# Zoho CRM vs Act!: Features and Cost Comparison 2026 | Capterra > Zoho CRM vs Act!: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/155928-175860/Zoho-CRM-vs-Act --- # Zoho CRM vs Act! Features and Cost Comparison Last updated April 22nd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Zoho CRMAct!2/4 selected [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6969)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Act!](https://www.capterra.com/p/175860/Act/)[3.9 (866)](https://www.capterra.com/p/175860/Act/reviews/) [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6969)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (866)](https://www.capterra.com/p/175860/Act/reviews/) Starting Price $14.00/month Starting Price $14.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.2 Customer Service 4.1 Starting Price $30.00/month Starting Price $30.00/month Value-for-Money 3.9 Functionality 3.9 Ease of Use 3.9 Customer Service 3.6 Reviews Sentiment Based on [6,969 reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Positive 5,934 Neutral 782 Negative 253 Positive 5,934 Neutral 782 Negative 253 Reviews Sentiment Based on [866 reviews](https://www.capterra.com/p/175860/Act/reviews/) Positive 615 Neutral 100 Negative 151 Positive 615 Neutral 100 Negative 151 Best for (according to reviews) - **Business size**: Small businesses account for 5,254 reviews, representing 75% of feedback, demonstrating broad uptake among smaller organizations. - **Industry**: Information technology, marketing, and computer software industries together contribute 28% of reviews, indicating notable adoption across these sectors. - **Use cases**: CRM, account management, and sales tracking make up 100% of use cases, highlighting a focus on customer and sales operations. Best for (according to reviews) - **Business size**: Small businesses account for 582 reviews, representing 70% of feedback, indicating strong adoption among this segment. - **Industry**: Management consulting, financial services, and real estate together contribute 18% of reviews, showing moderate engagement across these sectors. - **Use cases**: CRM (52%), contact management (41%), and marketing automation (19%) are primary uses, highlighting focus on customer and contact management. ## Reviewer verdict Zoho CRM Zoho CRM users find it best for businesses seeking a highly customizable and integrated CRM platform with comprehensive features, including contact and lead management, sales pipeline visualization, and automation. Reviewers highlight its adaptability, extensive integration options with tools like Gmail, Microsoft Outlook, Mailchimp, and Zapier, and its value for money, especially for those needing a wide range of business process management tools in one place. However, users note occasional complexity and issues with email management and customer support. Act! Act! users consider it ideal for small businesses or teams prioritizing straightforward, reliable contact and lead management with strong customization options. Reviewers value its user-friendly interface, ease of organizing customer information, and cost-effective pricing, particularly for those preferring perpetual licenses. They mention its integration with Microsoft Outlook for streamlined communication, though some express concerns about software updates, support costs, and challenges with transitioning to subscription pricing. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of Zoho CRM and Act! within the crm space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 43,806 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Zoho CRM 86%Fit High performer Feature ratings Contact Database 4.4 Contact Management 4.4 Lead Management 4.4 Sales Pipeline Management 4.3 Act! 78%Fit Feature ratings Contact Database 4.6 Contact Management 4.4 Lead Management 3.9 Sales Pipeline Management 3.9 Contact Database 4.4 (521) 4.6 (82) Zoho CRM users appreciate its comprehensive and organized contact database, which they say centralizes customer information, including contact details, communication history, and notes. They value its ability to integrate with other Zoho modules and third-party tools, enhancing workflow and productivity. Users also mention the database's flexibility and customization options, though some find the navigation slightly confusing. Act! users, on the other hand, highlight the ease of referencing and categorizing thousands of contacts. They find it reliable for storing detailed information and appreciate its long-term data retention. Overall, users find Zoho CRM's contact database highly customizable and integrated, while Act! users value its simplicity and reliability for long-term contact management. Contact Management 4.4 (1217) 4.4 (106) Zoho CRM users find its contact management feature vital for building and maintaining strong customer relationships. They appreciate its integration with other Zoho applications and third-party tools, which they say ensures data consistency and enhances productivity. Users also value the ability to automate tasks and customize fields, though some find the system complex. Act! users praise its ease of use and customization options, allowing them to track interactions and schedule tasks effectively. They find it straightforward and user-friendly, which helps in managing a large number of contacts. In summary, users think Zoho CRM offers robust integration and automation capabilities, while Act! users appreciate its simplicity and ease of use for contact management. Lead Management 4.4 (1180) 3.9 (79) Zoho CRM users appreciate its organized workflow for capturing and tracking leads, which they say enhances timely communication with automated follow-ups. They value the ability to assign leads based on predefined criteria and the detailed information available for each lead. However, some users report issues with data transitions. Act! users find the lead management feature intuitive, allowing them to categorize leads by campaign and track their status. They appreciate the reminders for follow-ups and the ability to prioritize leads. Overall, users find Zoho CRM's lead management feature comprehensive and automated, while Act! users value its intuitive categorization and follow-up reminders. Sales Pipeline Management 4.3 (846) 3.9 (56) Zoho CRM users find its sales pipeline management feature excellent for tracking deals through each stage of the sales process. They appreciate the visual representation and customizable features, which they say help in forecasting and optimizing sales strategies. Users also value the drag-and-drop functionality for updating deal statuses. Act! users highlight the ease of tracking sales stages and monitoring progress against goals. They find it useful for identifying strengths and weaknesses in revenue generation. In general, users think Zoho CRM offers a highly visual and customizable sales pipeline management, while Act! users appreciate its straightforward tracking and monitoring capabilities. ## Pricing comparison ### Starting prices Zoho CRM $14.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/155928/Zoho-CRM/pricing/) Act! $30.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/175860/Act/pricing/) ### Value-for-money analysis 4.3 (6969) 3.9 (866) A comparison of how reviewers evaluate the value for money provided by both Zoho CRM and Act! indicates that Zoho CRM reviewers find it offers a feature-rich platform at an affordable price, while Act! reviewers appreciate its cost-effectiveness and competitive pricing for small businesses. Reviewers appreciate Zoho CRM for its extensive range of tools, including CRM, project management, and marketing automation, which they find comprehensive and affordable. They highlight the availability of various pricing tiers, including a free version, and the integration capabilities with other Zoho products and third-party apps. However, some users mention that the cost can add up for advanced features and larger teams, and they note occasional issues with the pricing structure and customer support. Meanwhile, Act! reviewers find it also provides good value for money, particularly for small businesses. They appreciate its reasonable pricing, the option for a perpetual license, and the cost-effectiveness of its features compared to more expensive CRM systems. However, some users report that the pricing can be high for larger entities, and they express concerns about the cost of support and the transition to subscription-based pricing. ## Integrations Popular Integrations Compare available integrations between Zoho CRM and Act!. ### LinkedIn for Business Zoho CRM Act! ### Dropbox Business Zoho CRM Act! ### Google Workspace Zoho CRM Act! ### Microsoft Outlook Zoho CRM Act! ### Zendesk Suite Zoho CRM Act! ### Slack Zoho CRM Act! ### SurveyMonkey Zoho CRM Act! ### QuickBooks Online Zoho CRM Act! Total Integrations 69 Gmail Users say that integrating Gmail with Zoho CRM helps track email responses and manage leads, noting that it simplifies communication and syncs calendars and events. Microsoft Outlook Reviewers mention that integrating Microsoft Outlook with Zoho CRM captures emails associated with contacts and syncs details, which they say improves communication and follow-ups. Mailchimp Users report that integrating Mailchimp with Zoho CRM keeps campaigns updated and manages mailing lists, citing that it simplifies marketing efforts and lead tracking. Zapier Reviewers state that integrating Zapier with Zoho CRM automates workflows and connects various apps, which they indicate saves time and enhances lead management. Zoho CRM Integrations (69) - [2iNova Practice Management Software](https://www.capterra.com/p/142255/V-Tech-Platinum-Veterinary-Software/) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [Avaya Experience Platform](https://www.capterra.com/p/212871/Aura-Call-Center-Elite/) - [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/) - [Box](https://www.capterra.com/p/148766/Box/) - [Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [GetResponse](https://www.capterra.com/p/153948/GetResponse/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Drive](https://www.capterra.com/p/161425/Drive/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/) - [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - [iQuoteXpress](https://www.capterra.com/p/119222/iQuote-Xpress/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [Kixie PowerCall](https://www.capterra.com/p/135636/Kixie-PowerCall/) - [Klenty](https://www.capterra.com/p/147408/Klenty/) - [Knowlarity](https://www.capterra.com/p/240811/Knowlarity/) - [Kudosity](https://www.capterra.com/p/214344/BurstSMS/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [mailparser.io](https://www.capterra.com/p/153243/mailparser-io/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [PayPal](https://www.capterra.com/p/207944/PayPal/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Quoter](https://www.capterra.com/p/117768/Socket/) - [QuoteWerks](https://www.capterra.com/p/135691/QuoteWerks/) - [RingCX](https://www.capterra.com/p/242186/RingCentral-Contact-Center/) - [Saasu](https://www.capterra.com/p/128919/Saasu/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [SimplyCast](https://www.capterra.com/p/111290/SimplyCast/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SMS-Magic](https://www.capterra.com/p/210549/SMS-Magic-Interact/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) - [Zoho Assist](https://www.capterra.com/p/112011/Zoho-Assist/) - [Zoho Billing](https://www.capterra.com/p/231293/Zoho-Subscriptions/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) - [Zoho Cliq](https://www.capterra.com/p/167639/Zoho-Cliq/) - [Zoho Creator](https://www.capterra.com/p/211755/Zoho-Creator/) - [Zoho Desk](https://www.capterra.com/p/169505/Zoho-Desk/) - [Zoho Expense](https://www.capterra.com/p/142384/Zoho-Expense/) - [Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/) - [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) - [Zoho Meeting](https://www.capterra.com/p/202121/Zoho-Meeting/) - [Zoho Projects](https://www.capterra.com/p/169455/Zoho-Projects/) - [Zoho SalesIQ](https://www.capterra.com/p/168135/Zoho-SalesIQ/) - [Zoho Sign](https://www.capterra.com/p/215876/Zoho-Sign/) - [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) - [Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/) - [Zoho Writer](https://www.capterra.com/p/152720/Zoho-Writer/) Total Integrations 24 Microsoft Outlook Users mention that Act! integrates with Outlook for email tracking, synchronization, and managing communication history, which they say enhances contact management and streamlines email-related tasks. Act! Integrations (24) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Ecwid](https://www.capterra.com/p/143648/Ecwid/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [iCloud](https://www.capterra.com/p/204717/iCloud/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Volusion](https://www.capterra.com/p/32398/Volusion-eCommerce/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Zoho CRM vs Act!? ### Overall rating 4.3 (6969) 3.9 (866) ### User interface Zoho CRM Act! ### Customer service and support Zoho CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Act! Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Zoho CRM vs Act! Both Zoho CRM and Act! are solutions that have been reviewed by verified reviewers on Capterra. Check out what real users have to say about their experiences to see how Zoho CRM stacks up against Act! and pick the one that fits best your needs. Users appreciate Zoho CRM for its comprehensive features, competitive pricing, and extensive integration capabilities. They value its adaptability and the ability to manage various business processes in one place. At the same time, Act! users highlight its robust contact management, flexible CRM system, and customization options. They find it easy to organize customer information and tailor the system to their specific needs. As for the cons, Zoho CRM users mention issues with email management, customer support, and user experience, citing glitches and slow responses. Meanwhile, Act! users report problems with software upgrades, customer service, and software versions, noting difficulties with updates and support. \[[2](#source-item-2)\] Pros Zoho CRM Ben W Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team.“ March 4, 2026 Ben W Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity.“ March 4, 2026 Act! JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 JW Janet W PresidentPublic Relations and Communications, Self-employedUsed the software for: More than 2 years. “What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes.“ March 18, 2026 Cons Zoho CRM Joseph T CEOProfessional Training & Coaching, 11 - 50 employeesUsed the software for: 6-12 months. “During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally provided late on a Friday afternoon, Zoho suspended our services less than 48 hours later for “non-payment,” without prior notice that immediate payment was required and without allowing any reasonable payment window (e.g., net 7).“ February 11, 2026 Kritik K CeoComputer & Network Security, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users.“ February 23, 2026 Act! BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 sM scott M Managing DirectorElectrical/Electronic Manufacturing, 11 - 50 employeesUsed the software for: 6-12 months. “It not always accessible and sometimes locks us out for no reason so needs a customer service call.“ December 23, 2025 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Zoho CRM and Act!? Talk to a Capterra advisor for free and get results within 15 minutes. 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