# Compare Braze vs Customer.io 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Customer.io and Braze based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/155423-174023/Appboy-vs-Customer-io

---

# Customer.io vs Braze Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Customer.ioBraze2/4 selected

[Customer.io](https://www.capterra.com/p/174023/Customer-io/)[4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

[## Customer.io](https://www.capterra.com/p/174023/Customer-io/)[4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/)

Starting Price

$100.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.3

Customer Service

4.5

Reviews Sentiment

Based on [87 reviews](#user-reviews)

Positive

84

Neutral

2

Negative

1

[## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

164

Neutral

3

Negative

1

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 13,971 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

59%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

3.0

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.3

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

\--

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.7

User reviews[87](https://www.capterra.com/p/174023/Customer-io/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.3

Customer support

4.5

User satisfaction

4.7

User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.4

Customer support

4.5

Price starts from

Price starts from

$100Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises.

Best for

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

## User reviews

Pros & cons

KS

Katie S.

Operations Manager

> "It lets us build data‑driven campaigns across email, SMS, push, and more with fine control and smart triggers."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___6881753)

KS

Katie S.

Operations Manager

> "The UI can feel overwhelming at first, especially for non‑technical users, searching for past messages or editing templates..."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___6881753)

Aifton C.

Marketing Manager

> "Easy to learn the platform and schedule new email blasts and segment the sends to different audiences."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___6839189)

PP

Paul P.

Head of Engineering

> "Very performant, highly configurable, but not the easiest UI for maintenance, configuration, or searching"

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___6866246)

Joana C.

Customer Operations Specialist

> "I particularly like the “draft” option to test campaigns I've just set up and made live and that we're able to integrate with..."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4825225)

VR

Verified Reviewer

Founder & CEO

> "It also lacks the ability to filter and count incoming events and dynamically insert these values into emails."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4831010)

VR

Verified Reviewer

Vp of Marketing

> "It was easy for our developers to connect Customer Io into our platform."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___6823148)

FS

Fin S.

Head of Product

> "Customer profiles can be difficult to manually add and remove from marketing segments"

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4824069)

Orian R.

Growth Director

> "Customer.io was by far the best at leveraging product data in emails and became a key part of our workflow to detect and..."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4833852)

EE

Eduardo E.

Product

> "Sometimes the integration process can be a bit cumbersome."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4856353)

WZ

Wendy Z.

Lifecycle Marketing Manager

> "The campaign builder is my favorite feature as it allows me to create intricate journey flows with ease."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4834159)

RD

Rahul D.

CRM & digital campaign manager

> "User interface bit tricky to get used too with it"

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4954423)

Aifton C.

Marketing Manager

> "I enjoy the new features being added as well."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___6839189)

SD

Steve D.

Web Developer

> "There are no features of customer.io I dislike"

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4848892)

BS

Beth S.

Data and Analytics Manager

> "I love how easily Customer.io connects to our existing data structure and makes it super easy to break down data silos across..."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4847536)

CG

Chelsea G.

Senior Visual Designer

> "The only limitation is that I wish the dashboard and interface was a bit more user friendly."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4490706)

VR

Verified Reviewer

Founder & CEO

> "I can clearly see the difference now, and I'm happy to pay more for the ability to engage my customers more effectively and..."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4831010)

Siti Saleha A.

Sales And Marketing Specialist

> "Thing that i like least about this software is, the customer support isn't very active and it takes time for them to reply my..."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___3390269)

BS

Beth S.

Data and Analytics Manager

> "In the beginning, we had to use a lot of workarounds like sending leads via Zapier but they've made huge quality-of-life..."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___4847536)

VR

Verified Reviewer

Marketing Associate

> "The creating emails part does get tedious at times."

[See full review](https://www.capterra.com/p/174023/Customer-io/#Capterra___2187451)

[View Reviews](https://www.capterra.com/p/174023/Customer-io/reviews/)

VR

Verified Reviewer

Marketing Automation Specialist

> "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453)

RM

Raghava M.

Business Analyst

> "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

CN

Courtney N.

Customer Service Representative

> "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

CN

Courtney N.

Customer Service Representative

> "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AB

Alex B.

Digital Marketing Automation Specialist

> "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

AB

Alex B.

Digital Marketing Automation Specialist

> "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

Noga M.

VP, Marketing

> "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614)

EC

Elizabeth C.

CRM Lead

> "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080)

AB

Alex B.

Digital Marketing Automation Specialist

> "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

JL

Jon L.

Lifecycle Marketing Manager

> "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656)

AR

Angela R.

Lifecycle Marketing

> "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635)

CN

Courtney N.

Customer Service Representative

> "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

VR

Verified Reviewer

Email Marketing

> "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

MC

Michael C.

Digital Content Manager

> "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204)

MO

Maggie O.

CRM and Email Marketing Specialist

> "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115)

RM

Raghava M.

Business Analyst

> "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

JO

Josh O.

Associate Manager, Lifecycle Marketing

> "One thing that has been challenging with Braze is the reporting structure/feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570)

AB

Alex B.

Digital Marketing Automation Specialist

> "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

SM

Sarah M.

Head of Loyalty and Engagement

> "Some teething issues with drag and drop modules eg."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

VR

Verified Reviewer

Email Marketing

> "This can be particularly frustrating when creating multiple marketing campaigns"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

LS

Lauren S.

Director, Engagement Strategy

> "We were able to set up our platform and Braze to share data easily, allowing for seamless automation."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448)

SE

Sally E.

Director of Marketing

> "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182)

JL

Johnna L.

Marketing Automation Manager

> "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

VR

Verified Reviewer

Marketing Manager

> "A bit costly and high certification fees."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301)

BnB

Belén B.

Sr. CRM Manager

> "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994)

FC

Fabio C.

Software Engineer

> "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

Love L.

Systems Manager

> "An issue we have not had with setting up Custom SAML SSO connections for other apps."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

HS

Hugo S.

Digital Performance and Data Analyst

> "The amount of customization and messaging options, it truly exceeds expectations, I knew Braze was the leading platform, but now I know why."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6767524)

KO

Kate O.

Writer

> "I found Braze a little difficult to use at first and I didn't totally understand it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290)

AD

Akshada D.

email marketing

> "The Canvas feature is great for planning user journeys, and it works well with other tools."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122)

Love L.

Systems Manager

> "If you are using Google Workspace the Custom SAML integration is horrible."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

CN

Courtney N.

Customer Service Representative

> "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

MF

Miguel F.

Email Marketing Specialist

> "What I like least about Braze is the lack of an auto-save feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403)

KL

Katelyn L.

CRM Lead

> "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443)

VR

Verified Reviewer

CRM Lead

> "Documentation is not enough at times, not up-to-date or hard to navigate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

TV

Thomas V.

Product Owner

> "The fact that you have a limited amount of data points is frustrating."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

JL

Jon L.

Lifecycle Marketing Manager

> "Braze has been an excellent tool for our team to deliver creative, sometimes complex campaigns quickly and easily."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656)

VK

Vivek K.

SDE

> "The pricing is bit high in the segment and for services its offering."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702)

VR

Verified Reviewer

Sr. Product Delivery

> "I love how much automated functionality and personalization is available through out the different messaging capabilities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272)

KL

Kirra L.

Marketing Director

> "It's also quite costly."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280)

JL

Johnna L.

Marketing Automation Manager

> "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

AY

Andrii Y.

Email Marketing Specialist

> "I don't like some reporting and allowing creating it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299)

VR

Verified Reviewer

Email Marketing

> "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

DR

Daniel R.

Email marketeer

> "Some features, like a dedicated preference center lack customizability thus making them useless in its current form."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751)

AH

Arman H.

Senior Marketing Automation Executive

> "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

TV

Thomas V.

Product Owner

> "The quality of customer support is low."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

AH

Arman H.

Senior Marketing Automation Executive

> "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

Martin M.

Project Manager

> "mistakes can happen."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325)

MA

Marianna A.

Customer Success associate

> "The convenience of finding all customer information in an organized and clear way. "

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674)

Ben C.

Digital Marketing Manager

> "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

CN

Courtney N.

Customer Service Representative

> "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

VR

Verified Reviewer

Senior Growth manager

> "Even after the release, minor bugs popped up that we had to address for extra weeks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165)

KT

Kerry T.

CRM Data Director

> "This helps when you have a large organization and local markets who have their own style, look, and feel."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302)

Ben C.

Digital Marketing Manager

> "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

[View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

## User interface

4.67 (87)

[Braze](https://www.capterra.com/p/155423/Appboy/)

4.70 (168)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Customer.io

Top features

38/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/174023/Customer-io/#features)

Braze

27/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/155423/Appboy/#features)

### Recognition

No recognitions have been awarded to Customer.io

No recognitions have been awarded to Braze

### Deployment & support

Customer.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Braze

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Customer.io

-   By Customer.io
-   Located in United States
-   Founded in 2012

Braze

-   By Braze
-   Located in United States
-   Founded in 2011

## Popular Comparisons

[Customer.io](https://www.capterra.com/p/174023/Customer-io/)[4.67 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

$100/month

Price

$9/month

4.3

Features

4.5

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-174023/brevo-vs-Customer-io)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy)

[Customer.io](https://www.capterra.com/p/174023/Customer-io/)[4.67 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$100/month

Price

$13/month

4.3

Features

4.4

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-174023/MailChimp-vs-Customer-io)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/155423-202338/Appboy-vs-Gmail)

[Customer.io](https://www.capterra.com/p/174023/Customer-io/)[4.67 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/)

vs

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

$100/month

Price

$25/month

4.3

Features

4.3

4.3

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/174023-248536/Customer-io-vs-Salesforce-Marketing-Cloud)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Contact vendor for pricing

Price

$13/month

4.6

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-155423/MailChimp-vs-Appboy)

[Customer.io](https://www.capterra.com/p/174023/Customer-io/)[4.67 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/)

vs

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

$100/month

Price

$20/month

4.3

Features

4.6

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/156699-174023/Klaviyo-vs-Customer-io)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Contact vendor for pricing

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-155423/ActiveCampaign-vs-Appboy)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Contact vendor for pricing

Price

$10/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Contact vendor for pricing

Price

$12/month

4.6

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-155423/Constant-Contact-vs-Appboy)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-155423/EmailOctopus-vs-Appboy)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,126)](https://www.capterra.com/p/198994/Systeme/reviews/)

Contact vendor for pricing

Price

$17/month

4.6

Features

4.7

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/155423-198994/Appboy-vs-Systeme)