud allows for efficient tracking of client communications, which they note saves time and ensures all email interactions are logged automatically. Mailchimp Reviewers report that integrating Mailchimp with Salesforce Sales Cloud facilitates the management of email campaigns, saying that it keeps databases updated and streamlines mass email communications. Salesforce Sales Cloud Integrations (37) - [Birdeye](https://www.capterra.com/p/152997/BirdEye/) - [Box](https://www.capterra.com/p/148766/Box/) - [ClearSlide](https://www.capterra.com/p/136444/ClearSlide/) - [Conga Composer](https://www.capterra.com/p/228164/Conga-Document-Generation/) - [Crowdstack Pro](https://www.capterra.com/p/122696/Hoop-la/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/) - [Expensify](https://www.capterra.com/p/97594/Expensify/) - [Five9](https://www.capterra.com/p/132405/Five9/) - [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Gong.io](https://www.capterra.com/p/157969/Gong-io/) - [Google Drive](https://www.capterra.com/p/161425/Drive/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [Litmos](https://www.capterra.com/p/133660/Litmos-LMS/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Outreach](https://www.capterra.com/p/159318/Outreach/) - [Professional Services Cloud](https://www.capterra.com/p/99830/Professional-Services-Cloud/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) - [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) - [SalesLoft](https://www.capterra.com/p/157977/SalesLoft/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Tableau](https://www.capterra.com/p/208764/Tableau/) - [Veeva CRM](https://www.capterra.com/p/129924/Veeva-CRM/) - [Webinato](https://www.capterra.com/p/85328/Webinato/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Yesware](https://www.capterra.com/p/136698/Yesware/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Total Integrations 24 Microsoft Outlook Users mention that Act! integrates with Outlook for email tracking, synchronization, and managing communication history, which they say enhances contact management and streamlines email-related tasks. Act! Integrations (24) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Ecwid](https://www.capterra.com/p/143648/Ecwid/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [iCloud](https://www.capterra.com/p/204717/iCloud/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Volusion](https://www.capterra.com/p/32398/Volusion-eCommerce/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Salesforce Sales Cloud vs Act!? ### Overall rating 4.4 (18778) 3.9 (904) ### User interface Salesforce Sales Cloud Act! ### Customer service and support Salesforce Sales Cloud Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Act! Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Salesforce Sales Cloud vs Act! When it comes to crm tools, Salesforce Sales Cloud and Act! are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about Salesforce Sales Cloud and Act! to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate Salesforce Sales Cloud for its comprehensive sales management tools, including lead management, sales forecasting, and automation features, which they say improve efficiency and revenue growth. They also value its high level of customization, noting the flexibility to tailor the platform to specific business needs. Additionally, reviewers highlight the robust customer service features, which they indicate enhance customer relationship management. At the same time, Act! users praise its robust contact management capabilities, citing ease of organizing and managing customer information. They also appreciate its CRM system for being affordable and flexible, and they find its customization options beneficial for various business needs. As for the cons, users find Salesforce Sales Cloud's pricing to be prohibitive, especially for small businesses, and they mention a steep learning curve requiring extensive training. Meanwhile, Act! users report issues with software upgrades, indicating frequent problems and high costs. They also criticize its customer service for being unresponsive and unhelpful. \[[2](#source-item-2)\] Pros Salesforce Sales Cloud AW Andrew W Senior sales RepHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: 1-2 years. “The best thing about Salesforce Sales Cloud as a salesperson is the ability to neatly and conveniently organize my book of business for success and growth!“ February 20, 2026 ka khyan a Senior Business Development RepresentativeComputer Software, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “You can customise workflows, reporting, and dashboards to fit almost any sales process, and it integrates well with other tools. Once it’s set up properly, it becomes a very powerful system for managing pipelines, tracking activity, and giving leadership clear visibility over the sales process.“ March 15, 2026 Act! JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 JW Janet W PresidentPublic Relations and Communications, Self-employedUsed the software for: More than 2 years. “What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes.“ March 18, 2026 Cons Salesforce Sales Cloud JF Jennsy Suyapa F Customer ServiceWriting and Editing, 51 - 200 employeesUsed the software for: 6-12 months. “There is no duplicate message if the information is entered twice so can easily confuse during a call or resolving a ticket where you only have minutes to solve a client issue, we had moments when the system was down during peak season and that was very frustrating .“ October 27, 2025 Nathaniel C Account ExecutiveComputer & Network Security, 201 - 500 employeesUsed the software for: More than 2 years. “Admin-level customization often requires technical expertise or certified support, which adds cost and dependency.“ January 26, 2026 Act! BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 TG Tyler G Director of Business DevelopmentDesign, 11 - 50 employeesUsed the software for: More than 2 years. “Also, the I beleive texting out of ACT should not be a feature that I need to pay extra for. “ April 21, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Salesforce Sales Cloud and Act!? Talk to a Capterra advisor for free and get results within 15 minutes. 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