# HubSpot CRM vs Bigin by Zoho CRM: Features and Cost Comparison 2026 | Capterra

> HubSpot CRM vs Bigin by Zoho CRM: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision.

Source: https://www.capterra.com/compare/152373-204998/HubSpot-CRM-vs-Bigin-by-Zoho-CRM

---

# HubSpot CRM vs Bigin by Zoho CRM Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Bigin by Zoho CRMHubSpot CRM2/4 selected

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

[## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[## Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting Price

$20.00/month

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Starting Price

$7.00/year

Starting Price

$7.00/year

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.8

Customer Service

4.5

Reviews Sentiment

Based on [4,458 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Positive

4,133

Neutral

239

Negative

86

Positive

4,133

Neutral

239

Negative

86

Reviews Sentiment

Based on [730 reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Positive

712

Neutral

16

Negative

2

Positive

712

Neutral

16

Negative

2

Best for (according to reviews)

-   **Business size**: Small businesses account for 77% of reviews (3419), suggesting strong market traction in this segment.
-   **Industry**: Marketing & advertising, computer software, and IT/services together represent 38% of reviews, indicating broad adoption across digital-focused sectors.
-   **Use cases**: CRM (70%), lead management (44%), and sales tracking (35%) are the main use cases, supporting sales and customer relationship workflows.

Best for (according to reviews)

-   **Business size**: Small businesses account for 665 reviews, representing 98% of feedback, showing widespread use among this segment.
-   **Industry**: Information technology (10%), marketing and advertising (9%), and real estate (5%) together make up 24% of reviews, indicating diverse industry adoption.
-   **Use cases**: CRM (50%), lead management (23%), and sales tracking (20%) are the main applications, highlighting a focus on customer and sales processes.

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## Reviewer verdict

HubSpot CRM

Reviewers find HubSpot CRM best for businesses seeking a comprehensive and customizable CRM with strong contact, lead, and sales pipeline management. Users appreciate its integration with tools like Gmail, Microsoft Outlook, Zapier, WordPress, and Slack, which they say enhances workflow automation and communication tracking. While they value the free plan for startups and the scalable pricing, some users mention the cost and complexity of advanced features as drawbacks, making it more suitable for teams needing extensive functionality and integration options.

Bigin by Zoho CRM

Bigin by Zoho CRM users consider it ideal for small businesses and startups looking for an affordable, user-friendly CRM with straightforward contact and sales pipeline management. Reviewers value its simple customization, visual pipeline tools, and cost-effective plans, noting that it covers essential CRM needs without unnecessary complexity. However, they mention limited integration options—primarily with Zoho CRM—and point out that advanced features may require additional payments, making it most appealing to those prioritizing simplicity and budget.

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## Features comparison

Beyond cost, assessing the specific features and benefits of HubSpot CRM and Bigin by Zoho CRM within the crm space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\]

Key features rated by users

Features selected based on 44,254 reviews from CRM users.  
about the Fit Score methodology.

Fit Score methodology

To calculate the Fit Score, our proprietary methodology factors in the following:

  

-   The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used.
-   Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings.

  

Please note:

  

-   To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews.
-   If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation.

HubSpot CRM

86%Fit

Feature ratings

Contact Database

4.5

Contact Management

4.5

Lead Management

4.4

Sales Pipeline Management

4.4

Bigin by Zoho CRM

83%Fit

High performer

Feature ratings

Contact Database

4.6

Contact Management

4.6

Lead Management

4.5

Sales Pipeline Management

4.7

Contact Database

4.5 (597)

4.6 (168)

HubSpot CRM users appreciate its centralized and customizable contact database, which they say allows for effective organization, tracking, and segmentation of contact information. They find it useful for targeted marketing campaigns and personalized communication. However, some users mention difficulties in setting up and managing the database, leading to issues like duplicates. Bigin by Zoho CRM users value its ease of use and customization options for adding unique fields. They find it reliable for managing and organizing contacts, though some note it lacks detailed customization. Overall, HubSpot CRM users value its comprehensive and customizable contact database, while Bigin users appreciate its simplicity and reliability.

Contact Management

4.5 (980)

4.6 (398)

HubSpot CRM reviewers appreciate its robust contact management features, including easy segmentation, tagging, and tracking of interactions. They find the interface user-friendly and value the ability to assign contact owners and track communication history. However, some users find it over-complicated and lacking simple functionalities. Bigin by Zoho CRM users find it excellent for managing contacts, with features like email integration, activity tracking, and reminders. They appreciate its ease of use and customization options, though some mention the interface could be improved. In general, users find HubSpot CRM's contact management comprehensive and feature-rich, while Bigin users value its simplicity and effectiveness.

Lead Management

4.4 (921)

4.5 (369)

HubSpot CRM users appreciate its intuitive lead management, which they say helps track the entire lifecycle of leads with features like task assignment, follow-up reminders, and lead scoring. They find it effective for prioritizing and converting leads, though some mention setup difficulties. Bigin by Zoho CRM users find it valuable for managing and organizing leads, with features like automated workflows and segmentation. They appreciate its ease of use and ability to capture leads from various sources, though some find it tedious for fieldwork. Overall, users find HubSpot CRM's lead management intuitive and feature-rich, while Bigin users value its structured and easy-to-use approach.

Sales Pipeline Management

4.4 (788)

4.7 (389)

HubSpot CRM users value its customizable and visually clear sales pipeline management, which they say helps track deals at each stage and forecast revenue. They appreciate the ability to personalize pipelines and create multiple views, though some find it limiting in customization options. Bigin by Zoho CRM users find its sales pipeline management easy to follow and highly visual, with features like Kanban boards and multiple pipelines. They appreciate its simplicity and customization options, though some mention the need for better filtering. In summary, users find HubSpot CRM's sales pipeline management comprehensive and customizable, while Bigin users value its straightforward and visually intuitive approach.

## Pricing comparison

### Starting prices

HubSpot CRM

$20.00

Per User

(Per Month)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/)

Bigin by Zoho CRM

$7.00

Per User

(Per Year)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/pricing/)

### Value-for-money analysis

4.3 (4458)

4.7 (730)

A comparison of how reviewers evaluate the value for money provided by both HubSpot CRM and Bigin by Zoho CRM indicates that HubSpot CRM reviewers find it offers a comprehensive free plan and scalable pricing options, while Bigin by Zoho CRM reviewers appreciate its affordability and essential features for small businesses. Reviewers appreciate HubSpot CRM's free version, which they say includes essential features suitable for startups and small businesses. They find the free plan beneficial for initial growth, and they note that the subscription model offers flexibility with various tiers. However, some users mention that advanced features can be expensive, and the pricing structure can be complex, making it less ideal for smaller businesses with limited budgets. When it comes to Bigin by Zoho CRM, reviewers highlight its affordability and user-friendly interface, which they find suitable for small businesses. They appreciate the cost-effective plans and the value it provides, mentioning that it includes essential CRM functionalities. However, some users note that the free version has limited features and that certain integrations and advanced options require additional payments, which can be a drawback for small startups.

## Integrations

Popular Integrations

Compare available integrations between HubSpot CRM and Bigin by Zoho CRM.

### Microsoft Outlook

HubSpot CRM

Bigin by Zoho CRM

### Zoho Invoice

HubSpot CRM

Bigin by Zoho CRM

### Zoom Workplace

HubSpot CRM

Bigin by Zoho CRM

### Shopify

HubSpot CRM

Bigin by Zoho CRM

### Zoho Analytics

HubSpot CRM

Bigin by Zoho CRM

### Meta for Business

HubSpot CRM

Bigin by Zoho CRM

### Twilio

HubSpot CRM

Bigin by Zoho CRM

### Eventbrite

HubSpot CRM

Bigin by Zoho CRM

Total Integrations

198

Gmail

Reviewers mention that integrating Gmail with HubSpot CRM allows for seamless email tracking and management, which they say helps in maintaining communication records, sending personalized emails, and capturing leads.

Microsoft Outlook

Users report that integrating Microsoft Outlook with HubSpot CRM ensures email tracking and logging, which they note helps in managing communications, saving correspondence, and updating leads efficiently.

Zapier

Reviewers state that integrating Zapier with HubSpot CRM automates workflows and connects various apps, which they indicate saves time and enhances the management of sales and marketing processes.

WordPress

Users say that integrating WordPress with HubSpot CRM captures website leads and automates customer flow, which they note aids in lead generation, list building, and seamless website integration.

Slack

Users mention that integrating Slack with HubSpot CRM provides real-time notifications and updates, which they say helps in tracking communications, managing leads, and streamlining workflows.

HubSpot CRM Integrations (198)

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-   [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/)
-   [AdRoll](https://www.capterra.com/p/179140/AdRoll/)
-   [Aircall](https://www.capterra.com/p/184709/Aircall/)
-   [AllClients](https://www.capterra.com/p/125248/AllClients/)
-   [AnyMeeting](https://www.capterra.com/p/118310/AnyMeeting/)
-   [Apollo.io](https://www.capterra.com/p/158696/Apollo/)
-   [Asana](https://www.capterra.com/p/184581/Asana-PM/)
-   [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)
-   [Atomic AI](https://www.capterra.com/p/166956/Atomic-AI/)
-   [Attribution](https://www.capterra.com/p/147753/Attribution/)
-   [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)
-   [Azuqua](https://www.capterra.com/p/136073/Azuqua/)
-   [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/)
-   [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)
-   [Bidsketch](https://www.capterra.com/p/127734/Bidsketch/)
-   [BigContacts](https://www.capterra.com/p/102669/BigContacts/)
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-   [BrightInfo](https://www.capterra.com/p/147140/BrightInfo/)
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-   [Capsule](https://www.capterra.com/p/124041/Capsule/)
-   [Ceros](https://www.capterra.com/p/130931/Ceros/)
-   [Chargebee](https://www.capterra.com/p/131433/Chargebee/)
-   [ChartMogul](https://www.capterra.com/p/137740/ChartMogul/)
-   [ClearVoice](https://www.capterra.com/p/152968/ClearVoice/)
-   [ClickUp](https://www.capterra.com/p/158833/ClickUp/)
-   [ClientPoint](https://www.capterra.com/p/120209/ClientPoint/)
-   [Clio](https://www.capterra.com/p/105428/Clio/)
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-   [ConnectWise PSA](https://www.capterra.com/p/107931/ConnectWise-Manage/)
-   [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)
-   [Contactually](https://www.capterra.com/p/158259/Contactually/)
-   [Copper](https://www.capterra.com/p/141642/Copper/)
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-   [Cyfe](https://www.capterra.com/p/225437/Cyfe/)
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-   [Databox](https://www.capterra.com/p/154024/Databox/)
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-   [Datanyze](https://www.capterra.com/p/130387/Datanyze/)
-   [Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/)
-   [Dotdigital](https://www.capterra.com/p/151213/dotmailer/)
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-   [Drift](https://www.capterra.com/p/227417/Drift/)
-   [Drip](https://www.capterra.com/p/164933/Drip/)
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-   [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/)
-   [Freshsales](https://www.capterra.com/p/155563/Freshsales/)
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-   [GetResponse](https://www.capterra.com/p/153948/GetResponse/)
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-   [Gmail](https://www.capterra.com/p/202338/Gmail/)
-   [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)
-   [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)
-   [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)
-   [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/)
-   [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)
-   [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)
-   [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)
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-   [Groove](https://www.capterra.com/p/143005/Groove/)
-   [Grow](https://www.capterra.com/p/136247/Grow/)
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-   [Highrise](https://www.capterra.com/p/146703/Highrise/)
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-   [Smartling](https://www.capterra.com/p/151866/Smartling/)
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-   [Stripe](https://www.capterra.com/p/123889/Stripe/)
-   [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)
-   [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)
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-   [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)
-   [Typeform](https://www.capterra.com/p/137289/Typeform/)
-   [Uberflip](https://www.capterra.com/p/124885/Uberflip/)
-   [Unbounce](https://www.capterra.com/p/145639/Unbounce/)
-   [Vidyard](https://www.capterra.com/p/125653/Vidyard/)
-   [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/)
-   [Wave](https://www.capterra.com/p/178021/Wave-Apps/)
-   [weclapp](https://www.capterra.com/p/163180/Weclapp/)
-   [Wishpond](https://www.capterra.com/p/145745/Wishpond/)
-   [Wistia](https://www.capterra.com/p/82313/Wistia/)
-   [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)
-   [Woopra](https://www.capterra.com/p/155465/Woopra/)
-   [WordPress](https://www.capterra.com/p/131687/WordPress/)
-   [Workbooks](https://www.capterra.com/p/109648/Workbooks-CRM/)
-   [WorkflowMax](https://www.capterra.com/p/226306/WorkflowMax/)
-   [Workplace from Meta](https://www.capterra.com/p/168669/Workplace/)
-   [Wufoo](https://www.capterra.com/p/224990/Wufoo/)
-   [Xero](https://www.capterra.com/p/120109/Xero/)
-   [Zapier](https://www.capterra.com/p/130182/Zapier/)
-   [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/)
-   [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)
-   [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)
-   [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/)
-   [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)
-   [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/)
-   [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)
-   [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)
-   [Zoomph](https://www.capterra.com/p/135403/Zoomph/)

Total Integrations

79

Zoho CRM

Users report that they integrate Zoho CRM with Bigin by Zoho CRM for advanced data management and seamless migration, noting that Bigin is ideal for startups while Zoho CRM offers more robust features.

Bigin by Zoho CRM Integrations (79)

-   [AccuCare](https://www.capterra.com/p/119007/AccuCare/)
-   [Acefone](https://www.capterra.com/p/264770/Acefone/)
-   [Amazon Connect](https://www.capterra.com/p/234575/Amazon-Connect/)
-   [Anura](https://www.capterra.com/p/203045/Anura/)
-   [Avaya Cloud Office](https://www.capterra.com/p/212483/Avaya-IP-Office/)
-   [Calendly](https://www.capterra.com/p/148036/Calendly/)
-   [CloudConnect](https://www.capterra.com/p/195365/CloudConnect/)
-   [CloudTalk](https://www.capterra.com/p/182004/CloudTalk/)
-   [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)
-   [Contaque](https://www.capterra.com/p/126745/Contaque/)
-   [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)
-   [Exotel](https://www.capterra.com/p/233144/Exotel/)
-   [Gmail](https://www.capterra.com/p/202338/Gmail/)
-   [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)
-   [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)
-   [HoduCC](https://www.capterra.com/p/156136/HODUCC/)
-   [HoduPBX](https://www.capterra.com/p/208449/HoduPBX/)
-   [Intalk.io](https://www.capterra.com/p/199866/Intalk-io/)
-   [Intermedia Unite](https://www.capterra.com/p/181373/Unite/)
-   [Jive](https://www.capterra.com/p/189555/Jive/)
-   [Knowlarity](https://www.capterra.com/p/240811/Knowlarity/)
-   [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)
-   [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)
-   [Meetime](https://www.capterra.com/p/191361/Meetime/)
-   [Meta for Business](https://www.capterra.com/p/213257/Facebook/)
-   [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)
-   [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)
-   [Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)
-   [MyOperator](https://www.capterra.com/p/159433/MyOperator/)
-   [net2phone](https://www.capterra.com/p/170370/Hosted-PBX/)
-   [NeverBounce](https://www.capterra.com/p/175437/NeverBounce/)
-   [NUACOM](https://www.capterra.com/p/161267/NUACOM/)
-   [Ozonetel](https://www.capterra.com/p/241112/Ozonetel/)
-   [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)
-   [Ringover](https://www.capterra.com/p/169627/RingOver/)
-   [SanIPPBX](https://www.capterra.com/p/10020282/SanIPPBX/)
-   [Servetel](https://www.capterra.com/p/198854/Servetel/)
-   [Shopify](https://www.capterra.com/p/83891/Shopify/)
-   [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)
-   [SMS-Magic](https://www.capterra.com/p/210549/SMS-Magic-Interact/)
-   [SparkTG VCC](https://www.capterra.com/p/137672/IVR/)
-   [Telecmi](https://www.capterra.com/p/191986/Telecmi/)
-   [TelTel](https://www.capterra.com/p/173707/TelTel/)
-   [The Real PBX](https://www.capterra.com/p/199867/The-Real-PBX/)
-   [TikTok](https://www.capterra.com/p/237591/TikTok/)
-   [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)
-   [Vodia PBX](https://www.capterra.com/p/159316/Vodia-PBX/)
-   [Voicespin](https://www.capterra.com/p/183538/Voicespin/)
-   [VoIPstudio](https://www.capterra.com/p/162502/VoIPstudio/)
-   [WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)
-   [Wildix](https://www.capterra.com/p/218251/Wildix/)
-   [Xelion](https://www.capterra.com/p/197275/Xelion/)
-   [Yeastar Cloud PBX](https://www.capterra.com/p/208836/Yeastar-Cloud-PBX/)
-   [Zapier](https://www.capterra.com/p/130182/Zapier/)
-   [ZeroBounce](https://www.capterra.com/p/169340/ZeroBounce/)
-   [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)
-   [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/)
-   [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)
-   [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)
-   [Zoho Desk](https://www.capterra.com/p/169505/Zoho-Desk/)
-   [Zoho Directory](https://www.capterra.com/p/10014006/Zoho-Directory/)
-   [Zoho Flow](https://www.capterra.com/p/227460/Zoho-Flow/)
-   [Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/)
-   [Zoho FSM](https://www.capterra.com/p/10014004/Zoho-FSM/)
-   [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/)
-   [Zoho LandingPage](https://www.capterra.com/p/10005661/Zoho-LandingPage/)
-   [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/)
-   [Zoho Marketing Automation](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/)
-   [Zoho Meeting](https://www.capterra.com/p/202121/Zoho-Meeting/)
-   [Zoho OneAuth](https://www.capterra.com/p/10020717/Zoho-OneAuth/)
-   [Zoho Projects](https://www.capterra.com/p/169455/Zoho-Projects/)
-   [Zoho SalesIQ](https://www.capterra.com/p/168135/Zoho-SalesIQ/)
-   [Zoho Sign](https://www.capterra.com/p/215876/Zoho-Sign/)
-   [Zoho Sites](https://www.capterra.com/p/227440/Zoho-Sites/)
-   [Zoho Voice](https://www.capterra.com/p/251900/Zoho-Voice/)
-   [Zoho Workplace](https://www.capterra.com/p/233604/Zoho-Workplace/)
-   [Zoho Writer](https://www.capterra.com/p/152720/Zoho-Writer/)
-   [Zoho ZeptoMail](https://www.capterra.com/p/236582/ZeptoMail/)
-   [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)

For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know.

## How does the user experience compare on HubSpot CRM vs Bigin by Zoho CRM?

### Overall rating

4.5 (4458)

4.7 (730)

### User interface

HubSpot CRM

Bigin by Zoho CRM

### Customer service and support

HubSpot CRM

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Bigin by Zoho CRM

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

## What users say about the pros and cons of HubSpot CRM vs Bigin by Zoho CRM

When it comes to crm tools, HubSpot CRM and Bigin by Zoho CRM are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about HubSpot CRM and Bigin by Zoho CRM to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate HubSpot CRM for its comprehensive CRM features, effective sales and marketing management, and robust customer support. They find the CRM's automatic data gathering, integration with third-party software, and customizable interface particularly useful. Additionally, reviewers highlight its seamless integration with other HubSpot tools, which enhances sales and marketing alignment. Meanwhile, Bigin by Zoho CRM is praised for its suitability for small businesses, efficient sales pipeline management, and affordable pricing. Reviewers value its user-friendly interface, customizable pipelines, and cost-effective plans, which they say provide great value for small to mid-sized teams. As for the cons, HubSpot CRM users often mention its high pricing, noting that advanced features can be costly and the pricing structure is complex. At the same time, Bigin by Zoho CRM users highlight limited integration options, citing difficulties with syncing non-Zoho tools and some minor integration issues. \[[2](#source-item-2)\]

Pros

HubSpot CRM

Victoria S

Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years.

“Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“

February 26, 2026

Katie C

Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months.

“With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“

February 25, 2026

Bigin by Zoho CRM

NG

Nabil G

CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years.

“It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“

March 30, 2026

AK V

VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial.

“It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“

December 17, 2025

Cons

HubSpot CRM

Nicole M

Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years.

“The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“

July 31, 2025

DV

David V

Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. “

November 13, 2025

Bigin by Zoho CRM

Koya M

Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months.

“The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“

April 13, 2026

Clarisa P

COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial.

“This can limit the evaluation during the free trial for teams that need stronger process control“

January 6, 2026

* * *

Sources

1.  Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website.
    
2.  Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.
    

* * *

Need Help Deciding Between HubSpot CRM and Bigin by Zoho CRM?

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