# Salesforce Sales Cloud vs Zoho CRM: Features and Cost Comparison 2026 | Capterra > Salesforce Sales Cloud vs Zoho CRM: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/61368-155928/Salesforce-vs-Zoho-CRM --- # Salesforce Sales Cloud vs Zoho CRM Features and Cost Comparison Last updated April 7th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce Sales CloudZoho CRM2/4 selected [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18770)](https://www.capterra.com/p/61368/Salesforce/reviews/) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6969)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18770)](https://www.capterra.com/p/61368/Salesforce/reviews/) [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6969)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price $25.00/month Starting Price $25.00/month Value-for-Money 4 Functionality 4.4 Ease of Use 4 Customer Service 4.1 Starting Price $14.00/month Starting Price $14.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.2 Customer Service 4.1 Reviews Sentiment Based on [18,770 reviews](https://www.capterra.com/p/61368/Salesforce/reviews/) Positive 16,808 Neutral 1,487 Negative 475 Positive 16,808 Neutral 1,487 Negative 475 Reviews Sentiment Based on [6,969 reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Positive 5,934 Neutral 782 Negative 253 Positive 5,934 Neutral 782 Negative 253 Best for (according to reviews) - **Business size**: Small businesses account for 44% of reviews (8,268), showing widespread use among this segment, followed by enterprise and midsize businesses. - **Industry**: Computer software, IT services, and marketing/ad agencies together represent 28% of reviews, indicating notable adoption in tech-driven sectors. - **Use cases**: CRM (49%), sales tracking (30%), and account management (22%) are the main uses, supporting customer relationships and sales operations. Best for (according to reviews) - **Business size**: Small businesses account for 5,254 reviews, representing 75% of feedback, demonstrating broad uptake among smaller organizations. - **Industry**: Information technology, marketing, and computer software industries together contribute 28% of reviews, indicating notable adoption across these sectors. - **Use cases**: CRM, account management, and sales tracking make up 100% of use cases, highlighting a focus on customer and sales operations. ## Reviewer verdict Salesforce Sales Cloud Salesforce Sales Cloud users find it best for organizations needing comprehensive sales management, advanced customization, and detailed reporting, especially when handling large volumes of contacts and leads. Reviewers appreciate its powerful automation, integration with tools like Gmail and Mailchimp, and scalability for larger teams, though they note the higher price and learning curve may suit enterprises more than small businesses. Zoho CRM Zoho CRM users consider it ideal for businesses seeking an affordable, customizable CRM with strong integration capabilities, including Gmail, Microsoft Outlook, Mailchimp, and Zapier. Reviewers value its user-friendly interface, automation features, and the ability to centralize customer data, saying it fits well for small to mid-sized teams looking for flexibility and extensive third-party connectivity at a competitive price. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison In the crm market, Salesforce Sales Cloud and Zoho CRM both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\] Key features rated by users Features selected based on 43,806 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Salesforce Sales Cloud 90%Fit High performer Feature ratings Contact Database 4.6 Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.5 Zoho CRM 86%Fit Feature ratings Contact Database 4.4 Contact Management 4.4 Lead Management 4.4 Sales Pipeline Management 4.3 Contact Database 4.6 (590) 4.4 (521) Salesforce Sales Cloud users appreciate its centralized and comprehensive contact database, which they say allows them to store, manage, and access detailed customer information efficiently. They value the advanced search and filtering options, as well as the ability to handle large volumes of contact data. However, some users mention issues with duplicate management. Zoho CRM users also find the contact database feature valuable for centralizing customer information and enhancing relationship management. They highlight its integration with other Zoho modules and third-party tools, as well as its customizable fields. Some users, however, find the navigation slightly confusing. Overall, users find Salesforce Sales Cloud's contact database efficient and customizable, while they value Zoho CRM's integration capabilities and organized structure. Contact Management 4.5 (1856) 4.4 (1217) Salesforce Sales Cloud reviewers appreciate its robust contact management features, including tracking interactions, managing relationships, and integrating with email and social media. They find the platform's AI capabilities and intuitive interface beneficial. However, some users note issues with duplicate contacts and missing information. Zoho CRM users value its integration with other Zoho applications and third-party tools, as well as its ability to centralize and organize contact information. They appreciate the automation capabilities and user-friendly interface, though some mention occasional glitches and complexity. In summary, users find Salesforce Sales Cloud's contact management powerful and intuitive, while they appreciate Zoho CRM's integration and automation features. Lead Management 4.4 (1802) 4.4 (1180) Salesforce Sales Cloud users highlight its effective lead management, which they say includes capturing leads from various sources, automating lead qualification, and tracking interactions. They appreciate the customizable workflows and integration with other Salesforce products. Some users, however, mention issues with duplicate leads. Zoho CRM users also find lead management crucial, praising its automation capabilities, lead scoring, and assignment features. They value the ability to track and nurture leads effectively, though some users report issues with data transitions. Overall, users find Salesforce Sales Cloud's lead management comprehensive and customizable, while they appreciate Zoho CRM's automation and lead tracking features. Sales Pipeline Management 4.5 (1228) 4.3 (846) Salesforce Sales Cloud users value its sales pipeline management for providing a clear and organized view of deal progress, which they say enhances sales forecasting and optimizes resource allocation. They appreciate the visual representations and customizable dashboards, though some find the native functionality too basic. Zoho CRM users also find sales pipeline management essential, highlighting its visual clarity, customizable features, and ability to track and manage sales processes. They appreciate the integration with other CRM modules and the ability to forecast sales revenue, though some find the process long and clunky. In general, users find Salesforce Sales Cloud's sales pipeline management efficient and data-driven, while they value Zoho CRM's visual clarity and customization options. ## Pricing comparison ### Starting prices Salesforce Sales Cloud $25.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/61368/Salesforce/pricing/) Zoho CRM $14.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/155928/Zoho-CRM/pricing/) ### Value-for-money analysis 4.0 (18770) 4.3 (6969) A comparison of how reviewers evaluate the value for money provided by both Salesforce Sales Cloud and Zoho CRM indicates that Salesforce Sales Cloud reviewers find it offers extensive features and flexibility, while Zoho CRM reviewers appreciate its affordability and comprehensive toolset. Reviewers find Salesforce Sales Cloud to be a powerful and versatile CRM solution, offering a wide range of features such as automation, reporting, and integration capabilities. They appreciate its scalability and customization options, which they say justify the higher cost for larger enterprises. However, some users mention that the pricing can be prohibitive for small businesses, and the platform's complexity may require additional investment in training and support. When it comes to Zoho CRM, reviewers highlight its affordability and extensive range of tools as significant advantages. They appreciate the various pricing tiers, including a free version, and find the platform user-friendly and highly customizable. Users also value its integration capabilities with other Zoho products and third-party apps. Nonetheless, some users feel that advanced features are locked behind higher-priced plans, and the cost can add up for larger teams or those requiring more functionalities. ## Integrations Popular Integrations Compare available integrations between Salesforce Sales Cloud and Zoho CRM. ### Box Salesforce Sales Cloud Zoho CRM ### Dropbox Business Salesforce Sales Cloud Zoho CRM ### Eventbrite Salesforce Sales Cloud Zoho CRM ### GoTo Meeting Salesforce Sales Cloud Zoho CRM ### SurveyMonkey Salesforce Sales Cloud Zoho CRM ### QuickBooks Online Salesforce Sales Cloud Zoho CRM ### Gmail Salesforce Sales Cloud Zoho CRM ### Zapier Salesforce Sales Cloud Zoho CRM Total Integrations 37 Gmail Reviewers mention that integrating Gmail with Salesforce Sales Cloud allows for efficient tracking of client communications, which they note saves time and ensures all email interactions are logged automatically. Mailchimp Reviewers report that integrating Mailchimp with Salesforce Sales Cloud facilitates the management of email campaigns, saying that it keeps databases updated and streamlines mass email communications. Salesforce Sales Cloud Integrations (37) - [Birdeye](https://www.capterra.com/p/152997/BirdEye/) - [Box](https://www.capterra.com/p/148766/Box/) - [ClearSlide](https://www.capterra.com/p/136444/ClearSlide/) - [Conga Composer](https://www.capterra.com/p/228164/Conga-Document-Generation/) - [Crowdstack Pro](https://www.capterra.com/p/122696/Hoop-la/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/) - [Expensify](https://www.capterra.com/p/97594/Expensify/) - [Five9](https://www.capterra.com/p/132405/Five9/) - [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Gong.io](https://www.capterra.com/p/157969/Gong-io/) - [Google Drive](https://www.capterra.com/p/161425/Drive/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [Litmos](https://www.capterra.com/p/133660/Litmos-LMS/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Outreach](https://www.capterra.com/p/159318/Outreach/) - [Professional Services Cloud](https://www.capterra.com/p/99830/Professional-Services-Cloud/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) - [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) - [SalesLoft](https://www.capterra.com/p/157977/SalesLoft/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Tableau](https://www.capterra.com/p/208764/Tableau/) - [Veeva CRM](https://www.capterra.com/p/129924/Veeva-CRM/) - [Webinato](https://www.capterra.com/p/85328/Webinato/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Yesware](https://www.capterra.com/p/136698/Yesware/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Total Integrations 69 Gmail Users say that integrating Gmail with Zoho CRM helps track email responses and manage leads, noting that it simplifies communication and syncs calendars and events. Microsoft Outlook Reviewers mention that integrating Microsoft Outlook with Zoho CRM captures emails associated with contacts and syncs details, which they say improves communication and follow-ups. Mailchimp Users report that integrating Mailchimp with Zoho CRM keeps campaigns updated and manages mailing lists, citing that it simplifies marketing efforts and lead tracking. Zapier Reviewers state that integrating Zapier with Zoho CRM automates workflows and connects various apps, which they indicate saves time and enhances lead management. Zoho CRM Integrations (69) - [2iNova Practice Management Software](https://www.capterra.com/p/142255/V-Tech-Platinum-Veterinary-Software/) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [Avaya Experience Platform](https://www.capterra.com/p/212871/Aura-Call-Center-Elite/) - [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/) - [Box](https://www.capterra.com/p/148766/Box/) - [Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [GetResponse](https://www.capterra.com/p/153948/GetResponse/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Drive](https://www.capterra.com/p/161425/Drive/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/) - [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - [iQuoteXpress](https://www.capterra.com/p/119222/iQuote-Xpress/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [Kixie PowerCall](https://www.capterra.com/p/135636/Kixie-PowerCall/) - [Klenty](https://www.capterra.com/p/147408/Klenty/) - [Knowlarity](https://www.capterra.com/p/240811/Knowlarity/) - [Kudosity](https://www.capterra.com/p/214344/BurstSMS/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [mailparser.io](https://www.capterra.com/p/153243/mailparser-io/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [PayPal](https://www.capterra.com/p/207944/PayPal/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Quoter](https://www.capterra.com/p/117768/Socket/) - [QuoteWerks](https://www.capterra.com/p/135691/QuoteWerks/) - [RingCX](https://www.capterra.com/p/242186/RingCentral-Contact-Center/) - [Saasu](https://www.capterra.com/p/128919/Saasu/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [SimplyCast](https://www.capterra.com/p/111290/SimplyCast/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SMS-Magic](https://www.capterra.com/p/210549/SMS-Magic-Interact/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) - [Zoho Assist](https://www.capterra.com/p/112011/Zoho-Assist/) - [Zoho Billing](https://www.capterra.com/p/231293/Zoho-Subscriptions/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) - [Zoho Cliq](https://www.capterra.com/p/167639/Zoho-Cliq/) - [Zoho Creator](https://www.capterra.com/p/211755/Zoho-Creator/) - [Zoho Desk](https://www.capterra.com/p/169505/Zoho-Desk/) - [Zoho Expense](https://www.capterra.com/p/142384/Zoho-Expense/) - [Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/) - [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) - [Zoho Meeting](https://www.capterra.com/p/202121/Zoho-Meeting/) - [Zoho Projects](https://www.capterra.com/p/169455/Zoho-Projects/) - [Zoho SalesIQ](https://www.capterra.com/p/168135/Zoho-SalesIQ/) - [Zoho Sign](https://www.capterra.com/p/215876/Zoho-Sign/) - [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) - [Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/) - [Zoho Writer](https://www.capterra.com/p/152720/Zoho-Writer/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Salesforce Sales Cloud vs Zoho CRM? ### Overall rating 4.4 (18770) 4.3 (6969) ### User interface Salesforce Sales Cloud Zoho CRM ### Customer service and support Salesforce Sales Cloud Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Zoho CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Salesforce Sales Cloud vs Zoho CRM Both Salesforce Sales Cloud and Zoho CRM are solutions that have been reviewed by verified reviewers on Capterra. Check out what real users have to say about their experiences to see how Salesforce Sales Cloud stacks up against Zoho CRM and pick the one that fits best your needs. Users appreciate Salesforce Sales Cloud for its comprehensive sales management tools, including lead management, sales forecasting, and detailed reporting. They also value its high level of customization, allowing businesses to tailor the platform to their specific needs. Additionally, reviewers highlight its robust customer service features, which help manage customer relationships and generate insightful analytics. Meanwhile, Zoho CRM users commend its competitive pricing, making it accessible for businesses of all sizes. They also appreciate its extensive integration capabilities with other Zoho products and third-party apps, and its high level of customization, which enhances overall productivity. However, when it comes to cons, Salesforce Sales Cloud users often mention its high pricing, which can be prohibitive for smaller businesses, and the steep learning curve that requires extensive training. At the same time, Zoho CRM users report issues with email management, such as spam control and workflow inflexibility, and they find customer support to be slow and unresponsive. \[[2](#source-item-2)\] Pros Salesforce Sales Cloud AW Andrew W Senior sales RepHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: 1-2 years. “The best thing about Salesforce Sales Cloud as a salesperson is the ability to neatly and conveniently organize my book of business for success and growth!“ February 20, 2026 ka khyan a Senior Business Development RepresentativeComputer Software, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “You can customise workflows, reporting, and dashboards to fit almost any sales process, and it integrates well with other tools. Once it’s set up properly, it becomes a very powerful system for managing pipelines, tracking activity, and giving leadership clear visibility over the sales process.“ March 15, 2026 Zoho CRM Ben W Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team.“ March 4, 2026 Ben W Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity.“ March 4, 2026 Cons Salesforce Sales Cloud JF Jennsy Suyapa F Customer ServiceWriting and Editing, 51 - 200 employeesUsed the software for: 6-12 months. “There is no duplicate message if the information is entered twice so can easily confuse during a call or resolving a ticket where you only have minutes to solve a client issue, we had moments when the system was down during peak season and that was very frustrating .“ October 27, 2025 Nathaniel C Account ExecutiveComputer & Network Security, 201 - 500 employeesUsed the software for: More than 2 years. “Admin-level customization often requires technical expertise or certified support, which adds cost and dependency.“ January 26, 2026 Zoho CRM Joseph T CEOProfessional Training & Coaching, 11 - 50 employeesUsed the software for: 6-12 months. “During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally provided late on a Friday afternoon, Zoho suspended our services less than 48 hours later for “non-payment,” without prior notice that immediate payment was required and without allowing any reasonable payment window (e.g., net 7).“ February 11, 2026 Kritik K CeoComputer & Network Security, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users.“ February 23, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Salesforce Sales Cloud and Zoho CRM? Talk to a Capterra advisor for free and get results within 15 minutes. 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