# Compare Hotjar vs Microsoft Clarity 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Hotjar and Microsoft Clarity based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/163516-236349/Hotjar-vs-Microsoft-Clarity

---

# Hotjar vs Microsoft Clarity Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HotjarMicrosoft Clarity2/4 selected

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

[## Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [539 reviews](#user-reviews)

Positive

521

Neutral

15

Negative

3

[## Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.9

Functionality

4.6

Ease of Use

4.7

Customer Service

4.6

Reviews Sentiment

Based on [56 reviews](#user-reviews)

Positive

56

Neutral

0

Negative

0

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## Summary

* * *

Features in Heatmap Software

Best performer

34 / 50

Only Hotjar

-   Access Controls/Permissions
-   Customizable Templates
-   Data Analysis Tools

26 / 50

User satisfaction

User satisfaction

4.6

User reviews[539](https://www.capterra.com/p/163516/Hotjar/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.4

Customer support

4.5

User satisfaction

4.8

User reviews[56](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.9

Customer support

4.6

Price starts from

Price starts from

$39Other, Per Month

-   Free version
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Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

Best for

For every website owner

## User reviews

Pros & cons

Dandu M.

Analyst

> "I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7096161)

SC

Sean C.

Marketer

> "The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7049507)

Rodrigo T.

Director of Cyber Security

> "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

ZG

Zohreh G.

Senior Product Researcher

> "I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6549167)

Rodrigo T.

Director of Cyber Security

> "Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

MI

Mihail I.

Senior Product Manager

> "After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6556488)

AG

Annie G.

Marketing Manager

> "It gave fairly accurate heat mapping and information regarding user behavior on our website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981)

Theresa F.

CRO Program Manager

> "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269)

MA

Michael A.

Founder

> "Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792)

DJ

Derek J.

Owner

> "Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341)

Rodrigo T.

Director of Cyber Security

> "Hotjar can handle massive datasets and traffic, enabling granular user segmentation."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

DP

Derrick P.

Advertising Manager

> "Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479)

BT

Benjamin T.

Head of Marketing

> "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971)

NF

Niccolo F.

Cofounder, CTO

> "The basic price above free is quite expensive."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6798425)

DP

Derrick P.

Advertising Manager

> "I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479)

PB

Pumelele B.

CEO

> "Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700)

Theresa F.

CRO Program Manager

> "I like that this is one more data point for creating hypotheses for A/B tests."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269)

GZ

Gabriel Z.

Growth Marketing Lead

> "Our account has been constantly going on and off with an alert about the tracking not being properly implemented."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6035970)

DJ

Derek J.

Owner

> "We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341)

MM

Megan M.

Co-owner & COO

> "The downside I see to Hotjar is its relatively expensive cost for small businesses. While it's an excellent tool for testing website users'..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154)

PB

Pumelele B.

CEO

> "Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or app's..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700)

LD

Laurentiu D.

CEO

> "Perhaps the price model isn't something that favours start-ups."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6042985)

MTBN

Md. Tanvir Bin N.

IT officer

> "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

VR

Verified Reviewer

co-founder

> "Occasionally Hotjar wouldn't quite format the screen properly meaning we couldn't get a complete understand of what the problem at hand was"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3620011)

AD

Alberto D.

Head of Marketing

> "The experience is good, although just like other platforms there are some limits to what you can customize."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6723045)

VH

Ville H.

Logistics

> "Furthermore, it lacks some features for the creation and design of surveys."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564)

MTBN

Md. Tanvir Bin N.

IT officer

> "With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

GP

Goran P.

Owner

> "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629)

MTBN

Md. Tanvir Bin N.

IT officer

> "They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

VC

Vic C.

Business Analyst

> "It seems as though there haven't been many usability updates in quite a while."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741)

VR

Verified Reviewer

Marketer

> "It gives you so much insights into how your visitors behave and think."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6355618)

MV

Mathijs V.

Marketing Manager

> "Setting up funnels is difficult"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3732482)

RR

Ricardo R.

Marketing

> "Easy set up and I quickly got results that led to positive changes in my website"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6294568)

VR

Verified Reviewer

UX design intern

> "The heat maps were occasionally buggy especially when switching between desktop and mobile views. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2816614)

SA

Sultan A.

Director

> "I personaly like hot jar funnels creation option as it helps me to track how many form submissions is done, also I like heatmap features..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3856459)

SA

Soham A.

Marketing And Operations Head

> "Sometimes the recordings failed to capture the specific nuances of the website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3407885)

AM

Atul M.

Author

> "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884)

NS

Nikola S.

Marketer

> "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528)

Allen E.

President

> "This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a look..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3682914)

AB

Aniket B.

Co-Founder

> "The level of data given about visitors can sometimes be a little lacking when compared to other competitors."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3146988)

OS

Olaf S.

Director

> "Hotjar allows us to visually see our website users' journeys, and together with their reporting tools, gives us the opportunity to make the..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4287010)

ML

Mark L.

President

> "I have not fully learned how to use all of the features."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3586284)

MA

Michael A.

Founder

> "It was easy to learn and use."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792)

Mithil P.

Digital Marketing Director

> "Also, I don't see any notifications about product updates and the latest trends."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565)

AG

Annie G.

Marketing Manager

> "It was also easy to use."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981)

Joseph D.

SEO Specialist

> "The verification does not always work and takes a number of attempts to work."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2821391)

BJ

Bartosz J.

Head of Technology

> "very helpful insights to A/B test websites!"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6629822)

Mithil P.

Digital Marketing Director

> "Customer support and implementation guidebooks are not that great and can be better highlighted."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565)

Sanjay Singh P.

Digital Marketing

> "I am using it for the last 1.5 years, and its video recording heat map feature is one of the best ways to see the behavior of users."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3602477)

MR

Matthew R.

customer service

> "To make a site and then add an additional its not easy to monitor both. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2874738)

RV

Rachna V.

Director

> "With using hotjar now we can track our website heatmaps and do A/B testing to improve our website conversion rate."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4023062)

CC

Chris C.

Marketing Executive

> "Heatmapping can sometimes be fairly hit and miss on dynamic landing pages; Hotjar seem reluctant to acknowledge that these landing pages..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2209669)

AM

Adulhakeem M.

Marketing Supervisor

> "Really self explanatory and easy to access"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6343069)

VR

Verified Reviewer

Ecommerce Manager

> "It doesn't really work very well with single page applications, or at least with Vue Storefront it didn't work very well."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2478455)

AK

Ashok K.

Designer

> "We are able to track visitors with the support Heatmaps and improve the performance of our website to an greater extend."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3573794)

Rajesh C.

Co-Founder

> "Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2553727)

MTBN

Md. Tanvir Bin N.

IT officer

> "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

Datis M.

Director of Marketing

> "Fairly glitchy at times (some pages wouldn't load - videos would freeze)"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2153192)

RK

Rezaul K.

Data Analyst

> "I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4091386)

DC

Dan C.

Principal Software Developer

> "Doesn't have some functionality like other tools do to identify errors, etc."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355)

MG

Mathieu G.

CEO

> "Easy to set up."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6487175)

TB

Tim B.

Marketing Specialist

> "So the installation process was challenging and delayed us from getting the data we needed."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207)

MG

Maria G.

Customer Success Manager

> "I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4678232)

MB

Michael B.

Director

> "Integration to landing pages can be a bit tricky sometimes. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2298912)

AJ

Ahmed J.

Data analyst

> "The heatmaps feature and screen recording are a great way of understanding the pain points of the customers."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3602413)

VR

Verified Reviewer

Product Expert

> "Also, connecting the service wasn't that easy the first time around (but that mostly because of the specific issues our site had)."

[See full review](https://www.capterra.com/p/163516/Hotjar/#GetApp___2118962)

Ahmed Samy E.

Digital Marketing Consultant

> "Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4553733)

MM

Miroslav M.

Marketing expert

> "Well the heatmap functionality is really helpful, but it is not accurate. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2745938)

EA

Enis A.

Founder

> "It is incredible how Hotjar shows everything a customer does on your website enabling you to see points of attraction etc."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4156808)

VR

Verified Reviewer

Demand Generation Manager

> "Unfortunately this tool can slow down your page load."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2408543)

AS

Andy S.

Managing Director

> "Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4586346)

VR

Verified Reviewer

Marketing Director

> "Many of the other features feel half-baked and often don't work that well."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2242298)

MM

Megan M.

Co-owner & COO

> "It's been a great tool to see exactly how users are interacting with our website and whether or not their behaviors line up with what..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154)

PM

Paweł M.

Online Media Manager

> "With larger numbers of user sessions, Hotjar becomes quite expensive."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2689677)

HG

Harshit G.

Sr. Digital Marketing Manager

> "With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4652964)

TB

Tim B.

Marketing Specialist

> "It wasn't until a few weeks later when we realized we weren't getting any data and needed to investigate."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207)

CT

Chris T.

Head of design

> "I like the way we can easily implement popup surveys and data gathering without technical intervention."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4472749)

DC

Dan C.

Principal Software Developer

> "Doesn't always play well with a single-page app website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355)

AL

Andrea L.

Agent

> "Thanks to Hotjar I have the opportunity to study the behavior of my users within the website, thanks to heat maps I can test, understand..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3086013)

HS

Hilary S.

Marketing Manager

> "It's difficult to filter for certain actions."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084)

[View Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/)

VR

Verified Reviewer

Product Marketing Manager

> "we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644568)

VR

Verified Reviewer

Manager

> "customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550)

ML

Maddison L.

Senior Project Manager

> "It gives so much information around what users are doing on your website and where they are coming from."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___7084959)

RC

Ripon C.

IT Executive

> "Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity doesn’t..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4804791)

CB

Christie B.

Communications

> "It provides heatmaps for your sites, Microsoft Clarity also lets you explore a user's experience using your website - in real time."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6319159)

Simon P.

Chief Operating Officer

> "It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can do..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922)

VR

Verified Reviewer

Manager

> "The reporting metrics and user wise screen recording are very great and it provides very deep information about your website."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550)

VR

Verified Reviewer

Seo Manager

> "The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4475868)

AB

Andrei B.

Manager

> "Reports are very good and complex, you got a lot of data which you can use it to increase your websites traffic and user interaction."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6254647)

KT

Karan T.

Creative Consultant

> "Sometimes the recordings are off, the session duration doesn't sync with the actual recording."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535)

LW

Lee W.

Manager

> "Setting up a project for the first time is easy and you dont have to have programing skills, tracking code can be added via plugins in wordpress or..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609)

VR

Verified Reviewer

Business Analyst

> "User interface is quite confusing."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6645359)

AV

Alex V.

Digital Strategist

> "I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6611475)

VR

Verified Reviewer

Research Assistant

> "You cannot get demographic info of the users interacting with your site."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___3500890)

Deepak P.

UX and Product Designer

> "The variety of reporting metrics are very good (heatmaps and video records)."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644563)

AT

Atour T.

Analyst

> "Using a shared login can cause login ambiguity."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4152863)

LW

Lee W.

Manager

> "Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609)

KT

Karan T.

Creative Consultant

> "I experience this issue 2/10 times."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535)

[View Reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

## User interface

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

4.64 (539)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

4.80 (56)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Hotjar

Top features

34/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   API
-   Behavioral Analytics
-   Behavior Tracking
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Activity Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Analysis Tools
-   Data Visualization
-   Drag & Drop
-   Dynamic Content
-   Element Analytics
-   Embeddable Maps
-   Engagement Tracking
-   Floor Plans & Maps
-   Form Analytics
-   For Sales Teams/Organizations
-   For Science
-   Funnel Analysis
-   Generative AI
-   Geographic Maps
-   Heatmaps
-   Hierarchical Mapping
-   Hover Maps
-   Image Overlay
-   Mobile Access
-   Radial Mapping
-   Real-Time Analytics
-   Real-Time Data
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Scroll Maps
-   Search/Filter
-   Surveys & Feedback
-   Tagging
-   Templates
-   Territorial Mapping
-   Third-Party Integrations
-   Visitor Tracking
-   Visual Analytics

[See all features](https://www.capterra.com/p/163516/Hotjar/#features)

Microsoft Clarity

26/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   API
-   Behavioral Analytics
-   Behavior Tracking
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Activity Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Analysis Tools
-   Data Visualization
-   Drag & Drop
-   Dynamic Content
-   Element Analytics
-   Embeddable Maps
-   Engagement Tracking
-   Floor Plans & Maps
-   Form Analytics
-   For Sales Teams/Organizations
-   For Science
-   Funnel Analysis
-   Generative AI
-   Geographic Maps
-   Heatmaps
-   Hierarchical Mapping
-   Hover Maps
-   Image Overlay
-   Mobile Access
-   Radial Mapping
-   Real-Time Analytics
-   Real-Time Data
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Scroll Maps
-   Search/Filter
-   Surveys & Feedback
-   Tagging
-   Templates
-   Territorial Mapping
-   Third-Party Integrations
-   Visitor Tracking
-   Visual Analytics

[See all features](https://www.capterra.com/p/236349/Microsoft-Clarity/#features)

### Recognition

No recognitions have been awarded to Hotjar

No recognitions have been awarded to Microsoft Clarity

### Deployment & support

Hotjar

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Microsoft Clarity

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Hotjar

-   By ContentSquare
-   Located in France
-   Founded in 2012

Microsoft Clarity

-   By Microsoft
-   Located in United States
-   Founded in 1975

## Popular Comparisons

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

vs

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4.6

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[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

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[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

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$15/month

4.5

Features

4.5

4.6

Ease of Use

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[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

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$0

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4.6

Features

4.6

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/163517-236349/Mouseflow-vs-Microsoft-Clarity)

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

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$39/month

Price

$31/year

4.5

Features

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4.6

Ease of Use

4.6

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[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

$0

Price

Contact vendor for pricing

4.6

Features

4.5

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/153721-236349/FullStory-vs-Microsoft-Clarity)

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

vs

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

$39/month

Price

Contact vendor for pricing

4.5

Features

4.5

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/153721-163516/FullStory-vs-Hotjar)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

[Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.68 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)

$0

Price

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4.6

Features

4.6

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/164713-236349/Smartlook-vs-Microsoft-Clarity)

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

vs

[Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.68 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)

$39/month

Price

$55/month

4.5

Features

4.6

4.6

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/163516-164713/Hotjar-vs-Smartlook)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

vs

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$0

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Features

4.8

4.7

Ease of Use

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[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

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Features

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4.6

Ease of Use

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[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

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4.7

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