# HubSpot CRM vs Act!: Features and Cost Comparison 2026 | Capterra > HubSpot CRM vs Act!: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/152373-175860/HubSpot-CRM-vs-Act --- # HubSpot CRM vs Act! Features and Cost Comparison Last updated May 11th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot CRMAct!2/4 selected [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [Act!](https://www.capterra.com/p/175860/Act/)[3.9 (904)](https://www.capterra.com/p/175860/Act/reviews/) [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (904)](https://www.capterra.com/p/175860/Act/reviews/) Starting Price $20.00/month Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Starting Price $30.00/month Starting Price $30.00/month Value-for-Money 3.9 Functionality 3.9 Ease of Use 3.9 Customer Service 3.6 Reviews Sentiment Based on [4,458 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Positive 4,133 Neutral 239 Negative 86 Positive 4,133 Neutral 239 Negative 86 Reviews Sentiment JS Based on [904 reviews](https://www.capterra.com/p/175860/Act/reviews/) Positive 646 Neutral 106 Negative 152 Positive 646 Neutral 106 Negative 152 Best for (according to reviews) - **Business size**: Small businesses account for 77% of reviews (3419), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, computer software, and IT/services together represent 38% of reviews, indicating broad adoption across digital-focused sectors. - **Use cases**: CRM (70%), lead management (44%), and sales tracking (35%) are the main use cases, supporting sales and customer relationship workflows. Best for (according to reviews) - **Business size**: Small businesses account for 582 reviews, representing 70% of feedback, indicating strong adoption among this segment. - **Industry**: Management consulting, financial services, and real estate together contribute 18% of reviews, showing moderate engagement across these sectors. - **Use cases**: CRM (52%), contact management (41%), and marketing automation (19%) are primary uses, highlighting focus on customer and contact management. ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict HubSpot CRM HubSpot CRM users find it best for businesses seeking a customizable and scalable CRM with strong integration options, such as Gmail, Outlook, Zapier, WordPress, and Slack. Reviewers appreciate its centralized contact and lead management, visually clear sales pipelines, and comprehensive free plan, saying it suits startups and growing teams. However, they mention that setup can be complex and advanced features may be costly, which they note could be a drawback for smaller businesses. Act! Act! users consider it best for small businesses that need straightforward and reliable contact and sales pipeline management, valuing its ease of use, affordability, and customizable contact fields. Reviewers highlight its effective Outlook integration and flexible pricing, mentioning that it efficiently organizes customer information. However, they note dissatisfaction with software upgrades, customer support, and compatibility issues with different software versions. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of HubSpot CRM and Act! within the crm space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 44,254 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. HubSpot CRM 86%Fit High performer Feature ratings Contact Database 4.5 Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.4 Act! 78%Fit Feature ratings Contact Database 4.6 Contact Management 4.3 Lead Management 4.0 Sales Pipeline Management 4.0 Contact Database 4.5 (597) 4.6 (96) HubSpot CRM users appreciate its centralized and customizable contact database, which they say allows for effective organization, tracking, and segmentation of contacts. They value the ability to import/export data, create custom fields, and utilize smart lists for targeted marketing. However, some users find it complicated to set up and manage, leading to issues like duplicates. Act! users, on the other hand, find the contact database easy to use and manage, appreciating its ability to store comprehensive details and categorize contacts for targeted outreach. They highlight its long-term reliability and ease of access. Overall, users value HubSpot CRM for its customization and integration capabilities, while they find Act! reliable and straightforward for managing contact information. Contact Management 4.5 (980) 4.3 (119) HubSpot CRM users find its contact management feature user-friendly and efficient, appreciating capabilities for segmentation, tagging, and tracking interactions. They appreciate the centralized database for storing customer interactions and the ability to assign contact owners to avoid duplicate outreach. However, some users mention it can be over-complicated and difficult to set up. Act! users value its customizable contact fields and the ability to track interactions and schedule follow-ups. They find it easy to organize and access client data, appreciating its straightforward and informative layout. In summary, users think HubSpot CRM offers robust contact management with advanced features, while they value Act! for its simplicity and ease of use. Lead Management 4.4 (921) 4.0 (89) HubSpot CRM users appreciate its intuitive lead management, which they say helps track the entire lifecycle of leads with features like lead scoring, task assignment, and automated workflows. They find it useful for segmenting contacts and prioritizing leads based on their likelihood to convert. However, some users find the setup process complicated and mention issues with lead qualification. Act! users find its lead management straightforward and effective for categorizing and tracking leads. They value the ability to schedule follow-ups and prioritize leads, although some mention they do not use this feature extensively. Overall, users value HubSpot CRM for its comprehensive lead management capabilities, while they find Act! straightforward and practical for managing leads. Sales Pipeline Management 4.4 (788) 4.0 (58) HubSpot CRM users appreciate its customizable and visually clear sales pipeline management, which they say helps track deals at different stages and forecast revenue. They value the ability to personalize pipelines, automate tasks, and integrate with other tools. However, some users find it limiting in customization and cumbersome to use. Act! users find its sales pipeline management easy to use and effective for tracking deals and forecasting sales. They appreciate the ability to monitor progress against goals and identify revenue opportunities. In general, users think HubSpot CRM offers a detailed and customizable sales pipeline management, while they find Act! straightforward and reliable for tracking and managing sales pipelines. ## Pricing comparison ### Starting prices HubSpot CRM $20.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) Act! $30.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/175860/Act/pricing/) ### Value-for-money analysis 4.3 (4458) 3.9 (904) An exploration of what reviewers say about both HubSpot CRM's and Act!'s value for money finds that HubSpot CRM reviewers see it as a flexible and scalable option with a comprehensive free plan, while Act! reviewers comment on its affordability and cost-effectiveness for small businesses. Reviewers appreciate HubSpot CRM for its robust free version, which they say includes essential features suitable for startups and small businesses. They find the tiered subscription model beneficial, allowing businesses to scale up as needed. However, some users mention that advanced features can be expensive, and the pricing structure can be complex, which they indicate might be a drawback for smaller businesses. As for Act!, reviewers find it offers good value for money, highlighting its competitive pricing and comprehensive features for small businesses. They appreciate the absence of recurring subscription fees in some plans and the ability to add functionalities as needed. Nonetheless, some users note that the cost of upgrades and support can be high, and the transition to subscription-based pricing has been met with some dissatisfaction. ## Integrations Popular Integrations Compare available integrations between HubSpot CRM and Act!. ### Microsoft Outlook HubSpot CRM Act! ### Shopify HubSpot CRM Act! ### SurveyMonkey HubSpot CRM Act! ### Meta for Business HubSpot CRM Act! ### FreshBooks HubSpot CRM Act! ### Wufoo HubSpot CRM Act! ### Xero HubSpot CRM Act! ### Google Contacts HubSpot CRM Act! Total Integrations 198 Gmail Reviewers mention that integrating Gmail with HubSpot CRM allows for seamless email tracking and management, which they say helps in maintaining communication records, sending personalized emails, and capturing leads. Microsoft Outlook Users report that integrating Microsoft Outlook with HubSpot CRM ensures email tracking and logging, which they note helps in managing communications, saving correspondence, and updating leads efficiently. Zapier Reviewers state that integrating Zapier with HubSpot CRM automates workflows and connects various apps, which they indicate saves time and enhances the management of sales and marketing processes. WordPress Users say that integrating WordPress with HubSpot CRM captures website leads and automates customer flow, which they note aids in lead generation, list building, and seamless website integration. Slack Users mention that integrating Slack with HubSpot CRM provides real-time notifications and updates, which they say helps in tracking communications, managing leads, and streamlining workflows. HubSpot CRM Integrations (198) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [Accelo](https://www.capterra.com/p/225762/Accelo/) - [Act!](https://www.capterra.com/p/175860/Act/) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) - [AdRoll](https://www.capterra.com/p/179140/AdRoll/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [AllClients](https://www.capterra.com/p/125248/AllClients/) - [AnyMeeting](https://www.capterra.com/p/118310/AnyMeeting/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/) - [Atomic AI](https://www.capterra.com/p/166956/Atomic-AI/) - [Attribution](https://www.capterra.com/p/147753/Attribution/) - [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) - [Azuqua](https://www.capterra.com/p/136073/Azuqua/) - [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/) - [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/) - [Bidsketch](https://www.capterra.com/p/127734/Bidsketch/) - [BigContacts](https://www.capterra.com/p/102669/BigContacts/) - [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) - [Brevo](https://www.capterra.com/p/132996/brevo/) - [Brightcove](https://www.capterra.com/p/182078/Video-Marketing-Suite/) - [BrightInfo](https://www.capterra.com/p/147140/BrightInfo/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [CallRail](https://www.capterra.com/p/141829/CallRail/) - [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) - [Capsule](https://www.capterra.com/p/124041/Capsule/) - [Ceros](https://www.capterra.com/p/130931/Ceros/) - [Chargebee](https://www.capterra.com/p/131433/Chargebee/) - [ChartMogul](https://www.capterra.com/p/137740/ChartMogul/) - [ClearVoice](https://www.capterra.com/p/152968/ClearVoice/) - [ClickUp](https://www.capterra.com/p/158833/ClickUp/) - [ClientPoint](https://www.capterra.com/p/120209/ClientPoint/) - [Clio](https://www.capterra.com/p/105428/Clio/) - [CompanyHub](https://www.capterra.com/p/150740/CompanyHub-CRM/) - [ConnectWise PSA](https://www.capterra.com/p/107931/ConnectWise-Manage/) - [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) - [Contactually](https://www.capterra.com/p/158259/Contactually/) - [Copper](https://www.capterra.com/p/141642/Copper/) - [Creatio CRM](https://www.capterra.com/p/130149/bpm-online-CRM/) - [Cyfe](https://www.capterra.com/p/225437/Cyfe/) - [Dasheroo](https://www.capterra.com/p/139939/Dasheroo/) - [Databox](https://www.capterra.com/p/154024/Databox/) - [DataHero](https://www.capterra.com/p/170664/DataHero/) - [Datanyze](https://www.capterra.com/p/130387/Datanyze/) - [Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/) - [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) - [dotloop](https://www.capterra.com/p/136372/dotloop/) - [Drift](https://www.capterra.com/p/227417/Drift/) - [Drip](https://www.capterra.com/p/164933/Drip/) - [Dropbox DocSend](https://www.capterra.com/p/136311/DocSend/) - [Dropbox Sign](https://www.capterra.com/p/144797/HelloSign/) - [Ease.io](https://www.capterra.com/p/146542/Ease-Beacon/) - [Efficy CRM](https://www.capterra.com/p/149894/Efficy-CRM/) - [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/) - [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshsales](https://www.capterra.com/p/155563/Freshsales/) - [Front](https://www.capterra.com/p/132901/Front/) - [FullContact](https://www.capterra.com/p/161228/FullContact-Data-Solutions/) - [GetResponse](https://www.capterra.com/p/153948/GetResponse/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [Groove](https://www.capterra.com/p/143005/Groove/) - [Grow](https://www.capterra.com/p/136247/Grow/) - [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) - [Highrise](https://www.capterra.com/p/146703/Highrise/) - [Hotjar](https://www.capterra.com/p/163516/Hotjar/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - [Ignition](https://www.capterra.com/p/140861/Practice-Ignition/) - [Infer](https://www.capterra.com/p/226517/Infer/) - [Insightly](https://www.capterra.com/p/130671/Insightly/) - [Instapage](https://www.capterra.com/p/141695/Instapage/) - [Intercom](https://www.capterra.com/p/134347/Intercom/) - [Invoca](https://www.capterra.com/p/142981/Invoca/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [Justuno](https://www.capterra.com/p/224090/Justuno/) - [Keap](https://www.capterra.com/p/76390/Infusionsoft/) - [Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/) - [Kixie PowerCall](https://www.capterra.com/p/135636/Kixie-PowerCall/) - [Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/) - [Kommo](https://www.capterra.com/p/120048/amoCRM/) - [Kustomer](https://www.capterra.com/p/158128/Kustomer/) - [LeadDyno](https://www.capterra.com/p/145778/LeadDyno/) - [LeadGnome](https://www.capterra.com/p/177441/LeadGnome/) - [LeadMaster](https://www.capterra.com/p/16462/LeadMaster/) - [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/) - [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [LiveChat](https://www.capterra.com/p/62194/LiveChat/) - [LiveHelpNow](https://www.capterra.com/p/99093/LiveHelpNow-Suite/) - [Livespace](https://www.capterra.com/p/161351/Livespace/) - [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [MailerLite](https://www.capterra.com/p/136603/MailerLite/) - [MailUp](https://www.capterra.com/p/127970/MailUp/) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) - [Membrain](https://www.capterra.com/p/143859/Membrain/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [MoData Suite](https://www.capterra.com/p/170421/MoData/) - [Mojo Helpdesk](https://www.capterra.com/p/128650/Mojo-Helpdesk/) - [Myphoner](https://www.capterra.com/p/225488/Myphoner/) - [Nimble](https://www.capterra.com/p/123032/Nimble/) - [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/) - [Nutshell](https://www.capterra.com/p/144340/Nutshell/) - [Olark](https://www.capterra.com/p/125957/Olark/) - [OnceHub](https://www.capterra.com/p/122968/ScheduleOnce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [Ortto](https://www.capterra.com/p/131879/Autopilot/) - [Outreach](https://www.capterra.com/p/159318/Outreach/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [Paycove](https://www.capterra.com/p/161202/Paycove/) - [PersistIQ](https://www.capterra.com/p/143625/PersistIQ/) - [PhoneWagon](https://www.capterra.com/p/157630/PhoneWagon/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Pipeline CRM](https://www.capterra.com/p/75608/PipelineDeals/) - [Pipeliner CRM](https://www.capterra.com/p/125911/Pipeliner-CRM/) - [Podio](https://www.capterra.com/p/128631/Podio/) - [Powtoon](https://www.capterra.com/p/140321/PowToon/) - [Privy](https://www.capterra.com/p/146537/List-growth-tools/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [Pure Chat](https://www.capterra.com/p/141708/Pure-Chat/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/) - [Qwilr](https://www.capterra.com/p/143254/Qwilr/) - [Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/) - [Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/) - [Robly](https://www.capterra.com/p/149327/Robly/) - [Salesflare](https://www.capterra.com/p/149522/Salesflare/) - [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) - [Salesmate](https://www.capterra.com/p/156234/Salesmate/) - [SalesSeek](https://www.capterra.com/p/138211/SalesSeek/) - [Semrush](https://www.capterra.com/p/151962/SEMrush/) - [SendGrid](https://www.capterra.com/p/204113/SendGrid/) - [ServiceM8](https://www.capterra.com/p/110711/ServiceM8/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Slemma](https://www.capterra.com/p/153269/Slemma/) - [Smartling](https://www.capterra.com/p/151866/Smartling/) - [Stitch Labs](https://www.capterra.com/p/139349/Stitch-Labs/) - [Stripe](https://www.capterra.com/p/123889/Stripe/) - [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Taboola](https://www.capterra.com/p/156009/Taboola/) - [Teamgate](https://www.capterra.com/p/139094/Teamgate/) - [Teamleader](https://www.capterra.com/p/153190/Teamleader/) - [Teamwork Desk](https://www.capterra.com/p/143754/Teamwork-Desk/) - [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) - [Toky](https://www.capterra.com/p/156115/Toky/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Uberflip](https://www.capterra.com/p/124885/Uberflip/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [Vidyard](https://www.capterra.com/p/125653/Vidyard/) - [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/) - [Wave](https://www.capterra.com/p/178021/Wave-Apps/) - [weclapp](https://www.capterra.com/p/163180/Weclapp/) - [Wishpond](https://www.capterra.com/p/145745/Wishpond/) - [Wistia](https://www.capterra.com/p/82313/Wistia/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woopra](https://www.capterra.com/p/155465/Woopra/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Workbooks](https://www.capterra.com/p/109648/Workbooks-CRM/) - [WorkflowMax](https://www.capterra.com/p/226306/WorkflowMax/) - [Workplace from Meta](https://www.capterra.com/p/168669/Workplace/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) - [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) - [Zoomph](https://www.capterra.com/p/135403/Zoomph/) Total Integrations 24 Microsoft Outlook Users mention that Act! integrates with Outlook for email tracking, synchronization, and managing communication history, which they say enhances contact management and streamlines email-related tasks. Act! Integrations (24) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Ecwid](https://www.capterra.com/p/143648/Ecwid/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [iCloud](https://www.capterra.com/p/204717/iCloud/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Volusion](https://www.capterra.com/p/32398/Volusion-eCommerce/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on HubSpot CRM vs Act!? ### Overall rating 4.5 (4458) 3.9 (904) ### User interface HubSpot CRM Act! ### Customer service and support HubSpot CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Act! Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of HubSpot CRM vs Act! Both HubSpot CRM and Act! have been reviewed by verified reviewers on Capterra. See what real users say about their experiences with HubSpot CRM and Act! to help you pick the tool that best fits your needs. Users appreciate HubSpot CRM for its comprehensive CRM features, seamless sales and marketing management, and robust customer support. They find it integrates well with third-party software, offers a user-friendly interface, and provides valuable insights for customer relationships. At the same time, Act! users value its strong contact management capabilities, flexible CRM system, and extensive customization options. They highlight its ability to store and organize customer information efficiently and appreciate the customization features that cater to various business needs. However, HubSpot CRM users mention concerns about its pricing, email management limitations, and contact management issues. They find the advanced features costly and note difficulties with email automation and contact integration. Meanwhile, Act! users express dissatisfaction with software upgrades, customer service, and software versions. They report issues with update processes, inadequate customer support, and compatibility problems with different software versions. \[[2](#source-item-2)\] Pros HubSpot CRM Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 Act! JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 JW Janet W PresidentPublic Relations and Communications, Self-employedUsed the software for: More than 2 years. “What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes.“ March 18, 2026 Cons HubSpot CRM Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 DV David V Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. “ November 13, 2025 Act! BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 TG Tyler G Director of Business DevelopmentDesign, 11 - 50 employeesUsed the software for: More than 2 years. “Also, the I beleive texting out of ACT should not be a feature that I need to pay extra for. “ April 21, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between HubSpot CRM and Act!? Talk to a Capterra advisor for free and get results within 15 minutes. 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