# Google Forms vs SurveyMonkey: Features and Cost Comparison for 2025 | Capterra > Google Forms vs SurveyMonkey: Which tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/176571-253516/Google-Forms-vs-SurveyMonkey --- # Google Forms vs SurveyMonkey: Features and Cost Comparison Last updated on July 10, 2025 Written by [Lisa Morris](https://www.capterra.com/resources/author/lmorris/) Writer Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Editor Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) ## Google Forms vs. SurveyMonkey: An overview [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) and [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) are both survey tools that allow users to create their own questionnaires, collect responses from multiple participants, and access data visualization tools. Google Forms is available as a part of Google Workspace, which has pricing plans that start as low as $7 per user, per month. SurveyMonkey has both team and individual pricing plans available, with the Team Advantage plan starting at $30 per user, per month, with a 3-user minimum, and the individual plan starting at $39 per month, billing annually.  As a free add-on to Google Workspace, Google Forms is considered a more basic tool for survey creation and data collection compared to SurveyMonkey, which offers more features for more advanced surveys. [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.7 (11396)](https://www.capterra.com/p/176571/Google-Forms/reviews/) VS [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.6 (10438)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) $0.00 Starting price $30.00 Per User, per month 106 integrations Integrations 95 integrations Integrations in basic plans Free plan Yes Free plan storage Yes Mobile apps Android, IOS No Free trial No [4.7 (11,396)](https://www.capterra.com/p/176571/Google-Forms/reviews/) Overall rating [4.6 (10,438)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Features comparison When comparing Google Forms and SurveyMonkey in order to determine which you should use, the first step is looking at the features both systems offer to figure out which one has what you need. We’ve analyzed data from our reviewers to compare the following top features between these two popular products.[\[1\]](#footnotes) Key features rated by users Features selected based on 8,904 reviews from survey software users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Google Forms 76%Fit High performer Feature ratings Customizable Questions 4.7 Survey Builder 4.6 Reporting/Analytics 4.5 Data Import/Export 4.5 SurveyMonkey 84%Fit High performer Feature ratings Customizable Questions 4.6 Survey Builder 4.6 Reporting/Analytics 4.4 Data Import/Export 4.3 Customizable Questions 4.7 (443) 4.6 (463) The customizable questions feature within Google Forms allows users to select the type of question they want to create, such as fill-in-the-blank or multiple-choice, and then edit the question and response options according to their preferences. In addition to changing the copy of the question and response options, users can also add things like images or videos as well as group questions and determine if questions should be mandatory or optional.  SurveyMonkey’s customizable questions feature is very similar to Google Forms in that it allows users to fully edit the types of survey questions they use, as well as the question text and response options. SurveyMonkey has the added option of creating a shared question bank to team accounts from which users can select questions that have been previously created and edited. Survey Builder 4.6 (1,945) 4.6 (914) Both Google Forms and SurveyMonkey are essentially survey-building tools so, naturally, they both include features to build surveys.  Google Forms allows users to create custom surveys from scratch, starting with the question types and text. Users can manage how questions are grouped within the survey as well as form logic that determines which respondents see which questions. Because Google Forms is a part of Google Workspace, this tool integrates seamlessly with other Google platforms, such as Google Sheets, to capture and analyze data.  SurveyMonkey’s survey builder includes all of the same functionality as Google Forms. Additionally, users have the ability to customize the visual elements of their surveys in order to match company branding. Both Google Forms and SurveyMonkey also use AI to help users write good survey questions that will capture valuable data. Reporting/Analytics 4.5 (1,479) 4.4 (1,032) Within the Google Forms “Responses” tab, users can access all of the data from survey respondents either collectively or broken out individually. Users have access to automatically generated data visualizations, like bar graphs and pie charts, that make the information clear and easier to understand. They can view questions individually for drill-down analysis, and the simple integration with Google Sheets makes exporting data incredibly easy.  SurveyMonkey’s survey analysis feature includes all of the same features as well as filter options for advanced search and crosstabs comparisons. SurveyMonkey also has the ability to create word clouds and conduct sentiment analysis to better understand open-ended responses. Data Import/Export 4.5 (1,263) 4.3 (725) Google Forms allows users to easily export data to Google Sheets, but results can also be exported in an Excel spreadsheet.  Similarly, SurveyMonkey integrates with Google to allow users to export into Google Sheets, as well as a CSV or Excel file. ## Integrations comparison Popular Integrations Compare available integrations between Google Forms and SurveyMonkey. ### Zapier Google Forms SurveyMonkey ### monday.com Google Forms SurveyMonkey ### Microsoft Excel Google Forms SurveyMonkey ### Zendesk Suite Google Forms SurveyMonkey ### Google Drive Google Forms SurveyMonkey ### Airtable Google Forms SurveyMonkey ### Freshdesk Google Forms SurveyMonkey ### OneDrive Google Forms SurveyMonkey Both Google Forms and SurveyMonkey integrate with many other software systems to simplify data collection and analysis. Through API integrations, both products are able to connect with popular tools such as CRMs, email marketing tools, calendar and scheduling apps, etc.  According to Google, there are over a thousand integrations available for Google Forms. Some of the most popular include Agile CRM, Asana, Calendly, Docusign, Dropbox, Instagram, and all of the other Google Workspace apps. Many Google Forms integrations are available for free through Zapier; however, you will need a Google Workspace account to access these tools.  SurveyMonkey offers integrations with more than 200 different systems and applications, including MailChimp, Salesforce, Microsoft Teams, Slack, and Zendesk. While each pricing plan includes free integrations with popular collaboration apps, you should consult with a vendor about what specific integrations are available before committing to any payment plan. ## Pricing comparison ### Starting prices Google Forms Not provided by vendor SurveyMonkey $30.00 Per User, Per Month (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/253516/SurveyMonkey/pricing/) **Google Forms:** Google Workspace Individual starts at $9.99 per month. Google’s business plans start at $7 per user, per month.  **SurveyMonkey:** Individual users can commit to an annual payment of $468, which breaks down to $39 per month, or if they want to pay month-to-month, they can access the system for $99 per month. SurveyMonkey’s team plans start at $30 per user, per month with a minimum of 3 users to start.  Here’s a detailed comparison between the pricing plans of the two solutions. ### Google Forms pricing Google Forms is available as part of the Google Workspace suite of apps, so users can’t access this tool completely for free. However, an individual can purchase Google Workspace for $9.99 per month or $99.99 per year if they prefer to be billed annually. Also, there is a 14-day free trial available for individuals before they will be charged to use these apps.  If you are considering Google Forms for a team or business organization, they have broken their pricing out into four plans: - The most basic is called Business Starter, it costs $7 per user per month and includes 30 GB of pooled storage.  - Next is Business Standard, their most popular option, which starts at $14 per user per month and includes 2TB of pooled storage.  - The next step up is Business Plus, which starts at $22 per user per month and comes with 5TB of pooled storage.  All three of these plans require a one-year commitment at sign-up. The fourth plan is their Enterprise tier, and pricing is only available upon request for this one.   ### SurveyMonkey pricing SurveyMonkey also has pricing plans broken out for individuals and business organizations. For individuals who aren’t sure they want to commit to paying beyond a month, the software is available for $99 per month and can be canceled at any time. For those who are certain they’ll use the software for at least a year, they can subscribe to the Advantage Annual plan, which bills $468 once a year. For individuals who want to commit to at least a year and have access to the full suite of features, SurveyMonkey offers a Premier Annual plan for $1,668 billed annually.  Three team plans are also available. The lowest-priced plan is the Team Advantage, which costs $30 per user per month. The Team Premier plan includes more features and costs $92 per user per month. Both of these plans require at least 3 users, but pricing increases for additional seats. Finally, SurveyMonkey offers an Enterprise plan with pricing available upon request.  ### Value-for-money analysis These ratings are based on verified user reviews gathered between February 2023 and February 2025. According to user ratings, reviewers find Google Forms to provide more value for their money.  After examining more than 1,400 verified software reviews on Capterra for Google Forms and SurveyMonkey, our data shows that Google Forms has a slightly better value-for-money rating than SurveyMonkey at the time of the analysis. Google Forms is more affordable, with individual plans starting at $9.99 per month, whereas SurveyMonkey's individual plans break out to $39 per month. While Google Forms is a more basic tool, this simplicity can be advantageous for users seeking straightforward and uncomplicated survey solutions. 4.8 (11,396) 4.4 (10,438) These ratings are based on verified user reviews gathered between February 2023 and February 2025. According to user ratings, reviewers find Google Forms to provide more value for their money. ## How does the user experience compare on Google Forms vs. SurveyMonkey?  ### Overall rating 4.7 (11,396) 4.6 (10,438) These ratings are based on verified user reviews gathered between February 2023 and February 2025. ### User interface When comparing the user interfaces of Google Forms and SurveyMonkey, both platforms receive high marks from reviewers for their simplicity and ease of use, though each has its unique strengths and weaknesses. According to users, SurveyMonkey has a slight edge in this category, with 85% of users rating the user interface for SurveyMonkey positively against 82% for Google Forms. Users often comment on the user-friendly and intuitive design of Google Forms, which makes it accessible even to those with minimal technical skills. The drag-and-drop functionality and seamless integration with other Google products, such as Google Sheets, are highlighted as key advantages, enabling efficient data collection and analysis. However, some users criticize Google Forms for its limited customization options and somewhat basic, outdated aesthetic. Users seeking more visually engaging and sophisticated forms often find Google Forms lacking, particularly when dealing with complex surveys that require conditional logic. SurveyMonkey is also recognized for its intuitive and straightforward interface, with users appreciating the drag-and-drop features and the variety of templates and question types available. The platform's interface is generally seen as clean and visually appealing, enhancing the overall user experience. However, some users find SurveyMonkey's interface to be over-complicated, which can hinder navigation and efficiency. Customization limitations and the interface's occasional slowness and lack of mobile-friendliness are noted as drawbacks. Additionally, frequent changes to the UI can be frustrating for users who prefer a consistent experience. Despite these issues, SurveyMonkey's robust data analysis features and integration capabilities are considered significant advantages, making it a strong contender in the survey tool market. ### Learning curve for new users When comparing the learning curves of Google Forms and SurveyMonkey for new users, both platforms are recognized for their accessibility and ease of use, though 93% of users rate this aspect of Google Forms positively against 89% of SurveyMonkey reviewers.  Google Forms is often highlighted for its user-friendly and intuitive interface, allowing beginners and non-technical users to quickly create and share forms, surveys, and quizzes with minimal training. The integration with Google services like Google Sheets further simplifies data management and analysis. However, users note a slight learning curve when attempting to utilize more advanced features such as conditional logic and question branching, compounded by the lack of built-in tutorials and comprehensive guides. Similarly, reviewers often note SurveyMonkey’s user-friendly design, which facilitates quick survey creation and distribution, especially for beginners. The platform's intuitive interface, along with pre-defined templates and a step-based format, helps new users navigate the survey creation process. SurveyMonkey offers various tutorials and guides, which help users acclimate to the tool. Nonetheless, mastering advanced features and customizing surveys to specific needs can introduce a learning curve, with some users finding the platform initially overwhelming. Although SurveyMonkey provides some tutorials, the perceived lack of detailed, hands-on support may necessitate seeking additional resources or investing more time to fully leverage the platform's capabilities. Overall, both platforms are accessible for beginners, but they require additional effort to master advanced functionalities. ### Customer service and support Both Google Forms and SurveyMonkey receive mixed reviews regarding customer service and support. Only 62% of users rate Google Forms positively for its support options and 53% rate SurveyMonkey positively in this area. Some users find Google Forms to have a helpful and professional customer support team, which can efficiently resolve issues through direct contact or the help desk. The integration with other Google services, like Google Sheets, is also seen as beneficial for managing data and support requests. However, many users express frustration with the lack of accessible and immediate support, particularly for those using the free version. Difficulties in reaching customer support, delays in response times, and reliance on help pages and public forums are common complaints. The absence of a virtual chat option further limits the support experience, leaving some users feeling underserved. Similarly, SurveyMonkey's users’ opinions on its customer support are mixed. Many praise the responsiveness and helpfulness of the support team, available 24/7 and in multiple languages. Users who pay for higher-tiered plans also have access to live tech support and the option to contact support via phone or email, which they find valuable. They find the support team knowledgeable and capable, especially during initial setup and complex survey configurations. Despite these positives, some users report slow response times, particularly on lower-tier plans that rely solely on email communication. Criticisms also include the perceived unhelpfulness and rigidity of the support team, especially concerning billing issues and refund requests. The lack of live chat options and limited support access for lower-tier plans contribute to user dissatisfaction. Overall, while both platforms have their strengths in customer support, they also face significant challenges in providing consistent, accessible, and timely assistance. Google Forms Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat SurveyMonkey Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ### Security and reliability When comparing the security and reliability of Google Forms and SurveyMonkey, both platforms offer valuable features but also face criticisms regarding data protection and privacy. Among Google Forms reviewers, 61% rate this aspect of the platform positively, compared to 67% of SurveyMonkey users.  Google Forms is generally appreciated for its secure data storage through Google Drive, which includes features like password protection, access control, and real-time response tracking. These elements contribute to a secure and reliable experience, particularly for businesses and educational institutions. The seamless integration with other Google services, automatic cloud backup, and data analysis capabilities via Google Sheets further enhance its reliability. However, concerns are raised about the platform's limited advanced security options, such as encrypted data storage, making it less suitable for highly sensitive information. Additionally, issues with internet dependency, potential online vulnerabilities, and data privacy due to Google's ownership are highlighted by some users. SurveyMonkey, on the other hand, is praised for its security measures, including anonymous surveys, encryption, and compliance with regulations like HIPAA, which are essential for handling sensitive data. These features help maintain data confidentiality and user privacy, encouraging higher participation rates. The platform's cloud-based nature ensures secure and accessible data storage and its intuitive interface adds to its reliability. Despite these strengths, some users express concerns about data encryption and compliance with privacy laws like CCPA and GDPR, which can limit its use in certain settings. Security vulnerabilities, firewall restrictions, and occasional downtime also raise questions about its reliability. While many users trust SurveyMonkey for secure data collection, these concerns indicate areas where the platform could improve its security features. ## What users say about the pros and cons of Google Forms vs. SurveyMonkey We analyzed verified user reviews for Google Forms and SurveyMonkey to identify pros and cons for each product related to essential survey tools like survey creation, customization and design, and data collection and analysis. Survey creation Google Forms - **Pros:** Users find Google Forms to be a reliable tool for creating surveys due to its simplicity and range of customizable templates. It allows for various question types and real-time response tracking, making it ideal for gathering feedback, conducting research, and organizing events. The ability to share surveys via links or embed them on websites enhances its versatility for different use cases. - **Cons:** Google Forms requires an internet connection to create, edit, and submit forms, which can be a significant limitation for users in areas with unreliable internet access. The lack of offline support means that users cannot work on forms or collect responses without being connected to the internet, potentially disrupting workflows and data collection in remote or low-connectivity environments. Here are some user review excerpts about survey creation within Google Forms: CG Christos G ResearcherHigher Education, 10,001+ employeesUsed the software for: More than 2 years. “What I mostly like about Google Forms from the development side is that the learning curve is not steep at all, so that beginners can easily find their way around into creating surveys/forms with high utility, that can be easily translated into statistics.“ Sunil K Quick and Easy Form to Collect DataConsumer Goods, 2 - 10 employeesUsed the software for: 1-2 years. “Some of the functionalities are limited such as radio buttons, checkboxes etc may be hard to navigate and incorporate in the forms for new users. “ SurveyMonkey - **Pros:** SurveyMonkey offers a robust platform for creating and distributing surveys, making it easy to gather and analyze feedback. Users appreciate the intuitive interface, which allows for quick survey creation without extensive training. The platform's versatility ensures that users can create surveys tailored to their specific needs, from simple feedback forms to complex research. The drag-and-drop survey builder and AI-based helper further enhance the design process, saving time and ensuring high-quality results. - **Cons:** Many users find SurveyMonkey's pricing to be a significant drawback. The platform's cost, especially for advanced features and multiple users, is considered high. Smaller organizations and individuals often find the pricing structure prohibitive, making it difficult to justify the expense for occasional use. The perception of high costs compared to the features offered leads some users to seek more affordable alternatives. Here are some user review excerpts about survey creation in SurveyMonkey: Fasil Endalamaw H BloggerOnline Media, Self-employedUsed the software for: More than 2 years. “User-friendly: SurveyMonkey is very easy to use, even for people with no experience in survey creation. The drag-and-drop interface makes it simple to add questions, customize the look and feel of the survey, and set up advanced features like branching and logic.Affordable: SurveyMonkey offers a variety of pricing plans to fit any budget. The free plan is a great option for small businesses or individuals who only need to create a few surveys. Paid plans offer additional features and functionality, such as unlimited surveys, advanced reporting, and data export.Powerful analytics: SurveyMonkey's analytics tools make it easy to understand your survey results. You can view charts and graphs, filter data, and export results to Microsoft Excel or CSV files.Integrations: SurveyMonkey integrates with a variety of other popular business apps, such as Salesforce, Google Analytics, and Microsoft Office. This makes it easy to collect data from your surveys and sync it with your other business systems.“ Andrea B CEOHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: I used a free trial. “I did not like that there were not enough tutorials and I am a person that needs more hands on teaching so I would suggest the company giving more teach support in the beginning. “ Customization and design Google Forms - **Pros:** Users appreciate the ability to customize surveys and forms to match their branding and specific needs. Google Forms supports various question formats and allows for the inclusion of images and videos, enhancing the overall user experience. The platform's flexibility in design and ease of use make it a preferred choice for creating professional-looking surveys and forms. - **Cons:** Users report difficulties integrating images and videos into Google Forms. The platform has limitations on file sizes and types, making it challenging to include multimedia elements. Additionally, the process of adding and adjusting images can be cumbersome, and the lack of support for certain file types and sizes can hinder the creation of more dynamic and engaging forms. Here are some user review excerpts about customization features in Google Forms: Mark E Coworking Catalyst & FounderExecutive Office, Self-employedUsed the software for: 1-2 years. “The speed and simplicity in getting a form out there, the ability to record results in the spreadsheet, the design interface makes it pretty simple to build a variety of survey types and the included artwork options are basic but suitable.“ Carolina R NOC1 Support EngineerTelecommunications, 501 - 1,000 employeesUsed the software for: More than 2 years. “Although the Google Forms interface is very intuitive, it can be clearly seen that the tool is limited especially in offering customization in the aesthetic aspects of the forms, the number of fonts is reduced and the color palette is basic; although this does not detract from the functionality it provides.“ SurveyMonkey - **Pros:** SurveyMonkey is highly appreciated for its user-friendly interface and versatile survey creation tools. Users find it easy to create customized surveys with various question types, logic branching, and customizable features. The drag-and-drop editor and pre-made templates make the process quick and effortless, allowing users to tailor surveys to specific needs. This flexibility and ease of use are significant benefits for businesses and individuals looking to gather valuable insights efficiently. - **Cons:** Users have reported frustrations with SurveyMonkey's payment options, particularly regarding automatic renewals and the lack of clear communication about subscription charges. Some users have experienced unexpected charges and difficulties obtaining refunds. The requirement to pay for advanced features and the lack of flexibility in payment plans are also common complaints, making the platform less appealing for those with sporadic or limited use. Here are some user review excerpts about customization and design within SurveyMonkey’s platform: JE Jamie E HRFood & Beverages, 2 - 10 employeesUsed the software for: More than 2 years. “This is a great way to quickly and easily create different types surveys or questionnaires for non-profits, market research, human resources, customer service, and more.“ Ginger R FounderNon-Profit Organization Management, Self-employedUsed the software for: More than 2 years. “There are parts to the survey building that are not as easy to navigate online when creating a survey or adding contacts to an existing survey. “ Data collection and analysis Google Forms - **Pros:** Google Forms is highly valued for its efficient data collection capabilities, seamlessly integrating with Google Sheets for real-time data analysis. Users can collect various types of data, including short answers, long answers, and multiple-choice responses. The automatic data organization and real-time response tracking are particularly useful for research, surveys, and business processes, enabling quick decision-making and streamlined workflows. - **Cons:** Users note several functional limitations with Google Forms, including restricted customization options, limited question types, and constraints on file sizes for uploads. These limitations can hinder the creation of more complex and tailored forms, making it less suitable for advanced survey needs or large-scale data collection projects. The lack of certain features may lead users to seek more robust alternatives. Here are some user review excerpts about data collection and analysis with Google Forms: Prachee R Research AnalystMarket Research, Self-employedUsed the software for: I used a free trial. “Even if you have never created a form before, you will have no trouble with Google Forms. Adding questions, rearranging fields, and changing the look of your form is a breeze with the drag-and-drop interface.“ ig ibrahim g Accelerating business growth through strategic marketingBiotechnology, 51 - 200 employeesUsed the software for: More than 2 years. “Limited design options, some question type limitations, lack of offline functionality, basic data analysis capabilities, and privacy concerns due to Google's ownership.“ SurveyMonkey - **Pros:** SurveyMonkey provides a comprehensive suite of features for efficient data collection and analysis. Users value the platform's ability to collect data from a vast audience, with options for real-time data collection and reporting. The built-in analytics dashboard generates data visualizations, making it easy to understand and act on the collected data. The ability to export data to popular formats like Excel and SPSS further enhances the analysis process, making informed decision-making straightforward. - **Cons:** SurveyMonkey's pricing plans are often criticized for being confusing and expensive. Users find the limitations of the free plan restrictive, and the jump in price for more advanced plans can be steep. The complexity of the pricing structure and the high cost of premium plans make it challenging for smaller businesses and individuals to fully utilize the platform. The lack of flexibility in subscription options further adds to the dissatisfaction. Here are some user review excerpts about data collection and analysis in SurveyMonkey: SN Sai Nikhil Chakravarthy N QA Engineer and Scrum masterComputer Software, Self-employedUsed the software for: 6-12 months. “This tool is very useful to create and distribute surveys, The interface is very cool and easy to use anyone can understand easily, we can customize our survey, It has so many ways like multiple question types, survey themes, and logic branching, It uses robust data analysis and reporting we can customize the reports also, It also have so many tools to analyze survey data including filters, cross-tabs, and trend analysis “ NM Nancy M VendorManagement Consulting, 2 - 10 employeesUsed the software for: More than 2 years. “Sometimes changes are made that seem unnecessary, and require "re-learning" how to perform basic functions. I build and work with surveys for a company. It used to be that several of us could build different surveys under one main user, as different projects were underway at the same time. Now, we are limited to two at a time, and you constantly have to "bump someone off" in order to sign in again. “ ## Conclusion: Which tool is right for you? Both Google Forms and SurveyMonkey are highly rated survey and data collection tools, so the choice will come down to what you need the software to do and how much you want to spend on it.  If you only need basic survey tools to collect data, and you would like to use the other applications available in Google Workspace, Google Forms could be the right fit for you. On the other hand, if you need a more advanced survey tool with dedicated analysis features and other high-level functionality, and you have the budget for it, SurveyMonkey may be a better choice.  ### Who is Google Forms best for? Google Forms is an inexpensive and user-friendly tool ideal for various types of users. It is well-suited for personal projects, allowing users to create surveys, quizzes, and contact forms for personal use. Small businesses and startups can also benefit from Google Forms by using it to collect customer feedback and other essential data. Google Forms is valuable for data collection, enabling users to gather information for research, market analysis, and team-building activities. ### Who is SurveyMonkey best for? With its higher price point and more advanced features, SurveyMonkey is likely a better fit for small to midsize businesses and marketing professionals seeking an intuitive platform for creating and distributing surveys. It is particularly useful for gathering customer feedback, conducting market research, or general data collection. The platform excels when a variety of question types, templates, and advanced features such as logic branching or A/B testing are needed. It is especially suitable for users who want to effortlessly analyze results and generate comprehensive reports. ## Frequently asked questions Which is better: Google Form or SurveyMonkey? Both Google Forms and SurveyMonkey are highly rated survey tools that serve different audiences. Google Forms is less expensive, but offers more basic features when compared to SurveyMonkey. The better software system will depend on your needs. What is SurveyMonkey? SurveyMonkey is a survey software that enables individuals and organizations to create, distribute, and analyze surveys. It offers a user-friendly interface with a variety of customizable templates and question types, making it accessible to users with varying levels of technical expertise. What is Google Forms? Google Forms is a web-based application that allows users to create, distribute, and analyze surveys and forms. Integrated with Google Workspace, it allows users to create and manage custom questionnaires, facilitates collaboration, and automatically organizes responses in Google Sheets for easy analysis. Is there a better alternative to SurveyMonkey and Google Forms? There are hundreds of dedicated survey software systems available today. To give you an idea of the market, we have unique profiles for over 780 products on our [website](https://www.capterra.com/survey-software/) right now. There are systems designed to meet all kinds of user needs and budgets. According to our [Shortlist research](https://www.capterra.com/survey-software/shortlist/), though, Google Forms and SurveyMonkey are both highly rated by users. **Sources** 1. Our research team identified features from vendor websites (as of February 2025) based on their analysis of what users find valuable or expect from survey software. This list is not exhaustive. For additional features, refer to the vendor's website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * [Lisa Morris](https://www.capterra.com/resources/author/lmorris/) Lisa Morris is an associate principal analyst at Capterra, covering the healthcare and medical industry, with a focus on technologies impacting independent practices and mental healthcare, such as electronic medical records and practice management tools. Lisa’s research and analysis is informed by more than 15,000 authentic user reviews on Capterra and over 20,000 interactions between Capterra software advisors and medical software buyers. Lisa also regularly analyzes market sentiment by... [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Caroline Rousseau is a content editor at Capterra. A former content analyst, Caroline has, for the past five years, built, written, and edited research reports about technological trends, opportunities, and challenges with a small and midsize business audience in mind. Her content has been featured in French tier 1 media including Le Monde, L’Express, and Le Figaro, among other publications. Her previous experience as a graphic designer, translator, and LQA specialist in various industries... * * * Related reading Table of Contents - [Google Forms vs. SurveyMonkey: An overview](#google-forms-vs-surveymonkey-an-overview) - [Features comparison](#features-comparison) - [Integrations comparison](#integrations-comparison) - [Pricing comparison](#pricing-comparison) - [How does the user experience compare on Google Forms vs. SurveyMonkey?](#how-does-the-user-experience-compare-on-google-forms-vs-surveymonkey)  - [What users say about the pros and cons of Google Forms vs. SurveyMonkey](#what-users-say-about-the-pros-and-cons-of-google-forms-vs-surveymonkey) - [Conclusion: Which tool is right for you?](#conclusion-which-tool-is-right-for-you) - [Frequently asked questions](#frequently-asked-questions) Talk to a Capterra advisor for free and get results within 15 minutes. 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