# HubSpot CRM vs Freshsales: Features and Cost Comparison 2026 | Capterra > HubSpot CRM vs Freshsales: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/152373-155563/HubSpot-CRM-vs-Freshsales --- # HubSpot CRM vs Freshsales Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot CRMFreshsales2/4 selected [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/) [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [## Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/) Starting Price $20.00/month Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Starting Price $11.00/month Starting Price $11.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [4,451 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Positive 4,126 Neutral 239 Negative 86 Positive 4,126 Neutral 239 Negative 86 Reviews Sentiment Based on [621 reviews](https://www.capterra.com/p/155563/Freshsales/reviews/) Positive 566 Neutral 32 Negative 23 Positive 566 Neutral 32 Negative 23 Best for (according to reviews) - **Business size**: Small businesses account for 77% of reviews (3419), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, computer software, and IT/services together represent 38% of reviews, indicating broad adoption across digital-focused sectors. - **Use cases**: CRM (70%), lead management (44%), and sales tracking (35%) are the main use cases, supporting sales and customer relationship workflows. Best for (according to reviews) - **Business size**: Small businesses account for 492 reviews (79%), suggesting strong market traction in this segment compared to midsize and enterprise organizations. - **Industry**: Information technology and services (17%), computer software (10%), and marketing and advertising (8%) collectively represent 35% of reviews, indicating broad adoption across tech-driven sectors. - **Use cases**: CRM (72%), sales tracking (39%), and lead management (38%) are key, highlighting Freshsales' focus on sales process optimization. ## Reviewer verdict HubSpot CRM Reviewers find HubSpot CRM well-suited for businesses seeking a customizable and integrated CRM with strong sales and marketing management features. Users value its centralized contact database, detailed tracking, and automation capabilities, as well as its integrations with tools like Gmail, Microsoft Outlook, Zapier, WordPress, and Slack. They appreciate the comprehensive free plan for startups and small businesses, though some mention high costs for advanced features and occasional complexity in setup. Freshsales Freshsales users recommend it for those prioritizing ease of use, efficient lead management, and cost-effective CRM solutions. They highlight its user-friendly contact and sales pipeline management, intuitive lead scoring, and automation, along with its integration with Freshdesk for enhanced customer support. Reviewers find it competitively priced for small to medium-sized businesses, though they note some issues with email management and that advanced features may require higher-tier plans. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When comparing HubSpot CRM and Freshsales in the crm space, it's important to look beyond price and assess the specific features each one offers. This ensures that the choice you make aligns with your needs and prevents unnecessary costs. Here's a look at some key factors to consider and how these options compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 43,479 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. HubSpot CRM 86%Fit High performer Feature ratings Contact Database 4.5 Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.4 Freshsales 77%Fit Feature ratings Contact Database 4.3 Contact Management 4.2 Lead Management 4.1 Sales Pipeline Management 4.2 Contact Database 4.5 (597) 4.3 (66) HubSpot CRM users appreciate its centralized and customizable contact database, which they say facilitates targeted marketing campaigns and personalized communication. They find it easy to import/export contacts, segment lists, and track interactions. However, some users report difficulties in managing duplicates and setting up specific functionalities. Freshsales users value its robust and user-friendly contact database, which they say allows for extensive customization and easy searching with various filters. They appreciate the ability to store comprehensive contact details and run campaigns. In general, users find HubSpot CRM's contact database highly customizable and integrated, while they value Freshsales for its ease of use and extensive customization options. Contact Management 4.5 (979) 4.2 (93) HubSpot CRM users find its contact management features efficient for organizing and tracking interactions, which they say has a clean interface and robust functionality. They appreciate the ability to assign contact owners, segment contacts, and track communication history. Some users mention it can be over-complicated for specific needs. Freshsales users highlight its ease of use and customization options for managing contacts. They appreciate the ability to track interactions, manage duplicate contacts, and customize fields. Overall, users value HubSpot CRM for its detailed tracking and segmentation capabilities, while they find Freshsales user-friendly and customizable for effective contact management. Lead Management 4.4 (920) 4.1 (69) HubSpot CRM users appreciate its intuitive lead management features, which they say help track the entire lifecycle of leads, assign tasks, and automate workflows. They find it effective for prioritizing and converting leads, though some mention setup difficulties. Freshsales users value its lead management for prioritizing high-potential leads through scoring and automating follow-ups. They appreciate the ability to add activities, notes, and reminders, and manage leads efficiently. In summary, users find HubSpot CRM's lead management comprehensive and automation-friendly, while they value Freshsales for its efficient lead prioritization and follow-up automation. Sales Pipeline Management 4.4 (786) 4.2 (78) HubSpot CRM users appreciate its customizable and visually clear sales pipeline management, which they say helps track deals, forecast revenue, and manage sales stages. They find it user-friendly and effective for monitoring progress, though some mention limitations in customization. Freshsales users value its structured approach to sales pipeline management, which they say has customizable deal stages and automated follow-ups. They appreciate the ability to track progress, set priorities, and manage deals efficiently. Overall, users find HubSpot CRM's sales pipeline management visually clear and customizable, while they value Freshsales for its structured tracking and automation features. ## Pricing comparison ### Starting prices HubSpot CRM $20.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) Freshsales $11.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/155563/Freshsales/pricing/) ### Value-for-money analysis 4.3 (4451) 4.4 (621) A comparison of how reviewers evaluate the value for money provided by both HubSpot CRM and Freshsales indicates that HubSpot CRM reviewers find it offers a comprehensive free plan and flexible pricing tiers, while Freshsales reviewers appreciate its competitive pricing and cost-effective features. Reviewers find HubSpot CRM's free version beneficial for startups and small businesses, offering essential features like contact management and email tracking. They appreciate the intuitive user interface and the ability to scale up with more advanced, albeit pricier, plans. However, some users mention that the cost of advanced features can be high, and the pricing structure is complex, which can be a drawback for smaller businesses. When it comes to Freshsales, reviewers appreciate its competitive pricing and the comprehensive set of features available even in the free version. They find it cost-effective for small to medium-sized businesses and value the ability to scale as needed. However, some users note that the subscription-based model can become expensive with multiple users, and certain advanced features are only available in higher-priced tiers. ## Integrations Popular Integrations Compare available integrations between HubSpot CRM and Freshsales. ### QuickBooks Online Advanced HubSpot CRM Freshsales ### Asana HubSpot CRM Freshsales ### Meta for Business HubSpot CRM Freshsales ### Xero HubSpot CRM Freshsales ### Microsoft 365 HubSpot CRM Freshsales ### Google Calendar HubSpot CRM Freshsales ### Google Workspace HubSpot CRM Freshsales ### Mailchimp HubSpot CRM Freshsales Total Integrations 198 Gmail Reviewers mention that integrating Gmail with HubSpot CRM allows for seamless email tracking and management, which they say helps in maintaining communication records, sending personalized emails, and capturing leads. Microsoft Outlook Users report that integrating Microsoft Outlook with HubSpot CRM ensures email tracking and logging, which they note helps in managing communications, saving correspondence, and updating leads efficiently. Zapier Reviewers state that integrating Zapier with HubSpot CRM automates workflows and connects various apps, which they indicate saves time and enhances the management of sales and marketing processes. WordPress Users say that integrating WordPress with HubSpot CRM captures website leads and automates customer flow, which they note aids in lead generation, list building, and seamless website integration. Slack Users mention that integrating Slack with HubSpot CRM provides real-time notifications and updates, which they say helps in tracking communications, managing leads, and streamlining workflows. HubSpot CRM Integrations (198) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [Accelo](https://www.capterra.com/p/225762/Accelo/) - [Act!](https://www.capterra.com/p/175860/Act/) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) - [AdRoll](https://www.capterra.com/p/179140/AdRoll/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [AllClients](https://www.capterra.com/p/125248/AllClients/) - [AnyMeeting](https://www.capterra.com/p/118310/AnyMeeting/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/) - [Atomic AI](https://www.capterra.com/p/166956/Atomic-AI/) - [Attribution](https://www.capterra.com/p/147753/Attribution/) - [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) - [Azuqua](https://www.capterra.com/p/136073/Azuqua/) - 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[Teamleader](https://www.capterra.com/p/153190/Teamleader/) - [Teamwork Desk](https://www.capterra.com/p/143754/Teamwork-Desk/) - [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) - [Toky](https://www.capterra.com/p/156115/Toky/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Uberflip](https://www.capterra.com/p/124885/Uberflip/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [Vidyard](https://www.capterra.com/p/125653/Vidyard/) - [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/) - [Wave](https://www.capterra.com/p/178021/Wave-Apps/) - [weclapp](https://www.capterra.com/p/163180/Weclapp/) - [Wishpond](https://www.capterra.com/p/145745/Wishpond/) - [Wistia](https://www.capterra.com/p/82313/Wistia/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woopra](https://www.capterra.com/p/155465/Woopra/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Workbooks](https://www.capterra.com/p/109648/Workbooks-CRM/) - [WorkflowMax](https://www.capterra.com/p/226306/WorkflowMax/) - [Workplace from Meta](https://www.capterra.com/p/168669/Workplace/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) - [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) - [Zoomph](https://www.capterra.com/p/135403/Zoomph/) Total Integrations 20 Freshdesk Users report that integrating Freshsales with Freshdesk allows seamless ticket management and customer support, which they note enhances post-sales communication and provides a comprehensive view of client interactions. Freshsales Integrations (20) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Freshchat](https://www.capterra.com/p/158117/Freshchat/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/) - [Segment](https://www.capterra.com/p/150621/Segment/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on HubSpot CRM vs Freshsales? ### Overall rating 4.5 (4451) 4.5 (621) ### User interface HubSpot CRM Freshsales ### Customer service and support HubSpot CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Freshsales Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of HubSpot CRM vs Freshsales These crm software solutions have been evaluated by verified reviewers on Capterra. Check out what real users say about HubSpot CRM and Freshsales to find out which one would work best for your needs. Users appreciate HubSpot CRM for its comprehensive CRM functionalities, which they find reliable and customizable. They value its sales and marketing management features, noting its integration with other HubSpot tools and its ability to streamline processes. Additionally, reviewers highlight its customer support capabilities, citing efficient communication and strong relationship-building tools. Meanwhile, Freshsales users commend its lead tracking features, mentioning intuitive lead scoring and automation. They also find its CRM software comprehensive and affordable, and they appreciate its integration capabilities with various tools and platforms. When it comes to cons, HubSpot CRM users mention its high pricing for advanced features and limitations in email and contact management. At the same time, Freshsales users report issues with email management, billing practices, and persistent bugs in the software. \[[2](#source-item-2)\] Pros HubSpot CRM Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 Freshsales ET Ellie T Learn Support CoordinatorE-Learning, 11 - 50 employeesUsed the software for: More than 2 years. “The analytics section allow you to create reports that can update themselves, making it easy to monitor and view necessary information, the reports also easily convert to an Excel Spreadsheet.“ June 17, 2024 SC SooHoon C Co-FounderComputer Software, 2 - 10 employeesUsed the software for: 6-12 months. “The intuitive lead scoring and automated follow-up system helped us prioritize high-potential leads, maintaining consistent communication with minimal manual effort.“ July 10, 2024 Cons HubSpot CRM Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 DV David V Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. “ November 13, 2025 Freshsales ET Ellie T Learn Support CoordinatorE-Learning, 11 - 50 employeesUsed the software for: More than 2 years. “The system only allows for a certain amount of field's per customer, meaning you have to make learning records for the courses, which are on a different page from their profile and are not as easy to view.“ June 17, 2024 S. A Operations ManagerHospitality, 2 - 10 employeesUsed the software for: 1-2 years. “It wasn't made crystal clear when we signed up and in hindsight it's a bit too much of a risk for us, we're in tourism so we work hard on weekends.“ February 26, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between HubSpot CRM and Freshsales? Talk to a Capterra advisor for free and get results within 15 minutes. 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