# Compare Hotjar vs Tableau 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Hotjar and Tableau based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/163516-208764/Hotjar-vs-Tableau

---

# Hotjar vs Tableau Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HotjarTableau2/4 selected

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

[## Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [539 reviews](#user-reviews)

Positive

521

Neutral

15

Negative

3

[## Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.5

Ease of Use

4.1

Customer Service

4.2

Reviews Sentiment

Based on [2,348 reviews](#user-reviews)

Positive

2,232

Neutral

90

Negative

26

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of reviewers  
rated it above 4 stars

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## Summary

* * *

Key features rated by users

Features selected based on 2,536 reviews from marketing analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

70%Fit

Missing features

Feature ratings

Performance Metrics

4.4

Engagement Tracking

4.1

Reporting & Statistics

4.3

Campaign Analytics

NA

Data Visualization

4.4

64%Fit

Missing features

Feature ratings

Performance Metrics

4.4

Engagement Tracking

NA

Reporting & Statistics

4.5

Campaign Analytics

NA

Data Visualization

4.7

User satisfaction

User satisfaction

4.6

User reviews[539](https://www.capterra.com/p/163516/Hotjar/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.4

Customer support

4.5

User satisfaction

4.6

User reviews[2,348](https://www.capterra.com/p/208764/Tableau/reviews/)

Ease of use

4.1

Functionality

4.5

Value for money

4.2

Customer support

4.2

Price starts from

Price starts from

$39Other, Per Month

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

Best for

Tableau is used by analysts, data and IT leaders, business leaders, developers, marketing departments, finance departments, sales teams, and support and service teams.

## User reviews

Pros & cons

Dandu M.

Analyst

> "I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7096161)

SC

Sean C.

Marketer

> "The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7049507)

Rodrigo T.

Director of Cyber Security

> "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

ZG

Zohreh G.

Senior Product Researcher

> "I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6549167)

Rodrigo T.

Director of Cyber Security

> "Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

MI

Mihail I.

Senior Product Manager

> "After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6556488)

AG

Annie G.

Marketing Manager

> "It gave fairly accurate heat mapping and information regarding user behavior on our website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981)

Theresa F.

CRO Program Manager

> "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269)

MA

Michael A.

Founder

> "Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792)

DJ

Derek J.

Owner

> "Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341)

Rodrigo T.

Director of Cyber Security

> "Hotjar can handle massive datasets and traffic, enabling granular user segmentation."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

DP

Derrick P.

Advertising Manager

> "Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479)

BT

Benjamin T.

Head of Marketing

> "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971)

NF

Niccolo F.

Cofounder, CTO

> "The basic price above free is quite expensive."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6798425)

DP

Derrick P.

Advertising Manager

> "I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479)

PB

Pumelele B.

CEO

> "Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700)

Theresa F.

CRO Program Manager

> "I like that this is one more data point for creating hypotheses for A/B tests."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269)

GZ

Gabriel Z.

Growth Marketing Lead

> "Our account has been constantly going on and off with an alert about the tracking not being properly implemented."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6035970)

DJ

Derek J.

Owner

> "We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341)

MM

Megan M.

Co-owner & COO

> "The downside I see to Hotjar is its relatively expensive cost for small businesses. While it's an excellent tool for testing website users'..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154)

PB

Pumelele B.

CEO

> "Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or app's..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700)

LD

Laurentiu D.

CEO

> "Perhaps the price model isn't something that favours start-ups."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6042985)

MTBN

Md. Tanvir Bin N.

IT officer

> "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

VR

Verified Reviewer

co-founder

> "Occasionally Hotjar wouldn't quite format the screen properly meaning we couldn't get a complete understand of what the problem at hand was"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3620011)

AD

Alberto D.

Head of Marketing

> "The experience is good, although just like other platforms there are some limits to what you can customize."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6723045)

VH

Ville H.

Logistics

> "Furthermore, it lacks some features for the creation and design of surveys."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564)

MTBN

Md. Tanvir Bin N.

IT officer

> "With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

GP

Goran P.

Owner

> "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629)

MTBN

Md. Tanvir Bin N.

IT officer

> "They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

VC

Vic C.

Business Analyst

> "It seems as though there haven't been many usability updates in quite a while."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741)

VR

Verified Reviewer

Marketer

> "It gives you so much insights into how your visitors behave and think."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6355618)

MV

Mathijs V.

Marketing Manager

> "Setting up funnels is difficult"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3732482)

RR

Ricardo R.

Marketing

> "Easy set up and I quickly got results that led to positive changes in my website"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6294568)

VR

Verified Reviewer

UX design intern

> "The heat maps were occasionally buggy especially when switching between desktop and mobile views. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2816614)

SA

Sultan A.

Director

> "I personaly like hot jar funnels creation option as it helps me to track how many form submissions is done, also I like heatmap features..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3856459)

SA

Soham A.

Marketing And Operations Head

> "Sometimes the recordings failed to capture the specific nuances of the website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3407885)

AM

Atul M.

Author

> "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884)

NS

Nikola S.

Marketer

> "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528)

Allen E.

President

> "This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a look..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3682914)

AB

Aniket B.

Co-Founder

> "The level of data given about visitors can sometimes be a little lacking when compared to other competitors."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3146988)

OS

Olaf S.

Director

> "Hotjar allows us to visually see our website users' journeys, and together with their reporting tools, gives us the opportunity to make the..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4287010)

ML

Mark L.

President

> "I have not fully learned how to use all of the features."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3586284)

MA

Michael A.

Founder

> "It was easy to learn and use."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792)

Mithil P.

Digital Marketing Director

> "Also, I don't see any notifications about product updates and the latest trends."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565)

AG

Annie G.

Marketing Manager

> "It was also easy to use."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981)

Joseph D.

SEO Specialist

> "The verification does not always work and takes a number of attempts to work."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2821391)

BJ

Bartosz J.

Head of Technology

> "very helpful insights to A/B test websites!"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6629822)

Mithil P.

Digital Marketing Director

> "Customer support and implementation guidebooks are not that great and can be better highlighted."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565)

Sanjay Singh P.

Digital Marketing

> "I am using it for the last 1.5 years, and its video recording heat map feature is one of the best ways to see the behavior of users."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3602477)

MR

Matthew R.

customer service

> "To make a site and then add an additional its not easy to monitor both. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2874738)

RV

Rachna V.

Director

> "With using hotjar now we can track our website heatmaps and do A/B testing to improve our website conversion rate."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4023062)

CC

Chris C.

Marketing Executive

> "Heatmapping can sometimes be fairly hit and miss on dynamic landing pages; Hotjar seem reluctant to acknowledge that these landing pages..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2209669)

AM

Adulhakeem M.

Marketing Supervisor

> "Really self explanatory and easy to access"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6343069)

VR

Verified Reviewer

Ecommerce Manager

> "It doesn't really work very well with single page applications, or at least with Vue Storefront it didn't work very well."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2478455)

AK

Ashok K.

Designer

> "We are able to track visitors with the support Heatmaps and improve the performance of our website to an greater extend."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3573794)

Rajesh C.

Co-Founder

> "Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2553727)

MTBN

Md. Tanvir Bin N.

IT officer

> "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

Datis M.

Director of Marketing

> "Fairly glitchy at times (some pages wouldn't load - videos would freeze)"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2153192)

RK

Rezaul K.

Data Analyst

> "I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4091386)

DC

Dan C.

Principal Software Developer

> "Doesn't have some functionality like other tools do to identify errors, etc."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355)

MG

Mathieu G.

CEO

> "Easy to set up."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6487175)

TB

Tim B.

Marketing Specialist

> "So the installation process was challenging and delayed us from getting the data we needed."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207)

MG

Maria G.

Customer Success Manager

> "I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4678232)

MB

Michael B.

Director

> "Integration to landing pages can be a bit tricky sometimes. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2298912)

AJ

Ahmed J.

Data analyst

> "The heatmaps feature and screen recording are a great way of understanding the pain points of the customers."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3602413)

VR

Verified Reviewer

Product Expert

> "Also, connecting the service wasn't that easy the first time around (but that mostly because of the specific issues our site had)."

[See full review](https://www.capterra.com/p/163516/Hotjar/#GetApp___2118962)

Ahmed Samy E.

Digital Marketing Consultant

> "Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4553733)

MM

Miroslav M.

Marketing expert

> "Well the heatmap functionality is really helpful, but it is not accurate. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2745938)

EA

Enis A.

Founder

> "It is incredible how Hotjar shows everything a customer does on your website enabling you to see points of attraction etc."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4156808)

VR

Verified Reviewer

Demand Generation Manager

> "Unfortunately this tool can slow down your page load."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2408543)

AS

Andy S.

Managing Director

> "Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4586346)

VR

Verified Reviewer

Marketing Director

> "Many of the other features feel half-baked and often don't work that well."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2242298)

MM

Megan M.

Co-owner & COO

> "It's been a great tool to see exactly how users are interacting with our website and whether or not their behaviors line up with what..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154)

PM

Paweł M.

Online Media Manager

> "With larger numbers of user sessions, Hotjar becomes quite expensive."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2689677)

HG

Harshit G.

Sr. Digital Marketing Manager

> "With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4652964)

TB

Tim B.

Marketing Specialist

> "It wasn't until a few weeks later when we realized we weren't getting any data and needed to investigate."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207)

CT

Chris T.

Head of design

> "I like the way we can easily implement popup surveys and data gathering without technical intervention."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4472749)

DC

Dan C.

Principal Software Developer

> "Doesn't always play well with a single-page app website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355)

AL

Andrea L.

Agent

> "Thanks to Hotjar I have the opportunity to study the behavior of my users within the website, thanks to heat maps I can test, understand..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3086013)

HS

Hilary S.

Marketing Manager

> "It's difficult to filter for certain actions."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084)

[View Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/)

VR

Verified Reviewer

Associate Director, Evaluation

> "It integrates will with Python and R, and even many of its native features provide clean, highly useful dashboards for communicating..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796)

AH

Amir H.

E-Commerce Manager

> "The usability among non-technical marketing personnel is appalling and the customer service is virtually useless when it comes to..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7103120)

BM

Brian M.

Data Analyst

> "Tableau excels at visual storytelling, helping teams uncover insights, track performance, and make data-driven decisions efficiently."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7079680)

CC

Chris C.

Manager, Business Development

> "It can be a little slow in loading reports depending on the size and range of the reporting."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7027868)

AC

Alexandru C.

General Manager

> "I enjoyed how Tableau was able to turn raw data into clear charts and interactive dashboards, which tell trends at a glance."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6837120)

AA

Akeem A.

Managing Partner

> "Tableau highly depends on data quality by collecting data from external sources which sometimes can offer inaccurate results if data is..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6872043)

VR

Verified Reviewer

Associate Director, Evaluation

> "Its integrations with Python and R have been particularly useful and unlock a whole other level of data manipulation and visualization..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796)

JR

Janessa R.

Product Marketing Manger

> "Slow platform, not a high uptime, boxy look and feel from a visual design standpoint, and rarely works on screenshare."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6842703)

RC

Ryan C.

Analytics Manager

> "Nice visualizations and can integrate with all kinds of data for dashboarding and reporting purposes"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7036192)

VR

Verified Reviewer

Data Science Analyst

> "Tableau Interface I didn't like because It's having some issues sometime you know power bi have attractive UI to use and some time I..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6865766)

GF

Gary F.

Owner

> "Its drag-and-drop interface and seamless integration with various data sources have allowed us to extract valuable insights, drive..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6282387)

KC

Krrish C.

Data Analyst and Visualization Consultant

> "Complex dashboards or large datasets may cause performance to lag."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578)

Iddy H.

Solution Architect

> "Tableau connects seamlessly with a variety of data sources, such as Excel, SQL databases, and cloud-based platforms like AWS and Google..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669990)

MK

Mehakpreet K.

Human Resource Intern

> "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to get..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194)

James K.

Brand Ambassador

> "It uses user-friendly dashboards that give very clear visualizations of our data making it easy for us to read and understand them."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560)

SK

Shreyas K.

Financial Reporting Analyst

> "Also version control is very tricky and complicated so working on multiple versions is not very user friendly."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6803612)

Angelina O.

Senior Data Manager

> "Tableau has fantastic reporting function that allows us to easily present insights from our data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065)

MR

Maria R.

Operations Manager

> "Planning the extraction updates through Tableau Server was cumbersome."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6840183)

AS

Amber S.

Business Administrator

> "The dashboard is completely customizable, which I find myself using in meetings and presentations."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272)

LP

Le P.

Project Manager

> "This creates delays during the publishing of the dashboard."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834881)

James K.

Brand Ambassador

> "We have been using Tableau to analyze various aspects of our business like marketing and am happy to report that our experience with..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560)

AS

Amber S.

Business Administrator

> "It also has a high cost."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272)

RM

Reed M.

Account Executive

> "Friendly user interface makes it easy to compare accounts and know that I have the correct information/reporting in front of me."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938)

ZZ

Zoe Z.

Analytics Engineer

> "Due to the lack of a semantic layer, it frequently results in inconsistent data reported and when the business logic changes, it..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4836366)

PW

Patrick W.

Project Manager

> "We are satisfied with the various data points integrated via Tableau for use with creating graphs that look better than our previous..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516)

MK

Mariia K.

Software Engineer

> "No free desktop version which makes it harder to learn the tool for data engineer."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6569417)

VR

Verified Reviewer

Regional Manager

> "The ability to sort data easily, selecting multiple time frames allowed for robust functionality"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7001320)

PW

Patrick W.

Project Manager

> "The graphs look outdated or not as polished as other graph reports"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516)

VR

Verified Reviewer

Senior Associate

> "It has a very clear and effective visualization that can provide insights to our business partners on key metrics"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7007809)

KC

Krrish C.

Data Analyst and Visualization Consultant

> "Incredibly costly, particularly as the subscriber base increases"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578)

SB

Sachita B.

Student

> "It’s intuitive, visually strong, and excellent for building interactive dashboards."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7048417)

SC

Scott C.

Process Improvement Manager

> "Tableau lacks robust version control features"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6647469)

Angelina O.

Senior Data Manager

> "Tableau helps us precise insights that makes it easy to make key decisions based on actual data rather than guess work."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065)

JJ

Jeffy J.

Data Consultant

> "It sometimes takes quite a bit of time to load between pages"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6301257)

AR

Anilkumar R.

Senior Data Warehouse Consultant

> "Tableau makes it super easy to transform raw data into dashboards and reports which help in visualization and in long run decision..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6717440)

VR

Verified Reviewer

Account Executive

> "This platform is not the most intuitive in terms of ease of use."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046)

RH

Rezaul H.

Supervisor Field Research

> "It has enabled me to split big data into trends that would otherwise have remained hidden."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834815)

JW

James W.

Revenue ops manager

> "Although it integrates with many platforms and getting data into the system is easy, trying to manipulate and display that data..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6019813)

TA

Tim A.

Strategic Operations Director

> "It’s a fantastic way to display trends and KPIs to leadership without inundating them with raw data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6860559)

Joel M.

Quality Coordinator Engineer

> "It takes long to manage the information and the dashboards, up to 5-8 seconds so sometime it's difficult to play with filters because..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4812657)

RM

Reed M.

Account Executive

> "It's very customizable and I appreciate the live data it can report."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938)

Timothy L.

Technical Account Manager

> "Large data sets, especially calculated fields can really slow down the software and make the dashboard feel sluggish."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5092407)

JF

Joe F.

Associate Professor of Law

> "It also has amazing reports visualization options that help us easily read and understand the insights contained in the reports."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

Pawan S.

Senior Executive

> "Performance Issue with very large database"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313)

MK

Mehakpreet K.

Human Resource Intern

> "Overall, I loved working on Tableau, and it was far easier to reflect percentages and explain historical and needed data to the team."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194)

NR

Nithin R.

Analyst

> "Tableau can be costly for individual users or small enterprises due to the high licensing prices associated with Tableau Desktop."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6106158)

JF

Joe F.

Associate Professor of Law

> "It uses high level security features that ensures that our data remains safe and sound when analyzing them."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

KS

Karthika S.

Senior Data Governance Analyst

> "Hard to connect with power app data."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6643833)

JF

Joe F.

Associate Professor of Law

> "Tableau compatibility with most of our data sources makes it easy to collect data from everywhere in order to achieve more enhanced..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045)

RL

Rebekah L.

CDD Manager

> "It is very slow to load reports, especially when result is required as matter of urgency, and the lack of live data"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6065000)

MH

Martin H.

Purchasing Analyst

> "I found that Tableau could seamlessly blend data from different sources."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6820439)

VR

Verified Reviewer

Digital Marketing

> "Takes time to load large filesSometimes it will crash and makes inconvenientThere is no auto save function"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4828822)

Hameeda T.

Technical Analyst

> "Strong, clear data visualisations that make insights easy to understand."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7114834)

MK

Matt K.

Sales Operations Specialist

> "The biggest downside with Tableau is that once you create the dashboards and want to make minimal changes, such as add a new user to..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3590776)

JM

Joao M.

Spinning Instructor

> "Tableau has shown us why it is the greatest tool for analyzing business data by offering us a very solid five star experience."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6576966)

MO

Mohammad O.

Director

> "Limited data preparation tools: While Tableau offers a range of visualization options, it has limited data preparation tools, which can..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684)

SK

Shreyas K.

Financial Reporting Analyst

> "Tableau has intuitive and flexible data visualization capabilities."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6803612)

VR

Verified Reviewer

Maintenance trainer

> "What I dislike is the data exploration and analysis, which, in my opinion, are a bit slow and disproportionate."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4973166)

RS

Robert S.

Data Analyst

> "I've used Tableau for creating dashboards tailored to the unique needs of different teams within the company."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6603248)

VR

Verified Reviewer

Client Lead

> "Not Mobile friendly"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6236179)

Angelina O.

Senior Data Manager

> "It has helped us to stay informed about our business through accurate data analytics."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065)

Caroline C.

Game Developer

> "Data syncing problems can cause the dashboards to malfunction."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4962185)

Brian B.

Business administrator

> "Sometimes not all data is understood by everyone and what Tableau does is make its presentation easier to understand with its..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6512990)

MS

Mohamed S.

data analyst

> "It is difficult and sometimes time-consuming to debug and understand how Tableau reached these values and errors."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4982459)

VR

Verified Reviewer

Associate technical support engineer

> "The ability to visualize data and maintain the database where it can be filtered in an easy way."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6673207)

AZ

Alex Z.

Strategy and Operations

> "The tool makes it difficult for just anyone to play around with the dashboards created - typically the only thing viewers can do is..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4177190)

Fohsoh D.

Data analyst

> "Even though it can be a bit slow with big data, the good parts outweigh the bad."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6878331)

Craig S.

Senior Platform Operations Specialist

> "For example, we use Tableau to visually demonstrate conversion rates for A/B testing, but there isn't an easy (first-party) way to..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3530260)

IN

Irene N.

Business Development Executive

> "With Tableau, it is easy and straightforward to collect, prepare, model and visualize data across multi-cloud and on-premise sources."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6304357)

JL

Jennifer L.

SAP Configuration Analyst

> "It’s difficult to always use it for reporting since it sometimes doesn’t have the full functionality you want."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4828027)

VR

Verified Reviewer

Account Executive

> "Very helpful when doing customer account review sessions to pull information."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046)

CK

Charles K.

Product Manager

> "Searching for the report I want can be challenging when you have many reports created."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6042742)

RC

Regina C.

Credit Specialist

> "Tableau helps me create reports successfully"

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6768843)

AK

Alexis K.

Accounting assitant

> "It might just be our software, but we are unable to change the visuals for our reports."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5023532)

Steven P.

Vice President, Customer Success

> "Overall I'm impressed with the power of Tableau to analyze massive data sets and present them in a visually appealing manner."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6649833)

Zsolt M.

Owner

> "The system is a bit slow if you handle a large data set."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6148351)

Yurii O.

Marketing Operations Lead

> "Even though the support far from being the best one (I guess company grew too big), one can always find the answers in the community or..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6292122)

BNK

B.Naveen K.

Software Engineer

> "Tableau can become very slow when processing heavy tables."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6021630)

Olivia T.

Student

> "It was easy for me to import excel files to get started and to finish them quickly."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6793183)

MO

Mohammad O.

Director

> "Processing time: Tableau can be slow when working with large data sets, which can be frustrating for users who need to analyze and..."

[See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684)

[View Reviews](https://www.capterra.com/p/208764/Tableau/reviews/)

## User interface

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

4.64 (539)

[Tableau](https://www.capterra.com/p/208764/Tableau/)

4.56 (2,348)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Ad hoc Reporting

150

Important

AI Copilot

120

Important

Hotjar

20/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/163516/Hotjar/#features)

Tableau

Top features

21/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/208764/Tableau/#features)

### Recognition

No recognitions have been awarded to Hotjar

No recognitions have been awarded to Tableau

### Deployment & support

Hotjar

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Tableau

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Hotjar

-   By ContentSquare
-   Located in France
-   Founded in 2012

Tableau

-   By Salesforce
-   Located in United States
-   Founded in 2003

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[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

vs

[Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[4.43 (86)](https://www.capterra.com/p/163520/Crazy-Egg/reviews/)

$39/month

Price

$24/month

4.5

Features

4.4

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/163516-163520/Hotjar-vs-Crazy-Egg)

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

$15/month

Price

$30/month

4.5

Features

4.3

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau)